BA

Birinyi Associates INC

Momentum followerSector-focusedQuality / disciplined sizing

Total reported value

$367.2M

Reporting period: 2026-03-31 · Number of holdings: 60

BIRINYI ASSOCIATES INC disclosed 60 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $367.2M and a quarterly turnover rate of 16.0%.

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Personality snowflake

Concentration
36.7
Portfolio Stability
16.04
Momentum/Contrarian
100
Sector conviction
80.76
Diversification
100
Sizing Uniformity
78.6

Recent moves

  • Trim VOO

    -41.3%　-$3.4M

  • Trim MCD

    -58.3%　-$2.5M

  • Trim MSFT

    +2.8%　-$3.5M

  • Trim AVGO

    -17.4%　-$2.3M

  • Trim NFLX

    -77.7%　-$1.7M

  • Add AAPL

    -0.1%　-$6.1M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1AAPLApple INCStock-Tech22.87%+0.35%-0.09%
2GOOGLAlphabet Inc-cl AStock-Comm Services11.25%-0.02%-0.23%
3SPYSs Spdr S&p 500 ETF Trust-usETF-Large Cap & Growth8.86%+0.20%-1.49%
4AMZNAmazon.com INCStock-Consumer Disc7.86%-0.08%+0.73%
5MAMastercard INC - AStock-Financials6.10%-0.33%-0.33%
6NVDANvidia CORPStock-Tech5.12%+0.09%-0.09%
7MSFTMicrosoft CORPStock-Tech3.49%-0.58%+2.85%
8CCitigroup INCStock-Financials3.21%+0.15%-1.02%
9BKNGBooking Holdings INCStock-Consumer Disc2.82%-0.15%+10.76%
10GSGoldman Sachs Group INCStock-Financials2.33%—+3.17%
11GOOGAlphabet Inc-cl CStock-Comm Services2.18%-0.01%—
12BRK-BBerkshire Hathaway Inc-cl BStock-Other2.00%-0.04%-5.54%
13AVGOBroadcom INCStock-Tech1.80%-0.44%-17.44%
14IBMIntl Business Machines CORPStock-Tech1.59%-0.09%+5.97%
15DIASs Spdr Dow Jones Indus AvgETF-Large Cap & Growth1.45%—-4.35%
16BRK-ABerkshire Hathaway Inc-cl AStock-Other1.17%+0.04%—
17VOOVanguard S&p 500 ETFETF-Large Cap & Growth1.17%-0.75%-41.27%
18JNJJohnson & JohnsonStock-Healthcare1.13%+1.13%NEW
19WMTWalmart INCStock-Consumer Staples0.99%+0.17%—
20AXPAmerican Express CoStock-Financials0.94%+0.27%+56.69%
21DELLDell Technologies -cStock-Tech0.87%+0.03%-26.84%
22JPMJpmorgan Chase & CoStock-Financials0.86%—+0.04%
23BABoeing Co/theStock-Industrials0.85%+0.85%NEW
24RSPInvesco S&p 500 Equal WeightETF-Large Cap & Growth0.78%+0.78%NEW
25CEGConstellation EnergyStock-Utilities0.65%-0.13%-2.39%
26AZOAutozone INCStock-Consumer Disc0.65%+0.12%+14.01%
27CATCaterpillar INCStock-Industrials0.58%+0.15%—
28MCDMcdonald's CORPStock-Consumer Disc0.51%-0.59%-58.35%
29LRCXLam Research CORPStock-Tech0.41%+0.11%—
30MUMicron Technology INCStock-Tech0.37%+0.09%+3.18%
31CMGChipotle Mexican Grill INCStock-Consumer Disc0.37%-0.05%-5.56%
32AMGNAmgen INCStock-Healthcare0.37%+0.06%—
33XLVSs Health Care Select SectorETF-Other0.33%—+0.01%
34COSTCostco Wholesale CORPStock-Consumer Staples0.31%+0.06%—
35LLYEli Lilly & CoStock-Healthcare0.30%—+12.89%
36SCHWSchwab (charles) CORPStock-Financials0.29%+0.29%NEW
37HDHome Depot INCStock-Consumer Disc0.27%——
38DEDeere & CoStock-Industrials0.24%+0.06%—
39VVisa Inc-class A SharesStock-Financials0.20%-0.02%—
40PGProcter & Gamble Co/theStock-Consumer Staples0.20%—+0.06%
41CVXChevron CORPStock-Energy0.19%+0.05%-7.04%
42LMTLockheed Martin CORPStock-Industrials0.16%-0.06%-44.44%
43CRMSalesforce INCStock-Tech0.16%-0.05%—
44SBUXStarbucks CORPStock-Consumer Disc0.15%——
45TSLATesla INCStock-Consumer Disc0.15%-0.02%—
46MSCIMsci INCStock-Financials0.15%——
47BXBlackstone INCStock-Financials0.15%-0.03%+0.36%
48AIQGlobal X Art Intel & TechETF-Tech0.14%——
49NFLXNetflix INCStock-Comm Services0.13%-0.41%-77.71%
50METAMeta Platforms Inc-class AStock-Comm Services0.11%-0.02%-9.26%
1–50 of 60

Holding changes this quarter

Birinyi Associates INC's most significant position changes for 2026-03-31: New buy: Johnson & Johnson (JNJ); New buy: Boeing Co/the (BA); New buy: Invesco S&p 500 Equal Weight (RSP); Sold out: Uber Technologies INC (UBER); Sold out: Blackrock INC (BLK).

Position changes disclosed by Birinyi Associates INC for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1AAPLApple INC+0.4%-0.09%Trim
2AXPAmerican Express Co+0.3%+56.69%Add
3SPYSs Spdr S&p 500 ETF Trust-us+0.2%-1.49%Trim
4WMTWalmart INC+0.2%—Unchanged
5CCitigroup INC+0.2%-1.02%Trim
6CATCaterpillar INC+0.2%—Unchanged
7AZOAutozone INC+0.1%+14.01%Add
8LRCXLam Research CORP+0.1%—Unchanged
9NVDANvidia CORP+0.1%-0.09%Trim
10MUMicron Technology INC+0.1%+3.18%Add
11COSTCostco Wholesale CORP+0.1%—Unchanged
12DEDeere & Co+0.1%—Unchanged
13AMGNAmgen INC+0.1%—Unchanged
14CVXChevron CORP+0.1%-7.04%Trim
15BRK-ABerkshire Hathaway Inc-cl A0%—Unchanged
16DELLDell Technologies -c0%-26.84%Trim
17DIASs Spdr Dow Jones Indus Avg—-4.35%Trim
18JPMJpmorgan Chase & Co—+0.04%Add
19GOOGAlphabet Inc-cl C0%—Unchanged
20UNHUnitedhealth Group INC0%—Unchanged
21GOOGLAlphabet Inc-cl A0%-0.23%Trim
22VVisa Inc-class A Shares0%—Unchanged
23TSLATesla INC0%—Unchanged
24IWMIshares Russell 2000 ETF0%-23.93%Trim
25METAMeta Platforms Inc-class A0%-9.26%Trim
26BXBlackstone INC0%+0.36%Add
27BRK-BBerkshire Hathaway Inc-cl B0%-5.54%Trim
28QCOMQualcomm INC0%-20.00%Trim
29CMGChipotle Mexican Grill INC-0.1%-5.56%Trim
30CRMSalesforce INC-0.1%—Unchanged
31NVRNvr INC-0.1%-36.92%Trim
32LMTLockheed Martin CORP-0.1%-44.44%Trim
33AMZNAmazon.com INC-0.1%+0.73%Add
34IBMIntl Business Machines CORP-0.1%+5.97%Add
35CEGConstellation Energy-0.1%-2.39%Trim
36BKNGBooking Holdings INC-0.2%+10.76%Add
37MAMastercard INC - A-0.3%-0.33%Trim
38NFLXNetflix INC-0.4%-77.71%Trim
39AVGOBroadcom INC-0.4%-17.44%Trim
40MSFTMicrosoft CORP-0.6%+2.85%Add
41MCDMcdonald's CORP-0.6%-58.35%Trim
42VOOVanguard S&p 500 ETF-0.8%-41.27%Trim
43JNJJohnson & Johnson—NEWNew buy
44BABoeing Co/the—NEWNew buy
45RSPInvesco S&p 500 Equal Weight—NEWNew buy
46UBERUber Technologies INC—EXITSold out
47BLKBlackrock INC—EXITSold out
48SCHWSchwab (charles) CORP—NEWNew buy
49ORCLOracle CORP—EXITSold out
50MOAltria Group INC—NEWNew buy

FAQ

What is Birinyi Associates INC and what type of investor is it?
Birinyi Associates INC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $367.2M, spread across 60 disclosed positions.
What are Birinyi Associates INC's largest equity positions?
Based on the latest 13F filing, Birinyi Associates INC's top holdings by market value are: 1. Apple INC (AAPL) — $84.0M (22.9%) 2. Alphabet Inc-cl A (GOOGL) — $41.3M (11.3%) 3. Ss Spdr S&p 500 ETF Trust-us (SPY) — $32.5M (8.9%) 4. Amazon.com INC (AMZN) — $28.9M (7.9%) 5. Mastercard INC - A (MA) — $22.4M (6.1%)
What changes did Birinyi Associates INC make in its most recent portfolio filing?
In the latest reported quarter, Birinyi Associates INC made 38 notable position adjustments: 5 new positions were initiated, 9 existing holdings were added to, 21 positions were partially reduced, and 3 were completely exited. The largest of these moves: New buy: Johnson & Johnson (JNJ); New buy: Boeing Co/the (BA); New buy: Invesco S&p 500 Equal Weight (RSP); Sold out: Uber Technologies INC (UBER); Sold out: Blackrock INC (BLK)
What sectors does Birinyi Associates INC focus on?
Birinyi Associates INC is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 42.9% • Financials: 18.9% • Communication Services: 15.9% • Consumer Discretionary: 15.0% • Health Care: 2.3% • Industrials: 2.1%

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