RF

Rollins Financial

Diversified strategySector-focusedLong-term holder

Total reported value

$478.8M

Reporting period: 2023-12-31 · Number of holdings: 97

Rollins Financial disclosed 97 holdings in its latest 13F filing for the period ending 2023-12-31, with total reported value of $478.8M and a quarterly turnover rate of 0.0%.

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Personality snowflake

Concentration
28.77
Portfolio Stability
0
Momentum/Contrarian
50
Sector conviction
96.02
Diversification
100
Sizing Uniformity
75.43

Recent moves

  • Add SCHG

    +37.1%　$9.5M

  • Add QQQ

    +11.8%　$16.7M

  • New buy FELG

  • Trim KO

    -92.3%　-$2.8M

  • Trim AAPL

    +0.1%　$7.3M

  • New buy FELC

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1QQQInvesco Qqq Trust Series 1ETF-Tech16.04%+1.33%+11.79%
2AAPLApple INCStock-Tech13.67%-0.56%+0.11%
3MSFTMicrosoft CORPStock-Tech9.42%+0.44%+3.25%
4AMZNAmazon.com INCStock-Consumer Disc6.93%+0.41%+4.18%
5TSLATesla INCStock-Consumer Disc6.25%-0.44%+10.25%
6SCHGSchwab US Large-cap GrowthETF-Other5.48%+1.37%+37.09%
7GOOGLAlphabet Inc-cl AStock-Comm Services4.98%-0.31%+3.21%
8BACBank Of America CORPStock-Financials3.11%+0.48%+12.47%
9METAMeta Platforms Inc-class AStock-Comm Services2.27%+0.17%+7.48%
10IYWIshares Ustechnology ETFETF-Tech2.17%+0.36%+20.13%
11ITOTIshares Core S&p Total U.s.ETF-Other2.16%-0.18%-3.25%
12IVWIshares S&p 500 Growth ETFETF-Large Cap & Growth1.58%—-7.03%
13TQQQProshares Ultrapro QqqETF-Other1.47%-0.43%-36.62%
14QQQMInvesco Nasdaq 100 ETFETF-Tech1.42%+0.09%+9.83%
15IXNIshares Global Tech ETFETF-Tech1.42%+0.02%+0.75%
16SPHQInvesco S&p 500 Quality ETFETF-Large Cap & Growth1.12%+0.20%+31.55%
17NEARIshares Sh Dba ETF Usd INCETF-Other0.92%-0.01%+15.48%
18SCHDSchwab US Dvd Equity ETFETF-Other0.90%-0.09%-0.21%
19SPYGSs Spdr P S&p 500 Growth ETFETF-Large Cap & Growth0.89%—-9.92%
20XLKSs Technology Select SectorETF-Tech0.83%+0.02%+2.62%
21MOATVaneck Morningstar Wide MoatETF-Other0.82%-0.06%-1.88%
22FELGFidelity Enh Lrg Cap GwthETF-Other0.82%+0.82%NEW
23FNDXSchwab Fndmntl US Lrg Co ETFETF-Other0.75%+0.07%+16.94%
24VYMVanguard High Dvd Yield ETFETF-Other0.71%+0.03%+13.68%
25QUALIshares Msci USA Quality FacETF-Other0.68%+0.12%+26.35%
26FNDFSchwab Fndmn Intl Lrg Co ETFETF-Other0.67%—+0.47%
27SPYSs Spdr S&p 500 ETF Trust-usETF-Large Cap & Growth0.63%-0.19%-18.99%
28JPMJpmorgan Chase & CoStock-Financials0.53%—-8.63%
29PRFInvesco Rafi US 1000 ETFETF-Other0.53%—-7.92%
30NVDANvidia CORPStock-Tech0.50%+0.24%+99.71%
31FELCFidelity Enh Lrg Cap Cor ETFETF-Other0.50%+0.50%NEW
32CATCaterpillar INCStock-Industrials0.39%+0.10%+49.14%
33QLDProshares Ultra QqqETF-Other0.36%-0.23%-43.41%
34IQLTIshares Msci International QETF-Other0.36%—-5.55%
35VTVVanguard Value ETFETF-Other0.35%—-0.29%
36DLNWisdomtree US Largecap DividETF-Other0.35%—-9.73%
37HDHome Depot INCStock-Consumer Disc0.35%-0.32%-46.28%
38VUGVanguard Growth ETFETF-Other0.33%—-5.79%
39SOXLDirex Dail Semi Bu 3x Et-usdETF-Other0.32%-0.12%-48.47%
40QTECFirst Trust Nasdq 100 Tech IETF-Tech0.31%+0.01%—
41COWZPacer US Cash Cows 100 ETFETF-Other0.30%—+9.14%
42MINTPimco Enhanced Short MaturitETF-Other0.30%+0.30%NEW
43IYHIshares U.s. Healthcare ETFETF-Other0.25%—-9.56%
44EPDEnterprise Products PartnersStock-Energy0.22%—-9.22%
45DFATDimensional US Target ValueETF-Other0.21%—+14.27%
46ROKURoku INCStock-Comm Services0.20%-0.47%-72.46%
47SUSAIshares Esg Optimized Msci UETF-Other0.20%—-16.45%
48SSOProshares Ultra S&p500ETF-Other0.20%-0.30%-61.57%
49IWFIshares Russell 1000 GrowthETF-Other0.20%——
50XLYSs Consumer Disc Select SectETF-Other0.20%—-4.98%
1–50 of 97

Holding changes this quarter

Rollins Financial's most significant position changes for 2023-12-31: New buy: Fidelity Enh Lrg Cap Gwth (FELG); New buy: Fidelity Enh Lrg Cap Cor ETF (FELC); New buy: Pimco Enhanced Short Maturit (MINT); Sold out: Upstart Holdings INC (UPST); Sold out: United Parcel Service-cl B (UPS).

Position changes disclosed by Rollins Financial for the quarter ending 2023-12-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1SCHGSchwab US Large-cap Growth+1.4%+37.09%Add
2QQQInvesco Qqq Trust Series 1+1.3%+11.79%Add
3FELGFidelity Enh Lrg Cap Gwth+0.8%NEWNew buy
4FELCFidelity Enh Lrg Cap Cor ETF+0.5%NEWNew buy
5BACBank Of America CORP+0.5%+12.47%Add
6MSFTMicrosoft CORP+0.4%+3.25%Add
7AMZNAmazon.com INC+0.4%+4.18%Add
8IYWIshares Ustechnology ETF+0.4%+20.13%Add
9MINTPimco Enhanced Short Maturit+0.3%NEWNew buy
10NVDANvidia CORP+0.2%+99.71%Add
11SPHQInvesco S&p 500 Quality ETF+0.2%+31.55%Add
12IEFIshares 7-10 Year Treasury B+0.2%NEWNew buy
13METAMeta Platforms Inc-class A+0.2%+7.48%Add
14QUALIshares Msci USA Quality Fac+0.1%+26.35%Add
15CATCaterpillar INC+0.1%+49.14%Add
16QQQMInvesco Nasdaq 100 ETF+0.1%+9.83%Add
17ESGVVanguard Esg US Stock ETF+0.1%NEWNew buy
18FNDXSchwab Fndmntl US Lrg Co ETF+0.1%+16.94%Add
19UBERUber Technologies INC+0.1%NEWNew buy
20VYMVanguard High Dvd Yield ETF0%+13.68%Add
21IXNIshares Global Tech ETF0%+0.75%Add
22XLKSs Technology Select Sector0%+2.62%Add
23QTECFirst Trust Nasdq 100 Tech I0%—Unchanged
24NEARIshares Sh Dba ETF Usd INC0%+15.48%Add
25MOATVaneck Morningstar Wide Moat-0.1%-1.88%Trim
26TAt&t INC-0.1%EXITSold out
27CSCOCisco Systems INC-0.1%EXITSold out
28ORealty Income CORP-0.1%EXITSold out
29BNDVanguard Total Bond Market-0.1%EXITSold out
30SCHESchwab Emrg Mrkts Eqty ETF-0.1%-50.48%Trim
31SCHDSchwab US Dvd Equity ETF-0.1%-0.21%Trim
32DNPDnp Select Income Fund INC-0.1%EXITSold out
33IJHIshares Core S&p Midcap ETF-0.1%-37.96%Trim
34SOXLDirex Dail Semi Bu 3x Et-usd-0.1%-48.47%Trim
35FISVFiserv INC-0.1%EXITSold out
36SHYIshares 1-3 Year Treasury Bo-0.2%-48.43%Trim
37ADPAutomatic Data Processing-0.2%EXITSold out
38ITOTIshares Core S&p Total U.s.-0.2%-3.25%Trim
39SPYSs Spdr S&p 500 ETF Trust-us-0.2%-18.99%Trim
40QLDProshares Ultra Qqq-0.2%-43.41%Trim
41UPSUnited Parcel Service-cl B-0.2%EXITSold out
42UPSTUpstart Holdings INC-0.3%EXITSold out
43SSOProshares Ultra S&p500-0.3%-61.57%Trim
44GOOGLAlphabet Inc-cl A-0.3%+3.21%Add
45HDHome Depot INC-0.3%-46.28%Trim
46TQQQProshares Ultrapro Qqq-0.4%-36.62%Trim
47TSLATesla INC-0.4%+10.25%Add
48ROKURoku INC-0.5%-72.46%Trim
49AAPLApple INC-0.6%+0.11%Add
50KOCoca-cola Co/the-0.7%-92.30%Trim

FAQ

What is Rollins Financial and what type of investor is it?
Rollins Financial is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2023-12-31), the firm manages a tracked equity portfolio valued at approximately $478.8M, spread across 97 disclosed positions.
What are Rollins Financial's largest equity positions?
Based on the latest 13F filing, Rollins Financial's top holdings by market value are: 1. Invesco Qqq Trust Series 1 (QQQ) — $76.8M (16.0%) 2. Apple INC (AAPL) — $65.5M (13.7%) 3. Microsoft CORP (MSFT) — $45.1M (9.4%) 4. Amazon.com INC (AMZN) — $33.2M (6.9%) 5. Tesla INC (TSLA) — $29.9M (6.3%)
What changes did Rollins Financial make in its most recent portfolio filing?
In the latest reported quarter, Rollins Financial made 49 notable position adjustments: 6 new positions were initiated, 20 existing holdings were added to, 14 positions were partially reduced, and 9 were completely exited. The largest of these moves: New buy: Fidelity Enh Lrg Cap Gwth (FELG); New buy: Fidelity Enh Lrg Cap Cor ETF (FELC); New buy: Pimco Enhanced Short Maturit (MINT); Sold out: Upstart Holdings INC (UPST); Sold out: United Parcel Service-cl B (UPS)
What sectors does Rollins Financial focus on?
Rollins Financial is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 46.6% • Consumer Discretionary: 27.3% • Communication Services: 14.8% • Financials: 7.4% • Industrials: 1.0% • Consumer Staples: 0.8%

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