CIK: 0002031123
Total reported value
$760.8M
Reporting period: 2026-03-31 · Number of holdings: 109
Cannon Financial Strategists, Inc. disclosed 109 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $760.8M and a quarterly turnover rate of 7.6%.
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Cannon Financial Strategists, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.082 — mathematically equivalent to about 12 equally-sized positions, well below its 109 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.83), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 3% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim SPYG
+7.8% -$930.4K
Add AVLV
+4.3% $9.0M
Add CGCB
+37.8% $4.9M
Trim VUG
+3.5% -$2.3M
Trim DFIC
+0.1% $3.8M
Trim VTI
+0.5% -$906.4K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | DFIC | Dimensional International Co | ETF-Other | 16.14% | -0.40% | +0.06% | |
| 2 | SLYV | Ss Spdr S&p 600 Sc Val ETF | ETF-Other | 12.53% | -0.14% | +0.61% | |
| 3 | AVLV | Avantis US Large Cap Value | ETF-Large Cap & Growth | 11.97% | +0.55% | +4.28% | |
| 4 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 11.37% | -0.79% | +7.82% | |
| 5 | BIV | Vanguard Intermediate-term B | ETF-Other | 6.67% | +0.20% | +10.09% | |
| 6 | SPIP | Ss Spdr P Tips ETF | ETF-Other | 3.94% | +0.16% | +9.91% | |
| 7 | VUG | Vanguard Growth ETF | ETF-Other | 3.78% | -0.53% | +3.48% | |
| 8 | AVEM | Avantis Emerging Markets Eq | ETF-Emerging Markets | 3.56% | -0.13% | -2.56% | |
| 9 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 2.97% | -0.30% | +0.48% | |
| 10 | AVDE | Avantis International Equity | ETF-Other | 2.92% | -0.02% | +1.87% | |
| 11 | CGCB | Cap Group Core Bond | ETF-Other | 2.42% | +0.54% | +37.79% | |
| 12 | EMB | Ishares Jp Morgan Usd Emergi | ETF-Other | 2.33% | -0.11% | +3.57% | |
| 13 | VIOV | Vanguard S&p Small-cap 600 V | ETF-Other | 1.99% | -0.05% | -0.56% | |
| 14 | USRT | Ishares Core US Reit ETF | ETF-Other | 1.63% | +0.01% | +2.33% | |
| 15 | ICSH | Ishares Ultra Short Duration | ETF-Other | 1.51% | +0.01% | +6.76% | |
| 16 | SPTM | Ss Spdr P S&p 1500 Comp ETF | ETF-Other | 1.00% | — | +9.96% | |
| 17 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 0.97% | -0.02% | +0.47% | |
| 18 | ISTB | Ishares Core 1-5 Year Usd Bo | ETF-Other | 0.65% | +0.08% | +21.85% | |
| 19 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.55% | -0.01% | -4.43% | |
| 20 | CGMU | Cap Group Municipal Income | ETF-Other | 0.53% | +0.53% | NEW | |
| 21 | DFAX | Dimensional World Ex US Core | ETF-Other | 0.49% | +0.26% | +118.94% | |
| 22 | MUB | Ishares National Muni Bond E | ETF-Other | 0.40% | — | -0.76% | |
| 23 | FIXD | First Trust Smith Opportunis | ETF-Other | 0.39% | — | +3.36% | |
| 24 | VTEB | Vanguard Tax-exempt Bond ETF | ETF-Other | 0.38% | +0.01% | +10.42% | |
| 25 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.37% | +0.01% | +14.42% | |
| 26 | VLUE | Ishares Msci USA Value Facto | ETF-Other | 0.35% | — | -0.52% | |
| 27 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.33% | — | — | |
| 28 | DFAE | Dimensional Emerging Core Eq | ETF-Emerging Markets | 0.32% | +0.02% | +7.22% | |
| 29 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.30% | — | +11.52% | |
| 30 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.29% | -0.06% | -2.66% | |
| 31 | EFG | Ishares Msci Eafe Growth ETF | ETF-Other | 0.28% | — | -0.14% | |
| 32 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.27% | — | -0.22% | |
| 33 | CGSD | Cap Group Short Duration | ETF-Other | 0.26% | +0.15% | +164.16% | |
| 34 | SO | Southern Co/the | Stock-Utilities | 0.23% | +0.05% | +23.67% | |
| 35 | VXUS | Vanguard Total Intl Stock | ETF-Other | 0.23% | — | +3.75% | |
| 36 | TIP | Ishares Tips Bond ETF | ETF-Other | 0.23% | — | -1.32% | |
| 37 | DFLV | Dim US Large Cap Value ETF | ETF-Large Cap & Growth | 0.22% | — | +3.96% | |
| 38 | IBTH | Ishares Ibonds Dec 2027 Term | ETF-Other | 0.19% | — | +0.53% | |
| 39 | IBTG | Ishares Ibonds Dec 2026 Term | ETF-Other | 0.19% | — | +0.57% | |
| 40 | IBDS | Ishrs Ibnds Dec 27 CORP ETF | ETF-Other | 0.19% | — | +0.65% | |
| 41 | SCHJ | Schwab 1-5 Yr CORP Bnd ETF | ETF-Other | 0.18% | — | +0.78% | |
| 42 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 0.17% | — | +2.02% | |
| 43 | HD | Home Depot INC | Stock-Consumer Disc | 0.16% | — | -6.57% | |
| 44 | IMTB | Ishares Core 5-10 Year Usd | ETF-Other | 0.16% | — | +2.68% | |
| 45 | AAPL | Apple INC | Stock-Tech | 0.15% | -0.13% | -40.04% | |
| 46 | XOM | Exxon Mobil CORP | Stock-Energy | 0.15% | +0.07% | +33.20% | |
| 47 | SPDW | Ste Str Spdr Pt Dw EU ETF | ETF-Other | 0.15% | +0.09% | +138.31% | |
| 48 | VTV | Vanguard Value ETF | ETF-Other | 0.14% | — | -6.20% | |
| 49 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.14% | — | -0.37% | |
| 50 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.13% | — | +2.52% |
Performance for Q3 2026
+3.7%
Performance Last 4 Quarters
+24.1%
Based on 61% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 109 | $760.8M | 8 | |
| 2025-12-31 | 100 | $719.3M | 4 | |
| 2025-09-30 | 104 | $698.8M | 21 | |
| 2025-06-30 | 100 | $633.1M | 0 | |
| 2025-03-31 | 96 | $582.5M | 0 | |
| 2024-12-31 | 96 | $583.3M | 0 | |
| 2024-09-30 | 98 | $572.1M | 0 | |
| 2024-06-30 | 92 | $524.4M | 0 | |
| 2024-03-31 | 94 | $508.6M | 0 | |
| 2023-12-31 | 90 | $466.9M | 0 | |
| 2023-09-30 | 83 | $392.9M | 0 | |
| 2023-06-30 | 79 | $363.9M | — | |
| 2023-03-31 | 69 | $295.4M | — | |
| 2022-12-31 | 65 | $273.9M | — | |
| 2022-09-30 | 65 | $254.3M | — | |
| 2022-06-30 | 71 | $258.4M | — | |
| 2022-03-31 | 65 | $276.7M | — | |
| 2021-12-31 | 62 | $278.4M | — | |
| 2021-09-30 | 64 | $258.4M | — | |
| 2021-06-30 | 61 | $251.9M | — | |
| 2021-03-31 | 59 | $233.1M | — | |
| 2020-12-31 | 57 | $205.6M | — | |
| 2020-09-30 | 54 | $181.8M | — | |
| 2020-06-30 | 53 | $165.9M | — | |
| 2020-03-31 | 47 | $134.4M | — | |
| 2019-12-31 | 50 | $153.3M | — | |
| 2019-09-30 | 48 | $130.6M | — | |
| 2019-06-30 | 43 | $118.6M | — | |
| 2019-03-31 | 43 | $111.6M | — |
Cannon Financial Strategists, Inc.'s most significant position changes for 2026-03-31: New buy: Cap Group Municipal Income (CGMU); New buy: Cap Group Core Plus Income (CGCP); New buy: Ss Spdr S&p 500 Esg ETF (EFIV); New buy: First Trust Short Dur Manag (FSMB); New buy: Wheaton Precious Metals CORP (WPM).
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-12 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-04 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-06 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-06 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-05 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-03 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-21 | Amendment | View on EDGAR |
| 2024-09-30 | 2024-10-18 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-09-10 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-10-01 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-10-18 | Amendment | View on EDGAR |
| 2023-12-31 | 2024-10-01 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2024-10-18 | Amendment | View on EDGAR |
| 2023-09-30 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2024-10-18 | Amendment | View on EDGAR |
| 2022-12-31 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2024-10-18 | Amendment | View on EDGAR |
| 2022-09-30 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2024-10-18 | Amendment | View on EDGAR |
| 2022-06-30 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2024-10-18 | Amendment | View on EDGAR |
| 2022-03-31 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2024-10-18 | Amendment | View on EDGAR |
| 2021-12-31 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2024-10-18 | Amendment | View on EDGAR |
| 2021-09-30 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2024-10-18 | Amendment | View on EDGAR |
| 2021-06-30 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2024-10-18 | Amendment | View on EDGAR |
| 2020-12-31 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2024-10-18 | Amendment | View on EDGAR |
| 2020-06-30 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2024-10-18 | Amendment | View on EDGAR |
| 2020-03-31 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2024-10-18 | Amendment | View on EDGAR |
| 2019-12-31 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2024-10-02 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2024-10-02 | 13F-HR | View on EDGAR |
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