FF

Francis Financial, Inc.

Diversified strategyMomentum followerSector-focused

Total reported value

$539.4M

Reporting period: 2026-03-31 · Number of holdings: 214

Francis Financial, Inc. disclosed 214 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $539.4M and a quarterly turnover rate of 18.7%.

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Personality snowflake

Concentration
21.3
Portfolio Stability
18.68
Momentum/Contrarian
100
Sector conviction
88.24
Diversification
100
Sizing Uniformity
77.62

Recent moves

  • Add SPYV

    +451.7% $12.8M

  • Trim DFLV

    -67.5% -$8.2M

  • Trim VOO

    -0.2% -$3.9M

  • Trim META

    -6.2% -$5.1M

  • Add FLXR

    +21.4% $7.5M

  • Trim VYM

    -24.8% -$3.5M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

Showing top 112 holdings (of 214 total)

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1VOOVanguard S&p 500 ETFETF-Large Cap & Growth13.93%-1.51%-0.25%
2BIVVanguard Intermediate-term BETF-Other8.67%-0.39%+1.71%
3FLXRTcw Flexible Income ETFETF-Other8.19%+1.03%+21.42%
4DFSIDimensional Int Sus Cor1 ETFETF-Other5.97%-0.24%+2.32%
5JIREJpmorgan Int Res Enh EqtyETF-Other5.49%+0.12%+6.37%
6VUGVanguard Growth ETFETF-Other4.94%-0.65%+3.89%
7NBSDNeuberger Short Duration INCETF-Other4.22%+4.22%NEW
8METAMeta Platforms Inc-class AStock-Comm Services4.12%-1.22%-6.18%
9IVOOVanguard S&p Mid-cap 400 ETFETF-Other3.74%+0.19%+8.46%
10SPYVSs Spdr P S&p 500 Value ETFETF-Large Cap & Growth2.91%+2.35%+451.69%
11MUNYVanguard Ny Tax-ex BondETF-Other2.84%+0.18%+13.36%
12IJRIshares Core S&p Small-cap EETF-Small Cap2.83%+0.07%+4.42%
13VYMVanguard High Dvd Yield ETFETF-Other2.23%-0.80%-24.79%
14BGRNIshares Usd Green Bond ETFETF-Other2.19%-0.19%-2.31%
15DSIIshares Esg Msci Kld 400 ETFETF-Other2.06%-0.28%-1.37%
16SUSBIshares Esg Aware 1-5 Year UETF-Other1.88%-0.16%-2.31%
17VOVanguard Mid-cap ETFETF-Other1.35%-0.14%-3.73%
18FSMBFirst Trust Short Dur ManagETF-Other1.32%+0.69%+121.61%
19NULGNuveen Esg Lrg-cap Grw ETFETF-Other1.14%-0.16%-0.93%
20NVDANvidia CORPStock-Tech1.13%-0.02%+11.19%
21AAPLApple INCStock-Tech1.06%-0.14%-0.47%
22VTIVanguard Total Stock Mkt ETFETF-Other0.93%+1.41%
23DFSEDimensional Em Sus Core1 ETFETF-Other0.82%-2.16%
24VCEBVanguard Esg US CORP BondETF-Corp Bonds0.82%+0.23%+47.75%
25DFLVDim US Large Cap Value ETFETF-Large Cap & Growth0.78%-1.64%-67.46%
26VONEVanguard Russell 1000ETF-Other0.77%-0.19%-11.66%
27MUBIshares National Muni Bond EETF-Other0.70%+0.05%+15.66%
28VTVVanguard Value ETFETF-Other0.67%-5.28%
29GLWCorning INCStock-Tech0.60%+0.23%+9.57%
30GOOGLAlphabet Inc-cl AStock-Comm Services0.59%-0.08%+1.89%
31RSPInvesco S&p 500 Equal WeightETF-Large Cap & Growth0.49%+0.31%
32MSFTMicrosoft CORPStock-Tech0.49%-0.20%-2.21%
33VTWOVanguard Russell 2000 ETFETF-Small Cap0.48%
34ESMLIshares Esg Aware Msci USA SETF-Other0.46%-1.78%
35XJHIshare Esg Ss S&p Midcap ETFETF-Other0.44%+1.41%
36IVVIshares Core S&p 500 ETFETF-Large Cap & Growth0.44%-1.89%
37VWOVanguard Ftse Emerging MarkeETF-Emerging Markets0.41%-0.09%-15.48%
38AMZNAmazon.com INCStock-Consumer Disc0.40%-0.07%+1.08%
39MGKVanguard Mega Cap Growth ETFETF-Other0.40%-0.12%-7.61%
40DFUVDimensional US Marketwide VaETF-Other0.32%-0.07%-15.73%
41NYFIshares New York Muni Bond EETF-Other0.28%-0.14%-28.41%
42GOOGAlphabet Inc-cl CStock-Comm Services0.27%-3.93%
43BRK-BBerkshire Hathaway Inc-cl BStock-Other0.25%-2.22%
44DFACDimensional US Core Equity 2ETF-Other0.22%-6.75%
45JPMJpmorgan Chase & CoStock-Financials0.21%+0.90%
46MCDMcdonald's CORPStock-Consumer Disc0.21%-6.40%
47SCMBSchwab Municipal Bond ETFETF-Other0.20%
48AXPAmerican Express CoStock-Financials0.19%+0.08%+125.41%
49AVGOBroadcom INCStock-Tech0.19%+5.41%
50DFUSDimensional US Eq Mkt ETFETF-Other0.19%
150 of 112

Holding changes this quarter

Francis Financial, Inc.'s most significant position changes for 2026-03-31: New buy: Neuberger Short Duration INC (NBSD); Sold out: Dimensional World Ex US Core (DFAX); Sold out: Dimensional US Target Value (DFAT); Sold out: Vanguard Total Bond Market (BND); New buy: Chevron CORP (CVX).

Position changes disclosed by Francis Financial, Inc. for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1SPYVSs Spdr P S&p 500 Value ETF+2.4%+451.69%Add
2FLXRTcw Flexible Income ETF+1%+21.42%Add
3FSMBFirst Trust Short Dur Manag+0.7%+121.61%Add
4VCEBVanguard Esg US CORP Bond+0.2%+47.75%Add
5GLWCorning INC+0.2%+9.57%Add
6IVOOVanguard S&p Mid-cap 400 ETF+0.2%+8.46%Add
7MUNYVanguard Ny Tax-ex Bond+0.2%+13.36%Add
8JIREJpmorgan Int Res Enh Eqty+0.1%+6.37%Add
9AXPAmerican Express Co+0.1%+125.41%Add
10IJRIshares Core S&p Small-cap E+0.1%+4.42%Add
11MUBIshares National Muni Bond E+0.1%+15.66%Add
12JNJJohnson & Johnson+0.1%+59.64%Add
13NVDANvidia CORP0%+11.19%Add
14IBMIntl Business Machines CORP-0.1%-3.05%Trim
15DFUVDimensional US Marketwide Va-0.1%-15.73%Trim
16AMZNAmazon.com INC-0.1%+1.08%Add
17GOOGLAlphabet Inc-cl A-0.1%+1.89%Add
18VWOVanguard Ftse Emerging Marke-0.1%-15.48%Trim
19MGKVanguard Mega Cap Growth ETF-0.1%-7.61%Trim
20NYFIshares New York Muni Bond E-0.1%-28.41%Trim
21AAPLApple INC-0.1%-0.47%Trim
22VOVanguard Mid-cap ETF-0.1%-3.73%Trim
23NULGNuveen Esg Lrg-cap Grw ETF-0.2%-0.93%Trim
24SUSBIshares Esg Aware 1-5 Year U-0.2%-2.31%Trim
25VONEVanguard Russell 1000-0.2%-11.66%Trim
26BGRNIshares Usd Green Bond ETF-0.2%-2.31%Trim
27MSFTMicrosoft CORP-0.2%-2.21%Trim
28DFSIDimensional Int Sus Cor1 ETF-0.2%+2.32%Add
29DSIIshares Esg Msci Kld 400 ETF-0.3%-1.37%Trim
30BIVVanguard Intermediate-term B-0.4%+1.71%Add
31VUGVanguard Growth ETF-0.7%+3.89%Add
32VYMVanguard High Dvd Yield ETF-0.8%-24.79%Trim
33METAMeta Platforms Inc-class A-1.2%-6.18%Trim
34VOOVanguard S&p 500 ETF-1.5%-0.25%Trim
35DFLVDim US Large Cap Value ETF-1.6%-67.46%Trim
36NBSDNeuberger Short Duration INCNEWNew buy
37DFAXDimensional World Ex US CoreEXITSold out
38DFATDimensional US Target ValueEXITSold out
39BNDVanguard Total Bond MarketEXITSold out
40CVXChevron CORPNEWNew buy
41AMATApplied Materials INCNEWNew buy
42GLDSpdr Gold SharesNEWNew buy
43MUMicron Technology INCNEWNew buy
44GEVGE Vernova INCNEWNew buy
45MRKMerck & Co. INC.NEWNew buy
46MAMastercard INC - AEXITSold out
47PFEPfizer INCNEWNew buy
48KLACKla CORPNEWNew buy
49PLTRPalantir Technologies Inc-aEXITSold out
50MARMarriott International -cl ANEWNew buy

FAQ

What is Francis Financial, Inc. and what type of investor is it?
Francis Financial, Inc. is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $539.4M, spread across 214 disclosed positions.
What are Francis Financial, Inc.'s largest equity positions?
Based on the latest 13F filing, Francis Financial, Inc.'s top holdings by market value are: 1. Vanguard S&p 500 ETF (VOO) — $75.1M (13.9%) 2. Vanguard Intermediate-term B (BIV) — $46.8M (8.7%) 3. Tcw Flexible Income ETF (FLXR) — $44.2M (8.2%) 4. Dimensional Int Sus Cor1 ETF (DFSI) — $32.2M (6.0%) 5. Jpmorgan Int Res Enh Eqty (JIRE) — $29.6M (5.5%)
What changes did Francis Financial, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Francis Financial, Inc. made 50 notable position adjustments: 10 new positions were initiated, 18 existing holdings were added to, 17 positions were partially reduced, and 5 were completely exited. The largest of these moves: New buy: Neuberger Short Duration INC (NBSD); Sold out: Dimensional World Ex US Core (DFAX); Sold out: Dimensional US Target Value (DFAT); Sold out: Vanguard Total Bond Market (BND); New buy: Chevron CORP (CVX)
What sectors does Francis Financial, Inc. focus on?
Francis Financial, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio: • Communication Services: 41.5% • Information Technology: 32.5% • Financials: 8.7% • Consumer Discretionary: 7.7% • Health Care: 3.9% • Consumer Staples: 2.0%