CIK: 0001991301
Total reported value
$315.5M
Reporting period: 2025-09-30 · Number of holdings: 73
Sterling Financial Group, Inc. disclosed 73 holdings in its latest 13F filing for the period ending 2025-09-30, with total reported value of $315.5M and a quarterly turnover rate of 75.7%.
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Sterling Financial Group, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.069 — mathematically equivalent to about 14 equally-sized positions, well below its 73 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.03), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 12% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim SPLB
-98.9% -$18.4M
Add INTF
+29.6% $15.2M
Add BSCW
+59.9% $7.9M
Add IDVO
+20.1% $6.0M
Add BSCS
+33.8% $5.4M
Add BSMT
+123.8% $2.7M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SPHQ | Invesco S&p 500 Quality ETF | ETF-Large Cap & Growth | 12.87% | +12.87% | NEW | |
| 2 | DIVO | Amplify Cwp Enhan Divid ETF | ETF-Other | 10.82% | +0.75% | +9.03% | |
| 3 | JGRO | Jpmorgan Active Growth ETF | ETF-Other | 10.10% | +0.74% | -4.14% | |
| 4 | INTF | Ishares International Equity | ETF-Other | 9.20% | +4.23% | +29.56% | |
| 5 | IBHF | Ishares Ibond 2026 Hy & INC | ETF-Other | 8.04% | +8.04% | NEW | |
| 6 | BSCS | Invesco Bulletshares 2028 Cb | ETF-Other | 6.37% | +1.08% | +33.81% | |
| 7 | BSCW | Invesco Bulletshares 2032 Cb | ETF-Other | 6.32% | +1.99% | +59.88% | |
| 8 | IDVO | Amplify Cwp Intl Enh Dvd INC | ETF-Other | 6.25% | +1.31% | +20.12% | |
| 9 | AAPL | Apple INC | Stock-Tech | 4.12% | -0.12% | -3.77% | |
| 10 | GSY | Invesco Ultra Short Duration | ETF-Other | 1.72% | -0.32% | -7.64% | |
| 11 | BSMT | Invesco Bulletshares 2029 Mb | ETF-Other | 1.52% | +0.76% | +123.77% | |
| 12 | XSMO | Invesco S&p Smallcap Momentu | ETF-Other | 1.45% | +1.45% | NEW | |
| 13 | CI | THE Cigna Group | Stock-Healthcare | 1.44% | -0.44% | -0.10% | |
| 14 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.35% | +0.07% | — | |
| 15 | DFAU | Dimensional US Core Equity M | ETF-Other | 1.25% | -0.03% | -5.25% | |
| 16 | BSSX | Invesco Bulletshares 2033 Mb | ETF-Other | 1.25% | +0.26% | +43.71% | |
| 17 | DFAI | Dimensional International Co | ETF-Other | 1.05% | -0.02% | +0.00% | |
| 18 | JMST | JPM Ultra-short Muni Income | ETF-Other | 0.93% | -0.28% | -14.68% | |
| 19 | NVDA | Nvidia CORP | Stock-Tech | 0.91% | +0.32% | -2.10% | |
| 20 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 0.74% | +0.03% | — | |
| 21 | MSFT | Microsoft CORP | Stock-Tech | 0.66% | — | -3.45% | |
| 22 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.59% | — | -0.91% | |
| 23 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.59% | — | -14.74% | |
| 24 | VOE | Vanguard Mid-cap Value ETF | ETF-Other | 0.58% | — | — | |
| 25 | IWV | Ishares Russell 3000 ETF | ETF-Other | 0.56% | +0.03% | — | |
| 26 | ETHE | Grayscale Ethereum Staking E | ETF-Other | 0.54% | +0.54% | NEW | |
| 27 | DVY | Ishares Select Dividend ETF | ETF-Other | 0.53% | — | — | |
| 28 | IWN | Ishares Russell 2000 Value E | ETF-Small Cap | 0.48% | +0.01% | — | |
| 29 | MSTR | Strategy INC | Stock-Tech | 0.43% | -0.33% | +17.22% | |
| 30 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.40% | +0.05% | — | |
| 31 | TSLA | Tesla INC | Stock-Consumer Disc | 0.38% | +0.12% | -2.27% | |
| 32 | CVS | Cvs Health CORP | Stock-Healthcare | 0.37% | — | -0.45% | |
| 33 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.29% | +0.08% | -0.32% | |
| 34 | BSMW | Invesco Bulletshares 2032 Mb | ETF-Other | 0.27% | -0.22% | -37.96% | |
| 35 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.25% | — | -5.19% | |
| 36 | BSMU | Invesco Bulletshares 2030 Mb | ETF-Other | 0.24% | — | +27.61% | |
| 37 | BSMV | Invesco Bulletshares 2031 Mb | ETF-Other | 0.24% | -0.16% | -31.94% | |
| 38 | BSMS | Invesco Bulletshares 2028 Mb | ETF-Other | 0.24% | +0.07% | +65.45% | |
| 39 | BSMY | Invesco Bulletshares 2034 Mb | ETF-Other | 0.24% | +0.24% | NEW | |
| 40 | CVX | Chevron CORP | Stock-Energy | 0.23% | — | +11.95% | |
| 41 | BSMR | Invesco Bulletshares 2027 Mb | ETF-Other | 0.21% | +0.05% | +54.15% | |
| 42 | ESBA | Empire State Realty Op Lp-es | Stock-Other | 0.20% | — | -9.10% | |
| 43 | BSMQ | Invesco Bulletshares 2026 Mb | ETF-Other | 0.20% | — | +44.01% | |
| 44 | AVGO | Broadcom INC | Stock-Tech | 0.19% | +0.08% | -4.97% | |
| 45 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.19% | +0.05% | -1.10% | |
| 46 | BSGT | Invesco Bulletshares 2029 Treasury Bond ETF | ETF-Gov Bonds | 0.16% | — | +20.13% | |
| 47 | BSCX | Invesco Bulletshares 2033 Cb | ETF-Other | 0.16% | — | -29.21% | |
| 48 | BSCY | Invesco Bulletshares 2034 Cb | ETF-Other | 0.16% | +0.16% | NEW | |
| 49 | PANW | Palo Alto Networks INC | Stock-Tech | 0.16% | — | — | |
| 50 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.15% | — | -0.84% |
Performance for Q3 2026
+2.5%
Performance Last 4 Quarters
+16.1%
Based on 81% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2025-09-30 | 73 | $315.5M | 76 | |
| 2025-06-30 | 71 | $297.9M | 0 | |
| 2025-03-31 | 63 | $277.4M | 0 | |
| 2024-12-31 | 65 | $268.8M | 0 | |
| 2024-09-30 | 66 | $234.0M | 0 | |
| 2024-06-30 | 64 | $220.3M | 0 | |
| 2024-03-31 | 64 | $210.6M | 0 | |
| 2023-12-31 | 62 | $168.6M | 0 | |
| 2023-09-30 | 61 | $159.2M | 0 | |
| 2023-06-30 | 60 | $150.8M | 0 | |
| 2023-03-31 | 52 | $130.4M | 0 | |
| 2022-12-31 | 52 | $130.4M | 0 |
Sterling Financial Group, Inc.'s most significant position changes for 2025-09-30: New buy: Invesco S&p 500 Quality ETF (SPHQ); Sold out: Goldman Activebeta US Lc ETF (GSLC); Sold out: Invesco Bulletshares 2026 Hy (BSJQ); New buy: Ishares Ibond 2026 Hy & INC (IBHF); Sold out: Ss Spdr N Ice Muni Bond ETF (TFI).
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2025-09-30 | 2025-11-17 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-10 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-16 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-15 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-22 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-15 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-10 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-17 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-19 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-09-07 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-09-07 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-08-29 | 13F-HR | View on EDGAR |
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