CIK: 0001909879
Total reported value
$455.2M
Reporting period: 2026-03-31 · Number of holdings: 298
WEST MICHIGAN ADVISORS, LLC disclosed 298 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $455.2M and a quarterly turnover rate of 42.1%.
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West Michigan Advisors, LLC's disclosed holdings carry a Herfindahl concentration index of 0.015 — mathematically equivalent to about 66 equally-sized positions, well below its 298 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.88), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 69% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim JEPQ
-73.1% -$4.4M
Trim GNTX
+0.0% -$2.5M
Add MRK
+390.4% $4.4M
Trim PLTR
-78.5% -$3.2M
Trim WBD
-79.3% -$3.0M
Add BOXX
+152.1% $3.0M
Showing top 200 holdings (of 298 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | GNTX | Gentex CORP | Stock-Consumer Disc | 8.61% | -0.97% | +0.01% | |
| 2 | DIVO | Amplify Cwp Enhan Divid ETF | ETF-Other | 3.34% | — | -0.02% | |
| 3 | AAPL | Apple INC | Stock-Tech | 2.56% | — | +10.73% | |
| 4 | NVDA | Nvidia CORP | Stock-Tech | 2.33% | — | +5.74% | |
| 5 | MSFT | Microsoft CORP | Stock-Tech | 2.30% | -0.43% | +15.16% | |
| 6 | PJAN | Innovator U.s. Equity Power | ETF-Other | 1.73% | +1.73% | NEW | |
| 7 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.39% | — | +3.80% | |
| 8 | AVGO | Broadcom INC | Stock-Tech | 1.28% | — | +1.62% | |
| 9 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.22% | — | +0.05% | |
| 10 | MRK | Merck & Co. INC. | Stock-Healthcare | 1.17% | +0.95% | +390.42% | |
| 11 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.16% | — | +5.18% | |
| 12 | BOXX | Alpha Architect 1-3 Mnth Box | ETF-Other | 1.10% | +0.65% | +152.11% | |
| 13 | HBAN | Huntington Bancshares INC | Stock-Financials | 1.09% | -0.29% | -8.55% | |
| 14 | SGOV | Ishares 0-3 Month Treasury B | ETF-Gov Bonds | 1.09% | — | +2.81% | |
| 15 | ✓ | Apple | Stock-Other | 1.04% | — | — | |
| 16 | QCOM | Qualcomm INC | Stock-Tech | 1.03% | — | +45.97% | |
| 17 | CSCO | Cisco Systems INC | Stock-Tech | 1.03% | — | +19.82% | |
| 18 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 1.03% | +0.37% | +77.70% | |
| 19 | NEM | Newmont CORP | Stock-Materials | 1.02% | — | +6.68% | |
| 20 | WMT | Walmart INC | Stock-Consumer Staples | 1.00% | — | +5.04% | |
| 21 | EOG | Eog Resources INC | Stock-Energy | 0.97% | +0.37% | +24.17% | |
| 22 | AXP | American Express Co | Stock-Financials | 0.94% | — | +45.54% | |
| 23 | CMCSA | Comcast Corp-class A | Stock-Comm Services | 0.93% | +0.27% | +54.28% | |
| 24 | GILD | Gilead Sciences INC | Stock-Healthcare | 0.91% | +0.16% | +11.57% | |
| 25 | BMY | Bristol-myers Squibb Co | Stock-Healthcare | 0.89% | +0.89% | NEW | |
| 26 | MO | Altria Group INC | Stock-Consumer Staples | 0.87% | +0.28% | +34.19% | |
| 27 | ITW | Illinois Tool Works | Stock-Industrials | 0.86% | +0.24% | +37.28% | |
| 28 | ETN | Eaton Corporation plc | Stock-Industrials | 0.86% | — | -2.53% | |
| 29 | HAS | Hasbro INC | Stock-Consumer Disc | 0.85% | +0.85% | NEW | |
| 30 | ALLE | Allegion plc | Stock-Industrials | 0.84% | +0.26% | +66.11% | |
| 31 | GLD | Spdr Gold Shares | ETF-Commodities | 0.84% | — | -3.38% | |
| 32 | MPC | Marathon Petroleum CORP | Stock-Energy | 0.84% | +0.22% | -6.11% | |
| 33 | CAT | Caterpillar INC | Stock-Industrials | 0.83% | +0.57% | +171.51% | |
| 34 | ABBV | Abbvie INC | Stock-Healthcare | 0.81% | — | -1.24% | |
| 35 | LDOS | Leidos Holdings INC | Stock-Tech | 0.80% | — | +44.26% | |
| 36 | FTI | TechnipFMC plc | Stock-Energy | 0.80% | +0.80% | NEW | |
| 37 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.76% | — | +39.24% | |
| 38 | FIVE | Five Below | Stock-Consumer Disc | 0.74% | +0.74% | NEW | |
| 39 | CGGO | Cap Group Global Growth | ETF-Other | 0.74% | -0.52% | -36.02% | |
| 40 | IONS | Ionis Pharmaceuticals INC | Stock-Healthcare | 0.74% | — | +16.14% | |
| 41 | QQQI | Neos Nasdaq-100 High INC ETF | ETF-Tech | 0.72% | +0.72% | NEW | |
| 42 | FTAI | FTAI Aviation Ltd. | Stock-Industrials | 0.71% | +0.71% | NEW | |
| 43 | VZ | Verizon Communications INC | Stock-Comm Services | 0.71% | — | -11.91% | |
| 44 | CRM | Salesforce INC | Stock-Tech | 0.68% | — | +13.18% | |
| 45 | ADI | Analog Devices INC | Stock-Tech | 0.67% | — | +8.36% | |
| 46 | INTC | Intel CORP | Stock-Tech | 0.61% | +0.41% | +162.32% | |
| 47 | NEE | Nextera Energy INC | Stock-Utilities | 0.61% | — | +2.66% | |
| 48 | QDPL | Pacer Met US Lrg Cap Dvd 400 | ETF-Other | 0.60% | — | +7.05% | |
| 49 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.58% | — | -2.14% | |
| 50 | WFRD | Weatherford International plc | Stock-Energy | 0.58% | +0.58% | NEW |
Performance for Q3 2026
+1.1%
Performance Last 4 Quarters
+19.5%
Based on 70% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 298 | $455.2M | 42 | |
| 2025-12-31 | 271 | $435.6M | 27 | |
| 2025-09-30 | 261 | $416.0M | 53 | |
| 2025-06-30 | 235 | $354.5M | 0 | |
| 2025-03-31 | 212 | $301.6M | 0 | |
| 2024-12-31 | 228 | $331.2M | 0 | |
| 2024-09-30 | 191 | $331.3M | 0 | |
| 2024-06-30 | 179 | $314.3M | 0 | |
| 2024-03-31 | 176 | $307.7M | 0 | |
| 2023-12-31 | 154 | $263.9M | 0 | |
| 2023-09-30 | 151 | $187.1M | 0 | |
| 2023-06-30 | 249 | $250.2M | 0 | |
| 2023-03-31 | 156 | $176.1M | 0 | |
| 2022-12-31 | 123 | $137.4M | 0 | |
| 2022-09-30 | 111 | $114.8M | 0 | |
| 2022-06-30 | 115 | $116.4M | 0 | |
| 2022-03-31 | 130 | $148.1M | 0 | |
| 2021-12-31 | 125 | $134.2M | 0 |
West Michigan Advisors, LLC's most significant position changes for 2026-03-31: Sold out: Innovator U.s. Equity Power (POCT); New buy: Innovator U.s. Equity Power (PJAN); New buy: Bristol-myers Squibb Co (BMY); New buy: Hasbro INC (HAS); Sold out: Epam Systems INC (EPAM).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | MRK | Merck & Co. INC. | +1% | +390.42% | Add |
| 2 | BOXX | Alpha Architect 1-3 Mnth Box | +0.7% | +152.11% | Add |
| 3 | CAT | Caterpillar INC | +0.6% | +171.51% | Add |
| 4 | ELAN | Elanco Animal Health INC | +0.4% | +318.04% | Add |
| 5 | INTC | Intel CORP | +0.4% | +162.32% | Add |
| 6 | EOG | Eog Resources INC | +0.4% | +24.17% | Add |
| 7 | GOOGL | Alphabet Inc-cl A | +0.4% | +77.70% | Add |
| 8 | IMTM | Ishares Msci Intl Momentum F | +0.3% | +544.53% | Add |
| 9 | MO | Altria Group INC | +0.3% | +34.19% | Add |
| 10 | CMCSA | Comcast Corp-class A | +0.3% | +54.28% | Add |
| 11 | ALLE | Allegion plc | +0.3% | +66.11% | Add |
| 12 | ITW | Illinois Tool Works | +0.2% | +37.28% | Add |
| 13 | MPC | Marathon Petroleum CORP | +0.2% | -6.11% | Trim |
| 14 | GILD | Gilead Sciences INC | +0.2% | +11.57% | Add |
| 15 | JIRE | Jpmorgan Int Res Enh Eqty | -0.3% | -44.97% | Trim |
| 16 | HBAN | Huntington Bancshares INC | -0.3% | -8.55% | Trim |
| 17 | KRMN | Karman Holdings INC | -0.3% | -69.64% | Trim |
| 18 | FTGS | First Trust Grwth Strgth ETF | -0.3% | -50.69% | Trim |
| 19 | JEPI | Jpmorgan Equity Premium Inco | -0.4% | -44.37% | Trim |
| 20 | MSFT | Microsoft CORP | -0.4% | +15.16% | Add |
| 21 | JNJ | Johnson & Johnson | -0.5% | -54.69% | Trim |
| 22 | CGGO | Cap Group Global Growth | -0.5% | -36.02% | Trim |
| 23 | MINT | Pimco Enhanced Short Maturit | -0.5% | -55.45% | Trim |
| 24 | NXPI | NXP Semiconductors N.V. | -0.6% | -89.71% | Trim |
| 25 | WBD | Warner Bros Discovery INC | -0.7% | -79.32% | Trim |
| 26 | PLTR | Palantir Technologies Inc-a | -0.7% | -78.46% | Trim |
| 27 | GNTX | Gentex CORP | -1% | +0.01% | Add |
| 28 | JEPQ | JPM Nasdaq Equity Premium | -1% | -73.13% | Trim |
| 29 | POCT | Innovator U.s. Equity Power | — | EXIT | Sold out |
| 30 | PJAN | Innovator U.s. Equity Power | — | NEW | New buy |
| 31 | BMY | Bristol-myers Squibb Co | — | NEW | New buy |
| 32 | HAS | Hasbro INC | — | NEW | New buy |
| 33 | EPAM | Epam Systems INC | — | EXIT | Sold out |
| 34 | FTI | TechnipFMC plc | — | NEW | New buy |
| 35 | TPR | Tapestry INC | — | EXIT | Sold out |
| 36 | FIVE | Five Below | — | NEW | New buy |
| 37 | QQQI | Neos Nasdaq-100 High INC ETF | — | NEW | New buy |
| 38 | FTAI | FTAI Aviation Ltd. | — | NEW | New buy |
| 39 | APH | Amphenol Corp-cl A | — | EXIT | Sold out |
| 40 | INSM | Insmed INC | — | EXIT | Sold out |
| 41 | WFRD | Weatherford International plc | — | NEW | New buy |
| 42 | KVUE | Kenvue INC | — | EXIT | Sold out |
| 43 | NET | Cloudflare INC - Class A | — | EXIT | Sold out |
| 44 | SPYI | Neos S&p 500 High Income ETF | — | NEW | New buy |
| 45 | ALNY | Alnylam Pharmaceuticals INC | — | EXIT | Sold out |
| 46 | BWXT | Bwx Technologies INC | — | EXIT | Sold out |
| 47 | RODM | Hartford Multifact Dev Mrkt | — | NEW | New buy |
| 48 | AVUV | Avantis US Small Cap Value | — | NEW | New buy |
| 49 | IYR | Ishares US Real Estate ETF | — | NEW | New buy |
| 50 | XSMO | Invesco S&p Smallcap Momentu | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-05 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-28 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-13 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-31 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-09 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-05 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-23 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-05 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-14 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-14 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-13 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-15 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-21 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-13 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-14 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-15 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-13 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-15 | 13F-HR | View on EDGAR |
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