HOG

Harley-davidson INC

-$115.8M

Net Activity

Institutions Holding

399

Popularity Rank

#1454

Avg Weight

0.12%

Total Value

$2.2B

Ownership Trend

399 institutions currently hold HOG, with 209 net buyers and 158 net sellers this quarter.

Institutional Moves

Institutional Moves (Q1 2026)

Neutral

Based on recent trading activity

Net Selling Institutions

158

Net Buying Institutions

209

Key Holders

Key Holders

Top 5 by Value

BI
BlackRock, Inc.
$214.4M
DS
Donald Smith & Co., INC.
$202.5M
DF
Dimensional Fund Advisors LP
$118.2M
VP
Vanguard Portfolio Management LLC
$106.8M
LA
Lsv Asset Management
$104.6M

Top 5 by Conviction

GC
Gate City Capital Management, LLC
17.86%
FL
FIFTHDELTA Ltd
5.94%
TA
Third Avenue Management LLC
4.80%
AF
Aegis Financial CORP
4.77%
DS
Donald Smith & Co., INC.
3.64%
View all 399 holding institutions

Quarterly Activity

Recent Activity

+$1.6B

Total Buy Value

$944.8M

Total Sell Value

New buy74
Trim98
Add135
Sold out60

209

Net Buyers

158

Net Sellers

Insider Trading (Form 4)

Form 144 Pre-Sale Notices

2

Filings (90d)

$431K

Total Est. Value

18K shares

Planned Shares

Last Filed 2026-07-01
FilerFiling DateEst. Value
Root Jonathan R2026-07-01$38K
FARLEY JR JAMES D2026-06-04$393K

Form 144 is a planned sale notice, not an executed transaction. Form 144 Tracker。

Beneficial Ownership (13D/13G)

No Schedule 13D/13G filings for this ticker

Material Events (8-K)

No Form 8-K filings for this ticker

FAQ

Who are the top institutional investors holding HARLEY-DAVIDSON INC (HOG)?
Major stakeholders currently include BlackRock, Inc. ($214.4M), Donald Smith & Co., INC. ($202.5M), Dimensional Fund Advisors LP ($118.2M). Based on the latest 13F filings, there are a total of 399 tracked investment funds and institutions maintaining positions in HOG.
What is the overall institutional sentiment toward HOG recently?
Institutional sentiment appears Bearish (Net Selling). During the most recent reporting quarter, the stock experienced a net outflow of $115.8M, driven by 209 managers accumulating shares while 158 reduced their exposure.
Which institutions have been selling or reducing their HOG positions?
In the latest period, 98 funds trimmed their holdings, and 60 managers completely exited their positions. The aggregate reported sell value was $944.8M.
Are there any notable investors adding HOG to their portfolios?
Yes, buying activity remains notable. 74 institutions opened new positions in {ticker}, and 135 existing holders added to their shares. The total reported buy value for the quarter amounted to $1.6B.

Related Stocks

Same Sector

Other stocks in the same GICS sector

AMZN

Amazon.com INC

Institutions Holding

5,957

Total reported value

$1.5T

376 institutions currently hold both HOG and this stock

View detail
TSLA

Tesla INC

Institutions Holding

4,145

Total reported value

$712.4B

358 institutions currently hold both HOG and this stock

View detail
HD

Home Depot INC

Institutions Holding

4,107

Total reported value

$244.2B

366 institutions currently hold both HOG and this stock

View detail

Trending Institutional Adds

The most-added stocks by 13F institutions this quarter

MSFT

Microsoft CORP

Institutions Holding

6,150

Total reported value

$2.1T

3245 13F institutions increased their position this quarter

View detail
AMZN

Amazon.com INC

Institutions Holding

5,957

Total reported value

$1.5T

3028 13F institutions increased their position this quarter

View detail
NVDA

Nvidia CORP

Institutions Holding

5,764

Total reported value

$3.0T

2743 13F institutions increased their position this quarter

View detail