Prentice Capital Management, LP

Momentum followerSector-focusedQuality / disciplined sizing

Total reported value

$45.7M

Reporting period: 2026-03-31 · Number of holdings: 23

Prentice Capital Management, LP disclosed 23 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $45.7M and a quarterly turnover rate of 63.5%.

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Personality snowflake

Concentration: 46.51
Portfolio Stability: 63.49
Momentum/Contrarian: 100
Sector conviction: 83.94
Diversification: 46
Sizing Uniformity: 86.77

Recent moves

Trim GRPN
-83.1%　-$7.8M
Add OPEN
+189.9%　$4.3M
Add SNAP
+94.3%　$947.7K
Trim COTY
-63.1%　-$2.6M
Trim BMBL
-97.4%　-$1.8M
Trim JBLU
-43.6%　-$3.1M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	SNAP	Snap INC - A	Stock-Comm Services	21.39%	+7.48%	+94.27%
2	OPEN	Opendoor Technologies INC	Stock-Real Estate	16.42%	+11.34%	+189.91%
3	NN	Nextnav INC	Stock-Other	15.00%	+1.69%	-15.75%
4	JBLU	Jetblue Airways CORP	Stock-Industrials	8.09%	-2.56%	-43.64%
5	PTON	Peloton Interactive Inc-a	Stock-Consumer Disc	6.77%	+1.35%	+29.23%
6	CALY	Callaway Golf Company	Stock-Other	4.42%	+0.81%	-25.85%
7	ULCC	Frontier Group Holdings INC	Stock-Other	4.10%	+0.17%	+0.23%
8	FRMI	Fermi INC	Stock-Other	3.60%	+3.60%	NEW
9	✓	Nextnav INC	Stock-Other	3.34%	+0.35%	+0.80%
10	AAL	American Airlines Group INC	Stock-Industrials	3.28%	+3.28%	NEW
11	GPRO	Gopro Inc-class A	Stock-Other	3.03%	-1.19%	-3.33%
12	TBCH	Turtle Beach CORP	Stock-Other	2.50%	+0.01%	—
13	GRPN	Groupon INC	Stock-Other	2.19%	-11.61%	-83.10%
14	CWH	Camping World Holdings Inc-a	Stock-Other	1.85%	+0.62%	+54.38%
15	COTY	Coty Inc-cl A	Stock-Other	1.79%	-3.56%	-63.13%
16	NWL	Newell Brands INC	Stock-Consumer Staples	0.86%	-0.40%	-46.63%
17	GRWG	Growgeneration CORP	Stock-Other	0.66%	+0.01%	—
18	OTLY	Oatly Group AB	Stock-Other	0.48%	+0.12%	—
19	✓	Hydrofarms Hldgs Group INC	Stock-Other	0.10%	-0.01%	—
20	BMBL	Bumble Inc-a	Stock-Other	0.10%	-2.77%	-97.36%
21	OPENW	Opendoor Technologies Inc-26	Stock-Other	0.02%	+0.02%	NEW
22	OPENL	Opendoor Technologies Inc-26	Stock-Other	0.01%	-0.02%	-50.00%
23	OPENZ	Opendoor Technologies Inc-26	Stock-Other	0.01%	—	—

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2026-03-31	23	$45.7M	63	1SNAP 2OPEN 3NN Top holdings2026-03-31 1.SNAP 2.OPEN 3.NN 4.JBLU 5.PTON 6.CALY 7.ULCC 8.FRMI 9.65345N 10.AAL
2025-12-31	25	$63.5M	46	1SNAP 2GRPN 3NN Top holdings2025-12-31 1.SNAP 2.GRPN 3.NN 4.JBLU 5.PTON 6.COTY 7.OPEN 8.GPRO 9.ULCC 10.CALY
2025-09-30	18	$65.5M	81	1JBLU 2SNAP 3GRPN Top holdings2025-09-30 1.JBLU 2.SNAP 3.GRPN 4.PTON 5.NN 6.BMBL 7.CALY 8.COMP 9.COTY 10.GPRO
2025-06-30	31	$60.0M	0	1GRPN 2SNAP 3NN Top holdings2025-06-30 1.GRPN 2.SNAP 3.NN 4.BMBL 5.PTON 6.SOFI 7.JBLU 8.LEN 9.CALY 10.HLF
2025-03-31	27	$57.2M	100	1GRPN 2SNAP 3W Top holdings2025-03-31 1.GRPN 2.SNAP 3.W 4.PTON 5.NN 6.JBLU 7.BA 8.BMBL 9.SOFI 10.AAL
2024-12-31	22	$58.0M	0	1JBLU 2GRPN 3PTON Top holdings2024-12-31 1.JBLU 2.GRPN 3.PTON 4.NN 5.BA 6.SNAP 7.SOFI 8.CALY 9.HLF 10.UNFI
2024-09-30	27	$45.1M	0	1LYFT 2COMP 3SNAP Top holdings2024-09-30 1.LYFT 2.COMP 3.SNAP 4.PTON 5.NN 6.SOFI 7.GRPN 8.HLF 9.UNFI 10.BMBL
2024-06-30	22	$42.5M	0	1SNAP 2LYFT 3COMP Top holdings2024-06-30 1.SNAP 2.LYFT 3.COMP 4.NN 5.KDP 6.PTON 7.GRPN 8.TLRYEUR 9.WRBY 10.HLF
2024-03-31	21	$42.1M	0	1SNAP 2LYFT 3PTON Top holdings2024-03-31 1.SNAP 2.LYFT 3.PTON 4.COMP 5.KDP 6.WRBY 7.WBA 8.HOG 9.GRPN 10.BMBL
2023-12-31	21	$43.0M	0	1PTON 2LYFT 3WRBY Top holdings2023-12-31 1.PTON 2.LYFT 3.WRBY 4.SNAP 5.GRPN 6.NCLH 7.COMP 8.HAIN 9.UNFI 10.HOG
2023-09-30	20	$32.5M	0	1LYFT 2GRPN 3PTON Top holdings2023-09-30 1.LYFT 2.GRPN 3.PTON 4.UAA 5.CCIVGBP 6.HLF 7.BMBL 8.FIGS 9.OTLY 10.CCL1EUR
2023-06-30	21	$31.3M	0	1LYFT 2PTON 3OTLY Top holdings2023-06-30 1.LYFT 2.PTON 3.OTLY 4.NCLH 5.GRPN 6.GPRO 7.CCL1EUR 8.W 9.CCIVGBP 10.HLF
2023-03-31	24	$46.6M	0	1CCL1EUR 2LYFT 3PTON Top holdings2023-03-31 1.CCL1EUR 2.LYFT 3.PTON 4.OTLY 5.SFIX 6.M 7.GPRO 8.IMNM 9.CHGG 10.FIGS
2022-12-31	26	$91.8M	0	1COTY 2LYFT 3UBER Top holdings2022-12-31 1.COTY 2.LYFT 3.UBER 4.SNAP 5.TLRYEUR 6.CCL1EUR 7.GRPN 8.CGC 9.GPRO 10.RCL
2022-09-30	22	$134.8M	0	1GPRO 2COTY 3SNAP Top holdings2022-09-30 1.GPRO 2.COTY 3.SNAP 4.GRPN 5.UBER 6.LYFT 7.RCL 8.CCL1EUR 9.NCLH 10.HOG
2022-06-30	20	$244.7M	0	1COTY 2GPRO 3LYFT Top holdings2022-06-30 1.COTY 2.GPRO 3.LYFT 4.GRPN 5.UBER 6.LVS 7.CCL1EUR 8.ADV 9.HOG 10.96209A
2022-03-31	26	$422.2M	0	1GPRO 2COTY 3GRPN Top holdings2022-03-31 1.GPRO 2.COTY 3.GRPN 4.LYFT 5.LVS 6.ADV 7.HN9 8.UBER 9.HOG 10.SDCCQ
2021-12-31	19	$461.8M	0	1COTY 2GPRO 3GRPN Top holdings2021-12-31 1.COTY 2.GPRO 3.GRPN 4.CCL1EUR 5.ADV 6.447143 7.LYFT 8.HN9 9.SPAQUSD 10.UBER
2021-09-30	25	$395.6M	0	1GPRO 2COTY 3GRPN Top holdings2021-09-30 1.GPRO 2.COTY 3.GRPN 4.ADV 5.447143 6.HN9 7.CCL1EUR 8.LVS 9.EVLV 10.MGM
2021-06-30	24	$418.6M	59	1GPRO 2COTY 3ADV Top holdings2021-06-30 1.GPRO 2.COTY 3.ADV 4.SDCCQ 5.GRPN 6.HN9 7.HOG 8.M 9.MGM 10.CGC
2021-03-31	23	$321.9M	63	1GPRO 2COTY 3ADV Top holdings2021-03-31 1.GPRO 2.COTY 3.ADV 4.GRPN 5.HN9 6.SBH 7.75605Y 8.PARAA 9.LVS 10.MGM
2020-12-31	27	$370.8M	100	1GPRO 2ADV 3SPAQUSD Top holdings2020-12-31 1.GPRO 2.ADV 3.SPAQUSD 4.COTY 5.75605Y 6.UNFI 7.GRPN 8.SBH 9.ANF 10.CCL1EUR
2020-09-30	21	$263.3M	45	1GPRO 2ANF375605Y Top holdings2020-09-30 1.GPRO 2.ANF 3.75605Y 4.BBBYEUR 5.TPR 6.AEO 7.SDCCQ 8.SBH 9.COTY 10.GRPN
2020-06-30	20	$270.9M	90	1GPRO 2ANF375605Y Top holdings2020-06-30 1.GPRO 2.ANF 3.75605Y 4.HOME 5.SBH 6.AEO 7.COTY 8.PETQEUR 9.TPR 10.SDCCQ
2020-03-31	28	$210.6M	68	1ANF 2GPRO 3PETQEUR Top holdings2020-03-31 1.ANF 2.GPRO 3.PETQEUR 4.75605Y 5.HOME 6.CAKE 7.AEO 8.SBH 9.PLCE 10.M
2019-12-31	20	$211.8M	100	1GPRO 2ANF 3HOME Top holdings2019-12-31 1.GPRO 2.ANF 3.HOME 4.PETQEUR 5.PLCE 6.75605Y 7.TAP-A 8.SBH 9.SQQQ 10.GRPNCHF
2015-09-30	19	$25.8M	33	136268Q2PTB3075571 Top holdings2015-09-30 1.36268Q 2.PTB 3.075571 4.SHLDEUR 5.55003T 6.HTZ 7.SHOSUSD 8.BONTQ 9.ICLR 10.649295
2015-06-30	12	$26.1M	79	136268Q20755713SHLDEUR Top holdings2015-06-30 1.36268Q 2.075571 3.SHLDEUR 4.PTB 5.DFODQ 6.SHOSUSD 7.WWEUSD 8.DXLG 9.BOBEUSD 10.868536
2015-03-31	13	$48.5M	60	136268Q2SHLDEUR3761195 Top holdings2015-03-31 1.36268Q 2.SHLDEUR 3.761195 4.WWEUSD 5.JAKKEUR 6.PTB 7.DFODQ 8.PRKS 9.ASPSZ 10.812350
2014-12-31	18	$62.7M	100	136268Q2TEAM 3SHLDEUR Top holdings2014-12-31 1.36268Q 2.TEAM 3.SHLDEUR 4.761195 5.SD 6.694873 7.CROX 8.JAKKEUR 9.DFODQ 10.ASPSZ
2014-09-30	25	$110.1M	77	1KKR236268Q3JAKKEUR Top holdings2014-09-30 1.KKR 2.36268Q 3.JAKKEUR 4.761195 5.CROX 6.781182 7.TPR 8.ASPSZ 9.694873 10.GME
2014-06-30	24	$126.0M	41	1KKR236268Q3CROX Top holdings2014-06-30 1.KKR 2.36268Q 3.CROX 4.JAKKEUR 5.761195 6.JCPCHF 7.781182 8.694873 9.ASPSZ 10.246911
2014-03-31	22	$115.1M	34	1KKR236268Q3694873 Top holdings2014-03-31 1.KKR 2.36268Q 3.694873 4.761195 5.CROX 6.JAKKEUR 7.ASPSZ 8.JCPCHF 9.868536 10.246911
2013-12-31	21	$122.5M	0	1KKR236268Q3694873 Top holdings2013-12-31 1.KKR 2.36268Q 3.694873 4.JCPCHF 5.761195 6.ASPSZ 7.JAKKEUR 8.G10082 9.246911 10.KIDBQ

Holding changes this quarter

Prentice Capital Management, LP's most significant position changes for 2026-03-31: Sold out: Starbucks CORP (SBUX); Sold out: Herbalife Ltd. (HLF); New buy: Fermi INC (FRMI); New buy: American Airlines Group INC (AAL); Sold out: Rh (RH).

Position changes disclosed by Prentice Capital Management, LP for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	OPEN	Opendoor Technologies INC	+11.3%	+189.91%	Add
2	SNAP	Snap INC - A	+7.5%	+94.27%	Add
3	NN	Nextnav INC	+1.7%	-15.75%	Trim
4	PTON	Peloton Interactive Inc-a	+1.4%	+29.23%	Add
5	CALY	Callaway Golf Company	+0.8%	-25.85%	Trim
6	CWH	Camping World Holdings Inc-a	+0.6%	+54.38%	Add
7	✓	Nextnav INC	+0.4%	+0.80%	Add
8	ULCC	Frontier Group Holdings INC	+0.2%	+0.23%	Add
9	OTLY	Oatly Group AB	+0.1%	—	Unchanged
10	TBCH	Turtle Beach CORP	0%	—	Unchanged
11	GRWG	Growgeneration CORP	0%	—	Unchanged
12	OPENZ	Opendoor Technologies Inc-26	—	—	Unchanged
13	✓	Hydrofarms Hldgs Group INC	0%	—	Unchanged
14	OPENL	Opendoor Technologies Inc-26	0%	-50.00%	Trim
15	NWL	Newell Brands INC	-0.4%	-46.63%	Trim
16	GPRO	Gopro Inc-class A	-1.2%	-3.33%	Trim
17	JBLU	Jetblue Airways CORP	-2.6%	-43.64%	Trim
18	BMBL	Bumble Inc-a	-2.8%	-97.36%	Trim
19	COTY	Coty Inc-cl A	-3.6%	-63.13%	Trim
20	GRPN	Groupon INC	-11.6%	-83.10%	Trim
21	SBUX	Starbucks CORP	—	EXIT	Sold out
22	HLF	Herbalife Ltd.	—	EXIT	Sold out
23	FRMI	Fermi INC	—	NEW	New buy
24	AAL	American Airlines Group INC	—	NEW	New buy
25	RH	Rh	—	EXIT	Sold out
26	PLCE	Children's Place Inc/the	—	EXIT	Sold out
27	OPENW	Opendoor Technologies Inc-26	—	NEW	New buy

FAQ

What is Prentice Capital Management, LP and what type of investor is it?

Prentice Capital Management, LP is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $45.7M, spread across 23 disclosed positions.

What are Prentice Capital Management, LP's largest equity positions?

Based on the latest 13F filing, Prentice Capital Management, LP's top holdings by market value are: 1. Snap INC - A (SNAP) — $9.8M (21.4%) 2. Opendoor Technologies INC (OPEN) — $7.5M (16.4%) 3. Nextnav INC (NN) — $6.9M (15.0%) 4. Jetblue Airways CORP (JBLU) — $3.7M (8.1%) 5. Peloton Interactive Inc-a (PTON) — $3.1M (6.8%)

What changes did Prentice Capital Management, LP make in its most recent portfolio filing?

In the latest reported quarter, Prentice Capital Management, LP made 22 notable position adjustments: 3 new positions were initiated, 6 existing holdings were added to, 9 positions were partially reduced, and 4 were completely exited. The largest of these moves: Sold out: Starbucks CORP (SBUX); Sold out: Herbalife Ltd. (HLF); New buy: Fermi INC (FRMI); New buy: American Airlines Group INC (AAL); Sold out: Rh (RH)

What sectors does Prentice Capital Management, LP focus on?

Prentice Capital Management, LP is concentrated in the following sectors based on its current disclosed equity portfolio: • Communication Services: 37.6% • Real Estate: 28.9% • Industrials: 20.0% • Consumer Discretionary: 11.9% • Consumer Staples: 1.5%