CIK: 0001511144
Total reported value
$515.7M
Reporting period: 2020-09-30 · Number of holdings: 93
10-15 ASSOCIATES, INC. disclosed 93 holdings in its latest 13F filing for the period ending 2020-09-30, with total reported value of $515.7M and a quarterly turnover rate of 24.8%.
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10-15 Associates, INC.'s disclosed holdings carry a Herfindahl concentration index of 0.026 — mathematically equivalent to about 38 equally-sized positions, well below its 93 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 1.20), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 60% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim ABBV
-83.3% -$14.3M
Trim XLNXEUR
-81.2% -$8.2M
Trim SAP
-35.0% -$3.6M
Add EEM
+193.0% $3.3M
Trim CSCO
+0.8% -$2.1M
Trim R6C2
+0.4% -$2.2M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VZ | Verizon Communications INC | Stock-Comm Services | 7.59% | -0.06% | -4.35% | |
| 2 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 4.63% | +4.63% | NEW | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 4.03% | -0.01% | +0.31% | |
| 4 | ACN | Accenture plc | Stock-Tech | 3.07% | — | -4.73% | |
| 5 | JNJ | Johnson & Johnson | Stock-Healthcare | 3.05% | -0.51% | -15.95% | |
| 6 | PEP | Pepsico INC | Stock-Consumer Staples | 2.90% | +0.07% | +1.94% | |
| 7 | GIS | General Mills INC | Stock-Consumer Staples | 2.90% | — | -1.16% | |
| 8 | MRK | Merck & Co. INC. | Stock-Healthcare | 2.86% | +0.08% | +0.01% | |
| 9 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 2.80% | +0.24% | -2.16% | |
| 10 | CMCSA | Comcast Corp-class A | Stock-Comm Services | 2.76% | +0.37% | +1.04% | |
| 11 | JPM | Jpmorgan Chase & Co | Stock-Financials | 2.73% | +0.03% | +2.74% | |
| 12 | INTC | Intel CORP | Stock-Tech | 2.69% | -0.51% | +0.96% | |
| 13 | PFE | Pfizer INC | Stock-Healthcare | 2.69% | +0.15% | -1.90% | |
| 14 | UPS | United Parcel Service-cl B | Stock-Industrials | 2.57% | — | -32.10% | |
| 15 | ELV | Elevance Health INC | Stock-Healthcare | 2.56% | — | +0.42% | |
| 16 | AAPL | Apple INC | Stock-Tech | 2.53% | — | +212.04% | |
| 17 | GSK | GSK plc ADRhedged | Stock-Healthcare | 2.48% | -0.37% | -2.18% | |
| 18 | CSCO | Cisco Systems INC | Stock-Tech | 2.32% | -0.52% | +0.79% | |
| 19 | AMAT | Applied Materials INC | Stock-Tech | 2.28% | +2.28% | NEW | |
| 20 | LYB | LyondellBasell Industries N.V. | Stock-Materials | 2.15% | +0.18% | +6.03% | |
| 21 | CB | Chubb Limited | Stock-Financials | 2.15% | -0.29% | +0.13% | |
| 22 | LMT | Lockheed Martin CORP | Stock-Industrials | 2.11% | +0.11% | +4.55% | |
| 23 | KKR | Kkr & Co INC | Stock-Financials | 2.09% | +0.12% | -0.48% | |
| 24 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 2.01% | +0.29% | +11.72% | |
| 25 | GD | General Dynamics CORP | Stock-Industrials | 1.98% | -0.18% | +2.66% | |
| 26 | SAP | Sap Se-sponsored Adr | Stock-Tech | 1.82% | -0.80% | -35.03% | |
| 27 | R6C2 | Royal Dutch Shell-spon Adr-b | Stock-Other | 1.70% | -0.51% | +0.42% | |
| 28 | EPD | Enterprise Products Partners | Stock-Energy | 1.34% | -0.22% | +2.67% | |
| 29 | BA | Boeing Co/the | Stock-Industrials | 1.14% | -0.20% | -1.58% | |
| 30 | NOBL | Proshares S&p 500 Dividend A | ETF-Large Cap & Growth | 1.09% | +0.21% | +20.52% | |
| 31 | EEM | Ishares Msci Emerging Market | ETF-Emerging Markets | 0.92% | +0.62% | +193.03% | |
| 32 | AMGN | Amgen INC | Stock-Healthcare | 0.89% | — | -3.82% | |
| 33 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.81% | +0.05% | -2.93% | |
| 34 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.79% | — | -5.31% | |
| 35 | JD | Jd.com Inc-adr | Stock-Consumer Disc | 0.75% | +0.15% | -0.03% | |
| 36 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.71% | — | -11.71% | |
| 37 | FDX | Fedex CORP | Stock-Industrials | 0.66% | +0.27% | -1.17% | |
| 38 | SBUX | Starbucks CORP | Stock-Consumer Disc | 0.62% | — | -3.00% | |
| 39 | EA | Electronic Arts INC | Stock-Comm Services | 0.62% | — | -2.63% | |
| 40 | CP | Canadian Pacific Kansa F | Stock-Industrials | 0.59% | — | -5.50% | |
| 41 | CARR | Carrier Global CORP | Stock-Industrials | 0.56% | -0.10% | -35.85% | |
| 42 | OTEX | Open Text CORP | Stock-Other | 0.55% | — | -2.27% | |
| 43 | XLV | Ss Health Care Select Sector | ETF-Other | 0.55% | +0.26% | +83.66% | |
| 44 | BAC | Bank Of America CORP | Stock-Financials | 0.54% | — | -1.84% | |
| 45 | ZTS | Zoetis INC | Stock-Healthcare | 0.54% | -0.22% | -39.27% | |
| 46 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.53% | +0.23% | +72.46% | |
| 47 | APD | Air Products & Chemicals INC | Stock-Materials | 0.52% | — | -5.90% | |
| 48 | MOAT | Vaneck Morningstar Wide Moat | ETF-Other | 0.50% | — | +9.84% | |
| 49 | ✓ | Select Sector Spdr Tr | Stock-Other | 0.49% | +0.49% | NEW | |
| 50 | ABBV | Abbvie INC | Stock-Healthcare | 0.48% | -2.90% | -83.30% |
Not enough priced holdings yet to compute performance
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2020-09-30 | 93 | $515.7M | 25 | |
| 2020-06-30 | 97 | $495.9M | 19 | |
| 2020-03-31 | 93 | $429.1M | 37 | |
| 2019-12-31 | 101 | $529.8M | 13 | |
| 2019-09-30 | 98 | $485.9M | 19 | |
| 2019-06-30 | 99 | $460.9M | 11 | |
| 2019-03-31 | 98 | $465.5M | 29 | |
| 2018-12-31 | 92 | $408.7M | 27 | |
| 2018-09-30 | 101 | $446.4M | 44 | |
| 2018-06-30 | 109 | $445.2M | 26 | |
| 2018-03-31 | 104 | $420.8M | 18 | |
| 2017-12-31 | 103 | $417.6M | 15 | |
| 2017-09-30 | 98 | $395.9M | 25 | |
| 2017-06-30 | 96 | $355.7M | 18 | |
| 2017-03-31 | 101 | $365.2M | 31 | |
| 2016-12-31 | 97 | $356.5M | 28 | |
| 2016-09-30 | 115 | $359.7M | 28 | |
| 2016-06-30 | 113 | $347.8M | 28 | |
| 2016-03-31 | 109 | $321.4M | 23 | |
| 2015-12-31 | 120 | $344.1M | 24 | |
| 2015-09-30 | 107 | $291.7M | 28 | |
| 2015-06-30 | 119 | $323.0M | 59 | |
| 2015-03-31 | 118 | $299.0M | 16 | |
| 2014-12-31 | 114 | $311.8M | 30 | |
| 2014-09-30 | 110 | $297.3M | 40 | |
| 2014-06-30 | 103 | $315.5M | 31 | |
| 2014-03-31 | 101 | $306.8M | 15 | |
| 2013-12-31 | 93 | $291.2M | 28 | |
| 2013-09-30 | 87 | $240.6M | 13 | |
| 2013-06-30 | 82 | $216.8M | 0 |
10-15 Associates, INC.'s most significant position changes for 2020-09-30: New buy: Ishares Russell 2000 ETF (IWM); New buy: Applied Materials INC (AMAT); New buy: Select Sector Spdr Tr; New buy: Ishares Global Clean Energy (ICLN); Sold out: Ss Spdr Dow Jones Reit ETF (RWR).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | EEM | Ishares Msci Emerging Market | +0.6% | +193.03% | Add |
| 2 | CMCSA | Comcast Corp-class A | +0.4% | +1.04% | Add |
| 3 | SPY | Ss Spdr S&p 500 ETF Trust-us | +0.3% | +11.72% | Add |
| 4 | SPIB | Ss Spdr P Int C CORP ETF | +0.3% | +203.92% | Add |
| 5 | FDX | Fedex CORP | +0.3% | -1.17% | Trim |
| 6 | XLV | Ss Health Care Select Sector | +0.3% | +83.66% | Add |
| 7 | PG | Procter & Gamble Co/the | +0.2% | -2.16% | Trim |
| 8 | QUAL | Ishares Msci USA Quality Fac | +0.2% | +72.46% | Add |
| 9 | NOBL | Proshares S&p 500 Dividend A | +0.2% | +20.52% | Add |
| 10 | LYB | LyondellBasell Industries N.V. | +0.2% | +6.03% | Add |
| 11 | PFE | Pfizer INC | +0.2% | -1.90% | Trim |
| 12 | JD | Jd.com Inc-adr | +0.2% | -0.03% | Trim |
| 13 | KKR | Kkr & Co INC | +0.1% | -0.48% | Trim |
| 14 | LMT | Lockheed Martin CORP | +0.1% | +4.55% | Add |
| 15 | ✓ | Tesla, Inc. | +0.1% | +481.93% | Add |
| 16 | MRK | Merck & Co. INC. | +0.1% | +0.01% | Add |
| 17 | PEP | Pepsico INC | +0.1% | +1.94% | Add |
| 18 | NTR | Nutrien LTD | +0.1% | +2.96% | Add |
| 19 | EMR | Emerson Electric Co | +0.1% | +17.21% | Add |
| 20 | AMZN | Amazon.com INC | +0.1% | -2.93% | Trim |
| 21 | JPM | Jpmorgan Chase & Co | 0% | +2.74% | Add |
| 22 | MSFT | Microsoft CORP | 0% | +0.31% | Add |
| 23 | VZ | Verizon Communications INC | -0.1% | -4.35% | Trim |
| 24 | XOM | Exxon Mobil CORP | -0.1% | +5.85% | Add |
| 25 | CARR | Carrier Global CORP | -0.1% | -35.85% | Trim |
| 26 | ZBRA | Zebra Technologies Corp-cl A | -0.2% | -23.85% | Trim |
| 27 | GD | General Dynamics CORP | -0.2% | +2.66% | Add |
| 28 | BA | Boeing Co/the | -0.2% | -1.58% | Trim |
| 29 | ZTS | Zoetis INC | -0.2% | -39.27% | Trim |
| 30 | EPD | Enterprise Products Partners | -0.2% | +2.67% | Add |
| 31 | CB | Chubb Limited | -0.3% | +0.13% | Add |
| 32 | GSK | GSK plc ADRhedged | -0.4% | -2.18% | Trim |
| 33 | SPLV | Invesco S&p 500 Low Volatili | -0.5% | -86.99% | Trim |
| 34 | R6C2 | Royal Dutch Shell-spon Adr-b | -0.5% | +0.42% | Add |
| 35 | INTC | Intel CORP | -0.5% | +0.96% | Add |
| 36 | JNJ | Johnson & Johnson | -0.5% | -15.95% | Trim |
| 37 | CSCO | Cisco Systems INC | -0.5% | +0.79% | Add |
| 38 | SAP | Sap Se-sponsored Adr | -0.8% | -35.03% | Trim |
| 39 | XLNXEUR | Xilinx INC | -1.7% | -81.23% | Trim |
| 40 | ABBV | Abbvie INC | -2.9% | -83.30% | Trim |
| 41 | IWM | Ishares Russell 2000 ETF | — | NEW | New buy |
| 42 | AMAT | Applied Materials INC | — | NEW | New buy |
| 43 | ✓ | Select Sector Spdr Tr | — | NEW | New buy |
| 44 | ICLN | Ishares Global Clean Energy | — | NEW | New buy |
| 45 | RWR | Ss Spdr Dow Jones Reit ETF | — | EXIT | Sold out |
| 46 | PKW | Invesco Buyback Achievers Et | — | EXIT | Sold out |
| 47 | RTX | Rtx CORP | — | EXIT | Sold out |
| 48 | IVV | Ishares Core S&p 500 ETF | — | NEW | New buy |
| 49 | EZU | Ishares Msci Eurozone ETF | — | EXIT | Sold out |
| 50 | XLI | Ss Industrial Select Sector | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2020-09-30 | 2020-10-13 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-07-31 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-13 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-01-24 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-12 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-12 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-05-09 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-15 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-13 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-08 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-11 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-02-14 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-11-15 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-08-14 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-16 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-02-14 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-11-14 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-08-04 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-05-25 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-12 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-11-13 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-08-12 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-05-13 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-02-10 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-11-12 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-08-12 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-05-06 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-02-12 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-11-13 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-08-07 | 13F-HR | View on EDGAR |
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