DF
Define Financial, LLC
Momentum followerSector-focusedQuality / disciplined sizing
Total reported value
$217.8M
Reporting period: 2026-06-30 · Number of holdings: 47
DEFINE FINANCIAL, LLC disclosed 47 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $217.8M and a quarterly turnover rate of 17.0%.
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Personality snowflake
- Concentration
- 43.74
- Portfolio Stability
- 17.01
- Momentum/Contrarian
- 100
- Sector conviction
- 82.3
- Diversification
- 94
- Sizing Uniformity
- 79.43
Recent moves
Trim AVDV
+6.8% $2.6M
New buy SYK
Trim VTIP
+13.9% $4.1M
Trim VNQ
+5.1% $2.8M
Trim VWO
+3.3% $1.6M
Add AVEM
+1.9% $2.7M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 15.07% | +0.15% | +5.68% | |
| 2 | VTIP | Vanguard Short-term Tips | ETF-Other | 14.87% | -0.48% | +13.85% | |
| 3 | AVDV | Avantis Intl S/c Value ETF | ETF-Other | 12.74% | -0.92% | +6.81% | |
| 4 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 12.70% | +0.09% | +3.19% | |
| 5 | VEU | Vanguard Ftse All-world Ex-u | ETF-Other | 11.59% | -0.08% | +5.20% | |
| 6 | VNQ | Vanguard Real Estate ETF | ETF-Other | 10.11% | -0.35% | +5.11% | |
| 7 | AVEM | Avantis Emerging Markets Eq | ETF-Emerging Markets | 6.83% | +0.21% | +1.85% | |
| 8 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 5.91% | -0.22% | +3.30% | |
| 9 | AAPL | Apple INC | Stock-Tech | 0.84% | +0.13% | +23.10% | |
| 10 | MSFT | Microsoft CORP | Stock-Tech | 0.77% | -0.03% | +13.26% | |
| 11 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.68% | -0.02% | +0.25% | |
| 12 | NVDA | Nvidia CORP | Stock-Tech | 0.51% | +0.13% | +36.53% | |
| 13 | SYK | Stryker CORP | Stock-Healthcare | 0.49% | +0.49% | NEW | |
| 14 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.43% | +0.11% | +39.06% | |
| 15 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.39% | +0.01% | -0.58% | |
| 16 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.39% | -0.05% | +0.06% | |
| 17 | VV | Vanguard Large-cap ETF | ETF-Other | 0.38% | -0.01% | +0.25% | |
| 18 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.30% | +0.16% | +109.13% | |
| 19 | DFSU | Dimensional US Sus Core1 ETF | ETF-Other | 0.28% | -0.01% | +0.21% | |
| 20 | ABNB | Airbnb Inc-class A | Stock-Consumer Disc | 0.26% | -0.01% | +0.15% | |
| 21 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.25% | -0.01% | -2.01% | |
| 22 | VUG | Vanguard Growth ETF | ETF-Other | 0.22% | — | +500.96% | |
| 23 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.22% | — | +23.36% | |
| 24 | AVGO | Broadcom INC | Stock-Tech | 0.21% | +0.21% | NEW | |
| 25 | MSI | Motorola Solutions INC | Stock-Tech | 0.21% | -0.04% | +1.12% | |
| 26 | NOBL | Proshares S&p 500 Dividend A | ETF-Large Cap & Growth | 0.21% | -0.02% | +101.09% | |
| 27 | V | Visa Inc-class A Shares | Stock-Financials | 0.20% | +0.07% | +64.88% | |
| 28 | FHLC | Fidelity Msci Health Care | ETF-Other | 0.20% | -0.02% | +0.37% | |
| 29 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.20% | +0.03% | +701.10% | |
| 30 | TSLA | Tesla INC | Stock-Consumer Disc | 0.19% | +0.04% | +35.60% | |
| 31 | DFSI | Dimensional Int Sus Cor1 ETF | ETF-Other | 0.19% | -0.02% | +1.12% | |
| 32 | VTV | Vanguard Value ETF | ETF-Other | 0.18% | -0.01% | -0.95% | |
| 33 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.17% | +0.17% | NEW | |
| 34 | AMD | Advanced Micro Devices | Stock-Tech | 0.17% | +0.17% | NEW | |
| 35 | SRE | Sempra | Stock-Utilities | 0.17% | -0.03% | +1.18% | |
| 36 | TTEK | Tetra Tech INC | Stock-Industrials | 0.16% | -0.03% | +0.25% | |
| 37 | QCOM | Qualcomm INC | Stock-Tech | 0.14% | +0.02% | +1.36% | |
| 38 | CTAS | Cintas CORP | Stock-Industrials | 0.14% | -0.02% | +0.45% | |
| 39 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.14% | -0.05% | -22.03% | |
| 40 | FIDU | Fidelity Msci Indust Indx | ETF-Other | 0.14% | — | +0.23% | |
| 41 | STZ | Constellation Brands Inc-a | Stock-Consumer Staples | 0.13% | -0.03% | +0.85% | |
| 42 | IBM | Intl Business Machines CORP | Stock-Tech | 0.13% | +0.13% | NEW | |
| 43 | BKLC | Bny Mellon US Lrg Cap Cor | ETF-Other | 0.11% | -0.01% | +0.35% | |
| 44 | SCHG | Schwab US Large-cap Growth | ETF-Other | 0.11% | +0.11% | NEW | |
| 45 | USB | US Bancorp | Stock-Financials | 0.10% | +0.10% | NEW | |
| 46 | XLU | St Sr Utl Sl Se Spdr Etf-usd | ETF-Other | 0.10% | -0.01% | +0.62% | |
| 47 | TRFM | Aam Transformers ETF | ETF-Other | 0.09% | +0.09% | NEW |
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
Holding changes this quarter
Define Financial, LLC's most significant position changes for 2026-06-30: New buy: Stryker CORP (SYK); New buy: Broadcom INC (AVGO); New buy: Meta Platforms Inc-class A (META); New buy: Advanced Micro Devices (AMD); New buy: Intl Business Machines CORP (IBM).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SYK | Stryker CORP | +0.5% | NEW | New buy |
| 2 | AVEM | Avantis Emerging Markets Eq | +0.2% | +1.85% | Add |
| 3 | AVGO | Broadcom INC | +0.2% | NEW | New buy |
| 4 | META | Meta Platforms Inc-class A | +0.2% | NEW | New buy |
| 5 | AMD | Advanced Micro Devices | +0.2% | NEW | New buy |
| 6 | GOOGL | Alphabet Inc-cl A | +0.2% | +109.13% | Add |
| 7 | AVUV | Avantis US Small Cap Value | +0.2% | +5.68% | Add |
| 8 | AAPL | Apple INC | +0.1% | +23.10% | Add |
| 9 | NVDA | Nvidia CORP | +0.1% | +36.53% | Add |
| 10 | IBM | Intl Business Machines CORP | +0.1% | NEW | New buy |
| 11 | AMZN | Amazon.com INC | +0.1% | +39.06% | Add |
| 12 | SCHG | Schwab US Large-cap Growth | +0.1% | NEW | New buy |
| 13 | USB | US Bancorp | +0.1% | NEW | New buy |
| 14 | VTI | Vanguard Total Stock Mkt ETF | +0.1% | +3.19% | Add |
| 15 | TRFM | Aam Transformers ETF | +0.1% | NEW | New buy |
| 16 | V | Visa Inc-class A Shares | +0.1% | +64.88% | Add |
| 17 | TSLA | Tesla INC | 0% | +35.60% | Add |
| 18 | VGT | Vanguard Info Tech ETF | 0% | +701.10% | Add |
| 19 | QCOM | Qualcomm INC | 0% | +1.36% | Add |
| 20 | GOOG | Alphabet Inc-cl C | 0% | -0.58% | Trim |
| 21 | VUG | Vanguard Growth ETF | — | +500.96% | Add |
| 22 | COST | Costco Wholesale CORP | — | +23.36% | Add |
| 23 | FIDU | Fidelity Msci Indust Indx | — | +0.23% | Add |
| 24 | VV | Vanguard Large-cap ETF | 0% | +0.25% | Add |
| 25 | DFSU | Dimensional US Sus Core1 ETF | 0% | +0.21% | Add |
| 26 | ABNB | Airbnb Inc-class A | 0% | +0.15% | Add |
| 27 | VOO | Vanguard S&p 500 ETF | 0% | -2.01% | Trim |
| 28 | VTV | Vanguard Value ETF | 0% | -0.95% | Trim |
| 29 | BKLC | Bny Mellon US Lrg Cap Cor | 0% | +0.35% | Add |
| 30 | XLU | St Sr Utl Sl Se Spdr Etf-usd | 0% | +0.62% | Add |
| 31 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | +0.25% | Add |
| 32 | FHLC | Fidelity Msci Health Care | 0% | +0.37% | Add |
| 33 | LCTX | Lineage Cell Therapeutics In | 0% | EXIT | Sold out |
| 34 | DFSI | Dimensional Int Sus Cor1 ETF | 0% | +1.12% | Add |
| 35 | NOBL | Proshares S&p 500 Dividend A | 0% | +101.09% | Add |
| 36 | CTAS | Cintas CORP | 0% | +0.45% | Add |
| 37 | MSFT | Microsoft CORP | 0% | +13.26% | Add |
| 38 | STZ | Constellation Brands Inc-a | 0% | +0.85% | Add |
| 39 | TTEK | Tetra Tech INC | 0% | +0.25% | Add |
| 40 | SRE | Sempra | 0% | +1.18% | Add |
| 41 | MSI | Motorola Solutions INC | 0% | +1.12% | Add |
| 42 | IVV | Ishares Core S&p 500 ETF | -0.1% | -22.03% | Trim |
| 43 | BRK-B | Berkshire Hathaway Inc-cl B | -0.1% | +0.06% | Add |
| 44 | VEU | Vanguard Ftse All-world Ex-u | -0.1% | +5.20% | Add |
| 45 | SHY | Ishares 1-3 Year Treasury Bo | -0.1% | EXIT | Sold out |
| 46 | VWO | Vanguard Ftse Emerging Marke | -0.2% | +3.30% | Add |
| 47 | VNQ | Vanguard Real Estate ETF | -0.4% | +5.11% | Add |
| 48 | VTIP | Vanguard Short-term Tips | -0.5% | +13.85% | Add |
| 49 | AVDV | Avantis Intl S/c Value ETF | -0.9% | +6.81% | Add |
FAQ
What is Define Financial, LLC and what type of investor is it?
Define Financial, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $217.8M, spread across 47 disclosed positions.
What are Define Financial, LLC's largest equity positions?
Based on the latest 13F filing, Define Financial, LLC's top holdings by market value are:
1. Avantis US Small Cap Value (AVUV) — $32.8M (15.1%)
2. Vanguard Short-term Tips (VTIP) — $32.4M (14.9%)
3. Avantis Intl S/c Value ETF (AVDV) — $27.7M (12.7%)
4. Vanguard Total Stock Mkt ETF (VTI) — $27.6M (12.7%)
5. Vanguard Ftse All-world Ex-u (VEU) — $25.2M (11.6%)
What changes did Define Financial, LLC make in its most recent portfolio filing?
In the latest reported quarter, Define Financial, LLC made 49 notable position adjustments: 8 new positions were initiated, 35 existing holdings were added to, 4 positions were partially reduced, and 2 were completely exited. The largest of these moves: New buy: Stryker CORP (SYK); New buy: Broadcom INC (AVGO); New buy: Meta Platforms Inc-class A (META); New buy: Advanced Micro Devices (AMD); New buy: Intl Business Machines CORP (IBM)
What sectors does Define Financial, LLC focus on?
Define Financial, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 47.1%
• Consumer Discretionary: 13.9%
• Communication Services: 13.7%
• Health Care: 7.7%
• Consumer Staples: 5.5%
• Financials: 4.8%
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