Institutional net outflow of $43.8B with more sellers than buyers (977 vs 882), while insiders executed 139 sales worth $12.8M with zero buys in 90 days.

Confirmation

Further insider selling or acceleration of institutional distribution would confirm the negative trend.

Invalidation Risk

A sudden insider purchase or a sharp reversal in institutional flows would invalidate this bearish view.

The above is AI-generated from public regulatory filings and summarizes historical data only. It is not investment advice and should not be used as the basis for any buy or sell decision.

Insider Trading (Form 4)

90d confidence

unique buyers

—

buy value

data as of 2026-07-16

12-Month Buy/Sell Activity

Mar 25

Jul 25

Oct 25

Jan 26

BuySell

操作	內部人	職稱	交易日	金額
賣出	Fogel Glenn D	CEO AND PRESIDENT	2026-03-16	$60K
賣出	Fogel Glenn D	CEO AND PRESIDENT	2026-03-16	$87K
賣出	Fogel Glenn D	CEO AND PRESIDENT	2026-03-16	$120K
賣出	Fogel Glenn D	CEO AND PRESIDENT	2026-03-16	$85K
賣出	Fogel Glenn D	CEO AND PRESIDENT	2026-03-16	$103K
賣出	Fogel Glenn D	CEO AND PRESIDENT	2026-03-16	$171K
賣出	Fogel Glenn D	CEO AND PRESIDENT	2026-03-16	$163K
賣出	Fogel Glenn D	CEO AND PRESIDENT	2026-03-16	$129K

View all insider trades →

Form 144 Pre-Sale Notices

No Form 144 planned sale filings in the last 90 days

Beneficial Ownership (13D/13G)

No Schedule 13D/13G filings for this ticker

Material Events (8-K)

No Form 8-K filings for this ticker

FAQ

Who are the top institutional investors holding BOOKING HOLDINGS INC (BKNG)?

Major stakeholders currently include BlackRock, Inc. ($11.2B), Vanguard Capital Management LLC ($8.7B), State Street CORP ($6.0B). Based on the latest 13F filings, there are a total of 1911 tracked investment funds and institutions maintaining positions in BKNG.

What is the overall institutional sentiment toward BKNG recently?

Institutional sentiment appears Bearish (Net Selling). During the most recent reporting quarter, the stock experienced a net outflow of $43.8B, driven by 883 managers accumulating shares while 977 reduced their exposure.

Which institutions have been selling or reducing their BKNG positions?

In the latest period, 731 funds trimmed their holdings, and 246 managers completely exited their positions. The aggregate reported sell value was $98.9B.

Are there any notable investors adding BKNG to their portfolios?

Yes, buying activity remains notable. 132 institutions opened new positions in {ticker}, and 751 existing holders added to their shares. The total reported buy value for the quarter amounted to $54.9B.