CIK: 0001126735
Total reported value
$1.6B
Reporting period: 2026-03-31 · Number of holdings: 114
MOGY JOEL R INVESTMENT COUNSEL INC disclosed 114 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $1.6B and a quarterly turnover rate of 16.8%.
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Mogy Joel R Investment Counsel INC's disclosed holdings carry a Herfindahl concentration index of 0.055 — mathematically equivalent to about 18 equally-sized positions, well below its 114 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.30), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Add COST
-0.8% $12.5M
Trim HD
-62.7% -$23.7M
Trim MSFT
-0.4% -$32.9M
Trim INTU
-7.0% -$19.2M
Trim ADBE
-45.3% -$12.8M
Trim CRM
-0.9% -$15.7M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | NVDA | Nvidia CORP | Stock-Tech | 13.99% | +0.36% | -4.89% | |
| 2 | AAPL | Apple INC | Stock-Tech | 9.42% | +0.52% | -1.81% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 6.62% | -0.91% | -0.37% | |
| 4 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 6.10% | +1.49% | -0.77% | |
| 5 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 5.89% | +0.23% | -1.39% | |
| 6 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 5.51% | +0.29% | -0.45% | |
| 7 | AMZN | Amazon.com INC | Stock-Consumer Disc | 4.51% | +0.14% | -0.91% | |
| 8 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 3.92% | +0.30% | -1.68% | |
| 9 | V | Visa Inc-class A Shares | Stock-Financials | 3.50% | -0.03% | -0.35% | |
| 10 | META | Meta Platforms Inc-class A | Stock-Comm Services | 3.43% | -0.03% | -0.96% | |
| 11 | PANW | Palo Alto Networks INC | Stock-Tech | 3.10% | — | -0.61% | |
| 12 | IDXX | Idexx Laboratories INC | Stock-Healthcare | 3.01% | -0.13% | -0.06% | |
| 13 | LLY | Eli Lilly & Co | Stock-Healthcare | 2.28% | -0.03% | +0.12% | |
| 14 | CRM | Salesforce INC | Stock-Tech | 2.27% | -0.54% | -0.90% | |
| 15 | SYK | Stryker CORP | Stock-Healthcare | 2.06% | +0.14% | -0.48% | |
| 16 | ISRG | Intuitive Surgical INC | Stock-Healthcare | 2.00% | -0.12% | +0.53% | |
| 17 | INTU | Intuit INC | Stock-Tech | 1.85% | -0.79% | -7.03% | |
| 18 | NFLX | Netflix INC | Stock-Comm Services | 1.59% | +0.25% | +0.31% | |
| 19 | ORLY | O'reilly Automotive INC | Stock-Consumer Disc | 1.48% | +0.21% | +0.20% | |
| 20 | AZO | Autozone INC | Stock-Consumer Disc | 1.33% | — | +0.06% | |
| 21 | MA | Mastercard INC - A | Stock-Financials | 1.24% | +0.01% | -0.53% | |
| 22 | ORCL | Oracle CORP | Stock-Tech | 1.18% | -0.20% | -1.82% | |
| 23 | ACN | Accenture plc | Stock-Tech | 0.95% | -0.47% | -21.05% | |
| 24 | BLK | Blackrock INC | Stock-Financials | 0.93% | +0.04% | +0.32% | |
| 25 | MSCI | Msci INC | Stock-Financials | 0.91% | +0.07% | -0.42% | |
| 26 | HD | Home Depot INC | Stock-Consumer Disc | 0.82% | -1.18% | -62.70% | |
| 27 | CSCO | Cisco Systems INC | Stock-Tech | 0.66% | +0.07% | -4.35% | |
| 28 | BKNG | Booking Holdings INC | Stock-Consumer Disc | 0.63% | -0.08% | -2.10% | |
| 29 | ABBV | Abbvie INC | Stock-Healthcare | 0.59% | +0.03% | -5.51% | |
| 30 | GWW | Ww Grainger INC | Stock-Industrials | 0.52% | +0.11% | +2.00% | |
| 31 | ADBE | Adobe INC | Stock-Tech | 0.49% | -0.63% | -45.29% | |
| 32 | UNP | Union Pacific CORP | Stock-Industrials | 0.47% | — | -2.91% | |
| 33 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.47% | +0.12% | -1.90% | |
| 34 | WMT | Walmart INC | Stock-Consumer Staples | 0.47% | +0.09% | -3.76% | |
| 35 | BRK-A | Berkshire Hathaway Inc-cl A | Stock-Other | 0.40% | +0.03% | — | |
| 36 | ABT | Abbott Laboratories | Stock-Healthcare | 0.38% | -0.07% | -12.32% | |
| 37 | XOM | Exxon Mobil CORP | Stock-Energy | 0.32% | +0.12% | — | |
| 38 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.31% | +0.01% | -8.70% | |
| 39 | SBUX | Starbucks CORP | Stock-Consumer Disc | 0.30% | +0.01% | -15.13% | |
| 40 | PEP | Pepsico INC | Stock-Consumer Staples | 0.30% | +0.06% | -0.49% | |
| 41 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.21% | — | — | |
| 42 | MRK | Merck & Co. INC. | Stock-Healthcare | 0.20% | — | -6.73% | |
| 43 | NEE | Nextera Energy INC | Stock-Utilities | 0.17% | +0.04% | — | |
| 44 | PLD | Prologis INC | Stock-Real Estate | 0.16% | — | -20.00% | |
| 45 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.15% | — | — | |
| 46 | AMGN | Amgen INC | Stock-Healthcare | 0.14% | — | -7.94% | |
| 47 | EQIX | Equinix INC | Stock-Real Estate | 0.13% | -0.04% | -46.00% | |
| 48 | PM | Philip Morris International | Stock-Consumer Staples | 0.12% | — | — | |
| 49 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.12% | +0.06% | +82.85% | |
| 50 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.12% | +0.04% | +29.05% |
Performance for Q3 2026
-0.6%
Performance Last 4 Quarters
+8.6%
Based on 81% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 114 | $1.6B | 17 | |
| 2025-12-31 | 115 | $1.8B | 10 | |
| 2025-09-30 | 119 | $1.8B | 23 | |
| 2025-06-30 | 127 | $1.7B | 0 | |
| 2025-03-31 | 105 | $1.6B | 100 | |
| 2024-12-31 | 110 | $1.7B | 0 | |
| 2024-09-30 | 113 | $1.6B | 0 | |
| 2024-06-30 | 107 | $1.6B | 0 | |
| 2024-03-31 | 121 | $1.5B | 0 | |
| 2023-12-31 | 104 | $1.3B | 0 | |
| 2023-09-30 | 105 | $1.2B | 0 | |
| 2023-06-30 | 115 | $1.3B | 0 | |
| 2023-03-31 | 119 | $1.1B | 0 | |
| 2022-12-31 | 107 | $999.8M | 0 | |
| 2022-09-30 | 105 | $955.4M | 0 | |
| 2022-06-30 | 106 | $1.0B | 0 | |
| 2022-03-31 | 111 | $1.3B | 0 | |
| 2021-12-31 | 120 | $1.4B | 0 | |
| 2021-09-30 | 113 | $1.2B | 0 | |
| 2021-06-30 | 113 | $1.2B | 94 | |
| 2021-03-31 | 112 | $1.0B | 8 | |
| 2020-12-31 | 107 | $1.0B | 11 | |
| 2020-09-30 | 105 | $929.0M | 13 | |
| 2020-06-30 | 105 | $835.6M | 22 | |
| 2020-03-31 | 102 | $704.0M | 18 | |
| 2019-12-31 | 114 | $834.3M | 11 | |
| 2019-09-30 | 117 | $790.5M | 8 | |
| 2019-06-30 | 110 | $767.8M | 8 | |
| 2019-03-31 | 114 | $739.7M | 17 | |
| 2018-12-31 | 113 | $644.4M | 16 | |
| 2018-09-30 | 122 | $744.1M | 12 | |
| 2018-06-30 | 121 | $675.9M | 12 | |
| 2018-03-31 | 116 | $643.2M | 8 | |
| 2017-12-31 | 118 | $639.3M | 12 | |
| 2017-09-30 | 123 | $601.2M | 11 | |
| 2017-06-30 | 123 | $582.9M | 10 | |
| 2017-03-31 | 122 | $580.0M | 13 | |
| 2016-12-31 | 124 | $551.2M | 8 | |
| 2016-09-30 | 124 | $545.6M | 16 | |
| 2016-06-30 | 123 | $539.9M | 8 | |
| 2016-03-31 | 123 | $539.1M | 7 | |
| 2015-12-31 | 127 | $53.3M | 25 | |
| 2015-09-30 | 132 | $505.7M | 14 | |
| 2015-06-30 | 142 | $528.5M | 13 | |
| 2015-03-31 | 142 | $533.6M | 12 | |
| 2014-12-31 | 146 | $527.7M | 12 | |
| 2014-09-30 | 146 | $496.2M | 8 | |
| 2014-06-30 | 145 | $498.9M | 11 | |
| 2014-03-31 | 146 | $479.7M | 8 | |
| 2013-12-31 | 142 | $472.6M | 11 | |
| 2013-09-30 | 138 | $436.2M | 9 | |
| 2013-06-30 | 138 | $412.0M | 0 |
Mogy Joel R Investment Counsel INC's most significant position changes for 2026-03-31: Sold out: Brown & Brown INC (BRO); Trim: Costco Wholesale CORP (COST) — shares -0.77%; Trim: Home Depot INC (HD) — shares -62.70%; Trim: Microsoft CORP (MSFT) — shares -0.37%; Trim: Intuit INC (INTU) — shares -7.03%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | COST | Costco Wholesale CORP | +1.5% | -0.77% | Trim |
| 2 | AAPL | Apple INC | +0.5% | -1.81% | Trim |
| 3 | NVDA | Nvidia CORP | +0.4% | -4.89% | Trim |
| 4 | BRK-B | Berkshire Hathaway Inc-cl B | +0.3% | -1.68% | Trim |
| 5 | GOOGL | Alphabet Inc-cl A | +0.3% | -0.45% | Trim |
| 6 | NFLX | Netflix INC | +0.3% | +0.31% | Add |
| 7 | GOOG | Alphabet Inc-cl C | +0.2% | -1.39% | Trim |
| 8 | ORLY | O'reilly Automotive INC | +0.2% | +0.20% | Add |
| 9 | AMZN | Amazon.com INC | +0.1% | -0.91% | Trim |
| 10 | SYK | Stryker CORP | +0.1% | -0.48% | Trim |
| 11 | XOM | Exxon Mobil CORP | +0.1% | — | Unchanged |
| 12 | JNJ | Johnson & Johnson | +0.1% | -1.90% | Trim |
| 13 | GWW | Ww Grainger INC | +0.1% | +2.00% | Add |
| 14 | WMT | Walmart INC | +0.1% | -3.76% | Trim |
| 15 | MSCI | Msci INC | +0.1% | -0.42% | Trim |
| 16 | CSCO | Cisco Systems INC | +0.1% | -4.35% | Trim |
| 17 | VOO | Vanguard S&p 500 ETF | +0.1% | +82.85% | Add |
| 18 | PEP | Pepsico INC | +0.1% | -0.49% | Trim |
| 19 | BLK | Blackrock INC | 0% | +0.32% | Add |
| 20 | NEE | Nextera Energy INC | 0% | — | Unchanged |
| 21 | VTI | Vanguard Total Stock Mkt ETF | 0% | +29.05% | Add |
| 22 | ABBV | Abbvie INC | 0% | -5.51% | Trim |
| 23 | BRK-A | Berkshire Hathaway Inc-cl A | 0% | — | Unchanged |
| 24 | CVX | Chevron CORP | 0% | — | Unchanged |
| 25 | MA | Mastercard INC - A | 0% | -0.53% | Trim |
| 26 | SBUX | Starbucks CORP | 0% | -15.13% | Trim |
| 27 | PG | Procter & Gamble Co/the | 0% | -8.70% | Trim |
| 28 | PANW | Palo Alto Networks INC | — | -0.61% | Trim |
| 29 | PLD | Prologis INC | — | -20.00% | Trim |
| 30 | DIS | Walt Disney Co/the | — | — | Unchanged |
| 31 | IJH | Ishares Core S&p Midcap ETF | 0% | -32.89% | Trim |
| 32 | BSV | Vanguard Short-term Bond ETF | 0% | -23.75% | Trim |
| 33 | YUM | Yum! Brands INC | 0% | -32.02% | Trim |
| 34 | V | Visa Inc-class A Shares | 0% | -0.35% | Trim |
| 35 | META | Meta Platforms Inc-class A | 0% | -0.96% | Trim |
| 36 | LLY | Eli Lilly & Co | 0% | +0.12% | Add |
| 37 | EQIX | Equinix INC | 0% | -46.00% | Trim |
| 38 | MRSH | Marsh & Mclennan Cos | -0.1% | -44.86% | Trim |
| 39 | ABT | Abbott Laboratories | -0.1% | -12.32% | Trim |
| 40 | BKNG | Booking Holdings INC | -0.1% | -2.10% | Trim |
| 41 | ISRG | Intuitive Surgical INC | -0.1% | +0.53% | Add |
| 42 | IDXX | Idexx Laboratories INC | -0.1% | -0.06% | Trim |
| 43 | ORCL | Oracle CORP | -0.2% | -1.82% | Trim |
| 44 | ACN | Accenture plc | -0.5% | -21.05% | Trim |
| 45 | CRM | Salesforce INC | -0.5% | -0.90% | Trim |
| 46 | ADBE | Adobe INC | -0.6% | -45.29% | Trim |
| 47 | INTU | Intuit INC | -0.8% | -7.03% | Trim |
| 48 | MSFT | Microsoft CORP | -0.9% | -0.37% | Trim |
| 49 | HD | Home Depot INC | -1.2% | -62.70% | Trim |
| 50 | BRO | Brown & Brown INC | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-15 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-01-30 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-16 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-10 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-16 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-17 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-18 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-15 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-30 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-05 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-01 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-14 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-12 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-14 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-14 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-12 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-12 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-11 | Amendment | View on EDGAR |
| 2021-12-31 | 2022-02-10 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-10-27 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-04 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-05 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-08 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-12 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-11 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-08 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-01-29 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-10-31 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-08 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-04-30 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-06 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-05 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-03 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-02 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-02-07 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-11-09 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-08-04 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-09 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-02-14 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-11-07 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-08-03 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-05-05 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-02 | 13F-HR | View on EDGAR |
| 2015-09-30 | 2015-11-12 | 13F-HR | View on EDGAR |
| 2015-06-30 | 2015-08-13 | 13F-HR | View on EDGAR |
| 2015-03-31 | 2015-05-15 | 13F-HR | View on EDGAR |
| 2014-12-31 | 2015-02-13 | 13F-HR | View on EDGAR |
| 2014-09-30 | 2014-11-13 | 13F-HR | View on EDGAR |
| 2014-06-30 | 2014-08-13 | 13F-HR | View on EDGAR |
| 2014-03-31 | 2014-05-14 | 13F-HR | View on EDGAR |
| 2013-12-31 | 2014-02-14 | 13F-HR | View on EDGAR |
| 2013-09-30 | 2013-11-14 | 13F-HR | View on EDGAR |
| 2013-06-30 | 2013-08-14 | 13F-HR | View on EDGAR |
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