CIK: 0002011587
Total reported value
$207.1M
Reporting period: 2026-03-31 · Number of holdings: 96
NorthStar Asset Management LLC /NJ/ disclosed 96 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $207.1M and a quarterly turnover rate of 12.0%.
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NorthStar Asset Management LLC /NJ/'s disclosed holdings carry a Herfindahl concentration index of 0.043 — mathematically equivalent to about 23 equally-sized positions, well below its 96 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.78), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 34% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add IUSG
+10.1% $378.6K
Trim GOOG
-18.8% -$1.2M
Trim AKRE
-37.1% -$1.0M
Trim CRM
-48.8% -$1.0M
Add GBIL
+5.2% $388.6K
Add GSLC
+2.4% -$726.9K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 11.26% | +0.94% | +10.06% | |
| 2 | GSLC | Goldman Activebeta US Lc ETF | ETF-Commodities | 10.48% | +0.39% | +2.36% | |
| 3 | NVDA | Nvidia CORP | Stock-Tech | 6.41% | -0.21% | -3.48% | |
| 4 | VOT | Vanguard Mid-cap Growth ETF | ETF-Other | 5.49% | +0.15% | +3.97% | |
| 5 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 3.77% | +0.39% | +1.38% | |
| 6 | GBIL | Goldman Sachs Access Treasur | ETF-Commodities | 3.60% | +0.42% | +5.24% | |
| 7 | AAPL | Apple INC | Stock-Tech | 3.59% | -0.19% | -5.33% | |
| 8 | ILCV | Ishares Morningstar Value Et | ETF-Other | 3.29% | +0.31% | +4.15% | |
| 9 | SCZ | Ishares Msci Eafe Small-cap | ETF-Other | 2.92% | +0.38% | +6.00% | |
| 10 | ISCG | Ishares Morningstar Small-ca | ETF-Other | 2.76% | +0.26% | +4.36% | |
| 11 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 2.29% | +0.03% | -1.01% | |
| 12 | VUG | Vanguard Growth ETF | ETF-Other | 2.20% | -0.07% | +0.78% | |
| 13 | VTV | Vanguard Value ETF | ETF-Other | 2.19% | — | +0.30% | |
| 14 | AVEM | Avantis Emerging Markets Eq | ETF-Emerging Markets | 1.98% | +0.37% | +9.11% | |
| 15 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.95% | -0.12% | -7.83% | |
| 16 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.88% | -0.07% | -4.54% | |
| 17 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 1.80% | +0.31% | -2.88% | |
| 18 | CEMB | Ishares Jp Morgan Em Corpora | ETF-Other | 1.77% | +0.21% | +6.98% | |
| 19 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.66% | -0.43% | -18.83% | |
| 20 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.63% | -0.38% | -16.22% | |
| 21 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.40% | — | -2.10% | |
| 22 | MSFT | Microsoft CORP | Stock-Tech | 1.39% | -0.33% | -1.29% | |
| 23 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.33% | -0.09% | -4.56% | |
| 24 | LLY | Eli Lilly & Co | Stock-Healthcare | 1.09% | -0.15% | -4.49% | |
| 25 | AOA | Ishares Core 80/20 Aggressiv | ETF-Other | 1.07% | — | -0.00% | |
| 26 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.07% | -0.32% | -17.47% | |
| 27 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.82% | -0.01% | +0.49% | |
| 28 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.68% | — | -7.48% | |
| 29 | VBK | Vanguard Small-cap Grwth ETF | ETF-Other | 0.65% | — | +1.51% | |
| 30 | PM | Philip Morris International | Stock-Consumer Staples | 0.64% | — | -0.24% | |
| 31 | PANW | Palo Alto Networks INC | Stock-Tech | 0.61% | -0.13% | -11.57% | |
| 32 | IDHQ | Invesco S&p International De | ETF-Other | 0.60% | — | +9.14% | |
| 33 | VB | Vanguard Small-cap ETF | ETF-Other | 0.59% | — | +0.86% | |
| 34 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 0.56% | — | -1.89% | |
| 35 | SOXX | Ishares Semiconductor ETF | ETF-Other | 0.56% | — | -17.14% | |
| 36 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 0.55% | — | -0.85% | |
| 37 | AKRE | Akre Focus ETF | ETF-Other | 0.52% | -0.43% | -37.06% | |
| 38 | XOM | Exxon Mobil CORP | Stock-Energy | 0.50% | +0.17% | -0.03% | |
| 39 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.48% | — | -0.62% | |
| 40 | AVGO | Broadcom INC | Stock-Tech | 0.47% | — | +0.71% | |
| 41 | OKE | Oneok INC | Stock-Energy | 0.44% | — | -4.40% | |
| 42 | V | Visa Inc-class A Shares | Stock-Financials | 0.44% | -0.06% | -3.95% | |
| 43 | CVX | Chevron CORP | Stock-Energy | 0.43% | +0.14% | +0.09% | |
| 44 | MO | Altria Group INC | Stock-Consumer Staples | 0.42% | — | +2.62% | |
| 45 | SCHG | Schwab US Large-cap Growth | ETF-Other | 0.39% | — | -1.03% | |
| 46 | SCHV | Schwab US Large-cap Value | ETF-Other | 0.39% | — | +0.42% | |
| 47 | CAT | Caterpillar INC | Stock-Industrials | 0.39% | +0.10% | -0.79% | |
| 48 | ABBV | Abbvie INC | Stock-Healthcare | 0.34% | -0.07% | -17.33% | |
| 49 | MA | Mastercard INC - A | Stock-Financials | 0.30% | — | -5.73% | |
| 50 | PEG | Public Service Enterprise Gp | Stock-Utilities | 0.29% | — | +0.41% |
Performance for Q3 2026
+2.9%
Performance Last 4 Quarters
+18.5%
Based on 81% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 96 | $207.1M | 12 | |
| 2025-12-31 | 108 | $222.3M | 9 | |
| 2025-09-30 | 99 | $208.8M | 27 | |
| 2025-06-30 | 94 | $189.6M | 0 | |
| 2025-03-31 | 90 | $159.9M | 0 | |
| 2024-12-31 | 85 | $157.0M | 0 | |
| 2024-09-30 | 80 | $149.9M | 0 | |
| 2024-06-30 | 78 | $144.3M | 0 | |
| 2024-03-31 | 79 | $132.0M | 0 | |
| 2023-12-31 | 75 | $109.5M | 0 |
NorthStar Asset Management LLC /NJ/'s most significant position changes for 2026-03-31: Sold out: ; Sold out: Essential Utilities INC (WTRG); Sold out: Intuitive Surgical INC (ISRG); Sold out: Palantir Technologies Inc-a (PLTR); Sold out: Dominion Energy INC (D).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | IUSG | Ishares Core S&p U.s. Growth | +0.9% | +10.06% | Add |
| 2 | GBIL | Goldman Sachs Access Treasur | +0.4% | +5.24% | Add |
| 3 | GSLC | Goldman Activebeta US Lc ETF | +0.4% | +2.36% | Add |
| 4 | VEA | Vanguard Ftse Developed ETF | +0.4% | +1.38% | Add |
| 5 | SCZ | Ishares Msci Eafe Small-cap | +0.4% | +6.00% | Add |
| 6 | AVEM | Avantis Emerging Markets Eq | +0.4% | +9.11% | Add |
| 7 | COST | Costco Wholesale CORP | +0.3% | -2.88% | Trim |
| 8 | ILCV | Ishares Morningstar Value Et | +0.3% | +4.15% | Add |
| 9 | ISCG | Ishares Morningstar Small-ca | +0.3% | +4.36% | Add |
| 10 | CEMB | Ishares Jp Morgan Em Corpora | +0.2% | +6.98% | Add |
| 11 | XOM | Exxon Mobil CORP | +0.2% | -0.03% | Trim |
| 12 | VOT | Vanguard Mid-cap Growth ETF | +0.2% | +3.97% | Add |
| 13 | CVX | Chevron CORP | +0.1% | +0.09% | Add |
| 14 | CAT | Caterpillar INC | +0.1% | -0.79% | Trim |
| 15 | IVV | Ishares Core S&p 500 ETF | 0% | -1.01% | Trim |
| 16 | SPY | Ss Spdr S&p 500 ETF Trust-us | — | -2.10% | Trim |
| 17 | GOOGL | Alphabet Inc-cl A | 0% | +0.49% | Add |
| 18 | V | Visa Inc-class A Shares | -0.1% | -3.95% | Trim |
| 19 | VUG | Vanguard Growth ETF | -0.1% | +0.78% | Add |
| 20 | QQQ | Invesco Qqq Trust Series 1 | -0.1% | -4.54% | Trim |
| 21 | ABBV | Abbvie INC | -0.1% | -17.33% | Trim |
| 22 | INTU | Intuit INC | -0.1% | -3.61% | Trim |
| 23 | ADP | Automatic Data Processing | -0.1% | -10.62% | Trim |
| 24 | JPM | Jpmorgan Chase & Co | -0.1% | -4.56% | Trim |
| 25 | BRK-B | Berkshire Hathaway Inc-cl B | -0.1% | -7.83% | Trim |
| 26 | PANW | Palo Alto Networks INC | -0.1% | -11.57% | Trim |
| 27 | LLY | Eli Lilly & Co | -0.2% | -4.49% | Trim |
| 28 | AAPL | Apple INC | -0.2% | -5.33% | Trim |
| 29 | NVDA | Nvidia CORP | -0.2% | -3.48% | Trim |
| 30 | META | Meta Platforms Inc-class A | -0.3% | -17.47% | Trim |
| 31 | MSFT | Microsoft CORP | -0.3% | -1.29% | Trim |
| 32 | MRSH | Marsh & Mclennan Cos | -0.4% | -59.33% | Trim |
| 33 | AMZN | Amazon.com INC | -0.4% | -16.22% | Trim |
| 34 | GOOG | Alphabet Inc-cl C | -0.4% | -18.83% | Trim |
| 35 | AKRE | Akre Focus ETF | -0.4% | -37.06% | Trim |
| 36 | CRM | Salesforce INC | -0.4% | -48.83% | Trim |
| 37 | ✓ | — | EXIT | Sold out | |
| 38 | WTRG | Essential Utilities INC | — | EXIT | Sold out |
| 39 | ISRG | Intuitive Surgical INC | — | EXIT | Sold out |
| 40 | PLTR | Palantir Technologies Inc-a | — | EXIT | Sold out |
| 41 | D | Dominion Energy INC | — | EXIT | Sold out |
| 42 | BKNG | Booking Holdings INC | — | EXIT | Sold out |
| 43 | CI | THE Cigna Group | — | EXIT | Sold out |
| 44 | NVS | Novartis Ag-sponsored Adr | — | EXIT | Sold out |
| 45 | VOO | Vanguard S&p 500 ETF | — | EXIT | Sold out |
| 46 | CRWD | Crowdstrike Holdings INC - A | — | EXIT | Sold out |
| 47 | AEP | American Electric Power | — | EXIT | Sold out |
| 48 | UPS | United Parcel Service-cl B | — | NEW | New buy |
| 49 | MS | Morgan Stanley | — | EXIT | Sold out |
| 50 | XLF | Ss Financial Select Sector | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-08 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-10 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-07 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-12 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-06 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-23 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-12 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-05 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-06 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-12 | 13F-HR | View on EDGAR |
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