CIK: 0001677501
Total reported value
$711.9M
Reporting period: 2026-03-31 · Number of holdings: 520
PERSONAL CFO SOLUTIONS, LLC disclosed 520 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $711.9M and a quarterly turnover rate of 43.1%.
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Personal Cfo Solutions, LLC's disclosed holdings carry a Herfindahl concentration index of 0.018 — mathematically equivalent to about 56 equally-sized positions, well below its 520 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.89), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 39% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim IWM
-94.4% -$13.7M
Trim AAPL
-2.2% -$3.3M
Trim MSFT
-2.9% -$4.4M
Trim CB
-0.4% $2.6M
Trim AMZN
-9.4% -$2.7M
Trim GOOGL
-2.1% -$1.8M
Showing top 200 holdings (of 520 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | CB | Chubb Limited | Stock-Financials | 8.82% | -0.75% | -0.44% | |
| 2 | AAPL | Apple INC | Stock-Tech | 4.91% | -1.16% | -2.22% | |
| 3 | PJAN | Innovator U.s. Equity Power | ETF-Other | 3.85% | +3.85% | NEW | |
| 4 | BALT | Inn Defined Wealth Shield | ETF-Other | 2.59% | +2.59% | NEW | |
| 5 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 2.31% | -0.59% | -2.15% | |
| 6 | IFEB | Innovator Intl D Pb Etf-feb | ETF-Other | 2.26% | +2.26% | NEW | |
| 7 | NVDA | Nvidia CORP | Stock-Tech | 2.18% | -0.44% | +0.27% | |
| 8 | SHV | Ishares 0-1 Year Treasury Bo | ETF-Gov Bonds | 1.99% | +1.99% | NEW | |
| 9 | MSFT | Microsoft CORP | Stock-Tech | 1.80% | -0.94% | -2.90% | |
| 10 | BJAN | Innovator U.s. Equity Buffer | ETF-Other | 1.76% | +1.76% | NEW | |
| 11 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.72% | -0.66% | -9.35% | |
| 12 | TMB | Thornburg Multi Sector B ETF | ETF-Other | 1.59% | — | -0.76% | |
| 13 | ITT | Itt INC | Stock-Industrials | 1.59% | -0.05% | -0.01% | |
| 14 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.51% | -0.42% | -3.09% | |
| 15 | KFEB | Inov US Sml Cap P Bu ETF - F | ETF-Other | 1.19% | +1.19% | NEW | |
| 16 | XBJA | Innovator US Eq Ac 9 Buff-j | ETF-Other | 1.19% | +1.19% | NEW | |
| 17 | NJAN | Innovator Growth 100 Power B | ETF-Other | 1.18% | +1.18% | NEW | |
| 18 | IQLT | Ishares Msci International Q | ETF-Other | 1.02% | +0.15% | +30.49% | |
| 19 | EFG | Ishares Msci Eafe Growth ETF | ETF-Other | 0.86% | — | +6.88% | |
| 20 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.84% | — | -2.69% | |
| 21 | TSM | Taiwan Semiconductor-sp Adr | Stock-Tech | 0.81% | +0.03% | +5.24% | |
| 22 | AVGO | Broadcom INC | Stock-Tech | 0.77% | — | +3.01% | |
| 23 | GLD | Spdr Gold Shares | ETF-Commodities | 0.76% | — | -6.29% | |
| 24 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.74% | — | -2.98% | |
| 25 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.71% | — | -4.02% | |
| 26 | CVX | Chevron CORP | Stock-Energy | 0.71% | +0.10% | -3.68% | |
| 27 | XOM | Exxon Mobil CORP | Stock-Energy | 0.65% | +0.05% | -12.73% | |
| 28 | TSLA | Tesla INC | Stock-Consumer Disc | 0.64% | — | +23.52% | |
| 29 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.59% | — | +10.89% | |
| 30 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.58% | -0.21% | -3.34% | |
| 31 | LIN | Linde plc | Stock-Materials | 0.58% | +0.37% | +170.56% | |
| 32 | V | Visa Inc-class A Shares | Stock-Financials | 0.52% | -0.19% | -3.59% | |
| 33 | BA | Boeing Co/the | Stock-Industrials | 0.51% | — | -2.75% | |
| 34 | MA | Mastercard INC - A | Stock-Financials | 0.48% | — | -3.76% | |
| 35 | VZ | Verizon Communications INC | Stock-Comm Services | 0.47% | — | -1.19% | |
| 36 | HYG | Ishr Ibx Usd Hiyld Cb Etf-ui | ETF-High Yield | 0.47% | — | -12.20% | |
| 37 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.46% | — | -1.36% | |
| 38 | AXP | American Express Co | Stock-Financials | 0.45% | — | +20.02% | |
| 39 | RTX | Rtx CORP | Stock-Industrials | 0.43% | — | -1.56% | |
| 40 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.41% | — | -4.40% | |
| 41 | MRK | Merck & Co. INC. | Stock-Healthcare | 0.41% | — | -2.19% | |
| 42 | NFLX | Netflix INC | Stock-Comm Services | 0.37% | — | +16.99% | |
| 43 | ORCL | Oracle CORP | Stock-Tech | 0.36% | — | +8.10% | |
| 44 | PM | Philip Morris International | Stock-Consumer Staples | 0.36% | — | +3.28% | |
| 45 | EJAN | Innovator Emerging Markets P | ETF-Emerging Markets | 0.35% | +0.35% | NEW | |
| 46 | T | At&t INC | Stock-Comm Services | 0.35% | — | -2.60% | |
| 47 | MO | Altria Group INC | Stock-Consumer Staples | 0.34% | — | -23.66% | |
| 48 | XLE | Ss Energy Select Sector | ETF-Other | 0.33% | — | -9.93% | |
| 49 | MCK | Mckesson CORP | Stock-Healthcare | 0.33% | — | +6.46% | |
| 50 | CBRE | Cbre Group INC - A | Stock-Real Estate | 0.32% | — | -2.02% |
Performance for Q3 2026
+3%
Performance Last 4 Quarters
+21.9%
Based on 82% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 520 | $711.9M | 43 | |
| 2025-12-31 | 504 | $629.8M | 20 | |
| 2025-09-30 | 495 | $569.9M | 35 | |
| 2025-06-30 | 481 | $540.5M | 0 | |
| 2025-03-31 | 448 | $492.5M | 100 | |
| 2024-12-31 | 457 | $508.2M | 0 | |
| 2024-09-30 | 561 | $715.7M | 0 | |
| 2024-06-30 | 531 | $650.8M | 0 | |
| 2024-03-31 | 541 | $640.9M | 0 | |
| 2023-12-31 | 511 | $577.6M | 0 | |
| 2023-09-30 | 455 | $506.0M | 0 | |
| 2023-06-30 | 467 | $492.8M | 0 | |
| 2023-03-31 | 470 | $484.3M | 0 | |
| 2022-12-31 | 458 | $472.4M | 0 | |
| 2022-09-30 | 414 | $398.1M | 0 | |
| 2022-06-30 | 430 | $426.4M | 0 | |
| 2022-03-31 | 472 | $507.1M | 0 | |
| 2021-12-31 | 476 | $534.2M | 0 | |
| 2021-09-30 | 453 | $488.0M | 0 | |
| 2021-06-30 | 439 | $488.3M | 97 | |
| 2021-03-31 | 407 | $462.6M | 46 | |
| 2020-12-31 | 373 | $404.1M | 100 | |
| 2020-09-30 | 331 | $300.0K | 100 | |
| 2020-06-30 | 313 | $337.9M | 52 | |
| 2020-03-31 | 275 | $278.4M | 70 | |
| 2019-12-31 | 367 | $349.1M | 64 | |
| 2019-09-30 | 307 | $251.1M | 0 |
Personal Cfo Solutions, LLC's most significant position changes for 2026-03-31: New buy: Innovator U.s. Equity Power (PJAN); New buy: Inn Defined Wealth Shield (BALT); New buy: Innovator Intl D Pb Etf-feb (IFEB); New buy: Ishares 0-1 Year Treasury Bo (SHV); New buy: Innovator U.s. Equity Buffer (BJAN).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | LIN | Linde plc | +0.4% | +170.56% | Add |
| 2 | NVS | Novartis Ag-sponsored Adr | +0.2% | +280.30% | Add |
| 3 | IQLT | Ishares Msci International Q | +0.2% | +30.49% | Add |
| 4 | ALL | Allstate CORP | +0.1% | +318.07% | Add |
| 5 | CVX | Chevron CORP | +0.1% | -3.68% | Trim |
| 6 | CAH | Cardinal Health INC | +0.1% | +176.06% | Add |
| 7 | ACN | Accenture plc | +0.1% | +117.22% | Add |
| 8 | WDC | Western Digital CORP | +0.1% | +48.26% | Add |
| 9 | XOM | Exxon Mobil CORP | +0.1% | -12.73% | Trim |
| 10 | TSM | Taiwan Semiconductor-sp Adr | 0% | +5.24% | Add |
| 11 | ITT | Itt INC | -0.1% | -0.01% | Trim |
| 12 | UHS | Universal Health Services-b | -0.1% | -72.70% | Trim |
| 13 | ADBE | Adobe INC | -0.2% | -43.23% | Trim |
| 14 | SAP | Sap Se-sponsored Adr | -0.2% | -29.05% | Trim |
| 15 | ABT | Abbott Laboratories | -0.2% | -55.05% | Trim |
| 16 | V | Visa Inc-class A Shares | -0.2% | -3.59% | Trim |
| 17 | LLY | Eli Lilly & Co | -0.2% | -3.34% | Trim |
| 18 | IGV | Ishares Expanded Tech-softwa | -0.3% | -79.33% | Trim |
| 19 | GOOG | Alphabet Inc-cl C | -0.4% | -3.09% | Trim |
| 20 | NVDA | Nvidia CORP | -0.4% | +0.27% | Add |
| 21 | GOOGL | Alphabet Inc-cl A | -0.6% | -2.15% | Trim |
| 22 | AMZN | Amazon.com INC | -0.7% | -9.35% | Trim |
| 23 | CB | Chubb Limited | -0.8% | -0.44% | Trim |
| 24 | MSFT | Microsoft CORP | -0.9% | -2.90% | Trim |
| 25 | AAPL | Apple INC | -1.2% | -2.22% | Trim |
| 26 | IWM | Ishares Russell 2000 ETF | -2.2% | -94.40% | Trim |
| 27 | PJAN | Innovator U.s. Equity Power | — | NEW | New buy |
| 28 | BALT | Inn Defined Wealth Shield | — | NEW | New buy |
| 29 | IFEB | Innovator Intl D Pb Etf-feb | — | NEW | New buy |
| 30 | SHV | Ishares 0-1 Year Treasury Bo | — | NEW | New buy |
| 31 | BJAN | Innovator U.s. Equity Buffer | — | NEW | New buy |
| 32 | FNCL | Fidelity Msci Financial Indx | — | EXIT | Sold out |
| 33 | IWF | Ishares Russell 1000 Growth | — | EXIT | Sold out |
| 34 | KFEB | Inov US Sml Cap P Bu ETF - F | — | NEW | New buy |
| 35 | XBJA | Innovator US Eq Ac 9 Buff-j | — | NEW | New buy |
| 36 | NJAN | Innovator Growth 100 Power B | — | NEW | New buy |
| 37 | EJAN | Innovator Emerging Markets P | — | NEW | New buy |
| 38 | AZN | AstraZeneca PLC | — | NEW | New buy |
| 39 | IVW | Ishares S&p 500 Growth ETF | — | NEW | New buy |
| 40 | AZNN | Astrazeneca Plc-spons Adr | — | EXIT | Sold out |
| 41 | QUAL | Ishares Msci USA Quality Fac | — | NEW | New buy |
| 42 | OMC | Omnicom Group | — | EXIT | Sold out |
| 43 | IVE | Ishares S&p 500 Value ETF | — | NEW | New buy |
| 44 | SLV | Ishares Silver Trust | — | EXIT | Sold out |
| 45 | RL | Ralph Lauren CORP | — | EXIT | Sold out |
| 46 | BWA | Borgwarner INC | — | EXIT | Sold out |
| 47 | XLP | Ss Consumer Staples Sel Sect | — | NEW | New buy |
| 48 | SLB | Slb LTD | — | EXIT | Sold out |
| 49 | APTV | Aptiv PLC | — | EXIT | Sold out |
| 50 | CPNG | Coupang INC | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-30 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-22 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-10 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-12 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-30 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-07 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-14 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-09 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-13 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-13 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-13 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-10 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-09 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-14 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-01 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-05 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-02 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-11 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-18 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-07-22 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-04-21 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-09 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-02 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-03 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-04-30 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-13 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-13 | 13F-HR | View on EDGAR |
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