Mayfair Advisory Group, LLC — AI-Powered 13F Analysis

CIK: 0001801926

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$286.4M

Reporting period: 2026-03-31 · Number of holdings: 175

Mayfair Advisory Group, LLC disclosed 175 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $286.4M and a quarterly turnover rate of 18.5%.

Browse other institutions with $100M to $1B AUM Browse other institutions starting with "M"

Personality snowflake

Concentration: 10.89
Portfolio Stability: 18.48
Momentum/Contrarian: 100
Sector conviction: 59.21
Diversification: 100
Sizing Uniformity: 80.54

Mayfair Advisory Group, LLC's disclosed holdings carry a Herfindahl concentration index of 0.027 — mathematically equivalent to about 37 equally-sized positions, well below its 175 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.

Position sizes vary widely across the portfolio (a coefficient of variation of 1.95), with a handful of outsized bets alongside many smaller positions.

No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.

Sector classification currently covers about 14% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.

Recent moves

Add FENI
+174.6%　$12.3M
Add FMDE
+70.2%　$5.7M
Add FDEM
+155.2%　$2.8M
Trim SCHG
-2.4%　-$1.0M
Add FESM
+35.5%　$2.8M
Trim JEPI
-6.9%　-$736.5K

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	VTV	Vanguard Value ETF	ETF-Other	7.66%	-0.06%	+8.40%
2	FENI	Fidelity Enhanced Intl ETF	ETF-Other	6.71%	+4.00%	+174.60%
3	VUG	Vanguard Growth ETF	ETF-Other	6.13%	-0.15%	+21.00%
4	FMDE	Fidelity Enhanced Mid Cap Co	ETF-Other	4.97%	+1.66%	+70.19%
5	FESM	Fidelity Enhanced Small Cap	ETF-Small Cap	3.73%	+0.66%	+35.45%
6	SCHD	Schwab US Dvd Equity ETF	ETF-Other	3.46%	-0.03%	-0.37%
7	MGV	Vanguard Mega Cap Value ETF	ETF-Other	3.06%	+0.01%	+9.33%
8	FBND	Fidelity Total Bond ETF	ETF-Other	3.03%	—	+1.03%
9	JEPI	Jpmorgan Equity Premium Inco	ETF-Other	2.99%	-0.62%	-6.89%
10	AAPL	Apple INC	Stock-Tech	2.55%	-0.47%	+0.41%
11	SCHG	Schwab US Large-cap Growth	ETF-Other	2.52%	-0.68%	-2.42%
12	VYMI	Vanguard Int High Dvd Yld In	ETF-Other	2.33%	-0.05%	+5.47%
13	FDEM	Fidelity Emrg Mrkt Multifact	ETF-Other	1.61%	+0.91%	+155.18%
14	AVUV	Avantis US Small Cap Value	ETF-Small Cap	1.60%	-0.03%	+2.32%
15	MGK	Vanguard Mega Cap Growth ETF	ETF-Other	1.55%	—	+7.23%
16	PYLD	Pimco Multisector Bond Actv	ETF-Other	1.47%	+0.01%	+13.78%
17	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	1.39%	—	+0.68%
18	JCPB	Jpmorgan Core Plus Bond ETF	ETF-Other	1.33%	+0.11%	+22.34%
19	XOM	Exxon Mobil CORP	Stock-Energy	1.29%	+0.24%	-0.78%
20	QUAL	Ishares Msci USA Quality Fac	ETF-Other	1.25%	—	+0.17%
21	JPST	Jpmorgan Ultra-short Income	ETF-Other	1.23%	-0.05%	+6.88%
22	JEPQ	JPM Nasdaq Equity Premium	ETF-Tech	1.16%	-0.26%	-5.15%
23	NVDA	Nvidia CORP	Stock-Tech	1.06%	-0.21%	+0.20%
24	SCHB	Schwab US Broad Market ETF	ETF-Other	1.02%	—	+1.33%
25	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	1.01%	—	+0.39%
26	SCHX	Schwab US Large-cap ETF	ETF-Other	0.88%	—	-0.73%
27	PLTR	Palantir Technologies Inc-a	Stock-Tech	0.75%	-0.23%	+0.01%
28	SPHQ	Invesco S&p 500 Quality ETF	ETF-Large Cap & Growth	0.75%	—	-3.41%
29	DFAS	Dimensional US Small Cap ETF	ETF-Small Cap	0.73%	—	+2.45%
30	BUFZ	Ft Vest Laddered Moderate Bu	ETF-Other	0.70%	-0.18%	-10.83%
31	SO	Southern Co/the	Stock-Utilities	0.67%	+0.01%	+1.41%
32	RY	Royal Bank Of Canada	Stock-Financials	0.67%	—	—
33	AME	Ametek INC	Stock-Industrials	0.65%	—	—
34	FDVV	Fidelity High Dividend ETF	ETF-Other	0.60%	—	—
35	HELO	Jpmorgan Hedged Equity ETF	ETF-Other	0.58%	-0.18%	-12.73%
36	CVX	Chevron CORP	Stock-Energy	0.54%	+0.07%	-3.18%
37	BINC	Ishares Flex I A Etf-usd INC	ETF-Other	0.51%	+0.12%	+47.65%
38	COWZ	Pacer US Cash Cows 100 ETF	ETF-Other	0.51%	-0.21%	-23.92%
39	NSC	Norfolk Southern CORP	Stock-Industrials	0.49%	—	—
40	MSFT	Microsoft CORP	Stock-Tech	0.49%	-0.25%	-6.57%
41	LLY	Eli Lilly & Co	Stock-Healthcare	0.48%	-0.14%	+1.29%
42	VIG	Vanguard Dividend Apprec ETF	ETF-Other	0.48%	—	-0.25%
43	WMT	Walmart INC	Stock-Consumer Staples	0.47%	—	+4.18%
44	KO	Coca-cola Co/the	Stock-Consumer Staples	0.43%	—	-4.89%
45	VBK	Vanguard Small-cap Grwth ETF	ETF-Other	0.41%	—	-2.64%
46	GPIX	Gldm SA S&p 500 Pr In Etf-us	ETF-Large Cap & Growth	0.41%	—	+5.97%
47	MINT	Pimco Enhanced Short Maturit	ETF-Other	0.41%	+0.04%	+23.30%
48	GLD	Spdr Gold Shares	ETF-Commodities	0.40%	—	-13.52%
49	FNDF	Schwab Fndmn Intl Lrg Co ETF	ETF-Other	0.40%	—	+8.23%
50	JPM	Jpmorgan Chase & Co	Stock-Financials	0.38%	—	+3.83%

1–50 of 175

Portfolio Performance

Performance for Q3 2026

+3.8%

Performance Last 4 Quarters

+21.1%

Based on 86% of reported portfolio value with available pricing

Stdev: +9.7%
Beta: +0.69
Alpha: +1.6%
Max Drawdown: -6.5%
Annualized Perf: +14.7%
Batting Avg vs S&P: +38.9%
Sortino: +2.81
Stutzer: +0.43
Treynor: +0.21
Sterling: +0.94
Calmar: +2.27
Information Ratio: -0.77
Tracking Error: +5.5%
Stdev Down: +5.1%
Winning Months %: +75%
Losing Months %: +25%
Best 12 Months: +27.9%
Worst 12 Months: +7.7%
Efficiency Ratio: +0.55
Sharpe: +1.47
Stdev Sectors: +9.5%
Skewness: -0.25
Kurtosis: -0.55
Upside Potential: +4.43

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2026-03-31	175	$286.4M	18	1VTV 2FENI 3VUG Top holdings2026-03-31 1.VTV 2.FENI 3.VUG 4.FMDE 5.FESM 6.SCHD 7.MGV 8.FBND 9.JEPI 10.AAPL
2025-12-31	177	$257.5M	18	1VTV 2VUG 3JEPI Top holdings2025-12-31 1.VTV 2.VUG 3.JEPI 4.SCHD 5.FBND 6.FMDE 7.SCHG 8.FESM 9.MGV 10.AAPL
2025-09-30	190	$233.1M	35	1VUG 2VTV 3JEPI Top holdings2025-09-30 1.VUG 2.VTV 3.JEPI 4.SCHD 5.SCHG 6.FBND 7.AAPL 8.VYMI 9.FESM 10.FMDE
2025-06-30	174	$212.1M	0	1VUG 2VTV 3SCHD Top holdings2025-06-30 1.VUG 2.VTV 3.SCHD 4.JEPI 5.FBND 6.SCHG 7.AAPL 8.VYMI 9.JEPQ 10.AVUV
2025-03-31	158	$173.4M	100	1SCHD 2VTV 3JEPI Top holdings2025-03-31 1.SCHD 2.VTV 3.JEPI 4.VUG 5.AAPL 6.SCHG 7.FBND 8.JEPQ 9.JPST 10.AVUV
2024-12-31	158	$169.8M	0	1SCHD 2VUG 3VTV Top holdings2024-12-31 1.SCHD 2.VUG 3.VTV 4.JEPI 5.AAPL 6.FBND 7.SCHG 8.JPST 9.AVUV 10.QUAL
2024-09-30	154	$158.6M	0	1SCHD 2VUG 3VTV Top holdings2024-09-30 1.SCHD 2.VUG 3.VTV 4.JEPI 5.FBND 6.AAPL 7.SCHG 8.JPST 9.AVUV 10.QUAL
2024-06-30	142	$147.7M	0	1SCHD 2VUG 3JEPI Top holdings2024-06-30 1.SCHD 2.VUG 3.JEPI 4.VTV 5.FBND 6.AAPL 7.SCHG 8.JPST 9.QUAL 10.VTI
2024-03-31	136	$137.8M	0	1SCHD 2JEPI 3VUG Top holdings2024-03-31 1.SCHD 2.JEPI 3.VUG 4.VTV 5.FBND 6.JPST 7.AAPL 8.SCHG 9.QUAL 10.VTI
2023-12-31	131	$117.4M	0	1SCHD 2JEPI 3VUG Top holdings2023-12-31 1.SCHD 2.JEPI 3.VUG 4.JPST 5.VTV 6.AAPL 7.FBND 8.SCHG 9.QUAL 10.XOM
2023-09-30	124	$103.7M	0	1SCHD 2JEPI 3AAPL Top holdings2023-09-30 1.SCHD 2.JEPI 3.AAPL 4.VUG 5.VTV 6.JPST 7.FBND 8.SCHG 9.XOM 10.QUAL
2023-06-30	125	$100.1M	0	1SCHD 2AAPL 3JEPI Top holdings2023-06-30 1.SCHD 2.AAPL 3.JEPI 4.VUG 5.VTV 6.JPST 7.TLH 8.SCHG 9.FBND 10.QUAL
2023-03-31	118	$92.2M	0	1SCHD 2AAPL 3JEPI Top holdings2023-03-31 1.SCHD 2.AAPL 3.JEPI 4.VTV 5.VUG 6.TLH 7.JPST 8.SCHG 9.FBND 10.QUAL
2022-12-31	113	$78.5M	0	1SCHD 2AAPL 3VTV Top holdings2022-12-31 1.SCHD 2.AAPL 3.VTV 4.VUG 5.JPST 6.QUAL 7.SCHG 8.XOM 9.TLH 10.JEPI
2022-09-30	112	$70.8M	0	1SCHD 2AAPL 3SCHG Top holdings2022-09-30 1.SCHD 2.AAPL 3.SCHG 4.QUAL 5.VTV 6.SFBS 7.VUG 8.TLH 9.XOM 10.MINT
2022-06-30	117	$75.9M	0	1SCHD 2AAPL 3QUAL Top holdings2022-06-30 1.SCHD 2.AAPL 3.QUAL 4.SCHG 5.SFBS 6.VTV 7.VUG 8.TLH 9.XOM 10.MINT
2022-03-31	103	$78.0M	0	1SCHD 2SCHG 3AAPL Top holdings2022-03-31 1.SCHD 2.SCHG 3.AAPL 4.QUAL 5.SFBS 6.VUG 7.VTV 8.TSLA 9.MINT 10.XOM
2021-12-31	98	$75.5M	0	1SCHD 2SCHG 3AAPL Top holdings2021-12-31 1.SCHD 2.SCHG 3.AAPL 4.QUAL 5.SFBS 6.VUG 7.MINT 8.TSLA 9.VTV 10.VTI
2021-09-30	92	$65.2M	0	1SCHD 2SCHG 3AAPL Top holdings2021-09-30 1.SCHD 2.SCHG 3.AAPL 4.QUAL 5.SFBS 6.MINT 7.VUG 8.RY 9.VTV 10.AME
2021-06-30	93	$63.1M	94	1SCHD 2SCHG 3AAPL Top holdings2021-06-30 1.SCHD 2.SCHG 3.AAPL 4.QUAL 5.SFBS 6.MINT 7.VUG 8.AME 9.VTV 10.RY
2021-03-31	87	$55.9M	21	1SCHD 2SCHG 3AAPL Top holdings2021-03-31 1.SCHD 2.SCHG 3.AAPL 4.QUAL 5.MINT 6.SFBS 7.VUG 8.AME 9.VTV 10.RY
2020-12-31	84	$51.1M	36	1SCHD 2AAPL 3SCHG Top holdings2020-12-31 1.SCHD 2.AAPL 3.SCHG 4.MINT 5.QUAL 6.SFBS 7.VUG 8.AME 9.VIG 10.SO
2020-09-30	67	$38.8M	29	1SCHD 2AAPL 3SCHG Top holdings2020-09-30 1.SCHD 2.AAPL 3.SCHG 4.MINT 5.QUAL 6.SFBS 7.VUG 8.AME 9.SCHA 10.VIG
2020-06-30	50	$31.0M	44	1SCHD 2MINT 3SCHG Top holdings2020-06-30 1.SCHD 2.MINT 3.SCHG 4.AAPL 5.SFBS 6.QUAL 7.VUG 8.SCHB 9.SCHA 10.BOND
2020-03-31	33	$22.0M	53	1SCHD 2MINT 3SCHG Top holdings2020-03-31 1.SCHD 2.MINT 3.SCHG 4.SFBS 5.AAPL 6.SCHA 7.SCHB 8.QUAL 9.BOND 10.VUG
2019-12-31	40	$32.5M	0	1MINT 2SFBS 3SCHD Top holdings2019-12-31 1.MINT 2.SFBS 3.SCHD 4.SCHB 5.SCHG 6.AAPL 7.SCHO 8.SCHZ 9.SCHA 10.SCHF

Holding changes this quarter

Mayfair Advisory Group, LLC's most significant position changes for 2026-03-31: Sold out: Proshares Ultra Gold (UGL); New buy: Ss Spdr Bb 1-3m T-bill ETF (BIL); New buy: Avantis Emerging Markets Eq (AVEM); Sold out: Grayscale Bitcoin Trust ETF (GBTC); Sold out: Sprott Physical Gold And Sil (CEF).

Position changes disclosed by Mayfair Advisory Group, LLC for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	FENI	Fidelity Enhanced Intl ETF	+4%	+174.60%	Add
2	FMDE	Fidelity Enhanced Mid Cap Co	+1.7%	+70.19%	Add
3	FDEM	Fidelity Emrg Mrkt Multifact	+0.9%	+155.18%	Add
4	FESM	Fidelity Enhanced Small Cap	+0.7%	+35.45%	Add
5	XOM	Exxon Mobil CORP	+0.2%	-0.78%	Trim
6	MINO	Pimco Municipal Income Oppor	+0.2%	+86.76%	Add
7	BINC	Ishares Flex I A Etf-usd INC	+0.1%	+47.65%	Add
8	JCPB	Jpmorgan Core Plus Bond ETF	+0.1%	+22.34%	Add
9	CAT	Caterpillar INC	+0.1%	+31.52%	Add
10	CVX	Chevron CORP	+0.1%	-3.18%	Trim
11	GPIQ	Gs Nasdaq-100 Pr INC Etf-usd	+0.1%	+42.53%	Add
12	SAMT	Strategas Macro Them Opps	+0.1%	+28.36%	Add
13	PVAL	Putnam Focused Lrg Cap Value	+0.1%	+38.74%	Add
14	MPC	Marathon Petroleum CORP	+0.1%	+0.19%	Add
15	MINT	Pimco Enhanced Short Maturit	0%	+23.30%	Add
16	MGV	Vanguard Mega Cap Value ETF	0%	+9.33%	Add
17	PYLD	Pimco Multisector Bond Actv	0%	+13.78%	Add
18	SO	Southern Co/the	0%	+1.41%	Add
19	SCHD	Schwab US Dvd Equity ETF	0%	-0.37%	Trim
20	AVUV	Avantis US Small Cap Value	0%	+2.32%	Add
21	VYMI	Vanguard Int High Dvd Yld In	-0.1%	+5.47%	Add
22	JPST	Jpmorgan Ultra-short Income	-0.1%	+6.88%	Add
23	VTV	Vanguard Value ETF	-0.1%	+8.40%	Add
24	LLY	Eli Lilly & Co	-0.1%	+1.29%	Add
25	VUG	Vanguard Growth ETF	-0.2%	+21.00%	Add
26	HELO	Jpmorgan Hedged Equity ETF	-0.2%	-12.73%	Trim
27	BUFZ	Ft Vest Laddered Moderate Bu	-0.2%	-10.83%	Trim
28	COWZ	Pacer US Cash Cows 100 ETF	-0.2%	-23.92%	Trim
29	NVDA	Nvidia CORP	-0.2%	+0.20%	Add
30	PLTR	Palantir Technologies Inc-a	-0.2%	+0.01%	Add
31	MSFT	Microsoft CORP	-0.3%	-6.57%	Trim
32	JEPQ	JPM Nasdaq Equity Premium	-0.3%	-5.15%	Trim
33	AAPL	Apple INC	-0.5%	+0.41%	Add
34	JEPI	Jpmorgan Equity Premium Inco	-0.6%	-6.89%	Trim
35	SCHG	Schwab US Large-cap Growth	-0.7%	-2.42%	Trim
36	UGL	Proshares Ultra Gold	—	EXIT	Sold out
37	BIL	Ss Spdr Bb 1-3m T-bill ETF	—	NEW	New buy
38	AVEM	Avantis Emerging Markets Eq	—	NEW	New buy
39	GBTC	Grayscale Bitcoin Trust ETF	—	EXIT	Sold out
40	CEF	Sprott Physical Gold And Sil	—	EXIT	Sold out
41	CRM	Salesforce INC	—	NEW	New buy
42	CIBR	First Trust Nasdaq Cybersecu	—	EXIT	Sold out
43	AXON	Axon Enterprise INC	—	EXIT	Sold out
44	AOR	Ishares Core 60/40 Balanced	—	EXIT	Sold out
45	T	At&t INC	—	NEW	New buy
46	CMPR	Cimpress plc	—	NEW	New buy
47	QSPT	Ft Vest Nasdaq-100 Buffer Et	—	EXIT	Sold out
48	EME	Emcor Group INC	—	NEW	New buy
49	FBK	Fb Financial CORP	—	EXIT	Sold out
50	RRX	Regal Rexnord CORP	—	EXIT	Sold out

Filing History

Period	Filed	Type	EDGAR
2026-03-31	2026-04-21	13F-HR	View on EDGAR
2025-12-31	2026-01-21	13F-HR	View on EDGAR
2025-09-30	2025-10-21	13F-HR	View on EDGAR
2025-06-30	2025-08-13	13F-HR	View on EDGAR
2025-03-31	2025-04-18	13F-HR	View on EDGAR
2024-12-31	2025-01-14	13F-HR	View on EDGAR
2024-09-30	2024-10-23	13F-HR	View on EDGAR
2024-06-30	2024-07-22	13F-HR	View on EDGAR
2024-03-31	2024-04-18	13F-HR	View on EDGAR
2023-12-31	2024-01-19	13F-HR	View on EDGAR
2023-09-30	2023-10-24	13F-HR	View on EDGAR
2023-06-30	2023-07-24	13F-HR	View on EDGAR
2023-03-31	2023-04-20	13F-HR	View on EDGAR
2022-12-31	2023-01-27	13F-HR	View on EDGAR
2022-09-30	2022-11-08	13F-HR	View on EDGAR
2022-06-30	2022-08-09	13F-HR	View on EDGAR
2022-03-31	2022-04-14	13F-HR	View on EDGAR
2021-12-31	2022-01-19	13F-HR	View on EDGAR
2021-09-30	2021-10-08	13F-HR	View on EDGAR
2021-06-30	2021-07-29	13F-HR	View on EDGAR
2021-03-31	2021-04-19	13F-HR	View on EDGAR
2020-12-31	2021-01-28	13F-HR	View on EDGAR
2020-09-30	2020-10-26	13F-HR	View on EDGAR
2020-06-30	2020-07-13	13F-HR	View on EDGAR
2020-03-31	2020-04-16	13F-HR	View on EDGAR
2019-12-31	2020-02-12	13F-HR	View on EDGAR

FAQ

What is Mayfair Advisory Group, LLC and what type of investor is it?

Mayfair Advisory Group, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $286.4M, spread across 175 disclosed positions.

What are Mayfair Advisory Group, LLC's largest equity positions?

Based on the latest 13F filing, Mayfair Advisory Group, LLC's top holdings by market value are: 1. Vanguard Value ETF (VTV) — $21.9M (7.7%) 2. Fidelity Enhanced Intl ETF (FENI) — $19.2M (6.7%) 3. Vanguard Growth ETF (VUG) — $17.6M (6.1%) 4. Fidelity Enhanced Mid Cap Co (FMDE) — $14.2M (5.0%) 5. Fidelity Enhanced Small Cap (FESM) — $10.7M (3.7%)

What changes did Mayfair Advisory Group, LLC make in its most recent portfolio filing?

In the latest reported quarter, Mayfair Advisory Group, LLC made 50 notable position adjustments: 6 new positions were initiated, 25 existing holdings were added to, 10 positions were partially reduced, and 9 were completely exited. The largest of these moves: Sold out: Proshares Ultra Gold (UGL); New buy: Ss Spdr Bb 1-3m T-bill ETF (BIL); New buy: Avantis Emerging Markets Eq (AVEM); Sold out: Grayscale Bitcoin Trust ETF (GBTC); Sold out: Sprott Physical Gold And Sil (CEF)

What sectors does Mayfair Advisory Group, LLC focus on?

Mayfair Advisory Group, LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 36.4% • Energy: 15.7% • Financials: 10.8% • Consumer Staples: 9.6% • Health Care: 7.8% • Consumer Discretionary: 7.0%

Peer Institutions

Institutions with a similar AUM

AAFMAA Wealth Management & Trust LLC

CIK 0001846160

Total reported value

$286.5M

131 stks

2026-06-30

Concentration14.9

Portfolio Stability16.6

Sector conviction53.5

AUM within 0.0% of this institution

View detail

Investment Research & Advisory Group, Inc.

CIK 0001802136

Total reported value

$286.3M

280 stks

2026-03-31

Concentration30.1

Portfolio Stability13.1

Sector conviction53.0

AUM within 0.0% of this institution

View detail

Avaii Wealth Management, LLC

CIK 0001904431

Total reported value

$286.6M

158 stks

2026-03-31

Concentration13.4

Portfolio Stability38.1

Sector conviction55.2

AUM within 0.1% of this institution

View detail

Similar Holdings Style

Institutions with overlapping top holdings

Lincoln National CORP

CIK 0000059558

Total reported value

$3.5B

19 stks

2026-03-31

Concentration25.1

Portfolio Stability11.0

Sector conviction0.0

2 of the top 5 holdings overlap, including Vanguard Growth ETF

View detail

Bank Of America CORP /de/

CIK 0000070858

Total reported value

$1.4T

17,872 stks

2026-03-31

Concentration2.3

Portfolio Stability15.9

Sector conviction56.0

2 of the top 5 holdings overlap, including Vanguard Value ETF

View detail

Horizon Bancorp INC /in/

CIK 0000706129

Total reported value

$207.9M

206 stks

2026-03-31

Concentration36.1

Portfolio Stability9.9

Sector conviction60.0

2 of the top 5 holdings overlap, including Vanguard Value ETF

View detail

Mayfair Advisory Group, LLC — AI-Powered 13F Analysis

CIK: 0001801926

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$286.4M

Reporting period: 2026-03-31 · Number of holdings: 175

Mayfair Advisory Group, LLC disclosed 175 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $286.4M and a quarterly turnover rate of 18.5%.

Browse other institutions with $100M to $1B AUM Browse other institutions starting with "M"

Personality snowflake

Concentration: 10.89
Portfolio Stability: 18.48
Momentum/Contrarian: 100
Sector conviction: 59.21
Diversification: 100
Sizing Uniformity: 80.54

Position sizes vary widely across the portfolio (a coefficient of variation of 1.95), with a handful of outsized bets alongside many smaller positions.

No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.

Recent moves

Add FENI
+174.6%　$12.3M
Add FMDE
+70.2%　$5.7M
Add FDEM
+155.2%　$2.8M
Trim SCHG
-2.4%　-$1.0M
Add FESM
+35.5%　$2.8M
Trim JEPI
-6.9%　-$736.5K

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	VTV	Vanguard Value ETF	ETF-Other	7.66%	-0.06%	+8.40%
2	FENI	Fidelity Enhanced Intl ETF	ETF-Other	6.71%	+4.00%	+174.60%
3	VUG	Vanguard Growth ETF	ETF-Other	6.13%	-0.15%	+21.00%
4	FMDE	Fidelity Enhanced Mid Cap Co	ETF-Other	4.97%	+1.66%	+70.19%
5	FESM	Fidelity Enhanced Small Cap	ETF-Small Cap	3.73%	+0.66%	+35.45%
6	SCHD	Schwab US Dvd Equity ETF	ETF-Other	3.46%	-0.03%	-0.37%
7	MGV	Vanguard Mega Cap Value ETF	ETF-Other	3.06%	+0.01%	+9.33%
8	FBND	Fidelity Total Bond ETF	ETF-Other	3.03%	—	+1.03%
9	JEPI	Jpmorgan Equity Premium Inco	ETF-Other	2.99%	-0.62%	-6.89%
10	AAPL	Apple INC	Stock-Tech	2.55%	-0.47%	+0.41%
11	SCHG	Schwab US Large-cap Growth	ETF-Other	2.52%	-0.68%	-2.42%
12	VYMI	Vanguard Int High Dvd Yld In	ETF-Other	2.33%	-0.05%	+5.47%
13	FDEM	Fidelity Emrg Mrkt Multifact	ETF-Other	1.61%	+0.91%	+155.18%
14	AVUV	Avantis US Small Cap Value	ETF-Small Cap	1.60%	-0.03%	+2.32%
15	MGK	Vanguard Mega Cap Growth ETF	ETF-Other	1.55%	—	+7.23%
16	PYLD	Pimco Multisector Bond Actv	ETF-Other	1.47%	+0.01%	+13.78%
17	VTI	Vanguard Total Stock Mkt ETF	ETF-Other	1.39%	—	+0.68%
18	JCPB	Jpmorgan Core Plus Bond ETF	ETF-Other	1.33%	+0.11%	+22.34%
19	XOM	Exxon Mobil CORP	Stock-Energy	1.29%	+0.24%	-0.78%
20	QUAL	Ishares Msci USA Quality Fac	ETF-Other	1.25%	—	+0.17%
21	JPST	Jpmorgan Ultra-short Income	ETF-Other	1.23%	-0.05%	+6.88%
22	JEPQ	JPM Nasdaq Equity Premium	ETF-Tech	1.16%	-0.26%	-5.15%
23	NVDA	Nvidia CORP	Stock-Tech	1.06%	-0.21%	+0.20%
24	SCHB	Schwab US Broad Market ETF	ETF-Other	1.02%	—	+1.33%
25	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	1.01%	—	+0.39%
26	SCHX	Schwab US Large-cap ETF	ETF-Other	0.88%	—	-0.73%
27	PLTR	Palantir Technologies Inc-a	Stock-Tech	0.75%	-0.23%	+0.01%
28	SPHQ	Invesco S&p 500 Quality ETF	ETF-Large Cap & Growth	0.75%	—	-3.41%
29	DFAS	Dimensional US Small Cap ETF	ETF-Small Cap	0.73%	—	+2.45%
30	BUFZ	Ft Vest Laddered Moderate Bu	ETF-Other	0.70%	-0.18%	-10.83%
31	SO	Southern Co/the	Stock-Utilities	0.67%	+0.01%	+1.41%
32	RY	Royal Bank Of Canada	Stock-Financials	0.67%	—	—
33	AME	Ametek INC	Stock-Industrials	0.65%	—	—
34	FDVV	Fidelity High Dividend ETF	ETF-Other	0.60%	—	—
35	HELO	Jpmorgan Hedged Equity ETF	ETF-Other	0.58%	-0.18%	-12.73%
36	CVX	Chevron CORP	Stock-Energy	0.54%	+0.07%	-3.18%
37	BINC	Ishares Flex I A Etf-usd INC	ETF-Other	0.51%	+0.12%	+47.65%
38	COWZ	Pacer US Cash Cows 100 ETF	ETF-Other	0.51%	-0.21%	-23.92%
39	NSC	Norfolk Southern CORP	Stock-Industrials	0.49%	—	—
40	MSFT	Microsoft CORP	Stock-Tech	0.49%	-0.25%	-6.57%
41	LLY	Eli Lilly & Co	Stock-Healthcare	0.48%	-0.14%	+1.29%
42	VIG	Vanguard Dividend Apprec ETF	ETF-Other	0.48%	—	-0.25%
43	WMT	Walmart INC	Stock-Consumer Staples	0.47%	—	+4.18%
44	KO	Coca-cola Co/the	Stock-Consumer Staples	0.43%	—	-4.89%
45	VBK	Vanguard Small-cap Grwth ETF	ETF-Other	0.41%	—	-2.64%
46	GPIX	Gldm SA S&p 500 Pr In Etf-us	ETF-Large Cap & Growth	0.41%	—	+5.97%
47	MINT	Pimco Enhanced Short Maturit	ETF-Other	0.41%	+0.04%	+23.30%
48	GLD	Spdr Gold Shares	ETF-Commodities	0.40%	—	-13.52%
49	FNDF	Schwab Fndmn Intl Lrg Co ETF	ETF-Other	0.40%	—	+8.23%
50	JPM	Jpmorgan Chase & Co	Stock-Financials	0.38%	—	+3.83%

1–50 of 175

Portfolio Performance

Performance for Q3 2026

+3.8%

Performance Last 4 Quarters

+21.1%

Based on 86% of reported portfolio value with available pricing

Stdev: +9.7%
Beta: +0.69
Alpha: +1.6%
Max Drawdown: -6.5%
Annualized Perf: +14.7%
Batting Avg vs S&P: +38.9%
Sortino: +2.81
Stutzer: +0.43
Treynor: +0.21
Sterling: +0.94
Calmar: +2.27
Information Ratio: -0.77
Tracking Error: +5.5%
Stdev Down: +5.1%
Winning Months %: +75%
Losing Months %: +25%
Best 12 Months: +27.9%
Worst 12 Months: +7.7%
Efficiency Ratio: +0.55
Sharpe: +1.47
Stdev Sectors: +9.5%
Skewness: -0.25
Kurtosis: -0.55
Upside Potential: +4.43

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2026-03-31	175	$286.4M	18	1VTV 2FENI 3VUG Top holdings2026-03-31 1.VTV 2.FENI 3.VUG 4.FMDE 5.FESM 6.SCHD 7.MGV 8.FBND 9.JEPI 10.AAPL
2025-12-31	177	$257.5M	18	1VTV 2VUG 3JEPI Top holdings2025-12-31 1.VTV 2.VUG 3.JEPI 4.SCHD 5.FBND 6.FMDE 7.SCHG 8.FESM 9.MGV 10.AAPL
2025-09-30	190	$233.1M	35	1VUG 2VTV 3JEPI Top holdings2025-09-30 1.VUG 2.VTV 3.JEPI 4.SCHD 5.SCHG 6.FBND 7.AAPL 8.VYMI 9.FESM 10.FMDE
2025-06-30	174	$212.1M	0	1VUG 2VTV 3SCHD Top holdings2025-06-30 1.VUG 2.VTV 3.SCHD 4.JEPI 5.FBND 6.SCHG 7.AAPL 8.VYMI 9.JEPQ 10.AVUV
2025-03-31	158	$173.4M	100	1SCHD 2VTV 3JEPI Top holdings2025-03-31 1.SCHD 2.VTV 3.JEPI 4.VUG 5.AAPL 6.SCHG 7.FBND 8.JEPQ 9.JPST 10.AVUV
2024-12-31	158	$169.8M	0	1SCHD 2VUG 3VTV Top holdings2024-12-31 1.SCHD 2.VUG 3.VTV 4.JEPI 5.AAPL 6.FBND 7.SCHG 8.JPST 9.AVUV 10.QUAL
2024-09-30	154	$158.6M	0	1SCHD 2VUG 3VTV Top holdings2024-09-30 1.SCHD 2.VUG 3.VTV 4.JEPI 5.FBND 6.AAPL 7.SCHG 8.JPST 9.AVUV 10.QUAL
2024-06-30	142	$147.7M	0	1SCHD 2VUG 3JEPI Top holdings2024-06-30 1.SCHD 2.VUG 3.JEPI 4.VTV 5.FBND 6.AAPL 7.SCHG 8.JPST 9.QUAL 10.VTI
2024-03-31	136	$137.8M	0	1SCHD 2JEPI 3VUG Top holdings2024-03-31 1.SCHD 2.JEPI 3.VUG 4.VTV 5.FBND 6.JPST 7.AAPL 8.SCHG 9.QUAL 10.VTI
2023-12-31	131	$117.4M	0	1SCHD 2JEPI 3VUG Top holdings2023-12-31 1.SCHD 2.JEPI 3.VUG 4.JPST 5.VTV 6.AAPL 7.FBND 8.SCHG 9.QUAL 10.XOM
2023-09-30	124	$103.7M	0	1SCHD 2JEPI 3AAPL Top holdings2023-09-30 1.SCHD 2.JEPI 3.AAPL 4.VUG 5.VTV 6.JPST 7.FBND 8.SCHG 9.XOM 10.QUAL
2023-06-30	125	$100.1M	0	1SCHD 2AAPL 3JEPI Top holdings2023-06-30 1.SCHD 2.AAPL 3.JEPI 4.VUG 5.VTV 6.JPST 7.TLH 8.SCHG 9.FBND 10.QUAL
2023-03-31	118	$92.2M	0	1SCHD 2AAPL 3JEPI Top holdings2023-03-31 1.SCHD 2.AAPL 3.JEPI 4.VTV 5.VUG 6.TLH 7.JPST 8.SCHG 9.FBND 10.QUAL
2022-12-31	113	$78.5M	0	1SCHD 2AAPL 3VTV Top holdings2022-12-31 1.SCHD 2.AAPL 3.VTV 4.VUG 5.JPST 6.QUAL 7.SCHG 8.XOM 9.TLH 10.JEPI
2022-09-30	112	$70.8M	0	1SCHD 2AAPL 3SCHG Top holdings2022-09-30 1.SCHD 2.AAPL 3.SCHG 4.QUAL 5.VTV 6.SFBS 7.VUG 8.TLH 9.XOM 10.MINT
2022-06-30	117	$75.9M	0	1SCHD 2AAPL 3QUAL Top holdings2022-06-30 1.SCHD 2.AAPL 3.QUAL 4.SCHG 5.SFBS 6.VTV 7.VUG 8.TLH 9.XOM 10.MINT
2022-03-31	103	$78.0M	0	1SCHD 2SCHG 3AAPL Top holdings2022-03-31 1.SCHD 2.SCHG 3.AAPL 4.QUAL 5.SFBS 6.VUG 7.VTV 8.TSLA 9.MINT 10.XOM
2021-12-31	98	$75.5M	0	1SCHD 2SCHG 3AAPL Top holdings2021-12-31 1.SCHD 2.SCHG 3.AAPL 4.QUAL 5.SFBS 6.VUG 7.MINT 8.TSLA 9.VTV 10.VTI
2021-09-30	92	$65.2M	0	1SCHD 2SCHG 3AAPL Top holdings2021-09-30 1.SCHD 2.SCHG 3.AAPL 4.QUAL 5.SFBS 6.MINT 7.VUG 8.RY 9.VTV 10.AME
2021-06-30	93	$63.1M	94	1SCHD 2SCHG 3AAPL Top holdings2021-06-30 1.SCHD 2.SCHG 3.AAPL 4.QUAL 5.SFBS 6.MINT 7.VUG 8.AME 9.VTV 10.RY
2021-03-31	87	$55.9M	21	1SCHD 2SCHG 3AAPL Top holdings2021-03-31 1.SCHD 2.SCHG 3.AAPL 4.QUAL 5.MINT 6.SFBS 7.VUG 8.AME 9.VTV 10.RY
2020-12-31	84	$51.1M	36	1SCHD 2AAPL 3SCHG Top holdings2020-12-31 1.SCHD 2.AAPL 3.SCHG 4.MINT 5.QUAL 6.SFBS 7.VUG 8.AME 9.VIG 10.SO
2020-09-30	67	$38.8M	29	1SCHD 2AAPL 3SCHG Top holdings2020-09-30 1.SCHD 2.AAPL 3.SCHG 4.MINT 5.QUAL 6.SFBS 7.VUG 8.AME 9.SCHA 10.VIG
2020-06-30	50	$31.0M	44	1SCHD 2MINT 3SCHG Top holdings2020-06-30 1.SCHD 2.MINT 3.SCHG 4.AAPL 5.SFBS 6.QUAL 7.VUG 8.SCHB 9.SCHA 10.BOND
2020-03-31	33	$22.0M	53	1SCHD 2MINT 3SCHG Top holdings2020-03-31 1.SCHD 2.MINT 3.SCHG 4.SFBS 5.AAPL 6.SCHA 7.SCHB 8.QUAL 9.BOND 10.VUG
2019-12-31	40	$32.5M	0	1MINT 2SFBS 3SCHD Top holdings2019-12-31 1.MINT 2.SFBS 3.SCHD 4.SCHB 5.SCHG 6.AAPL 7.SCHO 8.SCHZ 9.SCHA 10.SCHF

Holding changes this quarter

Position changes disclosed by Mayfair Advisory Group, LLC for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	FENI	Fidelity Enhanced Intl ETF	+4%	+174.60%	Add
2	FMDE	Fidelity Enhanced Mid Cap Co	+1.7%	+70.19%	Add
3	FDEM	Fidelity Emrg Mrkt Multifact	+0.9%	+155.18%	Add
4	FESM	Fidelity Enhanced Small Cap	+0.7%	+35.45%	Add
5	XOM	Exxon Mobil CORP	+0.2%	-0.78%	Trim
6	MINO	Pimco Municipal Income Oppor	+0.2%	+86.76%	Add
7	BINC	Ishares Flex I A Etf-usd INC	+0.1%	+47.65%	Add
8	JCPB	Jpmorgan Core Plus Bond ETF	+0.1%	+22.34%	Add
9	CAT	Caterpillar INC	+0.1%	+31.52%	Add
10	CVX	Chevron CORP	+0.1%	-3.18%	Trim
11	GPIQ	Gs Nasdaq-100 Pr INC Etf-usd	+0.1%	+42.53%	Add
12	SAMT	Strategas Macro Them Opps	+0.1%	+28.36%	Add
13	PVAL	Putnam Focused Lrg Cap Value	+0.1%	+38.74%	Add
14	MPC	Marathon Petroleum CORP	+0.1%	+0.19%	Add
15	MINT	Pimco Enhanced Short Maturit	0%	+23.30%	Add
16	MGV	Vanguard Mega Cap Value ETF	0%	+9.33%	Add
17	PYLD	Pimco Multisector Bond Actv	0%	+13.78%	Add
18	SO	Southern Co/the	0%	+1.41%	Add
19	SCHD	Schwab US Dvd Equity ETF	0%	-0.37%	Trim
20	AVUV	Avantis US Small Cap Value	0%	+2.32%	Add
21	VYMI	Vanguard Int High Dvd Yld In	-0.1%	+5.47%	Add
22	JPST	Jpmorgan Ultra-short Income	-0.1%	+6.88%	Add
23	VTV	Vanguard Value ETF	-0.1%	+8.40%	Add
24	LLY	Eli Lilly & Co	-0.1%	+1.29%	Add
25	VUG	Vanguard Growth ETF	-0.2%	+21.00%	Add
26	HELO	Jpmorgan Hedged Equity ETF	-0.2%	-12.73%	Trim
27	BUFZ	Ft Vest Laddered Moderate Bu	-0.2%	-10.83%	Trim
28	COWZ	Pacer US Cash Cows 100 ETF	-0.2%	-23.92%	Trim
29	NVDA	Nvidia CORP	-0.2%	+0.20%	Add
30	PLTR	Palantir Technologies Inc-a	-0.2%	+0.01%	Add
31	MSFT	Microsoft CORP	-0.3%	-6.57%	Trim
32	JEPQ	JPM Nasdaq Equity Premium	-0.3%	-5.15%	Trim
33	AAPL	Apple INC	-0.5%	+0.41%	Add
34	JEPI	Jpmorgan Equity Premium Inco	-0.6%	-6.89%	Trim
35	SCHG	Schwab US Large-cap Growth	-0.7%	-2.42%	Trim
36	UGL	Proshares Ultra Gold	—	EXIT	Sold out
37	BIL	Ss Spdr Bb 1-3m T-bill ETF	—	NEW	New buy
38	AVEM	Avantis Emerging Markets Eq	—	NEW	New buy
39	GBTC	Grayscale Bitcoin Trust ETF	—	EXIT	Sold out
40	CEF	Sprott Physical Gold And Sil	—	EXIT	Sold out
41	CRM	Salesforce INC	—	NEW	New buy
42	CIBR	First Trust Nasdaq Cybersecu	—	EXIT	Sold out
43	AXON	Axon Enterprise INC	—	EXIT	Sold out
44	AOR	Ishares Core 60/40 Balanced	—	EXIT	Sold out
45	T	At&t INC	—	NEW	New buy
46	CMPR	Cimpress plc	—	NEW	New buy
47	QSPT	Ft Vest Nasdaq-100 Buffer Et	—	EXIT	Sold out
48	EME	Emcor Group INC	—	NEW	New buy
49	FBK	Fb Financial CORP	—	EXIT	Sold out
50	RRX	Regal Rexnord CORP	—	EXIT	Sold out

Filing History

Period	Filed	Type	EDGAR
2026-03-31	2026-04-21	13F-HR	View on EDGAR
2025-12-31	2026-01-21	13F-HR	View on EDGAR
2025-09-30	2025-10-21	13F-HR	View on EDGAR
2025-06-30	2025-08-13	13F-HR	View on EDGAR
2025-03-31	2025-04-18	13F-HR	View on EDGAR
2024-12-31	2025-01-14	13F-HR	View on EDGAR
2024-09-30	2024-10-23	13F-HR	View on EDGAR
2024-06-30	2024-07-22	13F-HR	View on EDGAR
2024-03-31	2024-04-18	13F-HR	View on EDGAR
2023-12-31	2024-01-19	13F-HR	View on EDGAR
2023-09-30	2023-10-24	13F-HR	View on EDGAR
2023-06-30	2023-07-24	13F-HR	View on EDGAR
2023-03-31	2023-04-20	13F-HR	View on EDGAR
2022-12-31	2023-01-27	13F-HR	View on EDGAR
2022-09-30	2022-11-08	13F-HR	View on EDGAR
2022-06-30	2022-08-09	13F-HR	View on EDGAR
2022-03-31	2022-04-14	13F-HR	View on EDGAR
2021-12-31	2022-01-19	13F-HR	View on EDGAR
2021-09-30	2021-10-08	13F-HR	View on EDGAR
2021-06-30	2021-07-29	13F-HR	View on EDGAR
2021-03-31	2021-04-19	13F-HR	View on EDGAR
2020-12-31	2021-01-28	13F-HR	View on EDGAR
2020-09-30	2020-10-26	13F-HR	View on EDGAR
2020-06-30	2020-07-13	13F-HR	View on EDGAR
2020-03-31	2020-04-16	13F-HR	View on EDGAR
2019-12-31	2020-02-12	13F-HR	View on EDGAR