CIK: 0002023493
Total reported value
$128.6M
Reporting period: 2026-06-30 · Number of holdings: 54
William Howard & Co Financial Advisors Inc disclosed 54 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $128.6M and a quarterly turnover rate of 11.2%.
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William Howard & Co Financial Advisors Inc's disclosed holdings carry a Herfindahl concentration index of 0.093 — mathematically equivalent to about 11 equally-sized positions, well below its 54 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.03), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 6% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim IEF
-0.1% -$120.6K
Add IWM
-1.0% $2.4M
Add IVV
-0.5% $3.7M
Add APH
0.0% $659.5K
Trim BND
+2.0% $75.2K
Trim IEI
+0.1% -$31.9K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 23.37% | +0.62% | -0.50% | |
| 2 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 11.12% | +0.82% | -1.01% | |
| 3 | IEF | Ishares 7-10 Year Treasury B | ETF-Gov Bonds | 9.46% | -1.15% | -0.07% | |
| 4 | ICF | Ishares Select U.s. Reit ETF | ETF-Other | 8.46% | -0.14% | +0.06% | |
| 5 | IWV | Ishares Russell 3000 ETF | ETF-Other | 4.57% | +0.16% | +0.02% | |
| 6 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 4.21% | -0.15% | +0.50% | |
| 7 | BND | Vanguard Total Bond Market | ETF-Other | 3.54% | -0.33% | +2.00% | |
| 8 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 3.30% | +0.28% | — | |
| 9 | IEI | Ishares 3-7 Year Treasury Bo | ETF-Gov Bonds | 2.67% | -0.32% | +0.05% | |
| 10 | EFA | Ishares Msci Eafe ETF | ETF-Other | 2.39% | -0.17% | -3.04% | |
| 11 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 2.03% | — | -0.23% | |
| 12 | APH | Amphenol Corp-cl A | Stock-Tech | 1.81% | +0.37% | — | |
| 13 | AAPL | Apple INC | Stock-Tech | 1.42% | +0.02% | -1.56% | |
| 14 | SYK | Stryker CORP | Stock-Healthcare | 1.34% | -0.22% | — | |
| 15 | SHY | Ishares 1-3 Year Treasury Bo | ETF-Gov Bonds | 1.31% | — | +0.19% | |
| 16 | VNQ | Vanguard Real Estate ETF | ETF-Other | 1.20% | -0.03% | -0.10% | |
| 17 | TIP | Ishares Tips Bond ETF | ETF-Other | 1.15% | — | +0.98% | |
| 18 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 1.05% | +0.07% | +0.05% | |
| 19 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.95% | +0.12% | — | |
| 20 | FRDM | Freedom 100 Emeging Mrkt ETF | ETF-Other | 0.90% | +0.15% | +0.18% | |
| 21 | CTBI | Community Trust Bancorp INC | Stock-Other | 0.88% | +0.06% | — | |
| 22 | VNQI | Vanguard Glbl Ex-us Real Est | ETF-Other | 0.79% | -0.08% | — | |
| 23 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.78% | +0.03% | +300.30% | |
| 24 | IWD | Ishares Russell 1000 Value E | ETF-Other | 0.73% | +0.02% | +0.34% | |
| 25 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 0.72% | — | — | |
| 26 | IUSV | Ishares Core S&p U.s. Value | ETF-Other | 0.69% | -0.02% | — | |
| 27 | PFF | Ishares Preferred & Income S | ETF-Other | 0.67% | -0.07% | +0.86% | |
| 28 | SCZ | Ishares Msci Eafe Small-cap | ETF-Other | 0.54% | -0.05% | -3.73% | |
| 29 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 0.53% | +0.05% | +5.32% | |
| 30 | VUSB | Vanguard Ultra Short Bond Et | ETF-Other | 0.48% | — | — | |
| 31 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.48% | — | -1.59% | |
| 32 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.48% | — | -2.38% | |
| 33 | FBND | Fidelity Total Bond ETF | ETF-Other | 0.46% | — | — | |
| 34 | CRWD | Crowdstrike Holdings INC - A | Stock-Tech | 0.40% | +0.17% | — | |
| 35 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.36% | +0.01% | — | |
| 36 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 0.36% | +0.03% | +0.03% | |
| 37 | SCHA | Schwab US Small-cap ETF | ETF-Other | 0.32% | +0.03% | +0.28% | |
| 38 | FNDF | Schwab Fndmn Intl Lrg Co ETF | ETF-Other | 0.32% | -0.01% | +0.56% | |
| 39 | V | Visa Inc-class A Shares | Stock-Financials | 0.29% | +0.01% | — | |
| 40 | VV | Vanguard Large-cap ETF | ETF-Other | 0.28% | +0.01% | +0.28% | |
| 41 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.28% | +0.01% | +0.81% | |
| 42 | AVLV | Avantis US Large Cap Value | ETF-Large Cap & Growth | 0.27% | +0.01% | +0.32% | |
| 43 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.26% | — | +0.04% | |
| 44 | NVDA | Nvidia CORP | Stock-Tech | 0.26% | +0.01% | — | |
| 45 | IWO | Ishares Russell 2000 Growth | ETF-Small Cap | 0.25% | +0.03% | — | |
| 46 | SCHX | Schwab US Large-cap ETF | ETF-Other | 0.25% | +0.01% | +0.26% | |
| 47 | MRVL | Marvell Technology INC | Stock-Tech | 0.22% | +0.22% | NEW | |
| 48 | VIOO | Vanguard S&p Small-cap 600 E | ETF-Other | 0.22% | +0.02% | — | |
| 49 | EEM | Ishares Msci Emerging Market | ETF-Emerging Markets | 0.21% | +0.01% | -1.11% | |
| 50 | SCHG | Schwab US Large-cap Growth | ETF-Other | 0.21% | +0.01% | +0.10% |
Performance for Q3 2026
+3.1%
Performance Last 4 Quarters
+17.2%
Based on 73% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-06-30 | 54 | $128.6M | 11 | |
| 2026-03-31 | 54 | $115.8M | 5 | |
| 2025-12-31 | 57 | $118.6M | 2 | |
| 2025-09-30 | 56 | $117.5M | 11 | |
| 2025-06-30 | 56 | $114.6M | 0 | |
| 2025-03-31 | 52 | $106.7M | 0 | |
| 2024-12-31 | 52 | $110.5M | 0 | |
| 2024-09-30 | 57 | $117.2M | 0 | |
| 2024-06-30 | 48 | $108.3M | 0 | |
| 2024-03-31 | 45 | $106.7M | 0 |
William Howard & Co Financial Advisors Inc's most significant position changes for 2026-06-30: New buy: Marvell Technology INC (MRVL); Sold out: Ishares Russell 2000 Value E (IWN); Trim: Ishares 7-10 Year Treasury B (IEF) — shares -0.07%; Trim: Ishares Russell 2000 ETF (IWM) — shares -1.01%; Trim: Ishares Core S&p 500 ETF (IVV) — shares -0.50%.
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-06-30 | 2026-07-09 | 13F-HR | View on EDGAR |
| 2026-03-31 | 2026-04-30 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-21 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-21 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-11 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-25 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-28 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-28 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-07 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-15 | 13F-HR | View on EDGAR |
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