CIK: 0001286295
Total reported value
$24.7M
Reporting period: 2025-12-31 · Number of holdings: 35
Profit Investment Management, LLC disclosed 35 holdings in its latest 13F filing for the period ending 2025-12-31, with total reported value of $24.7M and a quarterly turnover rate of 108.8%.
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Profit Investment Management, LLC's disclosed holdings carry a Herfindahl concentration index of 0.037 — mathematically equivalent to about 27 equally-sized positions, close to its 35 actual disclosed holdings. Value is spread relatively evenly across the portfolio rather than concentrated in a handful of names.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 0.54), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Add GOOGL
0.0% $384.5K
Add AAPL
0.0% $86.4K
Add GS
0.0% $124.6K
Add AXP
0.0% $130.9K
Add MSFT
0.0% -$79.9K
Add COST
0.0% -$65.5K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 6.96% | +5.28% | — | |
| 2 | AAPL | Apple INC | Stock-Tech | 5.51% | +3.90% | — | |
| 3 | NVDA | Nvidia CORP | Stock-Tech | 5.46% | — | — | |
| 4 | GS | Goldman Sachs Group INC | Stock-Financials | 5.36% | +3.85% | — | |
| 5 | AXP | American Express Co | Stock-Financials | 5.29% | +3.81% | — | |
| 6 | MSFT | Microsoft CORP | Stock-Tech | 4.55% | +3.03% | — | |
| 7 | ABBV | Abbvie INC | Stock-Healthcare | 3.99% | — | — | |
| 8 | INTC | Intel CORP | Stock-Tech | 3.95% | — | -5.72% | |
| 9 | JPM | Jpmorgan Chase & Co | Stock-Financials | 3.89% | — | — | |
| 10 | NFLX | Netflix INC | Stock-Comm Services | 3.72% | +2.24% | +900.00% | |
| 11 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 3.61% | +2.41% | — | |
| 12 | ROL | Rollins INC | Stock-Consumer Disc | 3.36% | — | — | |
| 13 | V | Visa Inc-class A Shares | Stock-Financials | 3.30% | — | — | |
| 14 | CSCO | Cisco Systems INC | Stock-Tech | 3.10% | +2.24% | — | |
| 15 | RS | Reliance INC | Stock-Materials | 2.89% | — | -2.99% | |
| 16 | TTWO | Take-two Interactive Softwre | Stock-Comm Services | 2.71% | — | — | |
| 17 | HD | Home Depot INC | Stock-Consumer Disc | 2.60% | +1.57% | -7.34% | |
| 18 | VKTX | Viking Therapeutics INC | Stock-Healthcare | 2.56% | +0.03% | -76.49% | |
| 19 | URI | United Rentals INC | Stock-Industrials | 2.52% | +1.56% | -3.99% | |
| 20 | DIS | Walt Disney Co/the | Stock-Comm Services | 2.42% | — | -4.98% | |
| 21 | GMED | Globus Medical INC - A | Stock-Healthcare | 2.17% | +0.80% | -67.61% | |
| 22 | AMGN | Amgen INC | Stock-Healthcare | 2.09% | — | -7.38% | |
| 23 | BOX | Box INC - Class A | Stock-Tech | 1.85% | -0.95% | -77.82% | |
| 24 | BCO | Brink's Co/the | Stock-Industrials | 1.81% | -0.53% | -75.90% | |
| 25 | UNH | Unitedhealth Group INC | Stock-Healthcare | 1.74% | — | -7.19% | |
| 26 | F | Ford Motor Co | Stock-Consumer Disc | 1.72% | — | -6.75% | |
| 27 | SBUX | Starbucks CORP | Stock-Consumer Disc | 1.41% | — | — | |
| 28 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 1.39% | +0.86% | -11.54% | |
| 29 | MKC | Mccormick & Co-non Vtg Shrs | Stock-Consumer Staples | 1.38% | — | — | |
| 30 | PFE | Pfizer INC | Stock-Healthcare | 1.17% | — | — | |
| 31 | PEP | Pepsico INC | Stock-Consumer Staples | 1.17% | — | -12.57% | |
| 32 | XYZ | Block INC | Stock-Financials | 1.17% | — | -9.43% | |
| 33 | FDS | Factset Research Systems INC | Stock-Financials | 1.16% | +0.59% | -37.22% | |
| 34 | NKE | Nike INC -cl B | Stock-Consumer Disc | 1.07% | — | -7.75% | |
| 35 | EMN | Eastman Chemical Co | Stock-Materials | 0.94% | — | — |
Performance for Q3 2026
+4.7%
Performance Last 4 Quarters
+36.8%
Based on 86% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2025-12-31 | 35 | $24.7M | 100 | |
| 2025-09-30 | 69 | $79.5M | 41 | |
| 2025-06-30 | 74 | $110.9M | 0 | |
| 2025-03-31 | 74 | $107.7M | 100 | |
| 2024-12-31 | 78 | $124.6M | 0 | |
| 2024-09-30 | 81 | $127.1M | 0 | |
| 2024-06-30 | 81 | $159.8M | 0 | |
| 2024-03-31 | 78 | $177.0M | 0 | |
| 2023-12-31 | 78 | $174.7M | 0 | |
| 2023-09-30 | 72 | $141.4M | 0 | |
| 2023-06-30 | 75 | $153.9M | 0 | |
| 2023-03-31 | 76 | $151.4M | 0 | |
| 2022-12-31 | 76 | $142.3M | 0 | |
| 2022-09-30 | 78 | $130.6M | 0 | |
| 2022-06-30 | 78 | $136.1M | 0 | |
| 2022-03-31 | 78 | $161.9M | 0 | |
| 2021-12-31 | 84 | $159.0M | 0 | |
| 2021-09-30 | 87 | $143.8M | 0 | |
| 2021-06-30 | 90 | $189.2M | 96 | |
| 2021-03-31 | 90 | $175.6M | 18 | |
| 2020-12-31 | 89 | $156.0M | 41 | |
| 2020-09-30 | 89 | $161.8M | 20 | |
| 2020-06-30 | 83 | $143.2M | 32 | |
| 2020-03-31 | 74 | $106.8M | 39 | |
| 2019-12-31 | 75 | $149.2M | 16 | |
| 2019-09-30 | 74 | $139.8M | 14 | |
| 2019-06-30 | 73 | $135.8M | 12 | |
| 2019-03-31 | 72 | $131.0M | 19 | |
| 2018-12-31 | 68 | $110.2M | 33 | |
| 2018-09-30 | 72 | $134.4M | 15 | |
| 2018-06-30 | 73 | $125.8M | 11 | |
| 2018-03-31 | 71 | $117.7M | 21 | |
| 2017-12-31 | 85 | $130.9M | 28 | |
| 2017-09-30 | 86 | $114.9M | 24 | |
| 2017-06-30 | 94 | $110.6M | 28 | |
| 2017-03-31 | 93 | $123.2M | 26 | |
| 2016-12-31 | 95 | $105.8M | 12 | |
| 2016-09-30 | 93 | $101.0M | 35 | |
| 2016-06-30 | 97 | $123.5M | 77 | |
| 2016-03-31 | 98 | $235.6M | 51 | |
| 2015-12-31 | 106 | $315.8M | 77 | |
| 2015-09-30 | 121 | $687.5M | 36 | |
| 2015-06-30 | 127 | $866.2M | 77 | |
| 2015-03-31 | 136 | $1.9B | 41 | |
| 2014-12-31 | 130 | $2.0B | 50 | |
| 2014-09-30 | 130 | $1.9B | 23 | |
| 2014-06-30 | 130 | $2.1B | 37 | |
| 2014-03-31 | 127 | $2.2B | 26 | |
| 2013-12-31 | 126 | $2.2B | 44 | |
| 2013-09-30 | 130 | $2.4B | 28 | |
| 2013-06-30 | 132 | $2.1B | 0 |
Profit Investment Management, LLC's most significant position changes for 2025-12-31: Sold out: Kratos Defense & Security (KTOS); Sold out: Firstcash Holdings INC (FCFS); Sold out: Oppenheimer Holdings-cl A (OPY); Sold out: Sally Beauty Holdings INC (SBH); Sold out: Plexus CORP (PLXS).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | GOOGL | Alphabet Inc-cl A | +5.3% | — | Unchanged |
| 2 | AAPL | Apple INC | +3.9% | — | Unchanged |
| 3 | GS | Goldman Sachs Group INC | +3.9% | — | Unchanged |
| 4 | AXP | American Express Co | +3.8% | — | Unchanged |
| 5 | MSFT | Microsoft CORP | +3% | — | Unchanged |
| 6 | COST | Costco Wholesale CORP | +2.4% | — | Unchanged |
| 7 | NFLX | Netflix INC | +2.2% | +900.00% | Add |
| 8 | CSCO | Cisco Systems INC | +2.2% | — | Unchanged |
| 9 | HD | Home Depot INC | +1.6% | -7.34% | Trim |
| 10 | URI | United Rentals INC | +1.6% | -3.99% | Trim |
| 11 | PG | Procter & Gamble Co/the | +0.9% | -11.54% | Trim |
| 12 | GMED | Globus Medical INC - A | +0.8% | -67.61% | Trim |
| 13 | FDS | Factset Research Systems INC | +0.6% | -37.22% | Trim |
| 14 | VKTX | Viking Therapeutics INC | 0% | -76.49% | Trim |
| 15 | BCO | Brink's Co/the | -0.5% | -75.90% | Trim |
| 16 | BOX | Box INC - Class A | -1% | -77.82% | Trim |
| 17 | KTOS | Kratos Defense & Security | — | EXIT | Sold out |
| 18 | FCFS | Firstcash Holdings INC | — | EXIT | Sold out |
| 19 | OPY | Oppenheimer Holdings-cl A | — | EXIT | Sold out |
| 20 | SBH | Sally Beauty Holdings INC | — | EXIT | Sold out |
| 21 | PLXS | Plexus CORP | — | EXIT | Sold out |
| 22 | NVST | Envista Holdings CORP | — | EXIT | Sold out |
| 23 | SCSC | Scansource INC | — | EXIT | Sold out |
| 24 | JHG | Janus Henderson Group plc | — | EXIT | Sold out |
| 25 | JBTM | Jbt Marel CORP | — | EXIT | Sold out |
| 26 | GIII | G-iii Apparel Group LTD | — | EXIT | Sold out |
| 27 | MTZ | Mastec INC | — | EXIT | Sold out |
| 28 | LOB | Live Oak Bancshares INC | — | EXIT | Sold out |
| 29 | TEX | Terex CORP | — | EXIT | Sold out |
| 30 | WDFC | Wd-40 Co | — | EXIT | Sold out |
| 31 | WCC | Wesco International INC | — | EXIT | Sold out |
| 32 | ENR | Energizer Holdings INC | — | EXIT | Sold out |
| 33 | CROX | Crocs INC | — | EXIT | Sold out |
| 34 | ITIC | Investors Title Co | — | EXIT | Sold out |
| 35 | GT | Goodyear Tire & Rubber Co | — | EXIT | Sold out |
| 36 | SYNA | Synaptics INC | — | EXIT | Sold out |
| 37 | HP | Helmerich & Payne | — | EXIT | Sold out |
| 38 | VSXY | Victoria's Secret & Co | — | EXIT | Sold out |
| 39 | RRX | Regal Rexnord CORP | — | EXIT | Sold out |
| 40 | ZEUS | Olympic Steel INC | — | EXIT | Sold out |
| 41 | VNDA | Vanda Pharmaceuticals INC | — | EXIT | Sold out |
| 42 | HOV | Hovnanian Enterprises-a | — | EXIT | Sold out |
| 43 | NSP | Insperity INC | — | EXIT | Sold out |
| 44 | WGO | Winnebago Industries | — | EXIT | Sold out |
| 45 | APOG | Apogee Enterprises INC | — | EXIT | Sold out |
| 46 | UA | Under Armour Inc-class C | — | EXIT | Sold out |
| 47 | CALY | Callaway Golf Company | — | EXIT | Sold out |
| 48 | FICO | Fair Isaac CORP | — | EXIT | Sold out |
| 49 | SAM | Boston Beer Company Inc-a | — | EXIT | Sold out |
| 50 | EGBN | Eagle Bancorp INC | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2025-12-31 | 2026-01-08 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-14 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-11 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-09 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-15 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-09 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-12 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-11 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-16 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-05 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-11 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-11 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-13 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-13 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-07-11 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-04-20 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-01-19 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-10-08 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-07-14 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-04-14 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-01-20 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-09 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-07-16 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-04-23 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-01-15 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-10-17 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-07-16 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-04-12 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-01-17 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-10-26 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-07-10 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-04-10 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-01-17 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-10-18 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-07-19 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-04-26 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-01-24 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-10-13 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-07-22 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-04-19 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-01-14 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-10-14 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-08-11 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-05-07 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-02-09 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-11-12 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-08-14 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-05-15 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-02-13 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-11-14 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-08-15 | 13F-HR | View on EDGAR |
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