Brand Asset Management Group, Inc. — 13F Filings Deep Dive

CIK: 0001748766

Diversified strategyMomentum followerSector-focused

Total reported value

$384.5M

Reporting period: 2026-03-31 · Number of holdings: 193

Brand Asset Management Group, Inc. disclosed 193 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $384.5M and a quarterly turnover rate of 15.9%.

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Personality snowflake

Concentration: 12.32
Portfolio Stability: 15.93
Momentum/Contrarian: 100
Sector conviction: 74.8
Diversification: 100
Sizing Uniformity: 77.7

Brand Asset Management Group, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.031 — mathematically equivalent to about 32 equally-sized positions, well below its 193 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.

Position sizes vary widely across the portfolio (a coefficient of variation of 2.23), with a handful of outsized bets alongside many smaller positions.

No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.

Sector classification currently covers about 10% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.

Recent moves

Trim IWF
+0.7%　-$1.3M
Add IEFA
+805.8%　$2.3M
Add SCHV
+36.2%　$2.4M
Add VUG
+239.2%　$2.0M
Trim IEMG
-0.9%　$972.7K
Trim SCHX
-1.1%　-$693.6K

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	9.21%	-0.42%	-0.91%
2	IJH	Ishares Core S&p Midcap ETF	ETF-Other	8.16%	-0.20%	+2.56%
3	VO	Vanguard Mid-cap ETF	ETF-Other	4.04%	—	+0.33%
4	VONG	Vanguard Russell 1000 Growth	ETF-Other	3.92%	-0.39%	+8.56%
5	DFIS	Dimensional International Sm	ETF-Other	3.89%	—	+5.22%
6	SCHF	Schwab Intl Equity ETF	ETF-Other	3.69%	-0.06%	+2.81%
7	IWF	Ishares Russell 1000 Growth	ETF-Other	3.28%	-0.60%	+0.75%
8	VONV	Vanguard Russell 1000 Value	ETF-Other	3.21%	+0.26%	+15.15%
9	SCHM	Schwab US Mid Cap ETF	ETF-Other	3.06%	-0.14%	-0.24%
10	SCHX	Schwab US Large-cap ETF	ETF-Other	2.94%	-0.41%	-1.12%
11	SCHE	Schwab Emrg Mrkts Eqty ETF	ETF-Other	2.86%	—	+1.83%
12	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	2.85%	-0.37%	-5.94%
13	SCHA	Schwab US Small-cap ETF	ETF-Other	2.57%	-0.03%	+4.12%
14	SCHV	Schwab US Large-cap Value	ETF-Other	2.16%	+0.51%	+36.19%
15	SCHC	Schwab Intl Small-cap Equity	ETF-Other	2.12%	—	-1.20%
16	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	2.08%	—	+7.93%
17	IWD	Ishares Russell 1000 Value E	ETF-Other	1.58%	—	-0.37%
18	VB	Vanguard Small-cap ETF	ETF-Other	1.44%	+0.05%	+9.96%
19	PLTR	Palantir Technologies Inc-a	Stock-Tech	1.31%	-0.32%	+4.99%
20	SCHG	Schwab US Large-cap Growth	ETF-Other	1.19%	+0.31%	+63.38%
21	ILCB	Ishares Morningstar U.s. Equ	ETF-Other	0.92%	—	-1.98%
22	BSV	Vanguard Short-term Bond ETF	ETF-Other	0.86%	—	-2.97%
23	ILCG	Ishares Morningstar Growth E	ETF-Other	0.81%	-0.16%	-2.45%
24	IMCB	Ishares Morningstar Mid-cap	ETF-Other	0.77%	—	-1.06%
25	AAPL	Apple INC	Stock-Tech	0.77%	+0.04%	+21.10%
26	VUG	Vanguard Growth ETF	ETF-Other	0.76%	+0.49%	+239.21%
27	MGC	Vanguard Mega Cap ETF	ETF-Other	0.75%	-0.20%	-9.83%
28	VWO	Vanguard Ftse Emerging Marke	ETF-Emerging Markets	0.71%	—	-1.36%
29	IEFA	Ishares Core Msci Eafe ETF	ETF-Other	0.67%	+0.59%	+805.78%
30	IWB	Ishares Russell 1000 ETF	ETF-Other	0.67%	—	-0.62%
31	SCHH	Schwab US Reit ETF	ETF-Other	0.66%	-0.16%	-15.28%
32	VBR	Vanguard Small-cap Value ETF	ETF-Other	0.64%	+0.24%	+69.41%
33	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.57%	—	-1.56%
34	SCHJ	Schwab 1-5 Yr CORP Bnd ETF	ETF-Other	0.54%	—	-0.90%
35	SCHO	Schwab Short-term US Treas	ETF-Other	0.53%	—	-10.11%
36	NVDA	Nvidia CORP	Stock-Tech	0.47%	—	+29.09%
37	IWM	Ishares Russell 2000 ETF	ETF-Small Cap	0.46%	—	—
38	VOE	Vanguard Mid-cap Value ETF	ETF-Other	0.45%	+0.36%	+396.59%
39	SHYG	Ishares 0-5 Yr Hy CORP Bond	ETF-Corp Bonds	0.44%	—	-8.24%
40	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	0.42%	+0.13%	+65.60%
41	VTV	Vanguard Value ETF	ETF-Other	0.41%	+0.28%	+219.40%
42	VEA	Vanguard Ftse Developed ETF	ETF-Other	0.41%	—	+0.55%
43	FNDX	Schwab Fndmntl US Lrg Co ETF	ETF-Other	0.40%	—	-2.41%
44	MSFT	Microsoft CORP	Stock-Tech	0.39%	—	+18.40%
45	FNDF	Schwab Fndmn Intl Lrg Co ETF	ETF-Other	0.39%	—	+0.36%
46	ISCB	Ishares Morningstar Sm Cap	ETF-Other	0.36%	—	-5.80%
47	ILCV	Ishares Morningstar Value Et	ETF-Other	0.36%	—	-0.37%
48	TSLA	Tesla INC	Stock-Consumer Disc	0.33%	+0.23%	+340.62%
49	SPDW	Ste Str Spdr Pt Dw EU ETF	ETF-Other	0.33%	—	+0.42%
50	VOT	Vanguard Mid-cap Growth ETF	ETF-Other	0.33%	+0.33%	NEW

1–50 of 193

Portfolio Performance

Performance for Q3 2026

+2.6%

Performance Last 4 Quarters

+22.3%

Based on 84% of reported portfolio value with available pricing

Stdev: +12.6%
Beta: +0.9
Alpha: +0.3%
Max Drawdown: -7.1%
Annualized Perf: +17.4%
Batting Avg vs S&P: +44.4%
Sortino: +2.69
Stutzer: +0.39
Treynor: +0.19
Sterling: +1.1
Calmar: +2.45
Information Ratio: -0.32
Tracking Error: +4.7%
Stdev Down: +6.3%
Winning Months %: +66.7%
Losing Months %: +33.3%
Best 12 Months: +33.9%
Worst 12 Months: +7.9%
Efficiency Ratio: +0.53
Sharpe: +1.34
Stdev Sectors: +12%
Skewness: +0.04
Kurtosis: -0.51
Upside Potential: +4.47

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2026-03-31	193	$384.5M	16	1IEMG 2IJH 3VO Top holdings2026-03-31 1.IEMG 2.IJH 3.VO 4.VONG 5.DFIS 6.SCHF 7.IWF 8.VONV 9.SCHM 10.SCHX
2025-12-31	171	$357.6M	9	1IEMG 2IJH 3VO Top holdings2025-12-31 1.IEMG 2.IJH 3.VO 4.VONG 5.DFIS 6.IWF 7.SCHF 8.SCHX 9.SCZ 10.SCHM
2025-09-30	165	$355.5M	42	1IEMG 2IJH 3VO Top holdings2025-09-30 1.IEMG 2.IJH 3.VO 4.VONG 5.IWF 6.SCHF 7.SCHX 8.DFIS 9.SCZ 10.SCHM
2025-06-30	92	$267.8M	0	1IEMG 2IJH 3VO Top holdings2025-06-30 1.IEMG 2.IJH 3.VO 4.VONG 5.SCZ 6.IWF 7.SCHF 8.DFIS 9.SCHX 10.VONV
2025-03-31	89	$239.7M	100	1IEMG 2IJH 3SCZ Top holdings2025-03-31 1.IEMG 2.IJH 3.SCZ 4.VO 5.VONG 6.IWF 7.SCHF 8.SCHE 9.VONV 10.SCHX
2024-12-31	89	$246.3M	0	1IEMG 2IJH 3SCZ Top holdings2024-12-31 1.IEMG 2.IJH 3.SCZ 4.VONG 5.IWF 6.VO 7.SCHF 8.SCHX 9.VONV 10.SCHE
2024-09-30	89	$255.5M	0	1IEMG 2IJH 3SCZ Top holdings2024-09-30 1.IEMG 2.IJH 3.SCZ 4.VONG 5.IWF 6.VO 7.SCHF 8.SCHE 9.VONV 10.SCHX
2024-06-30	80	$236.8M	0	1IEMG 2IJH 3SCZ Top holdings2024-06-30 1.IEMG 2.IJH 3.SCZ 4.VONG 5.IWF 6.VO 7.SCHF 8.VONV 9.SCHX 10.SCHE
2024-03-31	78	$232.5M	0	1IJH 2IEMG 3SCZ Top holdings2024-03-31 1.IJH 2.IEMG 3.SCZ 4.VO 5.VONG 6.IWF 7.SCHF 8.VONV 9.SCHX 10.SCHE
2023-12-31	76	$218.7M	0	1IJH 2IEMG 3SCZ Top holdings2023-12-31 1.IJH 2.IEMG 3.SCZ 4.VO 5.VONG 6.IWF 7.SCHF 8.VONV 9.SCHX 10.SCHE
2023-09-30	73	$195.0M	0	1IJH 2IEMG 3SCZ Top holdings2023-09-30 1.IJH 2.IEMG 3.SCZ 4.VONG 5.VO 6.IWF 7.SCHF 8.VONV 9.SCHE 10.SCHM
2023-06-30	73	$209.6M	0	1IJH 2IEMG 3SCZ Top holdings2023-06-30 1.IJH 2.IEMG 3.SCZ 4.VONG 5.VO 6.IWF 7.SCHF 8.SCHE 9.VONV 10.SCHV
2023-03-31	73	$198.1M	0	1IJH 2IEMG 3SCZ Top holdings2023-03-31 1.IJH 2.IEMG 3.SCZ 4.VONG 5.VO 6.SCHF 7.IWF 8.SCHE 9.SCHV 10.VONV
2022-12-31	75	$197.8M	0	1IJH 2IEMG 3SCZ Top holdings2022-12-31 1.IJH 2.IEMG 3.SCZ 4.VO 5.SCHF 6.VONG 7.IWF 8.SCHE 9.SCHX 10.SCHV
2022-09-30	75	$180.2M	0	1IJH 2IEMG 3SCZ Top holdings2022-09-30 1.IJH 2.IEMG 3.SCZ 4.VO 5.VONG 6.IWF 7.SCHF 8.SCHX 9.SCHM 10.SCHE
2022-06-30	77	$196.3M	0	1IJH 2IEMG 3SCZ Top holdings2022-06-30 1.IJH 2.IEMG 3.SCZ 4.SCHF 5.VO 6.VONG 7.IWF 8.SCHE 9.SCHX 10.SCHC
2022-03-31	81	$226.4M	0	1IJH 2IEMG 3SCZ Top holdings2022-03-31 1.IJH 2.IEMG 3.SCZ 4.SCHF 5.IWF 6.VO 7.VONG 8.SCHX 9.SCHE 10.SCHC
2021-12-31	77	$222.0M	0	1IJH 2IEMG 3SCZ Top holdings2021-12-31 1.IJH 2.IEMG 3.SCZ 4.SCHF 5.IWF 6.VO 7.VONG 8.SCHE 9.SCHC 10.SCHX
2021-09-30	76	$207.1M	0	1IJH 2IEMG 3SCZ Top holdings2021-09-30 1.IJH 2.IEMG 3.SCZ 4.SCHF 5.VO 6.IWF 7.VONG 8.SCHE 9.SCHC 10.SCHX
2021-06-30	77	$205.8M	100	1IJH 2IEMG 3SCZ Top holdings2021-06-30 1.IJH 2.IEMG 3.SCZ 4.SCHF 5.IWF 6.VO 7.VONG 8.SCHE 9.SCHC 10.SCHX
2021-03-31	283	$196.6M	13	1IEMG 2SCZ 3IJH Top holdings2021-03-31 1.IEMG 2.SCZ 3.IJH 4.SCHF 5.IWF 6.VO 7.SCHE 8.SCHC 9.VONG 10.SCHX
2020-12-31	239	$177.9M	15	1IEMG 2SCZ 3IJH Top holdings2020-12-31 1.IEMG 2.SCZ 3.IJH 4.SCHF 5.IWF 6.VO 7.SCHC 8.SCHE 9.VONG 10.SCHX
2020-09-30	252	$159.7M	11	1IEMG 2SCZ 3SCHF Top holdings2020-09-30 1.IEMG 2.SCZ 3.SCHF 4.IJH 5.IWF 6.VO 7.SCHE 8.SCHC 9.VONG 10.SCHX
2020-06-30	248	$156.8M	18	1IEMG 2SCZ 3IJH Top holdings2020-06-30 1.IEMG 2.SCZ 3.IJH 4.SCHF 5.IWF 6.SCHH 7.VO 8.SCHE 9.SCHC 10.VONG
2020-03-31	270	$135.5M	35	1IEMG 2SCZ 3SCHF Top holdings2020-03-31 1.IEMG 2.SCZ 3.SCHF 4.IWF 5.IJH 6.SCHH 7.VO 8.SCHC 9.SCHE 10.VONG
2019-12-31	312	$157.0M	11	1SCZ 2IEMG 3SCHH Top holdings2019-12-31 1.SCZ 2.IEMG 3.SCHH 4.VO 5.IWF 6.IJH 7.SCHF 8.IWD 9.SCHE 10.VONG
2019-09-30	315	$150.9M	5	1SCZ 2IEMG 3SCHH Top holdings2019-09-30 1.SCZ 2.IEMG 3.SCHH 4.VO 5.IWF 6.IJH 7.IWD 8.SCHF 9.STIP 10.SCHE
2019-06-30	322	$152.3M	5	1IEMG 2SCZ 3SCHH Top holdings2019-06-30 1.IEMG 2.SCZ 3.SCHH 4.VO 5.IWF 6.STIP 7.IJH 8.IWD 9.SCHF 10.VONG
2019-03-31	314	$147.4M	17	1IEMG 2SCZ 3SCHH Top holdings2019-03-31 1.IEMG 2.SCZ 3.SCHH 4.VO 5.IWF 6.STIP 7.IJH 8.IWD 9.SCHF 10.VONG
2018-12-31	218	$126.1M	22	1IEMG 2SCZ 3SCHH Top holdings2018-12-31 1.IEMG 2.SCZ 3.SCHH 4.STIP 5.VO 6.IWF 7.IWD 8.IJH 9.SCHF 10.VONG
2018-09-30	268	$136.2M	8	1SCZ 2IEMG 3IWF Top holdings2018-09-30 1.SCZ 2.IEMG 3.IWF 4.SCHH 5.VO 6.STIP 7.IJH 8.IWD 9.VONG 10.ILCB
2018-06-30	243	$130.9M	—	1SCZ 2IEMG 3SCHH Top holdings2018-06-30 1.SCZ 2.IEMG 3.SCHH 4.IWF 5.VO 6.STIP 7.IJH 8.IWD 9.VONG 10.ILCB

Holding changes this quarter

Brand Asset Management Group, Inc.'s most significant position changes for 2026-03-31: New buy: Vanguard Mid-cap Growth ETF (VOT); New buy: Vanguard Small-cap Grwth ETF (VBK); Sold out: Invesco Nasdaq 100 ETF (QQQM); New buy: Ss Spdr Bb 1-3m T-bill ETF (BIL); New buy: Ishares Russell Mid-cap Grow (IWP).

Position changes disclosed by Brand Asset Management Group, Inc. for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	IEFA	Ishares Core Msci Eafe ETF	+0.6%	+805.78%	Add
2	SCHV	Schwab US Large-cap Value	+0.5%	+36.19%	Add
3	VUG	Vanguard Growth ETF	+0.5%	+239.21%	Add
4	VOE	Vanguard Mid-cap Value ETF	+0.4%	+396.59%	Add
5	SCHG	Schwab US Large-cap Growth	+0.3%	+63.38%	Add
6	VTV	Vanguard Value ETF	+0.3%	+219.40%	Add
7	VONV	Vanguard Russell 1000 Value	+0.3%	+15.15%	Add
8	VBR	Vanguard Small-cap Value ETF	+0.2%	+69.41%	Add
9	TSLA	Tesla INC	+0.2%	+340.62%	Add
10	DFGR	Dim Global Real Estate ETF	+0.2%	+389.68%	Add
11	VOO	Vanguard S&p 500 ETF	+0.1%	+65.60%	Add
12	VB	Vanguard Small-cap ETF	+0.1%	+9.96%	Add
13	AAPL	Apple INC	0%	+21.10%	Add
14	DFIS	Dimensional International Sm	—	+5.22%	Add
15	SCHA	Schwab US Small-cap ETF	0%	+4.12%	Add
16	SCHF	Schwab Intl Equity ETF	-0.1%	+2.81%	Add
17	SCHM	Schwab US Mid Cap ETF	-0.1%	-0.24%	Trim
18	SCHH	Schwab US Reit ETF	-0.2%	-15.28%	Trim
19	ILCG	Ishares Morningstar Growth E	-0.2%	-2.45%	Trim
20	IJH	Ishares Core S&p Midcap ETF	-0.2%	+2.56%	Add
21	MGC	Vanguard Mega Cap ETF	-0.2%	-9.83%	Trim
22	QQQ	Invesco Qqq Trust Series 1	-0.3%	-44.74%	Trim
23	PLTR	Palantir Technologies Inc-a	-0.3%	+4.99%	Add
24	SCZ	Ishares Msci Eafe Small-cap	-0.4%	-5.94%	Trim
25	VONG	Vanguard Russell 1000 Growth	-0.4%	+8.56%	Add
26	SCHX	Schwab US Large-cap ETF	-0.4%	-1.12%	Trim
27	IEMG	Ishares Core Msci Emerging	-0.4%	-0.91%	Trim
28	IWF	Ishares Russell 1000 Growth	-0.6%	+0.75%	Add
29	VOT	Vanguard Mid-cap Growth ETF	—	NEW	New buy
30	VBK	Vanguard Small-cap Grwth ETF	—	NEW	New buy
31	QQQM	Invesco Nasdaq 100 ETF	—	EXIT	Sold out
32	BIL	Ss Spdr Bb 1-3m T-bill ETF	—	NEW	New buy
33	IWP	Ishares Russell Mid-cap Grow	—	NEW	New buy
34	VIOG	Vanguard S&p Sm Cap 600 Grw	—	NEW	New buy
35	CINF	Cincinnati Financial CORP	—	NEW	New buy
36	IJJ	Ishares S&p Mid-cap 400 Valu	—	NEW	New buy
37	IWO	Ishares Russell 2000 Growth	—	NEW	New buy
38	VIOV	Vanguard S&p Small-cap 600 V	—	NEW	New buy
39	IDMO	Invesco S&p International De	—	EXIT	Sold out
40	DISV	Dimensional International Sm	—	NEW	New buy
41	PR	Permian Resources Corp-cl A	—	NEW	New buy
42	EXPE	Expedia Group INC	—	NEW	New buy
43	VNQ	Vanguard Real Estate ETF	—	EXIT	Sold out
44	IJS	Ishares S&p Small-cap 600 Va	—	NEW	New buy
45	IXUS	Ishares Core Intl Stock ETF	—	NEW	New buy
46	BIIB	Biogen INC	—	NEW	New buy
47	T	At&t INC	—	NEW	New buy
48	AUSF	Global X Adaptive US Factor	—	EXIT	Sold out
49	AXON	Axon Enterprise INC	—	NEW	New buy
50	SYF	Synchrony Financial	—	EXIT	Sold out

Filing History

Period	Filed	Type	EDGAR
2026-03-31	2026-05-11	13F-HR	View on EDGAR
2025-12-31	2026-02-11	13F-HR	View on EDGAR
2025-09-30	2025-11-12	13F-HR	View on EDGAR
2025-06-30	2025-07-09	13F-HR	View on EDGAR
2025-03-31	2025-04-10	13F-HR	View on EDGAR
2024-12-31	2025-01-15	13F-HR	View on EDGAR
2024-09-30	2024-10-17	13F-HR	View on EDGAR
2024-06-30	2024-07-19	13F-HR	View on EDGAR
2024-03-31	2024-04-30	13F-HR	View on EDGAR
2023-12-31	2024-01-22	13F-HR	View on EDGAR
2023-09-30	2023-10-18	13F-HR	View on EDGAR
2023-06-30	2023-07-19	13F-HR	View on EDGAR
2023-03-31	2023-04-12	13F-HR	View on EDGAR
2022-12-31	2023-01-24	13F-HR	View on EDGAR
2022-09-30	2022-10-20	13F-HR	View on EDGAR
2022-06-30	2022-07-22	13F-HR	View on EDGAR
2022-03-31	2022-04-28	13F-HR	View on EDGAR
2021-12-31	2022-01-24	13F-HR	View on EDGAR
2021-09-30	2021-11-03	13F-HR	View on EDGAR
2021-06-30	2021-08-09	13F-HR	View on EDGAR
2021-03-31	2021-04-26	13F-HR	View on EDGAR
2020-12-31	2021-02-01	13F-HR	View on EDGAR
2020-09-30	2020-10-30	13F-HR	View on EDGAR
2020-06-30	2020-07-21	13F-HR	View on EDGAR
2020-03-31	2020-04-23	13F-HR	View on EDGAR
2019-12-31	2020-01-24	13F-HR	View on EDGAR
2019-09-30	2019-10-18	13F-HR	View on EDGAR
2019-06-30	2019-07-24	13F-HR	View on EDGAR
2019-03-31	2019-04-29	Amendment	View on EDGAR
2019-03-31	2019-04-25	13F-HR	View on EDGAR
2018-12-31	2019-01-24	13F-HR	View on EDGAR
2018-09-30	2018-10-19	13F-HR	View on EDGAR
2018-06-30	2018-08-08	13F-HR	View on EDGAR

FAQ

What is Brand Asset Management Group, Inc. and what type of investor is it?

Brand Asset Management Group, Inc. is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $384.5M, spread across 193 disclosed positions.

What are Brand Asset Management Group, Inc.'s largest equity positions?

Based on the latest 13F filing, Brand Asset Management Group, Inc.'s top holdings by market value are: 1. Ishares Core Msci Emerging (IEMG) — $35.4M (9.2%) 2. Ishares Core S&p Midcap ETF (IJH) — $31.4M (8.2%) 3. Vanguard Mid-cap ETF (VO) — $15.5M (4.0%) 4. Vanguard Russell 1000 Growth (VONG) — $15.1M (3.9%) 5. Dimensional International Sm (DFIS) — $15.0M (3.9%)

What changes did Brand Asset Management Group, Inc. make in its most recent portfolio filing?

In the latest reported quarter, Brand Asset Management Group, Inc. made 50 notable position adjustments: 17 new positions were initiated, 20 existing holdings were added to, 8 positions were partially reduced, and 5 were completely exited. The largest of these moves: New buy: Vanguard Mid-cap Growth ETF (VOT); New buy: Vanguard Small-cap Grwth ETF (VBK); Sold out: Invesco Nasdaq 100 ETF (QQQM); New buy: Ss Spdr Bb 1-3m T-bill ETF (BIL); New buy: Ishares Russell Mid-cap Grow (IWP)

What sectors does Brand Asset Management Group, Inc. focus on?

Brand Asset Management Group, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 45.4% • Financials: 13.0% • Communication Services: 9.2% • Consumer Discretionary: 7.9% • Health Care: 6.3% • Industrials: 5.8%

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View detail

Similar Holdings Style

Institutions with overlapping top holdings

Citizens & Northern CORP

CIK 0000810958

Total reported value

$401.0M

119 stks

2026-03-31

Concentration15.0

Portfolio Stability13.6

Sector conviction67.2

3 of the top 5 holdings overlap, including Vanguard Russell 1000 Growth

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Arkansas Financial Group, INC.

CIK 0000764611

Total reported value

$717.0M

94 stks

2026-03-31

Concentration21.3

Portfolio Stability4.9

Sector conviction61.8

2 of the top 5 holdings overlap, including Ishares Core S&p Midcap ETF

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Alaska Permanent Capital Management, LLC

CIK 0001426771

Total reported value

$1.4B

39 stks

2026-03-31

Concentration35.9

Portfolio Stability13.4

Sector conviction100.0

2 of the top 5 holdings overlap, including Ishares Core S&p Midcap ETF

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Brand Asset Management Group, Inc. — 13F Filings Deep Dive

CIK: 0001748766

Diversified strategyMomentum followerSector-focused

Total reported value

$384.5M

Reporting period: 2026-03-31 · Number of holdings: 193

Brand Asset Management Group, Inc. disclosed 193 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $384.5M and a quarterly turnover rate of 15.9%.

Browse other institutions with $100M to $1B AUM Browse other institutions starting with "B"

Personality snowflake

Concentration: 12.32
Portfolio Stability: 15.93
Momentum/Contrarian: 100
Sector conviction: 74.8
Diversification: 100
Sizing Uniformity: 77.7

Position sizes vary widely across the portfolio (a coefficient of variation of 2.23), with a handful of outsized bets alongside many smaller positions.

No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.

Recent moves

Trim IWF
+0.7%　-$1.3M
Add IEFA
+805.8%　$2.3M
Add SCHV
+36.2%　$2.4M
Add VUG
+239.2%　$2.0M
Trim IEMG
-0.9%　$972.7K
Trim SCHX
-1.1%　-$693.6K

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	IEMG	Ishares Core Msci Emerging	ETF-Emerging Markets	9.21%	-0.42%	-0.91%
2	IJH	Ishares Core S&p Midcap ETF	ETF-Other	8.16%	-0.20%	+2.56%
3	VO	Vanguard Mid-cap ETF	ETF-Other	4.04%	—	+0.33%
4	VONG	Vanguard Russell 1000 Growth	ETF-Other	3.92%	-0.39%	+8.56%
5	DFIS	Dimensional International Sm	ETF-Other	3.89%	—	+5.22%
6	SCHF	Schwab Intl Equity ETF	ETF-Other	3.69%	-0.06%	+2.81%
7	IWF	Ishares Russell 1000 Growth	ETF-Other	3.28%	-0.60%	+0.75%
8	VONV	Vanguard Russell 1000 Value	ETF-Other	3.21%	+0.26%	+15.15%
9	SCHM	Schwab US Mid Cap ETF	ETF-Other	3.06%	-0.14%	-0.24%
10	SCHX	Schwab US Large-cap ETF	ETF-Other	2.94%	-0.41%	-1.12%
11	SCHE	Schwab Emrg Mrkts Eqty ETF	ETF-Other	2.86%	—	+1.83%
12	SCZ	Ishares Msci Eafe Small-cap	ETF-Other	2.85%	-0.37%	-5.94%
13	SCHA	Schwab US Small-cap ETF	ETF-Other	2.57%	-0.03%	+4.12%
14	SCHV	Schwab US Large-cap Value	ETF-Other	2.16%	+0.51%	+36.19%
15	SCHC	Schwab Intl Small-cap Equity	ETF-Other	2.12%	—	-1.20%
16	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	2.08%	—	+7.93%
17	IWD	Ishares Russell 1000 Value E	ETF-Other	1.58%	—	-0.37%
18	VB	Vanguard Small-cap ETF	ETF-Other	1.44%	+0.05%	+9.96%
19	PLTR	Palantir Technologies Inc-a	Stock-Tech	1.31%	-0.32%	+4.99%
20	SCHG	Schwab US Large-cap Growth	ETF-Other	1.19%	+0.31%	+63.38%
21	ILCB	Ishares Morningstar U.s. Equ	ETF-Other	0.92%	—	-1.98%
22	BSV	Vanguard Short-term Bond ETF	ETF-Other	0.86%	—	-2.97%
23	ILCG	Ishares Morningstar Growth E	ETF-Other	0.81%	-0.16%	-2.45%
24	IMCB	Ishares Morningstar Mid-cap	ETF-Other	0.77%	—	-1.06%
25	AAPL	Apple INC	Stock-Tech	0.77%	+0.04%	+21.10%
26	VUG	Vanguard Growth ETF	ETF-Other	0.76%	+0.49%	+239.21%
27	MGC	Vanguard Mega Cap ETF	ETF-Other	0.75%	-0.20%	-9.83%
28	VWO	Vanguard Ftse Emerging Marke	ETF-Emerging Markets	0.71%	—	-1.36%
29	IEFA	Ishares Core Msci Eafe ETF	ETF-Other	0.67%	+0.59%	+805.78%
30	IWB	Ishares Russell 1000 ETF	ETF-Other	0.67%	—	-0.62%
31	SCHH	Schwab US Reit ETF	ETF-Other	0.66%	-0.16%	-15.28%
32	VBR	Vanguard Small-cap Value ETF	ETF-Other	0.64%	+0.24%	+69.41%
33	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.57%	—	-1.56%
34	SCHJ	Schwab 1-5 Yr CORP Bnd ETF	ETF-Other	0.54%	—	-0.90%
35	SCHO	Schwab Short-term US Treas	ETF-Other	0.53%	—	-10.11%
36	NVDA	Nvidia CORP	Stock-Tech	0.47%	—	+29.09%
37	IWM	Ishares Russell 2000 ETF	ETF-Small Cap	0.46%	—	—
38	VOE	Vanguard Mid-cap Value ETF	ETF-Other	0.45%	+0.36%	+396.59%
39	SHYG	Ishares 0-5 Yr Hy CORP Bond	ETF-Corp Bonds	0.44%	—	-8.24%
40	VOO	Vanguard S&p 500 ETF	ETF-Large Cap & Growth	0.42%	+0.13%	+65.60%
41	VTV	Vanguard Value ETF	ETF-Other	0.41%	+0.28%	+219.40%
42	VEA	Vanguard Ftse Developed ETF	ETF-Other	0.41%	—	+0.55%
43	FNDX	Schwab Fndmntl US Lrg Co ETF	ETF-Other	0.40%	—	-2.41%
44	MSFT	Microsoft CORP	Stock-Tech	0.39%	—	+18.40%
45	FNDF	Schwab Fndmn Intl Lrg Co ETF	ETF-Other	0.39%	—	+0.36%
46	ISCB	Ishares Morningstar Sm Cap	ETF-Other	0.36%	—	-5.80%
47	ILCV	Ishares Morningstar Value Et	ETF-Other	0.36%	—	-0.37%
48	TSLA	Tesla INC	Stock-Consumer Disc	0.33%	+0.23%	+340.62%
49	SPDW	Ste Str Spdr Pt Dw EU ETF	ETF-Other	0.33%	—	+0.42%
50	VOT	Vanguard Mid-cap Growth ETF	ETF-Other	0.33%	+0.33%	NEW

1–50 of 193

Portfolio Performance

Performance for Q3 2026

+2.6%

Performance Last 4 Quarters

+22.3%

Based on 84% of reported portfolio value with available pricing

Stdev: +12.6%
Beta: +0.9
Alpha: +0.3%
Max Drawdown: -7.1%
Annualized Perf: +17.4%
Batting Avg vs S&P: +44.4%
Sortino: +2.69
Stutzer: +0.39
Treynor: +0.19
Sterling: +1.1
Calmar: +2.45
Information Ratio: -0.32
Tracking Error: +4.7%
Stdev Down: +6.3%
Winning Months %: +66.7%
Losing Months %: +33.3%
Best 12 Months: +33.9%
Worst 12 Months: +7.9%
Efficiency Ratio: +0.53
Sharpe: +1.34
Stdev Sectors: +12%
Skewness: +0.04
Kurtosis: -0.51
Upside Potential: +4.47

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2026-03-31	193	$384.5M	16	1IEMG 2IJH 3VO Top holdings2026-03-31 1.IEMG 2.IJH 3.VO 4.VONG 5.DFIS 6.SCHF 7.IWF 8.VONV 9.SCHM 10.SCHX
2025-12-31	171	$357.6M	9	1IEMG 2IJH 3VO Top holdings2025-12-31 1.IEMG 2.IJH 3.VO 4.VONG 5.DFIS 6.IWF 7.SCHF 8.SCHX 9.SCZ 10.SCHM
2025-09-30	165	$355.5M	42	1IEMG 2IJH 3VO Top holdings2025-09-30 1.IEMG 2.IJH 3.VO 4.VONG 5.IWF 6.SCHF 7.SCHX 8.DFIS 9.SCZ 10.SCHM
2025-06-30	92	$267.8M	0	1IEMG 2IJH 3VO Top holdings2025-06-30 1.IEMG 2.IJH 3.VO 4.VONG 5.SCZ 6.IWF 7.SCHF 8.DFIS 9.SCHX 10.VONV
2025-03-31	89	$239.7M	100	1IEMG 2IJH 3SCZ Top holdings2025-03-31 1.IEMG 2.IJH 3.SCZ 4.VO 5.VONG 6.IWF 7.SCHF 8.SCHE 9.VONV 10.SCHX
2024-12-31	89	$246.3M	0	1IEMG 2IJH 3SCZ Top holdings2024-12-31 1.IEMG 2.IJH 3.SCZ 4.VONG 5.IWF 6.VO 7.SCHF 8.SCHX 9.VONV 10.SCHE
2024-09-30	89	$255.5M	0	1IEMG 2IJH 3SCZ Top holdings2024-09-30 1.IEMG 2.IJH 3.SCZ 4.VONG 5.IWF 6.VO 7.SCHF 8.SCHE 9.VONV 10.SCHX
2024-06-30	80	$236.8M	0	1IEMG 2IJH 3SCZ Top holdings2024-06-30 1.IEMG 2.IJH 3.SCZ 4.VONG 5.IWF 6.VO 7.SCHF 8.VONV 9.SCHX 10.SCHE
2024-03-31	78	$232.5M	0	1IJH 2IEMG 3SCZ Top holdings2024-03-31 1.IJH 2.IEMG 3.SCZ 4.VO 5.VONG 6.IWF 7.SCHF 8.VONV 9.SCHX 10.SCHE
2023-12-31	76	$218.7M	0	1IJH 2IEMG 3SCZ Top holdings2023-12-31 1.IJH 2.IEMG 3.SCZ 4.VO 5.VONG 6.IWF 7.SCHF 8.VONV 9.SCHX 10.SCHE
2023-09-30	73	$195.0M	0	1IJH 2IEMG 3SCZ Top holdings2023-09-30 1.IJH 2.IEMG 3.SCZ 4.VONG 5.VO 6.IWF 7.SCHF 8.VONV 9.SCHE 10.SCHM
2023-06-30	73	$209.6M	0	1IJH 2IEMG 3SCZ Top holdings2023-06-30 1.IJH 2.IEMG 3.SCZ 4.VONG 5.VO 6.IWF 7.SCHF 8.SCHE 9.VONV 10.SCHV
2023-03-31	73	$198.1M	0	1IJH 2IEMG 3SCZ Top holdings2023-03-31 1.IJH 2.IEMG 3.SCZ 4.VONG 5.VO 6.SCHF 7.IWF 8.SCHE 9.SCHV 10.VONV
2022-12-31	75	$197.8M	0	1IJH 2IEMG 3SCZ Top holdings2022-12-31 1.IJH 2.IEMG 3.SCZ 4.VO 5.SCHF 6.VONG 7.IWF 8.SCHE 9.SCHX 10.SCHV
2022-09-30	75	$180.2M	0	1IJH 2IEMG 3SCZ Top holdings2022-09-30 1.IJH 2.IEMG 3.SCZ 4.VO 5.VONG 6.IWF 7.SCHF 8.SCHX 9.SCHM 10.SCHE
2022-06-30	77	$196.3M	0	1IJH 2IEMG 3SCZ Top holdings2022-06-30 1.IJH 2.IEMG 3.SCZ 4.SCHF 5.VO 6.VONG 7.IWF 8.SCHE 9.SCHX 10.SCHC
2022-03-31	81	$226.4M	0	1IJH 2IEMG 3SCZ Top holdings2022-03-31 1.IJH 2.IEMG 3.SCZ 4.SCHF 5.IWF 6.VO 7.VONG 8.SCHX 9.SCHE 10.SCHC
2021-12-31	77	$222.0M	0	1IJH 2IEMG 3SCZ Top holdings2021-12-31 1.IJH 2.IEMG 3.SCZ 4.SCHF 5.IWF 6.VO 7.VONG 8.SCHE 9.SCHC 10.SCHX
2021-09-30	76	$207.1M	0	1IJH 2IEMG 3SCZ Top holdings2021-09-30 1.IJH 2.IEMG 3.SCZ 4.SCHF 5.VO 6.IWF 7.VONG 8.SCHE 9.SCHC 10.SCHX
2021-06-30	77	$205.8M	100	1IJH 2IEMG 3SCZ Top holdings2021-06-30 1.IJH 2.IEMG 3.SCZ 4.SCHF 5.IWF 6.VO 7.VONG 8.SCHE 9.SCHC 10.SCHX
2021-03-31	283	$196.6M	13	1IEMG 2SCZ 3IJH Top holdings2021-03-31 1.IEMG 2.SCZ 3.IJH 4.SCHF 5.IWF 6.VO 7.SCHE 8.SCHC 9.VONG 10.SCHX
2020-12-31	239	$177.9M	15	1IEMG 2SCZ 3IJH Top holdings2020-12-31 1.IEMG 2.SCZ 3.IJH 4.SCHF 5.IWF 6.VO 7.SCHC 8.SCHE 9.VONG 10.SCHX
2020-09-30	252	$159.7M	11	1IEMG 2SCZ 3SCHF Top holdings2020-09-30 1.IEMG 2.SCZ 3.SCHF 4.IJH 5.IWF 6.VO 7.SCHE 8.SCHC 9.VONG 10.SCHX
2020-06-30	248	$156.8M	18	1IEMG 2SCZ 3IJH Top holdings2020-06-30 1.IEMG 2.SCZ 3.IJH 4.SCHF 5.IWF 6.SCHH 7.VO 8.SCHE 9.SCHC 10.VONG
2020-03-31	270	$135.5M	35	1IEMG 2SCZ 3SCHF Top holdings2020-03-31 1.IEMG 2.SCZ 3.SCHF 4.IWF 5.IJH 6.SCHH 7.VO 8.SCHC 9.SCHE 10.VONG
2019-12-31	312	$157.0M	11	1SCZ 2IEMG 3SCHH Top holdings2019-12-31 1.SCZ 2.IEMG 3.SCHH 4.VO 5.IWF 6.IJH 7.SCHF 8.IWD 9.SCHE 10.VONG
2019-09-30	315	$150.9M	5	1SCZ 2IEMG 3SCHH Top holdings2019-09-30 1.SCZ 2.IEMG 3.SCHH 4.VO 5.IWF 6.IJH 7.IWD 8.SCHF 9.STIP 10.SCHE
2019-06-30	322	$152.3M	5	1IEMG 2SCZ 3SCHH Top holdings2019-06-30 1.IEMG 2.SCZ 3.SCHH 4.VO 5.IWF 6.STIP 7.IJH 8.IWD 9.SCHF 10.VONG
2019-03-31	314	$147.4M	17	1IEMG 2SCZ 3SCHH Top holdings2019-03-31 1.IEMG 2.SCZ 3.SCHH 4.VO 5.IWF 6.STIP 7.IJH 8.IWD 9.SCHF 10.VONG
2018-12-31	218	$126.1M	22	1IEMG 2SCZ 3SCHH Top holdings2018-12-31 1.IEMG 2.SCZ 3.SCHH 4.STIP 5.VO 6.IWF 7.IWD 8.IJH 9.SCHF 10.VONG
2018-09-30	268	$136.2M	8	1SCZ 2IEMG 3IWF Top holdings2018-09-30 1.SCZ 2.IEMG 3.IWF 4.SCHH 5.VO 6.STIP 7.IJH 8.IWD 9.VONG 10.ILCB
2018-06-30	243	$130.9M	—	1SCZ 2IEMG 3SCHH Top holdings2018-06-30 1.SCZ 2.IEMG 3.SCHH 4.IWF 5.VO 6.STIP 7.IJH 8.IWD 9.VONG 10.ILCB

Holding changes this quarter

Position changes disclosed by Brand Asset Management Group, Inc. for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	IEFA	Ishares Core Msci Eafe ETF	+0.6%	+805.78%	Add
2	SCHV	Schwab US Large-cap Value	+0.5%	+36.19%	Add
3	VUG	Vanguard Growth ETF	+0.5%	+239.21%	Add
4	VOE	Vanguard Mid-cap Value ETF	+0.4%	+396.59%	Add
5	SCHG	Schwab US Large-cap Growth	+0.3%	+63.38%	Add
6	VTV	Vanguard Value ETF	+0.3%	+219.40%	Add
7	VONV	Vanguard Russell 1000 Value	+0.3%	+15.15%	Add
8	VBR	Vanguard Small-cap Value ETF	+0.2%	+69.41%	Add
9	TSLA	Tesla INC	+0.2%	+340.62%	Add
10	DFGR	Dim Global Real Estate ETF	+0.2%	+389.68%	Add
11	VOO	Vanguard S&p 500 ETF	+0.1%	+65.60%	Add
12	VB	Vanguard Small-cap ETF	+0.1%	+9.96%	Add
13	AAPL	Apple INC	0%	+21.10%	Add
14	DFIS	Dimensional International Sm	—	+5.22%	Add
15	SCHA	Schwab US Small-cap ETF	0%	+4.12%	Add
16	SCHF	Schwab Intl Equity ETF	-0.1%	+2.81%	Add
17	SCHM	Schwab US Mid Cap ETF	-0.1%	-0.24%	Trim
18	SCHH	Schwab US Reit ETF	-0.2%	-15.28%	Trim
19	ILCG	Ishares Morningstar Growth E	-0.2%	-2.45%	Trim
20	IJH	Ishares Core S&p Midcap ETF	-0.2%	+2.56%	Add
21	MGC	Vanguard Mega Cap ETF	-0.2%	-9.83%	Trim
22	QQQ	Invesco Qqq Trust Series 1	-0.3%	-44.74%	Trim
23	PLTR	Palantir Technologies Inc-a	-0.3%	+4.99%	Add
24	SCZ	Ishares Msci Eafe Small-cap	-0.4%	-5.94%	Trim
25	VONG	Vanguard Russell 1000 Growth	-0.4%	+8.56%	Add
26	SCHX	Schwab US Large-cap ETF	-0.4%	-1.12%	Trim
27	IEMG	Ishares Core Msci Emerging	-0.4%	-0.91%	Trim
28	IWF	Ishares Russell 1000 Growth	-0.6%	+0.75%	Add
29	VOT	Vanguard Mid-cap Growth ETF	—	NEW	New buy
30	VBK	Vanguard Small-cap Grwth ETF	—	NEW	New buy
31	QQQM	Invesco Nasdaq 100 ETF	—	EXIT	Sold out
32	BIL	Ss Spdr Bb 1-3m T-bill ETF	—	NEW	New buy
33	IWP	Ishares Russell Mid-cap Grow	—	NEW	New buy
34	VIOG	Vanguard S&p Sm Cap 600 Grw	—	NEW	New buy
35	CINF	Cincinnati Financial CORP	—	NEW	New buy
36	IJJ	Ishares S&p Mid-cap 400 Valu	—	NEW	New buy
37	IWO	Ishares Russell 2000 Growth	—	NEW	New buy
38	VIOV	Vanguard S&p Small-cap 600 V	—	NEW	New buy
39	IDMO	Invesco S&p International De	—	EXIT	Sold out
40	DISV	Dimensional International Sm	—	NEW	New buy
41	PR	Permian Resources Corp-cl A	—	NEW	New buy
42	EXPE	Expedia Group INC	—	NEW	New buy
43	VNQ	Vanguard Real Estate ETF	—	EXIT	Sold out
44	IJS	Ishares S&p Small-cap 600 Va	—	NEW	New buy
45	IXUS	Ishares Core Intl Stock ETF	—	NEW	New buy
46	BIIB	Biogen INC	—	NEW	New buy
47	T	At&t INC	—	NEW	New buy
48	AUSF	Global X Adaptive US Factor	—	EXIT	Sold out
49	AXON	Axon Enterprise INC	—	NEW	New buy
50	SYF	Synchrony Financial	—	EXIT	Sold out

Filing History

Period	Filed	Type	EDGAR
2026-03-31	2026-05-11	13F-HR	View on EDGAR
2025-12-31	2026-02-11	13F-HR	View on EDGAR
2025-09-30	2025-11-12	13F-HR	View on EDGAR
2025-06-30	2025-07-09	13F-HR	View on EDGAR
2025-03-31	2025-04-10	13F-HR	View on EDGAR
2024-12-31	2025-01-15	13F-HR	View on EDGAR
2024-09-30	2024-10-17	13F-HR	View on EDGAR
2024-06-30	2024-07-19	13F-HR	View on EDGAR
2024-03-31	2024-04-30	13F-HR	View on EDGAR
2023-12-31	2024-01-22	13F-HR	View on EDGAR
2023-09-30	2023-10-18	13F-HR	View on EDGAR
2023-06-30	2023-07-19	13F-HR	View on EDGAR
2023-03-31	2023-04-12	13F-HR	View on EDGAR
2022-12-31	2023-01-24	13F-HR	View on EDGAR
2022-09-30	2022-10-20	13F-HR	View on EDGAR
2022-06-30	2022-07-22	13F-HR	View on EDGAR
2022-03-31	2022-04-28	13F-HR	View on EDGAR
2021-12-31	2022-01-24	13F-HR	View on EDGAR
2021-09-30	2021-11-03	13F-HR	View on EDGAR
2021-06-30	2021-08-09	13F-HR	View on EDGAR
2021-03-31	2021-04-26	13F-HR	View on EDGAR
2020-12-31	2021-02-01	13F-HR	View on EDGAR
2020-09-30	2020-10-30	13F-HR	View on EDGAR
2020-06-30	2020-07-21	13F-HR	View on EDGAR
2020-03-31	2020-04-23	13F-HR	View on EDGAR
2019-12-31	2020-01-24	13F-HR	View on EDGAR
2019-09-30	2019-10-18	13F-HR	View on EDGAR
2019-06-30	2019-07-24	13F-HR	View on EDGAR
2019-03-31	2019-04-29	Amendment	View on EDGAR
2019-03-31	2019-04-25	13F-HR	View on EDGAR
2018-12-31	2019-01-24	13F-HR	View on EDGAR
2018-09-30	2018-10-19	13F-HR	View on EDGAR
2018-06-30	2018-08-08	13F-HR	View on EDGAR