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NorthStar Asset Management LLC /NJ/

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$207.1M

Reporting period: 2026-03-31 · Number of holdings: 96

NorthStar Asset Management LLC /NJ/ disclosed 96 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $207.1M and a quarterly turnover rate of 12.0%.

Personality snowflake

Concentration
17.19
Portfolio Stability
12.01
Momentum/Contrarian
100
Sector conviction
64.68
Diversification
100
Sizing Uniformity
82.23

Recent moves

  • Add IUSG

    +10.1%　$378.6K

  • Trim GOOG

    -18.8%　-$1.2M

  • Trim AKRE

    -37.1%　-$1.0M

  • Trim CRM

    -48.8%　-$1.0M

  • Add GBIL

    +5.2%　$388.6K

  • Add GSLC

    +2.4%　-$726.9K

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1IUSGIshares Core S&p U.s. GrowthETF-Other11.26%+0.94%+10.06%
2GSLCGoldman Activebeta US Lc ETFETF-Commodities10.48%+0.39%+2.36%
3NVDANvidia CORPStock-Tech6.41%-0.21%-3.48%
4VOTVanguard Mid-cap Growth ETFETF-Other5.49%+0.15%+3.97%
5VEAVanguard Ftse Developed ETFETF-Other3.77%+0.39%+1.38%
6GBILGoldman Sachs Access TreasurETF-Commodities3.60%+0.42%+5.24%
7AAPLApple INCStock-Tech3.59%-0.19%-5.33%
8ILCVIshares Morningstar Value EtETF-Other3.29%+0.31%+4.15%
9SCZIshares Msci Eafe Small-capETF-Other2.92%+0.38%+6.00%
10ISCGIshares Morningstar Small-caETF-Other2.76%+0.26%+4.36%
11IVVIshares Core S&p 500 ETFETF-Large Cap & Growth2.29%+0.03%-1.01%
12VUGVanguard Growth ETFETF-Other2.20%-0.07%+0.78%
13VTVVanguard Value ETFETF-Other2.19%—+0.30%
14AVEMAvantis Emerging Markets EqETF-Emerging Markets1.98%+0.37%+9.11%
15BRK-BBerkshire Hathaway Inc-cl BStock-Other1.95%-0.12%-7.83%
16QQQInvesco Qqq Trust Series 1ETF-Tech1.88%-0.07%-4.54%
17COSTCostco Wholesale CORPStock-Consumer Staples1.80%+0.31%-2.88%
18CEMBIshares Jp Morgan Em CorporaETF-Other1.77%+0.21%+6.98%
19GOOGAlphabet Inc-cl CStock-Comm Services1.66%-0.43%-18.83%
20AMZNAmazon.com INCStock-Consumer Disc1.63%-0.38%-16.22%
21SPYSs Spdr S&p 500 ETF Trust-usETF-Large Cap & Growth1.40%—-2.10%
22MSFTMicrosoft CORPStock-Tech1.39%-0.33%-1.29%
23JPMJpmorgan Chase & CoStock-Financials1.33%-0.09%-4.56%
24LLYEli Lilly & CoStock-Healthcare1.09%-0.15%-4.49%
25AOAIshares Core 80/20 AggressivETF-Other1.07%—-0.00%
26METAMeta Platforms Inc-class AStock-Comm Services1.07%-0.32%-17.47%
27GOOGLAlphabet Inc-cl AStock-Comm Services0.82%-0.01%+0.49%
28JNJJohnson & JohnsonStock-Healthcare0.68%—-7.48%
29VBKVanguard Small-cap Grwth ETFETF-Other0.65%—+1.51%
30PMPhilip Morris InternationalStock-Consumer Staples0.64%—-0.24%
31PANWPalo Alto Networks INCStock-Tech0.61%-0.13%-11.57%
32IDHQInvesco S&p International DeETF-Other0.60%—+9.14%
33VBVanguard Small-cap ETFETF-Other0.59%—+0.86%
34IEFAIshares Core Msci Eafe ETFETF-Other0.56%—-1.89%
35SOXXIshares Semiconductor ETFETF-Other0.56%—-17.14%
36SHYGIshares 0-5 Yr Hy CORP BondETF-Corp Bonds0.55%—-0.85%
37AKREAkre Focus ETFETF-Other0.52%-0.43%-37.06%
38XOMExxon Mobil CORPStock-Energy0.50%+0.17%-0.03%
39VWOVanguard Ftse Emerging MarkeETF-Emerging Markets0.48%—-0.62%
40AVGOBroadcom INCStock-Tech0.47%—+0.71%
41OKEOneok INCStock-Energy0.44%—-4.40%
42VVisa Inc-class A SharesStock-Financials0.44%-0.06%-3.95%
43CVXChevron CORPStock-Energy0.43%+0.14%+0.09%
44MOAltria Group INCStock-Consumer Staples0.42%—+2.62%
45SCHGSchwab US Large-cap GrowthETF-Other0.39%—-1.03%
46SCHVSchwab US Large-cap ValueETF-Other0.39%—+0.42%
47CATCaterpillar INCStock-Industrials0.39%+0.10%-0.79%
48ABBVAbbvie INCStock-Healthcare0.34%-0.07%-17.33%
49MAMastercard INC - AStock-Financials0.30%—-5.73%
50PEGPublic Service Enterprise GpStock-Utilities0.29%—+0.41%
1–50 of 96

Holding changes this quarter

NorthStar Asset Management LLC /NJ/'s most significant position changes for 2026-03-31: Sold out: ; Sold out: Essential Utilities INC (WTRG); Sold out: Intuitive Surgical INC (ISRG); Sold out: Palantir Technologies Inc-a (PLTR); Sold out: Dominion Energy INC (D).

Position changes disclosed by NorthStar Asset Management LLC /NJ/ for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1IUSGIshares Core S&p U.s. Growth+0.9%+10.06%Add
2GBILGoldman Sachs Access Treasur+0.4%+5.24%Add
3GSLCGoldman Activebeta US Lc ETF+0.4%+2.36%Add
4VEAVanguard Ftse Developed ETF+0.4%+1.38%Add
5SCZIshares Msci Eafe Small-cap+0.4%+6.00%Add
6AVEMAvantis Emerging Markets Eq+0.4%+9.11%Add
7COSTCostco Wholesale CORP+0.3%-2.88%Trim
8ILCVIshares Morningstar Value Et+0.3%+4.15%Add
9ISCGIshares Morningstar Small-ca+0.3%+4.36%Add
10CEMBIshares Jp Morgan Em Corpora+0.2%+6.98%Add
11XOMExxon Mobil CORP+0.2%-0.03%Trim
12VOTVanguard Mid-cap Growth ETF+0.2%+3.97%Add
13CVXChevron CORP+0.1%+0.09%Add
14CATCaterpillar INC+0.1%-0.79%Trim
15IVVIshares Core S&p 500 ETF0%-1.01%Trim
16SPYSs Spdr S&p 500 ETF Trust-us—-2.10%Trim
17GOOGLAlphabet Inc-cl A0%+0.49%Add
18VVisa Inc-class A Shares-0.1%-3.95%Trim
19VUGVanguard Growth ETF-0.1%+0.78%Add
20QQQInvesco Qqq Trust Series 1-0.1%-4.54%Trim
21ABBVAbbvie INC-0.1%-17.33%Trim
22INTUIntuit INC-0.1%-3.61%Trim
23ADPAutomatic Data Processing-0.1%-10.62%Trim
24JPMJpmorgan Chase & Co-0.1%-4.56%Trim
25BRK-BBerkshire Hathaway Inc-cl B-0.1%-7.83%Trim
26PANWPalo Alto Networks INC-0.1%-11.57%Trim
27LLYEli Lilly & Co-0.2%-4.49%Trim
28AAPLApple INC-0.2%-5.33%Trim
29NVDANvidia CORP-0.2%-3.48%Trim
30METAMeta Platforms Inc-class A-0.3%-17.47%Trim
31MSFTMicrosoft CORP-0.3%-1.29%Trim
32MRSHMarsh & Mclennan Cos-0.4%-59.33%Trim
33AMZNAmazon.com INC-0.4%-16.22%Trim
34GOOGAlphabet Inc-cl C-0.4%-18.83%Trim
35AKREAkre Focus ETF-0.4%-37.06%Trim
36CRMSalesforce INC-0.4%-48.83%Trim
37✓ —EXITSold out
38WTRGEssential Utilities INC—EXITSold out
39ISRGIntuitive Surgical INC—EXITSold out
40PLTRPalantir Technologies Inc-a—EXITSold out
41DDominion Energy INC—EXITSold out
42BKNGBooking Holdings INC—EXITSold out
43CITHE Cigna Group—EXITSold out
44NVSNovartis Ag-sponsored Adr—EXITSold out
45VOOVanguard S&p 500 ETF—EXITSold out
46CRWDCrowdstrike Holdings INC - A—EXITSold out
47AEPAmerican Electric Power—EXITSold out
48UPSUnited Parcel Service-cl B—NEWNew buy
49MSMorgan Stanley—EXITSold out
50XLFSs Financial Select Sector—EXITSold out

FAQ

What is NorthStar Asset Management LLC /NJ/ and what type of investor is it?
NorthStar Asset Management LLC /NJ/ is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $207.1M, spread across 96 disclosed positions.
What are NorthStar Asset Management LLC /NJ/'s largest equity positions?
Based on the latest 13F filing, NorthStar Asset Management LLC /NJ/'s top holdings by market value are: 1. Ishares Core S&p U.s. Growth (IUSG) — $23.3M (11.3%) 2. Goldman Activebeta US Lc ETF (GSLC) — $21.7M (10.5%) 3. Nvidia CORP (NVDA) — $13.3M (6.4%) 4. Vanguard Mid-cap Growth ETF (VOT) — $11.4M (5.5%) 5. Vanguard Ftse Developed ETF (VEA) — $7.8M (3.8%)
What changes did NorthStar Asset Management LLC /NJ/ make in its most recent portfolio filing?
In the latest reported quarter, NorthStar Asset Management LLC /NJ/ made 50 notable position adjustments: 1 new positions were initiated, 13 existing holdings were added to, 23 positions were partially reduced, and 13 were completely exited. The largest of these moves: Sold out: ; Sold out: Essential Utilities INC (WTRG); Sold out: Intuitive Surgical INC (ISRG); Sold out: Palantir Technologies Inc-a (PLTR); Sold out: Dominion Energy INC (D)
What sectors does NorthStar Asset Management LLC /NJ/ focus on?
NorthStar Asset Management LLC /NJ/ is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 40.1% • Financials: 14.6% • Communication Services: 11.1% • Consumer Staples: 8.8% • Consumer Discretionary: 6.9% • Health Care: 6.5%