Financial Architects, Inc — Q1 2014 13F Holdings

Name: Financial Architects, Inc — 13F Holdings, Q1 2014
Creator: AlphaSMO
License: https://www.sec.gov/forms

CIK: 0001416692

Total reported value

$662.5M

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Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	✓	Rydex ETF Trust	ETF-Other	7.41%	—	-1.03%
2	SCHD	Schwab U.S. Dividend Equity ETF	ETF-Other	7.14%	—	+1.63%
3	✓	Rydex ETF Trust	ETF-Other	5.64%	—	+0.59%
4	IJR	Ishares Core S&p Small-cap E	ETF-Small Cap	4.24%	—	-1.21%
5	BSGT	Invesco Bulletshares 2029 Treasury Bond ETF	ETF-Gov Bonds	3.46%	—	+4.75%
6	AEP	American Electric Power Company, Inc.	Stock-Utilities	3.17%	—	+2.35%
7	SDIVEUR	Global X Superdividend ETF	ETF-Other	2.83%	—	-31.15%
8	BRK-B	Berkshire Hathaway Inc-cl B	Stock-Other	2.55%	—	+14.78%
9	AAPL	Apple INC	Stock-Tech	2.48%	—	+11.26%
10	JNJ	Johnson & Johnson	Stock-Healthcare	2.33%	—	-1.89%
11	DVY	Ishares Select Dividend ETF	ETF-Other	1.98%	—	-0.65%
12	XOM	Exxon Mobil CORP	Stock-Energy	1.90%	—	-6.35%
13	BCE	Bce INC	Stock-Comm Services	1.46%	—	-5.48%
14	CWB	Ss Spdr Bb Conv Sec ETF	ETF-Other	1.45%	—	+17.59%
15	VZ	Verizon Communications INC	Stock-Comm Services	1.41%	—	+13.50%
16	NVS	Novartis Ag-sponsored Adr	Stock-Healthcare	1.23%	—	—
17	AMJEUR	Jpmorgan Alerian Mlp Index	ETF-Large Cap & Growth	1.20%	—	-14.11%
18	PFF	Ishares Preferred & Income S	ETF-Other	1.03%	—	+0.73%
19	PEP	Pepsico INC	Stock-Consumer Staples	0.99%	—	-1.03%
20	XLK	Ss Technology Select Sector	ETF-Tech	0.99%	—	-3.83%
21	IWR	Ishares Russell Mid-cap ETF	ETF-Other	0.98%	—	-0.93%
22	DIA	Ss Spdr Dow Jones Indus Avg	ETF-Large Cap & Growth	0.94%	—	+39.90%
23	BP	Bp Plc-spons Adr	Stock-Energy	0.93%	—	+0.80%
24	ESGRP	Enstar Group Limited - Deposita	Stock-Other	0.90%	—	—
25	T	At&t INC	Stock-Comm Services	0.83%	—	-3.85%
26	✓	Airgas INC	Stock-Other	0.82%	—	—
27	✓	Rydex ETF Trust	ETF-Other	0.80%	—	+5.08%
28	✓	Leucadia Natl CORP	Stock-Other	0.77%	—	-5.62%
29	CVX	Chevron CORP	Stock-Energy	0.73%	—	-1.52%
30	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.71%	—	-8.99%
31	MCD	Mcdonald's CORP	Stock-Consumer Disc	0.70%	—	-0.56%
32	XLU	St Sr Utl Sl Se Spdr Etf-usd	ETF-Other	0.69%	—	-9.73%
33	DUK	Duke Energy CORP	Stock-Utilities	0.67%	—	-0.06%
34	ADP	Automatic Data Processing	Stock-Tech	0.67%	—	-0.68%
35	OAK	Oaktree Capital Group LLC	Stock-Other	0.67%	—	-3.41%
36	IXJ	Ishares Global Healthcare Et	ETF-Other	0.65%	—	—
37	TTEN	Totalenergies Se -spon Adr	Stock-Other	0.64%	—	-5.61%
38	MRK	Merck & Co. INC.	Stock-Healthcare	0.64%	—	+1.68%
39	MKL	Markel Group INC	Stock-Financials	0.64%	—	-4.81%
40	QCOM	Qualcomm INC	Stock-Tech	0.63%	—	+0.72%
41	IBM	Intl Business Machines CORP	Stock-Tech	0.62%	—	-12.21%
42	COP	Conocophillips	Stock-Energy	0.62%	—	-3.77%
43	REZ	Ishars Res And Multi Reales	ETF-Other	0.61%	—	-11.55%
44	GLD	Spdr Gold Shares	ETF-Commodities	0.61%	—	+6.20%
45	MSFT	Microsoft CORP	Stock-Tech	0.58%	—	+0.79%
46	META	Meta Platforms Inc-class A	Stock-Comm Services	0.57%	—	+1.21%
47	AMLPUSD	Alerian Mlp ETF	ETF-Other	0.53%	—	-6.72%
48	JPM	Jpmorgan Chase & Co	Stock-Financials	0.52%	—	+19.28%
49	XLP	Ss Consumer Staples Sel Sect	ETF-Other	0.49%	—	+26.58%
50	TD	Toronto-dominion Bank	Stock-Financials	0.49%	—	+84.11%

1–50 of 149

Holding changes this quarter

Position changes disclosed by Financial Architects, Inc for the quarter ending Q1 2014, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	BRK-B	Berkshire Hathaway Inc-cl B	+0.5%	+14.78%	Add
2	SCHD	Schwab U.S. Dividend Equity ETF	+0.4%	+1.63%	Add
3	✓	Rydex ETF Trust	+0.3%	+0.59%	Add
4	DIA	Ss Spdr Dow Jones Indus Avg	+0.3%	+39.90%	Add
5	CWB	Ss Spdr Bb Conv Sec ETF	+0.3%	+17.59%	Add
6	BSGT	Invesco Bulletshares 2029 Treasury Bond ETF	+0.3%	+4.75%	Add
7	AAPL	Apple INC	+0.2%	+11.26%	Add
8	JNJ	Johnson & Johnson	+0.2%	-1.89%	Trim
9	VZ	Verizon Communications INC	+0.2%	+13.50%	Add
10	✓	Lorillard INC	+0.1%	+34.27%	Add
11	IYW	Ishares Ustechnology ETF	+0.1%	+88.91%	Add
12	XLP	Ss Consumer Staples Sel Sect	+0.1%	+26.58%	Add
13	JPM	Jpmorgan Chase & Co	+0.1%	+19.28%	Add
14	XLB	Ss Materials Select Sector	+0.1%	+58.58%	Add
15	AEP	American Electric Power Company, Inc.	-0.1%	+2.35%	Add
16	XOM	Exxon Mobil CORP	-0.2%	-6.35%	Trim
17	L	Loews CORP	-0.2%	-24.68%	Trim
18	AMJEUR	Jpmorgan Alerian Mlp Index	-0.2%	-14.11%	Trim
19	KMI	Kinder Morgan INC	-0.3%	-30.87%	Trim
20	SDIVEUR	Global X Superdividend ETF	-1%	-31.15%	Trim
21	DEM	Wisdomtree Emerging Markets	-2.1%	-92.45%	Trim
22	VOD	Vodafone Group Public Limited Company	—	EXIT	Sold out
23	BACR 7.1 PERP 3	Barclays Bank PLC	—	EXIT	Sold out
24	✓	Gentium S P A	—	EXIT	Sold out
25	VOD	Vodafone Group Plc-sp Adr	—	NEW	New buy
26	IYJ	Ishares U.s. Industrials ETF	—	NEW	New buy
27	SJNK	Ss Spdr Bb St Hi Yield ETF	—	NEW	New buy
28	VWO	Vanguard Ftse Emerging Marke	—	EXIT	Sold out
29	BA	Boeing Co/the	—	EXIT	Sold out
30	IGF	Ishares Global Infrastructur	—	EXIT	Sold out
31	UTXZ	United Tech CORP	—	NEW	New buy
32	AMZN	Amazon.com INC	—	NEW	New buy
33	DDD	3d Systems CORP	—	EXIT	Sold out
34	DE	Deere & Co	—	NEW	New buy
35	IYE	Ishares U.s. Energy ETF	—	NEW	New buy
36	YUM	Yum! Brands INC	—	EXIT	Sold out
37	IVV	Ishares Core S&p 500 ETF	—	EXIT	Sold out
38	DNUT	Krispy Kreme, Inc.	—	EXIT	Sold out
39	EEM	Ishares Msci Emerging Market	—	EXIT	Sold out
40	UNP	Union Pacific CORP	—	NEW	New buy
41	CCIHY	Chinacache Internat-spon Adr	—	EXIT	Sold out
42	FTK	Flotek Industries, Inc.	—	NEW	New buy
43	WWW	Wolverine World Wide INC	—	NEW	New buy
44	D	Dominion Energy INC	—	NEW	New buy
45	TBT	Proshares Ultrashort 20+y Tr	—	EXIT	Sold out
46	ZTS	Zoetis INC	—	EXIT	Sold out
47	TRN	Trinity Industries INC	—	NEW	New buy
48	AEP	American Electric Power	—	NEW	New buy
49	UL	Unilever PLC	—	NEW	New buy
50	PSEC	Prospect Capital CORP	—	EXIT	Sold out