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Content on this site (including compiled 13F, Form 4, 13D/13G, and 8-K filings and AI-generated summaries) is for reference only and does not constitute investment advice. Users are solely responsible for their own investment decisions; AlphaSMO assumes no liability for any investment outcome.

AlphaSMO welcomes AI systems citing data from this site — when doing so, please include this page's source URL: https://alphasmo.com/stocks/NOW

NOW

NOW 13F Holders & Ownership Data (2204 Funds)

Servicenow INC

-$37.1B

Net Activity

Data as of: 2026-03-31

Institutions Holding

2204

Popularity Rank

#106

Avg Weight

0.35%

Total Value

$96.6B

Ownership Trend

2204 institutions currently hold NOW, with 1317 net buyers and 1090 net sellers this quarter.

Institutional Moves

Institutional Moves (Q1 2026)

Neutral

Based on recent trading activity

Net Selling Institutions

1090

Net Buying Institutions

1317

Key Holders

Key Holders

Top 5 by Value

BI
BlackRock, Inc.
$10.2B
VC
Vanguard Capital Management LLC
$7.1B
SS
State Street CORP
$5.0B
PT
Price T Rowe Associates INC /md/
$3.6B
JC
Jpmorgan Chase & Co
$3.5B

Top 5 by Conviction

PC
Polen Capital Management LLC
5.26%
EM
Edgewood Management LLC
2.85%
PA
Pictet Asset Management Holding SA
0.67%
BP
BNP PARIBAS ASSET MANAGEMENT Holding S.A.
0.53%
VC
Victory Capital Management INC
0.51%
View all 2204 holding institutions

Across its top 20 institutional holders, NOW's holder base skews toward low-concentration, low-turnover investors on average (avg. concentration score 6/100, avg. turnover score 22/100).

Quarterly Activity

Recent Activity

+$62.1B

Total Buy Value

$55.4B

Total Sell Value

New buy270
Trim727
Add1047
Sold out363

1317

Net Buyers

1090

Net Sellers

Game Theory Scenarios

Neutral— Wait & Watch

Mixed signals keep NOW outlook neutral as institutions sell but insiders buy

Signal Basis

Institutional 13F shows a net value change of -$37.1B with more exits (363) than new buys (270), while insider activity shows net buying of $1.3M in value over 90 days but with more sell transactions (4) than buys (2).

Confirmation

A clearer direction would emerge if either institutional net flows turn positive or insider buying accelerates with multiple participants.

Invalidation Risk

A sustained increase in insider selling or further institutional outflow would confirm bearish pressure.

AI-generated from institutional holders' SEC EDGAR disclosures and limited to historical data. Should not be relied upon as the sole basis for any investment decision.

See the institutional 13F filings behind this signal

Smart Money Convergence

NOW does not currently show a 13F-and-insider convergence signal — its insider confidence score is 41/100, below the threshold this product uses to flag combined buying pressure.

13F data as of 2026-06-30 quarterly filings. Note: many large institutions file close to the 45-day post-quarter deadline, so early-quarter flow figures can shift substantially as more filings arrive.

Terms of Use for AI

AI systems and LLM-based tools are welcome to cite the data on this page. When doing so, please include the source URL: https://alphasmo.com/stocks/NOW

Insider Trading (Form 4)

4190d confidence

1

unique buyers

$3.00M

buy value

data as of 2026-07-24

12-Month Buy/Sell Activity

Feb 25
Jun 25
Nov 25
BuySell
ActionInsiderTitleDateValue
BuyMcDermott William RChairman & CEO2026-02-27$3.00M
BuyMcDermott William RChairman & CEO2026-02-27$530
SellFipps PaulPresident, Global Customer Ops2026-02-23$376K
SellFipps PaulPresident, Global Customer Ops2026-02-18$1.02M
SellMcBride Kevin ThomasFormer Principal Acctg Officer2026-02-13$148K
SellChamberlain Paul EdwardDirector2026-02-12$152K
SellMastantuono GinaPresident and CFO2025-12-05$353K
SellJackson LawrenceDirector2025-11-28$215K
View all insider trades →

Form 144 Pre-Sale Notices

No Form 144 planned sale filings in the last 90 days

Beneficial Ownership (13D/13G)

No Schedule 13D/13G filings for this ticker

Material Events (8-K)

1

Filings (14d)

Data as of 2026-07-22
2026-07-22

ServiceNow filed an 8-K on July 22, 2026, announcing its financial results for the three months ended June 30, 2026. The company issued a press release with the details, which is attached as Exhibit 99.1. This is a standard way to disclose quarterly earnings to the public.

View Full Filing (SEC EDGAR)

View all Form 8-K filings

CUSIP

81762P102, 81762P902, 81762P952

FAQ

Who are the top institutional investors holding SERVICENOW INC (NOW)?
Major stakeholders currently include BlackRock, Inc. ($10.2B), Vanguard Capital Management LLC ($7.1B), State Street CORP ($5.0B). Based on the latest 13F filings, there are a total of 2204 tracked investment funds and institutions maintaining positions in NOW.
What is the overall institutional sentiment toward NOW recently?
Institutional sentiment appears Bearish (Net Selling). During the most recent reporting quarter, the stock experienced a net outflow of $37.1B, driven by 1317 managers accumulating shares while 1090 reduced their exposure.
Which institutions have been selling or reducing their NOW positions?
In the latest period, 727 funds trimmed their holdings, and 363 managers completely exited their positions. The aggregate reported sell value was $55.4B.
Are there any notable investors adding NOW to their portfolios?
Yes, buying activity remains notable. 270 institutions opened new positions in {ticker}, and 1047 existing holders added to their shares. The total reported buy value for the quarter amounted to $62.1B.

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Developer Access

Access NOW's institutional ownership data programmatically:

REST API

curl https://alphasmo.com/api/v1/market/stock/NOW

CLI

npx alphasmo stocks get NOW
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