JSF Financial, LLC — Q1 2021 13F Holdings

Name: JSF Financial, LLC — 13F Holdings, Q1 2021
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001802224

Total reported value

$510.1M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	23.43%	-1.37%	+1.08%
2	IVOL	Quadratic Int Rte Vol Infl H	ETF-Other	15.05%	—	—
3	IWR	Ishares Russell Mid-cap ETF	ETF-Other	14.65%	—	-1.85%
4	AAPL	Apple INC	Stock-Tech	5.10%	-0.63%	-15.27%
5	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	4.03%	-0.41%	-2.26%
6	IWF	Ishares Russell 1000 Growth	ETF-Other	2.40%	-0.21%	-77.00%
7	MSFT	Microsoft CORP	Stock-Tech	2.01%	-0.51%	-2.39%
8	JMST	JPM Ultra-short Muni Income	ETF-Other	1.70%	—	+26.28%
9	DIS	Walt Disney Co/the	Stock-Comm Services	1.54%	-0.09%	+16.36%
10	AMZN	Amazon.com INC	Stock-Consumer Disc	1.47%	-0.18%	-27.42%
11	JPST	Jpmorgan Ultra-short Income	ETF-Other	1.26%	—	+14.48%
12	IWM	Ishares Russell 2000 ETF	ETF-Small Cap	1.19%	—	-0.24%
13	EFA	Ishares Msci Eafe ETF	ETF-Other	1.13%	—	-0.02%
14	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	1.07%	-0.33%	-9.04%
15	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	1.04%	—	-8.72%
16	NTNX	Nutanix INC - A	Stock-Tech	1.00%	—	+42.52%
17	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.97%	—	-8.21%
18	IJR	Ishares Core S&p Small-cap E	ETF-Small Cap	0.95%	-0.08%	-6.59%
19	JPM	Jpmorgan Chase & Co	Stock-Financials	0.91%	—	-2.74%
20	ITOT	Ishares Core S&p Total U.s.	ETF-Other	0.91%	-0.11%	-2.68%
21	IJH	Ishares Core S&p Midcap ETF	ETF-Other	0.81%	-1.91%	-12.29%
22	T	At&t INC	Stock-Comm Services	0.57%	—	-2.08%
23	JNJ	Johnson & Johnson	Stock-Healthcare	0.53%	—	-4.25%
24	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.53%	—	-3.98%
25	GOOG	Alphabet Inc-cl C	Stock-Comm Services	0.46%	-0.09%	+2.92%
26	AGG	Ishares Core U.s. Aggregate	ETF-Other	0.43%	—	+16.51%
27	V	Visa Inc-class A Shares	Stock-Financials	0.43%	—	-2.19%
28	HD	Home Depot INC	Stock-Consumer Disc	0.41%	—	-5.03%
29	IWD	Ishares Russell 1000 Value E	ETF-Other	0.40%	—	+9.76%
30	PGX	Invesco Preferred ETF	ETF-Other	0.40%	—	+44.95%
31	UNH	Unitedhealth Group INC	Stock-Healthcare	0.37%	+0.10%	NEW
32	CXSE	Wisdomtree China Ex-st Ow	ETF-Emerging Markets	0.37%	—	—
33	EEM	Ishares Msci Emerging Market	ETF-Emerging Markets	0.37%	-0.17%	-6.75%
34	MSCI	Msci INC	Stock-Financials	0.35%	—	-0.30%
35	META	Meta Platforms Inc-class A	Stock-Comm Services	0.35%	—	+20.53%
36	VZ	Verizon Communications INC	Stock-Comm Services	0.33%	—	-5.47%
37	ADBE	Adobe INC	Stock-Tech	0.32%	—	+126.30%
38	PFE	Pfizer INC	Stock-Healthcare	0.32%	—	-9.47%
39	IVE	Ishares S&p 500 Value ETF	ETF-Large Cap & Growth	0.32%	—	-5.88%
40	COST	Costco Wholesale CORP	Stock-Consumer Staples	0.30%	—	—
41	BA	Boeing Co/the	Stock-Industrials	0.30%	—	-2.68%
42	IJT	Ishares S&p Small-cap 600 Gr	ETF-Other	0.29%	—	-18.15%
43	LLY	Eli Lilly & Co	Stock-Healthcare	0.29%	—	-12.50%
44	NFLX	Netflix INC	Stock-Comm Services	0.26%	—	+0.26%
45	CSCO	Cisco Systems INC	Stock-Tech	0.25%	—	+1.36%
46	BRK-A	Berkshire Hathaway Inc-cl A	Stock-Other	0.24%	—	—
47	INTC	Intel CORP	Stock-Tech	0.23%	—	-14.10%
48	DHR	Danaher CORP	Stock-Healthcare	0.23%	—	+6.85%
49	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.22%	—	+8.81%
50	FTEC	Fidelity Msci Info Tech Indx	ETF-Tech	0.21%	-0.28%	+0.94%

1–50 of 96

Holding changes this quarter

Position changes disclosed by JSF Financial, LLC for the quarter ending Q1 2021, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	JMST	JPM Ultra-short Muni Income	+0.2%	+26.28%	Add
2	ADBE	Adobe INC	+0.2%	+126.30%	Add
3	DIS	Walt Disney Co/the	+0.1%	+16.36%	Add
4	PGX	Invesco Preferred ETF	+0.1%	+44.95%	Add
5	NTNX	Nutanix INC - A	+0.1%	+42.52%	Add
6	META	Meta Platforms Inc-class A	+0.1%	+20.53%	Add
7	JPST	Jpmorgan Ultra-short Income	0%	+14.48%	Add
8	JPM	Jpmorgan Chase & Co	0%	-2.74%	Trim
9	GOOG	Alphabet Inc-cl C	0%	+2.92%	Add
10	IWD	Ishares Russell 1000 Value E	0%	+9.76%	Add
11	IWM	Ishares Russell 2000 ETF	0%	-0.24%	Trim
12	BA	Boeing Co/the	0%	-2.68%	Trim
13	CSCO	Cisco Systems INC	0%	+1.36%	Add
14	AGG	Ishares Core U.s. Aggregate	—	+16.51%	Add
15	IJR	Ishares Core S&p Small-cap E	0%	-6.59%	Trim
16	HD	Home Depot INC	0%	-5.03%	Trim
17	GOOGL	Alphabet Inc-cl A	0%	-9.04%	Trim
18	CL	Colgate-palmolive Co	-0.1%	-7.42%	Trim
19	IVW	Ishares S&p 500 Growth ETF	-0.1%	-26.99%	Trim
20	ITOT	Ishares Core S&p Total U.s.	-0.1%	-2.68%	Trim
21	EFA	Ishares Msci Eafe ETF	-0.1%	-0.02%	Trim
22	PFE	Pfizer INC	-0.1%	-9.47%	Trim
23	PG	Procter & Gamble Co/the	-0.1%	-3.98%	Trim
24	MSFT	Microsoft CORP	-0.2%	-2.39%	Trim
25	IWR	Ishares Russell Mid-cap ETF	-0.8%	-1.85%	Trim
26	AMZN	Amazon.com INC	-0.9%	-27.42%	Trim
27	IVV	Ishares Core S&p 500 ETF	-0.9%	+1.08%	Add
28	AAPL	Apple INC	-2.2%	-15.27%	Trim
29	IWF	Ishares Russell 1000 Growth	-9.1%	-77.00%	Trim
30	IVOL	Quadratic Int Rte Vol Infl H	—	NEW	New buy
31	CXSE	Wisdomtree China Ex-st Ow	—	NEW	New buy
32	COST	Costco Wholesale CORP	—	NEW	New buy
33	BRK-A	Berkshire Hathaway Inc-cl A	—	NEW	New buy
34	MRK	Merck & Co. INC.	—	EXIT	Sold out
35	ARKK	Ark Innovation ETF	—	NEW	New buy
36	MSI	Motorola Solutions INC	—	NEW	New buy
37	FIS	Fidelity National Info Serv	—	EXIT	Sold out
38	WMT	Walmart INC	—	NEW	New buy
39	CDNS	Cadence Design Sys INC	—	EXIT	Sold out
40	XLF	Ss Financial Select Sector	—	NEW	New buy
41	GRMN	Garmin Ltd.	—	NEW	New buy
42	FISV	Fiserv INC	—	EXIT	Sold out
43	GNRC	Generac Holdings INC	—	NEW	New buy
44	LRCXEUR	Lam Research CORP	—	EXIT	Sold out
45	IDXX	Idexx Laboratories INC	—	NEW	New buy
46	PLTR	Palantir Technologies Inc-a	—	NEW	New buy
47	XOM	Exxon Mobil CORP	—	EXIT	Sold out
48	MKTX	Marketaxess Holdings INC	—	EXIT	Sold out
49	AKX	Ansys INC	—	EXIT	Sold out
50	DE	Deere & Co	—	EXIT	Sold out