AP

Appleton Partners Inc/ma

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$1.4B

Reporting period: 2026-03-31 · Number of holdings: 262

APPLETON PARTNERS INC/MA disclosed 262 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $1.4B and a quarterly turnover rate of 15.6%.

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Personality snowflake

Concentration
6.6
Portfolio Stability
15.64
Momentum/Contrarian
100
Sector conviction
59.49
Diversification
100
Sizing Uniformity
81.73

Recent moves

  • Trim INTU

    -65.2%　-$12.1M

  • Add GEV

    -3.1%　$8.3M

  • Trim MSFT

    +1.7%　-$12.6M

  • Trim HD

    -43.9%　-$10.4M

  • Add XLE

    -4.3%　$7.6M

  • Trim ROP

    -80.6%　-$8.0M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1AAPLApple INCStock-Tech5.96%-0.16%-1.49%
2GSLCGoldman Activebeta US Lc ETFETF-Commodities3.67%-0.02%-0.63%
3SCHXSchwab US Large-cap ETFETF-Other3.30%+0.03%+0.03%
4MSFTMicrosoft CORPStock-Tech3.08%-0.66%+1.65%
5GOOGAlphabet Inc-cl CStock-Comm Services2.74%-0.12%-0.85%
6AMZNAmazon.com INCStock-Consumer Disc2.61%-0.13%-0.22%
7JPMJpmorgan Chase & CoStock-Financials2.60%-0.10%-0.41%
8AVGOBroadcom INCStock-Tech2.56%-0.17%-0.76%
9GEVGE Vernova INCStock-Industrials2.55%+0.69%-3.11%
10MUMicron Technology INCStock-Tech2.42%+0.21%-12.64%
11XLESs Energy Select SectorETF-Other2.22%+0.62%-4.29%
12MSMorgan StanleyStock-Financials1.72%-0.05%-0.84%
13VVisa Inc-class A SharesStock-Financials1.69%-0.16%+0.00%
14JPSTJpmorgan Ultra-short IncomeETF-Other1.61%+0.01%-5.02%
15SCHFSchwab Intl Equity ETFETF-Other1.50%—+0.63%
16METAMeta Platforms Inc-class AStock-Comm Services1.35%-0.10%+1.38%
17GSIEGoldman Sachs Activebeta IntETF-Commodities1.34%—+0.99%
18WELLWelltower INCStock-Real Estate1.31%+0.17%+2.30%
19IEMGIshares Core Msci EmergingETF-Emerging Markets1.30%—+0.38%
20NFLXNetflix INCStock-Comm Services1.28%+0.23%+12.08%
21LLYEli Lilly & CoStock-Healthcare1.22%-0.06%+5.28%
22ICEIntercontinental Exchange InStock-Financials1.09%—-1.13%
23BRK-BBerkshire Hathaway Inc-cl BStock-Other1.07%-0.03%-3.45%
24CWCurtiss-wright CORPStock-Industrials1.06%+0.24%-1.79%
25NVDANvidia CORPStock-Tech1.05%-0.03%-1.83%
26JEPIJpmorgan Equity Premium IncoETF-Other1.02%—-1.87%
27FLRNSs Spdr Bb Ig Float Rt ETFETF-Other0.96%—-6.03%
28GOOGLAlphabet Inc-cl AStock-Comm Services0.93%-0.09%-6.08%
29SPYSs Spdr S&p 500 ETF Trust-usETF-Large Cap & Growth0.91%—-2.11%
30SCHASchwab US Small-cap ETFETF-Other0.89%—+0.20%
31QXOQxo INCStock-Industrials0.88%—+5.76%
32IBBIshares Biotechnology ETFETF-Tech0.87%—+0.15%
33HDHome Depot INCStock-Consumer Disc0.84%-0.63%-43.94%
34GFSGLOBALFOUNDRIES Inc.Stock-Tech0.83%+0.83%NEW
35BXBlackstone INCStock-Financials0.82%-0.18%+3.29%
36SPIBSs Spdr P Int C CORP ETFETF-Other0.80%+0.12%+11.50%
37JNJJohnson & JohnsonStock-Healthcare0.79%+0.15%-1.28%
38UNHUnitedhealth Group INCStock-Healthcare0.79%-0.14%-2.91%
39SHWSherwin-williams Co/theStock-Materials0.77%—+0.02%
40DHRDanaher CORPStock-Healthcare0.75%-0.09%+2.08%
41CDNSCadence Design Sys INCStock-Tech0.75%-0.04%+1.47%
42JPMEJPM Diver Ret US Mc EquityETF-Other0.74%—+0.91%
43CIBRFirst Trust Nasdaq CybersecuETF-Tech0.71%-0.05%+0.62%
44BKNGBooking Holdings INCStock-Consumer Disc0.71%-0.13%+2.41%
45KTOSKratos Defense & SecurityStock-Industrials0.71%—-2.63%
46SYKStryker CORPStock-Healthcare0.70%—+0.26%
47JPSEJPM Diversified Rt Small CapETF-Small Cap0.70%—+0.37%
48VMCVulcan Materials CoStock-Materials0.69%—-0.35%
49SPABSs Spdr P Agg Bond ETFETF-Other0.68%—+13.09%
50SPGIS&p Global INCStock-Financials0.68%+0.68%NEW
1–50 of 262

Holding changes this quarter

Appleton Partners Inc/ma's most significant position changes for 2026-03-31: Sold out: Arthur J Gallagher & Co (AJG); New buy: GLOBALFOUNDRIES Inc. (GFS); New buy: S&p Global INC (SPGI); Sold out: Zoetis INC (ZTS); Trim: Intuit INC (INTU) — shares -65.22%.

Position changes disclosed by Appleton Partners Inc/ma for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1GEVGE Vernova INC+0.7%-3.11%Trim
2XLESs Energy Select Sector+0.6%-4.29%Trim
3CWCurtiss-wright CORP+0.2%-1.79%Trim
4NFLXNetflix INC+0.2%+12.08%Add
5MUMicron Technology INC+0.2%-12.64%Trim
6SOLVSolventum CORP+0.2%+60.20%Add
7WELLWelltower INC+0.2%+2.30%Add
8JNJJohnson & Johnson+0.2%-1.28%Trim
9SPIBSs Spdr P Int C CORP ETF+0.1%+11.50%Add
10XOMExxon Mobil CORP+0.1%-4.20%Trim
11GLWCorning INC+0.1%-6.21%Trim
12SCHXSchwab US Large-cap ETF0%+0.03%Add
13JPSTJpmorgan Ultra-short Income0%-5.02%Trim
14GSLCGoldman Activebeta US Lc ETF0%-0.63%Trim
15NVDANvidia CORP0%-1.83%Trim
16BRK-BBerkshire Hathaway Inc-cl B0%-3.45%Trim
17CDNSCadence Design Sys INC0%+1.47%Add
18MSMorgan Stanley-0.1%-0.84%Trim
19CIBRFirst Trust Nasdaq Cybersecu-0.1%+0.62%Add
20LLYEli Lilly & Co-0.1%+5.28%Add
21DISWalt Disney Co/the-0.1%-0.01%Trim
22NOWServicenow INC-0.1%+18.87%Add
23SPOTSpotify Technology S.A.-0.1%-0.86%Trim
24NOCNorthrop Grumman CORP-0.1%-50.09%Trim
25ADSKAutodesk INC-0.1%+1.22%Add
26GOOGLAlphabet Inc-cl A-0.1%-6.08%Trim
27DHRDanaher CORP-0.1%+2.08%Add
28LVMUYLvmh Moet Hennessy-unsp Adr-0.1%+2.18%Add
29JPMJpmorgan Chase & Co-0.1%-0.41%Trim
30METAMeta Platforms Inc-class A-0.1%+1.38%Add
31VRSKVerisk Analytics INC-0.1%-4.34%Trim
32TMOThermo Fisher Scientific INC-0.1%-8.16%Trim
33CNSWFConstellation Software INC-0.1%-8.41%Trim
34LMTLockheed Martin CORP-0.1%-66.54%Trim
35GOOGAlphabet Inc-cl C-0.1%-0.85%Trim
36AMZNAmazon.com INC-0.1%-0.22%Trim
37BKNGBooking Holdings INC-0.1%+2.41%Add
38UNHUnitedhealth Group INC-0.1%-2.91%Trim
39AAPLApple INC-0.2%-1.49%Trim
40VVisa Inc-class A Shares-0.2%+0.00%Add
41AVGOBroadcom INC-0.2%-0.76%Trim
42BXBlackstone INC-0.2%+3.29%Add
43ROPRoper Technologies INC-0.5%-80.61%Trim
44HDHome Depot INC-0.6%-43.94%Trim
45MSFTMicrosoft CORP-0.7%+1.65%Add
46INTUIntuit INC-0.8%-65.22%Trim
47AJGArthur J Gallagher & Co—EXITSold out
48GFSGLOBALFOUNDRIES Inc.—NEWNew buy
49SPGIS&p Global INC—NEWNew buy
50ZTSZoetis INC—EXITSold out

FAQ

What is Appleton Partners Inc/ma and what type of investor is it?
Appleton Partners Inc/ma is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $1.4B, spread across 262 disclosed positions.
What are Appleton Partners Inc/ma's largest equity positions?
Based on the latest 13F filing, Appleton Partners Inc/ma's top holdings by market value are: 1. Apple INC (AAPL) — $85.4M (6.0%) 2. Goldman Activebeta US Lc ETF (GSLC) — $52.6M (3.7%) 3. Schwab US Large-cap ETF (SCHX) — $47.4M (3.3%) 4. Microsoft CORP (MSFT) — $44.2M (3.1%) 5. Alphabet Inc-cl C (GOOG) — $39.3M (2.7%)
What changes did Appleton Partners Inc/ma make in its most recent portfolio filing?
In the latest reported quarter, Appleton Partners Inc/ma made 50 notable position adjustments: 2 new positions were initiated, 17 existing holdings were added to, 29 positions were partially reduced, and 2 were completely exited. The largest of these moves: Sold out: Arthur J Gallagher & Co (AJG); New buy: GLOBALFOUNDRIES Inc. (GFS); New buy: S&p Global INC (SPGI); Sold out: Zoetis INC (ZTS); Trim: Intuit INC (INTU) — shares -65.22%
What sectors does Appleton Partners Inc/ma focus on?
Appleton Partners Inc/ma is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 34.6% • Financials: 17.9% • Communication Services: 14.4% • Health Care: 9.9% • Consumer Discretionary: 9.5% • Industrials: 6.6%

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