CIK: 0001128066
Total reported value
$397.7M
Reporting period: 2026-03-31 · Number of holdings: 100
KELLY FINANCIAL GROUP LLC disclosed 100 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $397.7M and a quarterly turnover rate of 24.7%.
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Kelly Financial Group LLC's disclosed holdings carry a Herfindahl concentration index of 0.061 — mathematically equivalent to about 16 equally-sized positions, well below its 100 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.26), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 7% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim BBIN
-87.9% -$34.4M
Trim BBUS
-3.4% -$5.2M
Add JEMA
+14.8% $4.5M
Trim AGG
-8.6% -$1.9M
Trim IWF
+6.0% -$987.6K
Trim MSFT
+0.0% -$1.2M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | BBUS | Jpmorgan Betabuilders US Equ | ETF-Other | 14.67% | -1.48% | -3.41% | |
| 2 | JIRE | Jpmorgan Int Res Enh Eqty | ETF-Other | 9.46% | +9.46% | NEW | |
| 3 | JCPB | Jpmorgan Core Plus Bond ETF | ETF-Other | 7.74% | +0.08% | +3.12% | |
| 4 | LDUR | Pimco Enhanced Low Duration | ETF-Other | 6.81% | +0.08% | +2.90% | |
| 5 | JEMA | Jpmorgan Activebuilders Emer | ETF-Other | 6.33% | +1.08% | +14.84% | |
| 6 | IWF | Ishares Russell 1000 Growth | ETF-Other | 5.20% | -0.31% | +5.95% | |
| 7 | DFAT | Dimensional US Target Value | ETF-Other | 5.14% | +0.20% | +0.33% | |
| 8 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 4.77% | -0.54% | -8.64% | |
| 9 | BBIB | JPM Beta US Tr 3-10 Yr ETF | ETF-Other | 4.60% | -0.01% | +1.72% | |
| 10 | JQUA | Jpmorgan US Quality Factor | ETF-Other | 4.17% | -0.01% | +3.83% | |
| 11 | DFLV | Dim US Large Cap Value ETF | ETF-Large Cap & Growth | 3.79% | +0.04% | -2.04% | |
| 12 | DFIS | Dimensional International Sm | ETF-Other | 2.42% | -0.05% | -2.90% | |
| 13 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 2.15% | +0.01% | +3.10% | |
| 14 | AAPL | Apple INC | Stock-Tech | 1.96% | -0.22% | -1.43% | |
| 15 | JPIE | Jpmorgan Income ETF | ETF-Other | 1.38% | — | +1.52% | |
| 16 | DFIV | Dimensional International Va | ETF-Other | 1.25% | — | -6.39% | |
| 17 | BBIN | JPM Betabuilders Intl Eqty | ETF-Other | 1.20% | -8.76% | -87.93% | |
| 18 | VOYA | Voya Financial INC | Stock-Financials | 1.03% | — | +0.13% | |
| 19 | MSFT | Microsoft CORP | Stock-Tech | 0.94% | -0.30% | +0.05% | |
| 20 | JMOM | Jpmorgan US Momentum Factor | ETF-Other | 0.92% | +0.23% | +35.68% | |
| 21 | IWY | Ishares Russell Top 200 Grow | ETF-Other | 0.89% | -0.03% | +8.21% | |
| 22 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.83% | -0.02% | -2.20% | |
| 23 | BBAG | Jpmorgan Betabuilders US Agg | ETF-Other | 0.78% | -0.03% | -0.83% | |
| 24 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 0.70% | — | -3.00% | |
| 25 | SCHR | Schwab Intermediate-term US | ETF-Other | 0.70% | +0.14% | +28.32% | |
| 26 | GBF | Ishares Government/credit Bo | ETF-Gov Bonds | 0.64% | — | +0.08% | |
| 27 | BBEU | Jpmorgan Betabuilders Europe | ETF-Other | 0.39% | -0.08% | -15.07% | |
| 28 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 0.38% | — | -2.64% | |
| 29 | SCHV | Schwab US Large-cap Value | ETF-Other | 0.35% | — | -4.55% | |
| 30 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.33% | -0.05% | -1.08% | |
| 31 | PDP | Invesco Dorsey Wright Moment | ETF-Other | 0.33% | — | -1.64% | |
| 32 | SLYV | Ss Spdr S&p 600 Sc Val ETF | ETF-Other | 0.31% | — | -2.78% | |
| 33 | SCZ | Ishares Msci Eafe Small-cap | ETF-Other | 0.28% | — | -1.68% | |
| 34 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.24% | — | +7.51% | |
| 35 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.24% | — | +0.01% | |
| 36 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | ETF-Other | 0.23% | +0.01% | +7.90% | |
| 37 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 0.23% | — | +0.90% | |
| 38 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.21% | — | -4.69% | |
| 39 | XLV | Ss Health Care Select Sector | ETF-Other | 0.21% | — | +0.85% | |
| 40 | BALT | Inn Defined Wealth Shield | ETF-Other | 0.20% | +0.11% | +113.66% | |
| 41 | SPSB | Ss Spdr P St C CORP ETF | ETF-Other | 0.19% | +0.06% | +52.60% | |
| 42 | JPEM | JPM Diversified Ret Em Equit | ETF-Other | 0.18% | +0.01% | +5.11% | |
| 43 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.18% | — | +3.69% | |
| 44 | MA | Mastercard INC - A | Stock-Financials | 0.16% | -0.03% | +0.15% | |
| 45 | NVDA | Nvidia CORP | Stock-Tech | 0.15% | -0.03% | -4.91% | |
| 46 | JPUS | Jpmorgan Div Ret US Eq ETF | ETF-Other | 0.15% | — | -2.75% | |
| 47 | DFUS | Dimensional US Eq Mkt ETF | ETF-Other | 0.15% | — | +9.90% | |
| 48 | ISCV | Ishares Morningstar Small-ca | ETF-Other | 0.15% | +0.02% | +12.62% | |
| 49 | SLQD | Ishares 0-5 Yr Inv Grd CORP | ETF-Other | 0.15% | — | -3.32% | |
| 50 | JAJL | Innovator Edp ETF - 6m Ja/jy | ETF-Other | 0.14% | +0.09% | +184.02% |
Performance for Q3 2026
+15.1%
Performance Last 4 Quarters
+33.7%
Based on 53% of reported portfolio value with available pricing
Kelly Financial Group LLC's most significant position changes for 2026-03-31: New buy: Jpmorgan Int Res Enh Eqty (JIRE); New buy: Innovator Edp ETF - 1y Jan (ZJAN); New buy: Inotr Eq Def Pr ETF - 1 Yr F (ZFEB); New buy: Jpmorgan Active Bond ETF (JBND); New buy: Ishares US Treasury Bond ETF (GOVT).
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-09 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-23 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-22 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-15 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-16 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-06 | 13F-HR | View on EDGAR |
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