TF

truNorth Financial Services, Inc.

Momentum followerLong-term holderQuality / disciplined sizing

Total reported value

$96.7M

Reporting period: 2026-03-31 · Number of holdings: 49

truNorth Financial Services, Inc. disclosed 49 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $96.7M and a quarterly turnover rate of 9.3%.

Personality snowflake

Concentration
38.92
Portfolio Stability
9.32
Momentum/Contrarian
100
Sector conviction
74.01
Diversification
98
Sizing Uniformity
80.39

Recent moves

  • Add SCHD

    +1.8%　$1.8M

  • Trim SLV

    -17.8%　-$480.3K

  • Add DGRO

    +7.7%　$1.3M

  • Trim NVDA

    -7.4%　-$269.3K

  • Add PKW

    +26.1%　$237.8K

  • Trim PLTR

    0.0%　-$151.3K

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1DGROIshares Core Dividend GrowthETF-Other16.48%+0.61%+7.69%
2SCHDSchwab US Dvd Equity ETFETF-Other15.24%+1.20%+1.77%
3VYMVanguard High Dvd Yield ETFETF-Other13.42%+0.14%+2.65%
4DLNWisdomtree US Largecap DividETF-Other13.34%+0.08%+4.02%
5GLDSpdr Gold SharesETF-Commodities6.60%-0.11%-4.98%
6VCSHVanguard S/t CORP Bond ETFETF-Corp Bonds5.44%+0.05%+6.46%
7SLVIshares Silver TrustETF-Commodities3.31%-0.68%-17.80%
8SDYSs Spdr S&p Dividend ETFETF-Other2.33%+0.06%+2.38%
9VIGVanguard Dividend Apprec ETFETF-Other1.93%-0.09%+2.74%
10SPYSs Spdr S&p 500 ETF Trust-usETF-Large Cap & Growth1.86%-0.12%+3.09%
11NVDANvidia CORPStock-Tech1.80%-0.38%-7.36%
12PKWInvesco Buyback Achievers EtETF-Other1.31%+0.20%+26.06%
13AAPLApple INCStock-Tech1.14%-0.12%+1.19%
14DIASs Spdr Dow Jones Indus AvgETF-Large Cap & Growth1.06%-0.09%—
15ORRFOrrstown Finl Services INCStock-Other0.88%-0.02%—
16VBRVanguard Small-cap Value ETFETF-Other0.84%-0.12%-11.03%
17PLTRPalantir Technologies Inc-aStock-Tech0.73%-0.20%—
18DGRWWisdomtree U.s. Quality DiviETF-Other0.64%-0.05%—
19QQQInvesco Qqq Trust Series 1ETF-Tech0.64%-0.09%-2.54%
20AMZNAmazon.com INCStock-Consumer Disc0.61%-0.13%-4.20%
21VUGVanguard Growth ETFETF-Other0.58%-0.16%-7.98%
22DVYIshares Select Dividend ETFETF-Other0.54%+0.01%—
23ABBVAbbvie INCStock-Healthcare0.50%-0.06%—
24CATCaterpillar INCStock-Industrials0.49%+0.05%-3.57%
25GOOGLAlphabet Inc-cl AStock-Comm Services0.48%-0.08%-0.91%
26VOOVanguard S&p 500 ETFETF-Large Cap & Growth0.48%-0.05%+0.52%
27VGSHVanguard Short-term TreasuryETF-Gov Bonds0.48%+0.48%NEW
28IVVIshares Core S&p 500 ETFETF-Large Cap & Growth0.47%-0.05%—
29XOMExxon Mobil CORPStock-Energy0.43%+0.18%+29.02%
30MRKMerck & Co. INC.Stock-Healthcare0.40%+0.04%—
31OMFLInvesco Russell 1000 Dyn M/fETF-Other0.39%-0.03%-1.97%
32VTVVanguard Value ETFETF-Other0.37%-0.02%-1.94%
33WMTWalmart INCStock-Consumer Staples0.36%+0.02%—
34WECWec Energy Group INCStock-Utilities0.34%+0.02%—
35JPMJpmorgan Chase & CoStock-Financials0.33%-0.06%-2.68%
36PSCPrincipal US Small-cap ETFETF-Other0.32%+0.06%+32.96%
37LPXLouisiana-pacific CORPStock-Industrials0.32%-0.05%—
38MSFTMicrosoft CORPStock-Tech0.31%-0.11%+1.86%
39TFCTruist Financial CORPStock-Financials0.30%-0.04%-2.69%
40XLKSs Technology Select SectorETF-Tech0.28%—+11.24%
41RTXRtx CORPStock-Industrials0.28%——
42PEPPepsico INCStock-Consumer Staples0.27%+0.01%—
43AVGOBroadcom INCStock-Tech0.27%-0.03%+5.00%
44LRCXLam Research CORPStock-Tech0.25%+0.03%-6.25%
45DEDeere & CoStock-Industrials0.24%-0.07%-32.52%
46ACNBAcnb CORPStock-Other0.24%-0.01%—
47CVXChevron CORPStock-Energy0.24%+0.24%NEW
48CRCrane CoStock-Industrials0.23%-0.03%—
49QCOMQualcomm INCStock-Tech0.21%-0.13%-13.17%

Holding changes this quarter

truNorth Financial Services, Inc.'s most significant position changes for 2026-03-31: New buy: Vanguard Short-term Treasury (VGSH); Sold out: Ss Spdr P S&p 500 Growth ETF (SPYG); New buy: Chevron CORP (CVX); Add: Schwab US Dvd Equity ETF (SCHD) — shares +1.77%; Trim: Ishares Silver Trust (SLV) — shares -17.80%.

Position changes disclosed by truNorth Financial Services, Inc. for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1SCHDSchwab US Dvd Equity ETF+1.2%+1.77%Add
2DGROIshares Core Dividend Growth+0.6%+7.69%Add
3PKWInvesco Buyback Achievers Et+0.2%+26.06%Add
4XOMExxon Mobil CORP+0.2%+29.02%Add
5VYMVanguard High Dvd Yield ETF+0.1%+2.65%Add
6DLNWisdomtree US Largecap Divid+0.1%+4.02%Add
7SDYSs Spdr S&p Dividend ETF+0.1%+2.38%Add
8PSCPrincipal US Small-cap ETF+0.1%+32.96%Add
9VCSHVanguard S/t CORP Bond ETF+0.1%+6.46%Add
10CATCaterpillar INC+0.1%-3.57%Trim
11MRKMerck & Co. INC.0%—Unchanged
12LRCXLam Research CORP0%-6.25%Trim
13WMTWalmart INC0%—Unchanged
14WECWec Energy Group INC0%—Unchanged
15DVYIshares Select Dividend ETF0%—Unchanged
16PEPPepsico INC0%—Unchanged
17RTXRtx CORP——Unchanged
18XLKSs Technology Select Sector—+11.24%Add
19ACNBAcnb CORP0%—Unchanged
20ORRFOrrstown Finl Services INC0%—Unchanged
21VTVVanguard Value ETF0%-1.94%Trim
22CRCrane Co0%—Unchanged
23AVGOBroadcom INC0%+5.00%Add
24OMFLInvesco Russell 1000 Dyn M/f0%-1.97%Trim
25TFCTruist Financial CORP0%-2.69%Trim
26LPXLouisiana-pacific CORP-0.1%—Unchanged
27IVVIshares Core S&p 500 ETF-0.1%—Unchanged
28VOOVanguard S&p 500 ETF-0.1%+0.52%Add
29DGRWWisdomtree U.s. Quality Divi-0.1%—Unchanged
30JPMJpmorgan Chase & Co-0.1%-2.68%Trim
31ABBVAbbvie INC-0.1%—Unchanged
32DEDeere & Co-0.1%-32.52%Trim
33GOOGLAlphabet Inc-cl A-0.1%-0.91%Trim
34QQQInvesco Qqq Trust Series 1-0.1%-2.54%Trim
35DIASs Spdr Dow Jones Indus Avg-0.1%—Unchanged
36VIGVanguard Dividend Apprec ETF-0.1%+2.74%Add
37GLDSpdr Gold Shares-0.1%-4.98%Trim
38MSFTMicrosoft CORP-0.1%+1.86%Add
39VBRVanguard Small-cap Value ETF-0.1%-11.03%Trim
40AAPLApple INC-0.1%+1.19%Add
41SPYSs Spdr S&p 500 ETF Trust-us-0.1%+3.09%Add
42QCOMQualcomm INC-0.1%-13.17%Trim
43AMZNAmazon.com INC-0.1%-4.20%Trim
44VUGVanguard Growth ETF-0.2%-7.98%Trim
45PLTRPalantir Technologies Inc-a-0.2%—Unchanged
46NVDANvidia CORP-0.4%-7.36%Trim
47SLVIshares Silver Trust-0.7%-17.80%Trim
48VGSHVanguard Short-term Treasury—NEWNew buy
49SPYGSs Spdr P S&p 500 Growth ETF—EXITSold out
50CVXChevron CORP—NEWNew buy

FAQ

What is truNorth Financial Services, Inc. and what type of investor is it?
truNorth Financial Services, Inc. is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $96.7M, spread across 49 disclosed positions.
What are truNorth Financial Services, Inc.'s largest equity positions?
Based on the latest 13F filing, truNorth Financial Services, Inc.'s top holdings by market value are: 1. Ishares Core Dividend Growth (DGRO) — $15.9M (16.5%) 2. Schwab US Dvd Equity ETF (SCHD) — $14.7M (15.2%) 3. Vanguard High Dvd Yield ETF (VYM) — $13.0M (13.4%) 4. Wisdomtree US Largecap Divid (DLN) — $12.9M (13.3%) 5. Spdr Gold Shares (GLD) — $6.4M (6.6%)
What changes did truNorth Financial Services, Inc. make in its most recent portfolio filing?
In the latest reported quarter, truNorth Financial Services, Inc. made 35 notable position adjustments: 2 new positions were initiated, 16 existing holdings were added to, 16 positions were partially reduced, and 1 were completely exited. The largest of these moves: New buy: Vanguard Short-term Treasury (VGSH); Sold out: Ss Spdr P S&p 500 Growth ETF (SPYG); New buy: Chevron CORP (CVX); Add: Schwab US Dvd Equity ETF (SCHD) — shares +1.77%; Trim: Ishares Silver Trust (SLV) — shares -17.80%
What sectors does truNorth Financial Services, Inc. focus on?
truNorth Financial Services, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 44.7% • Industrials: 14.8% • Health Care: 8.5% • Energy: 6.3% • Consumer Staples: 6.0% • Financials: 6.0%