JSF Financial, LLC — Q4 2020 13F Holdings

Name: JSF Financial, LLC — 13F Holdings, Q4 2020
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001802224

Total reported value

$510.1M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	IVV	Ishares Core S&p 500 ETF	ETF-Large Cap & Growth	24.35%	-1.37%	-0.16%
2	IWR	Ishares Russell Mid-cap ETF	ETF-Other	15.41%	—	-3.18%
3	IWF	Ishares Russell 1000 Growth	ETF-Other	11.54%	-0.21%	-14.54%
4	AAPL	Apple INC	Stock-Tech	7.27%	-0.63%	-0.86%
5	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	4.51%	-0.41%	-10.72%
6	AMZN	Amazon.com INC	Stock-Consumer Disc	2.37%	-0.18%	-1.32%
7	MSFT	Microsoft CORP	Stock-Tech	2.16%	-0.51%	-4.92%
8	JMST	JPM Ultra-short Muni Income	ETF-Other	1.50%	—	+22.84%
9	DIS	Walt Disney Co/the	Stock-Comm Services	1.45%	-0.09%	-0.81%
10	JPST	Jpmorgan Ultra-short Income	ETF-Other	1.22%	—	+36.92%
11	EFA	Ishares Msci Eafe ETF	ETF-Other	1.21%	—	-0.59%
12	IWM	Ishares Russell 2000 ETF	ETF-Small Cap	1.18%	—	-6.25%
13	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	1.15%	—	-3.98%
14	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	1.11%	-0.33%	-0.55%
15	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	1.11%	—	+1.09%
16	ITOT	Ishares Core S&p Total U.s.	ETF-Other	0.98%	-0.11%	-4.45%
17	IJR	Ishares Core S&p Small-cap E	ETF-Small Cap	0.96%	-0.08%	-3.68%
18	NTNX	Nutanix INC - A	Stock-Tech	0.93%	—	-6.68%
19	IJH	Ishares Core S&p Midcap ETF	ETF-Other	0.91%	-1.91%	-13.70%
20	JPM	Jpmorgan Chase & Co	Stock-Financials	0.87%	—	+0.49%
21	PG	Procter & Gamble Co/the	Stock-Consumer Staples	0.64%	—	+0.02%
22	T	At&t INC	Stock-Comm Services	0.62%	—	-13.92%
23	JNJ	Johnson & Johnson	Stock-Healthcare	0.59%	—	-3.13%
24	V	Visa Inc-class A Shares	Stock-Financials	0.50%	—	+3.99%
25	AGG	Ishares Core U.s. Aggregate	ETF-Other	0.43%	—	+0.04%
26	EEM	Ishares Msci Emerging Market	ETF-Emerging Markets	0.43%	-0.17%	—
27	HD	Home Depot INC	Stock-Consumer Disc	0.42%	—	—
28	GOOG	Alphabet Inc-cl C	Stock-Comm Services	0.42%	-0.09%	-7.32%
29	MSCI	Msci INC	Stock-Financials	0.42%	—	+10.66%
30	PFE	Pfizer INC	Stock-Healthcare	0.40%	—	+10.90%
31	VZ	Verizon Communications INC	Stock-Comm Services	0.40%	—	-5.06%
32	UNH	Unitedhealth Group INC	Stock-Healthcare	0.38%	+0.10%	NEW
33	IWD	Ishares Russell 1000 Value E	ETF-Other	0.37%	—	-5.93%
34	IJT	Ishares S&p Small-cap 600 Gr	ETF-Other	0.35%	—	+100.31%
35	IVE	Ishares S&p 500 Value ETF	ETF-Large Cap & Growth	0.34%	—	-4.02%
36	LLY	Eli Lilly & Co	Stock-Healthcare	0.33%	—	+15.60%
37	PGX	Invesco Preferred ETF	ETF-Other	0.31%	—	+1.33%
38	META	Meta Platforms Inc-class A	Stock-Comm Services	0.30%	—	+0.96%
39	NFLX	Netflix INC	Stock-Comm Services	0.29%	—	+13.54%
40	BA	Boeing Co/the	Stock-Industrials	0.29%	—	-19.69%
41	MRK	Merck & Co. INC.	Stock-Healthcare	0.26%	—	+11.51%
42	XLE	Ss Energy Select Sector	ETF-Other	0.25%	—	—
43	MU	Micron Technology INC	Stock-Tech	0.24%	—	-6.03%
44	CSCO	Cisco Systems INC	Stock-Tech	0.24%	—	-24.99%
45	DHR	Danaher CORP	Stock-Healthcare	0.24%	—	-5.13%
46	INTC	Intel CORP	Stock-Tech	0.24%	—	-3.63%
47	IVW	Ishares S&p 500 Growth ETF	ETF-Large Cap & Growth	0.23%	—	+236.03%
48	FTEC	Fidelity Msci Info Tech Indx	ETF-Tech	0.23%	-0.28%	—
49	GS	Goldman Sachs Group INC	Stock-Financials	0.23%	—	+4.34%
50	CL	Colgate-palmolive Co	Stock-Consumer Staples	0.23%	—	+36.02%

1–50 of 93

Holding changes this quarter

Position changes disclosed by JSF Financial, LLC for the quarter ending Q4 2020, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	IWR	Ishares Russell Mid-cap ETF	+0.4%	-3.18%	Trim
2	DIS	Walt Disney Co/the	+0.3%	-0.81%	Trim
3	JPST	Jpmorgan Ultra-short Income	+0.2%	+36.92%	Add
4	NTNX	Nutanix INC - A	+0.2%	-6.68%	Trim
5	JMST	JPM Ultra-short Muni Income	+0.1%	+22.84%	Add
6	JPM	Jpmorgan Chase & Co	+0.1%	+0.49%	Add
7	IWM	Ishares Russell 2000 ETF	+0.1%	-6.25%	Trim
8	IJR	Ishares Core S&p Small-cap E	+0.1%	-3.68%	Trim
9	MSCI	Msci INC	+0.1%	+10.66%	Add
10	AAPL	Apple INC	+0.1%	-0.86%	Trim
11	GOOGL	Alphabet Inc-cl A	+0.1%	-0.55%	Trim
12	MU	Micron Technology INC	+0.1%	-6.03%	Trim
13	CL	Colgate-palmolive Co	+0.1%	+36.02%	Add
14	LLY	Eli Lilly & Co	+0.1%	+15.60%	Add
15	IJT	Ishares S&p Small-cap 600 Gr	0%	+100.31%	Add
16	GS	Goldman Sachs Group INC	0%	+4.34%	Add
17	EFA	Ishares Msci Eafe ETF	0%	-0.59%	Trim
18	EEM	Ishares Msci Emerging Market	0%	—	Unchanged
19	SPY	Ss Spdr S&p 500 ETF Trust-us	—	+1.09%	Add
20	ITOT	Ishares Core S&p Total U.s.	0%	-4.45%	Trim
21	IJH	Ishares Core S&p Midcap ETF	0%	-13.70%	Trim
22	T	At&t INC	-0.2%	-13.92%	Trim
23	IVV	Ishares Core S&p 500 ETF	-0.2%	-0.16%	Trim
24	BABA	Alibaba Group Holding-sp Adr	-0.2%	-39.61%	Trim
25	IWF	Ishares Russell 1000 Growth	-2.1%	-14.54%	Trim
26	XLE	Ss Energy Select Sector	—	NEW	New buy
27	SNOW	Snowflake INC	—	EXIT	Sold out
28	SPOT	Spotify Technology S.A.	—	EXIT	Sold out
29	TSLA	Tesla INC	—	NEW	New buy
30	TMUS	T-mobile US INC	—	NEW	New buy
31	CDNS	Cadence Design Sys INC	—	NEW	New buy
32	FISV	Fiserv INC	—	NEW	New buy
33	ADBE	Adobe INC	—	NEW	New buy
34	RMD	Resmed INC	—	NEW	New buy
35	LRCXEUR	Lam Research CORP	—	NEW	New buy
36	PGR	Progressive CORP	—	NEW	New buy
37	SBUX	Starbucks CORP	—	NEW	New buy
38	VRSK	Verisk Analytics INC	—	NEW	New buy
39	NEM	Newmont CORP	—	NEW	New buy
40	RSG	Republic Services INC	—	NEW	New buy
41	VRSN	Verisign INC	—	NEW	New buy
42	BALL	Ball CORP	—	NEW	New buy
43	AWK	American Water Works Co INC	—	NEW	New buy
44	MKTX	Marketaxess Holdings INC	—	NEW	New buy
45	MKC	Mccormick & Co-non Vtg Shrs	—	NEW	New buy
46	AKX	Ansys INC	—	NEW	New buy
47	REGN	Regeneron Pharmaceuticals	—	EXIT	Sold out
48	LHX	L3harris Technologies INC	—	EXIT	Sold out
49	DE	Deere & Co	—	NEW	New buy
50	DLR	Digital Realty Trust INC	—	NEW	New buy