CIK: 0000925953
Total reported value
$347.2M
Reporting period: 2026-06-30 · Number of holdings: 140
INVESTMENT ADVISORY SERVICES INC /TX /ADV disclosed 140 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $347.2M and a quarterly turnover rate of 19.5%.
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Investment Advisory Services INC /tx /adv's disclosed holdings carry a Herfindahl concentration index of 0.039 — mathematically equivalent to about 26 equally-sized positions, well below its 140 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.11), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 47% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add QQQ
+3.3% $9.6M
Sold out CTRA
Trim JEPI
-15.3% -$2.3M
Add DVN
+590.8% $2.9M
Trim XOM
+0.1% -$1.6M
Trim WMT
-0.3% -$1.1M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 11.42% | +1.85% | +3.26% | |
| 2 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 11.20% | +0.17% | +1.90% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 3.88% | — | -1.37% | |
| 4 | AAPL | Apple INC | Stock-Tech | 3.85% | +0.11% | -0.12% | |
| 5 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 3.64% | -1.12% | -15.35% | |
| 6 | WMT | Walmart INC | Stock-Consumer Staples | 3.24% | -0.69% | -0.26% | |
| 7 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 3.22% | -0.23% | +3.82% | |
| 8 | FFLG | Fidelity Fndmntl L/c Grw ETF | ETF-Other | 2.78% | +0.47% | +6.48% | |
| 9 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 2.38% | -0.09% | +3.13% | |
| 10 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 2.22% | +0.20% | -0.03% | |
| 11 | FDVV | Fidelity High Dividend ETF | ETF-Other | 2.12% | +0.15% | +8.65% | |
| 12 | XOM | Exxon Mobil CORP | Stock-Energy | 1.98% | -0.73% | +0.08% | |
| 13 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.90% | -0.12% | +0.22% | |
| 14 | ABBV | Abbvie INC | Stock-Healthcare | 1.79% | +0.08% | +0.17% | |
| 15 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.58% | +0.02% | +0.07% | |
| 16 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 1.56% | +0.03% | +1.49% | |
| 17 | FESM | Fidelity Enhanced Small Cap | ETF-Small Cap | 1.43% | +0.48% | +30.26% | |
| 18 | XLK | Ss Technology Select Sector | ETF-Tech | 1.38% | +0.31% | -0.14% | |
| 19 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 1.26% | -0.38% | -2.37% | |
| 20 | HD | Home Depot INC | Stock-Consumer Disc | 1.21% | — | -2.76% | |
| 21 | AXP | American Express Co | Stock-Financials | 1.21% | +0.02% | -0.04% | |
| 22 | FMDE | Fidelity Enhanced Mid Cap Co | ETF-Other | 1.19% | +0.34% | +36.56% | |
| 23 | KO | Coca-cola Co/the | Stock-Consumer Staples | 1.08% | — | -0.11% | |
| 24 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.06% | +0.03% | -0.73% | |
| 25 | DVN | Devon Energy CORP | Stock-Energy | 1.01% | +0.81% | +590.84% | |
| 26 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 1.01% | +0.05% | +0.01% | |
| 27 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 1.01% | +0.12% | +0.44% | |
| 28 | XLE | Ss Energy Select Sector | ETF-Other | 1.00% | -0.24% | +2.44% | |
| 29 | CGUS | Cap Group Core Equity | ETF-Other | 0.96% | +0.11% | +7.88% | |
| 30 | CSCO | Cisco Systems INC | Stock-Tech | 0.95% | +0.24% | -2.79% | |
| 31 | SYK | Stryker CORP | Stock-Healthcare | 0.89% | — | +0.04% | |
| 32 | CGGR | Cap Group Growth Equity | ETF-Other | 0.86% | +0.15% | +14.67% | |
| 33 | BLK | Blackrock INC | Stock-Financials | 0.84% | — | +0.30% | |
| 34 | JEPQ | JPM Nasdaq Equity Premium | ETF-Tech | 0.84% | — | -3.13% | |
| 35 | CVX | Chevron CORP | Stock-Energy | 0.83% | -0.32% | -0.29% | |
| 36 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.76% | +0.10% | +10.49% | |
| 37 | RTX | Rtx CORP | Stock-Industrials | 0.71% | — | -0.32% | |
| 38 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.70% | — | -0.19% | |
| 39 | BAC | Bank Of America CORP | Stock-Financials | 0.67% | +0.04% | -0.01% | |
| 40 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.66% | — | +0.10% | |
| 41 | SCHW | Schwab (charles) CORP | Stock-Financials | 0.61% | — | -0.18% | |
| 42 | CMI | Cummins INC | Stock-Industrials | 0.60% | +0.10% | +0.52% | |
| 43 | NVDA | Nvidia CORP | Stock-Tech | 0.60% | +0.06% | +5.70% | |
| 44 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.59% | — | -0.38% | |
| 45 | AMGN | Amgen INC | Stock-Healthcare | 0.55% | — | -0.72% | |
| 46 | CGDV | Cap Group Dividend Value | ETF-Other | 0.55% | +0.13% | +22.85% | |
| 47 | PEP | Pepsico INC | Stock-Consumer Staples | 0.51% | — | +0.58% | |
| 48 | FDX | Fedex CORP | Stock-Industrials | 0.50% | — | — | |
| 49 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 0.49% | — | -2.42% | |
| 50 | ABT | Abbott Laboratories | Stock-Healthcare | 0.44% | — | -0.93% |
Performance for Q3 2026
+3.3%
Performance Last 4 Quarters
+19.8%
Based on 88% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-06-30 | 140 | $347.2M | 19 | |
| 2026-03-31 | 130 | $314.5M | 12 | |
| 2025-12-31 | 126 | $319.7M | 7 | |
| 2025-09-30 | 126 | $317.4M | 23 | |
| 2025-06-30 | 131 | $299.8M | 0 | |
| 2025-03-31 | 115 | $276.4M | 100 | |
| 2024-12-31 | 116 | $283.6M | 0 | |
| 2024-09-30 | 116 | $283.1M | 0 | |
| 2024-06-30 | 118 | $272.9M | 0 | |
| 2024-03-31 | 117 | $272.4M | 0 | |
| 2023-12-31 | 115 | $253.5M | 0 | |
| 2023-09-30 | 106 | $232.4M | 0 | |
| 2023-06-30 | 104 | $236.9M | 0 | |
| 2023-03-31 | 96 | $203.0M | 0 | |
| 2022-12-31 | 96 | $194.5M | 0 | |
| 2022-09-30 | 92 | $167.4M | 0 | |
| 2022-06-30 | 98 | $173.1M | 0 | |
| 2022-03-31 | 97 | $179.3M | 0 | |
| 2021-12-31 | 92 | $183.2M | 0 | |
| 2021-09-30 | 95 | $163.4M | 0 | |
| 2021-06-30 | 92 | $162.0M | 15 | |
| 2020-12-31 | 89 | $142.8M | 14 | |
| 2020-09-30 | 77 | $126.6M | 12 | |
| 2020-06-30 | 74 | $117.0M | 23 | |
| 2020-03-31 | 65 | $93.4M | 31 | |
| 2019-12-31 | 72 | $111.2M | 0 |
Investment Advisory Services INC /tx /adv's most significant position changes for 2026-06-30: Sold out: Coterra Energy INC (CTRA); New buy: Dell Technologies -c (DELL); Sold out: Pool CORP (POOL); Sold out: Zoetis INC (ZTS); New buy: Micron Technology INC (MU).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | QQQ | Invesco Qqq Trust Series 1 | +1.9% | +3.26% | Add |
| 2 | DVN | Devon Energy CORP | +0.8% | +590.84% | Add |
| 3 | FESM | Fidelity Enhanced Small Cap | +0.5% | +30.26% | Add |
| 4 | FFLG | Fidelity Fndmntl L/c Grw ETF | +0.5% | +6.48% | Add |
| 5 | FMDE | Fidelity Enhanced Mid Cap Co | +0.3% | +36.56% | Add |
| 6 | XLK | Ss Technology Select Sector | +0.3% | -0.14% | Trim |
| 7 | CSCO | Cisco Systems INC | +0.2% | -2.79% | Trim |
| 8 | LRCX | Lam Research CORP | +0.2% | +89.47% | Add |
| 9 | IUSG | Ishares Core S&p U.s. Growth | +0.2% | -0.03% | Trim |
| 10 | DELL | Dell Technologies -c | +0.2% | NEW | New buy |
| 11 | VIG | Vanguard Dividend Apprec ETF | +0.2% | +1.90% | Add |
| 12 | FDVV | Fidelity High Dividend ETF | +0.2% | +8.65% | Add |
| 13 | CGGR | Cap Group Growth Equity | +0.2% | +14.67% | Add |
| 14 | MU | Micron Technology INC | +0.1% | NEW | New buy |
| 15 | CGDV | Cap Group Dividend Value | +0.1% | +22.85% | Add |
| 16 | AMD | Advanced Micro Devices | +0.1% | +0.74% | Add |
| 17 | GOOGL | Alphabet Inc-cl A | +0.1% | +0.44% | Add |
| 18 | PANW | Palo Alto Networks INC | +0.1% | NEW | New buy |
| 19 | ✓ | +0.1% | NEW | New buy | |
| 20 | AAPL | Apple INC | +0.1% | -0.12% | Trim |
| 21 | CGUS | Cap Group Core Equity | +0.1% | +7.88% | Add |
| 22 | VOO | Vanguard S&p 500 ETF | +0.1% | +10.49% | Add |
| 23 | CMI | Cummins INC | +0.1% | +0.52% | Add |
| 24 | TXN | Texas Instruments INC | +0.1% | +10.40% | Add |
| 25 | BIL | Ss Spdr Bb 1-3m T-bill ETF | +0.1% | NEW | New buy |
| 26 | INTC | Intel CORP | +0.1% | NEW | New buy |
| 27 | ABBV | Abbvie INC | +0.1% | +0.17% | Add |
| 28 | UNH | Unitedhealth Group INC | +0.1% | NEW | New buy |
| 29 | NVDA | Nvidia CORP | +0.1% | +5.70% | Add |
| 30 | VTI | Vanguard Total Stock Mkt ETF | +0.1% | +0.01% | Add |
| 31 | BAC | Bank Of America CORP | 0% | -0.01% | Trim |
| 32 | CAT | Caterpillar INC | 0% | -18.02% | Trim |
| 33 | RSP | Invesco S&p 500 Equal Weight | 0% | +1.49% | Add |
| 34 | AMZN | Amazon.com INC | 0% | -0.73% | Trim |
| 35 | JPM | Jpmorgan Chase & Co | 0% | +0.07% | Add |
| 36 | AXP | American Express Co | 0% | -0.04% | Trim |
| 37 | SCHD | Schwab US Dvd Equity ETF | -0.1% | +3.13% | Add |
| 38 | MDT | Medtronic plc | -0.1% | -29.81% | Trim |
| 39 | GIS | General Mills INC | -0.1% | -50.64% | Trim |
| 40 | JNJ | Johnson & Johnson | -0.1% | +0.22% | Add |
| 41 | ZTS | Zoetis INC | -0.2% | EXIT | Sold out |
| 42 | POOL | Pool CORP | -0.2% | EXIT | Sold out |
| 43 | COWZ | Pacer US Cash Cows 100 ETF | -0.2% | +3.82% | Add |
| 44 | XLE | Ss Energy Select Sector | -0.2% | +2.44% | Add |
| 45 | CVX | Chevron CORP | -0.3% | -0.29% | Trim |
| 46 | MCD | Mcdonald's CORP | -0.4% | -2.37% | Trim |
| 47 | WMT | Walmart INC | -0.7% | -0.26% | Trim |
| 48 | XOM | Exxon Mobil CORP | -0.7% | +0.08% | Add |
| 49 | JEPI | Jpmorgan Equity Premium Inco | -1.1% | -15.35% | Trim |
| 50 | CTRA | Coterra Energy INC | -1.2% | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-06-30 | 2026-07-14 | 13F-HR | View on EDGAR |
| 2026-03-31 | 2026-04-17 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-22 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-22 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-17 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-24 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-28 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-15 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-17 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-25 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-11 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-19 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-14 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-24 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-15 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-27 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-15 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-04 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-02 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-10-27 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-16 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-03-10 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2021-03-10 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2021-03-10 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2021-03-10 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2021-03-10 | 13F-HR | View on EDGAR |
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