LF
Lakeshore Financial Planning, Inc.
Diversified strategyMomentum followerSector-focused
Total reported value
$275.8M
Reporting period: 2026-03-31 · Number of holdings: 85
Lakeshore Financial Planning, Inc. disclosed 85 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $275.8M and a quarterly turnover rate of 18.5%.
Personality snowflake
- Concentration
- 32.69
- Portfolio Stability
- 18.47
- Momentum/Contrarian
- 100
- Sector conviction
- 79.74
- Diversification
- 100
- Sizing Uniformity
- 75.47
Recent moves
Add DFLV
+80.4% $15.6M
Trim IVV
-15.2% -$10.8M
Trim VOO
-16.6% -$4.8M
Trim MSFT
-3.8% -$2.8M
Trim XLF
+0.7% -$2.2M
Add SCHD
-0.6% $1.2M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 16.62% | -3.63% | -15.18% | |
| 2 | PULS | Pgim Ultra Short Bond ETF | ETF-Other | 13.80% | +0.38% | +1.53% | |
| 3 | DFLV | Dim US Large Cap Value ETF | ETF-Large Cap & Growth | 12.06% | +5.75% | +80.41% | |
| 4 | XLF | Ss Financial Select Sector | ETF-Other | 7.73% | -0.66% | +0.71% | |
| 5 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 6.67% | -1.61% | -16.61% | |
| 6 | VHT | Vanguard Health Care ETF | ETF-Other | 5.59% | -0.18% | +0.82% | |
| 7 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 4.22% | +0.48% | -0.59% | |
| 8 | AAPL | Apple INC | Stock-Tech | 3.51% | -0.20% | -0.21% | |
| 9 | DFAT | Dimensional US Target Value | ETF-Other | 2.94% | +0.32% | +5.52% | |
| 10 | MSFT | Microsoft CORP | Stock-Tech | 2.79% | -0.94% | -3.77% | |
| 11 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 2.64% | — | +0.04% | |
| 12 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 1.82% | +0.20% | +6.92% | |
| 13 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.59% | -0.04% | +2.25% | |
| 14 | DFIV | Dimensional International Va | ETF-Other | 1.28% | +0.09% | +0.43% | |
| 15 | IYW | Ishares Ustechnology ETF | ETF-Tech | 1.21% | -0.13% | -1.79% | |
| 16 | IWV | Ishares Russell 3000 ETF | ETF-Other | 1.20% | -0.06% | -2.30% | |
| 17 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.91% | -0.09% | -2.75% | |
| 18 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.90% | -0.07% | +0.67% | |
| 19 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.88% | — | — | |
| 20 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 0.75% | — | +2.14% | |
| 21 | DFUS | Dimensional US Eq Mkt ETF | ETF-Other | 0.68% | — | +3.20% | |
| 22 | SOFI | Sofi Technologies INC | Stock-Financials | 0.53% | +0.14% | +122.54% | |
| 23 | PAAA | Pgim Aaa Clo ETF | ETF-Other | 0.40% | +0.04% | +9.61% | |
| 24 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.38% | -0.14% | -20.33% | |
| 25 | PSH | Pgim Short Duration High Yld | ETF-Other | 0.36% | +0.11% | +42.08% | |
| 26 | FITB | Fifth Third Bancorp | Stock-Financials | 0.33% | +0.20% | +160.44% | |
| 27 | DTE | Dte Energy Company | Stock-Utilities | 0.31% | +0.04% | +2.28% | |
| 28 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.29% | +0.02% | -0.03% | |
| 29 | SO | Southern Co/the | Stock-Utilities | 0.29% | +0.03% | +0.58% | |
| 30 | XOM | Exxon Mobil CORP | Stock-Energy | 0.29% | +0.19% | +92.74% | |
| 31 | NVDA | Nvidia CORP | Stock-Tech | 0.27% | -0.11% | -23.71% | |
| 32 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.26% | — | -0.04% | |
| 33 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.26% | — | +5.60% | |
| 34 | NOC | Northrop Grumman CORP | Stock-Industrials | 0.25% | +0.05% | — | |
| 35 | MGK | Vanguard Mega Cap Growth ETF | ETF-Other | 0.22% | — | +8.09% | |
| 36 | EFA | Ishares Msci Eafe ETF | ETF-Other | 0.21% | — | — | |
| 37 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.20% | +0.03% | — | |
| 38 | HD | Home Depot INC | Stock-Consumer Disc | 0.20% | — | — | |
| 39 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.18% | +0.03% | -0.96% | |
| 40 | WM | Waste Management INC | Stock-Industrials | 0.17% | — | -0.05% | |
| 41 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.16% | -0.07% | -27.16% | |
| 42 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.16% | — | +0.37% | |
| 43 | HOOD | Robinhood Markets INC - A | Stock-Financials | 0.15% | +0.15% | NEW | |
| 44 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.15% | — | — | |
| 45 | IFRA | Ishares US Infrastructure | ETF-Other | 0.15% | +0.15% | NEW | |
| 46 | DTM | Dt Midstream INC | Stock-Energy | 0.14% | — | +1.96% | |
| 47 | WMT | Walmart INC | Stock-Consumer Staples | 0.14% | — | — | |
| 48 | NFLX | Netflix INC | Stock-Comm Services | 0.14% | — | -7.51% | |
| 49 | SRE | Sempra | Stock-Utilities | 0.13% | — | -3.95% | |
| 50 | CINF | Cincinnati Financial CORP | Stock-Financials | 0.13% | — | — |
1–50 of 85
Portfolio Performance
Not enough priced holdings yet to compute performance
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 85 | $275.8M | 18 | |
| 2025-12-31 | 86 | $279.9M | 6 | |
| 2025-09-30 | 83 | $269.4M | 17 | |
| 2025-06-30 | 77 | $248.8M | 0 | |
| 2025-03-31 | 78 | $240.1M | 0 | |
| 2024-12-31 | 79 | $234.4M | 0 | |
| 2024-09-30 | 74 | $227.0M | 0 | |
| 2024-06-30 | 68 | $204.8M | 0 | |
| 2024-03-31 | 68 | $197.6M | 0 | |
| 2023-12-31 | 62 | $180.0M | 0 | |
| 2023-09-30 | 62 | $175.4M | 0 |
Holding changes this quarter
Lakeshore Financial Planning, Inc.'s most significant position changes for 2026-03-31: Sold out: Comerica INC (CMA); Sold out: Rocket Cos Inc-class A (RKT); New buy: Robinhood Markets INC - A (HOOD); New buy: Ishares US Infrastructure (IFRA); New buy: Vanguard High Dvd Yield ETF (VYM).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | DFLV | Dim US Large Cap Value ETF | +5.8% | +80.41% | Add |
| 2 | SCHD | Schwab US Dvd Equity ETF | +0.5% | -0.59% | Trim |
| 3 | PULS | Pgim Ultra Short Bond ETF | +0.4% | +1.53% | Add |
| 4 | DFAT | Dimensional US Target Value | +0.3% | +5.52% | Add |
| 5 | FITB | Fifth Third Bancorp | +0.2% | +160.44% | Add |
| 6 | IJR | Ishares Core S&p Small-cap E | +0.2% | +6.92% | Add |
| 7 | XOM | Exxon Mobil CORP | +0.2% | +92.74% | Add |
| 8 | SOFI | Sofi Technologies INC | +0.1% | +122.54% | Add |
| 9 | PSH | Pgim Short Duration High Yld | +0.1% | +42.08% | Add |
| 10 | DFIV | Dimensional International Va | +0.1% | +0.43% | Add |
| 11 | NOC | Northrop Grumman CORP | +0.1% | — | Unchanged |
| 12 | DTE | Dte Energy Company | 0% | +2.28% | Add |
| 13 | PAAA | Pgim Aaa Clo ETF | 0% | +9.61% | Add |
| 14 | VIG | Vanguard Dividend Apprec ETF | 0% | +36.25% | Add |
| 15 | SO | Southern Co/the | 0% | +0.58% | Add |
| 16 | COST | Costco Wholesale CORP | 0% | — | Unchanged |
| 17 | JNJ | Johnson & Johnson | 0% | -0.96% | Trim |
| 18 | KO | Coca-cola Co/the | 0% | -0.03% | Trim |
| 19 | V | Visa Inc-class A Shares | 0% | -12.34% | Trim |
| 20 | QQQ | Invesco Qqq Trust Series 1 | 0% | +2.25% | Add |
| 21 | CCC | Ccc Intelligent Solutions Ho | 0% | — | Unchanged |
| 22 | IWV | Ishares Russell 3000 ETF | -0.1% | -2.30% | Trim |
| 23 | JPM | Jpmorgan Chase & Co | -0.1% | +0.67% | Add |
| 24 | SPY | Ss Spdr S&p 500 ETF Trust-us | -0.1% | -27.16% | Trim |
| 25 | IVW | Ishares S&p 500 Growth ETF | -0.1% | -2.75% | Trim |
| 26 | ORCL | Oracle CORP | -0.1% | -31.36% | Trim |
| 27 | BAC | Bank Of America CORP | -0.1% | -41.82% | Trim |
| 28 | NVDA | Nvidia CORP | -0.1% | -23.71% | Trim |
| 29 | IYW | Ishares Ustechnology ETF | -0.1% | -1.79% | Trim |
| 30 | GOOG | Alphabet Inc-cl C | -0.1% | -20.33% | Trim |
| 31 | VHT | Vanguard Health Care ETF | -0.2% | +0.82% | Add |
| 32 | AAPL | Apple INC | -0.2% | -0.21% | Trim |
| 33 | XLF | Ss Financial Select Sector | -0.7% | +0.71% | Add |
| 34 | MSFT | Microsoft CORP | -0.9% | -3.77% | Trim |
| 35 | VOO | Vanguard S&p 500 ETF | -1.6% | -16.61% | Trim |
| 36 | IVV | Ishares Core S&p 500 ETF | -3.6% | -15.18% | Trim |
| 37 | CMA | Comerica INC | — | EXIT | Sold out |
| 38 | RKT | Rocket Cos Inc-class A | — | EXIT | Sold out |
| 39 | HOOD | Robinhood Markets INC - A | — | NEW | New buy |
| 40 | IFRA | Ishares US Infrastructure | — | NEW | New buy |
| 41 | VYM | Vanguard High Dvd Yield ETF | — | NEW | New buy |
| 42 | KR | Kroger Co | — | NEW | New buy |
| 43 | AXP | American Express Co | — | EXIT | Sold out |
| 44 | KLAC | Kla CORP | — | NEW | New buy |
| 45 | IUSG | Ishares Core S&p U.s. Growth | — | EXIT | Sold out |
| 46 | MA | Mastercard INC - A | — | EXIT | Sold out |
| 47 | SBUX | Starbucks CORP | — | NEW | New buy |
| 48 | TGT | Target CORP | — | NEW | New buy |
| 49 | UNH | Unitedhealth Group INC | — | EXIT | Sold out |
| 50 | MUB | Ishares National Muni Bond E | — | EXIT | Sold out |
FAQ
What is Lakeshore Financial Planning, Inc. and what type of investor is it?
Lakeshore Financial Planning, Inc. is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $275.8M, spread across 85 disclosed positions.
What are Lakeshore Financial Planning, Inc.'s largest equity positions?
Based on the latest 13F filing, Lakeshore Financial Planning, Inc.'s top holdings by market value are:
1. Ishares Core S&p 500 ETF (IVV) — $45.8M (16.6%)
2. Pgim Ultra Short Bond ETF (PULS) — $38.1M (13.8%)
3. Dim US Large Cap Value ETF (DFLV) — $33.3M (12.1%)
4. Ss Financial Select Sector (XLF) — $21.3M (7.7%)
5. Vanguard S&p 500 ETF (VOO) — $18.4M (6.7%)
What changes did Lakeshore Financial Planning, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Lakeshore Financial Planning, Inc. made 47 notable position adjustments: 7 new positions were initiated, 17 existing holdings were added to, 16 positions were partially reduced, and 7 were completely exited. The largest of these moves: Sold out: Comerica INC (CMA); Sold out: Rocket Cos Inc-class A (RKT); New buy: Robinhood Markets INC - A (HOOD); New buy: Ishares US Infrastructure (IFRA); New buy: Vanguard High Dvd Yield ETF (VYM)
What sectors does Lakeshore Financial Planning, Inc. focus on?
Lakeshore Financial Planning, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 46.2%
• Financials: 17.7%
• Consumer Staples: 8.0%
• Consumer Discretionary: 7.4%
• Utilities: 5.5%
• Communication Services: 4.8%