LF

Lakeshore Financial Planning, Inc.

Diversified strategyMomentum followerSector-focused

Total reported value

$275.8M

Reporting period: 2026-03-31 · Number of holdings: 85

Lakeshore Financial Planning, Inc. disclosed 85 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $275.8M and a quarterly turnover rate of 18.5%.

Personality snowflake

Concentration
32.69
Portfolio Stability
18.47
Momentum/Contrarian
100
Sector conviction
79.74
Diversification
100
Sizing Uniformity
75.47

Recent moves

  • Add DFLV

    +80.4% $15.6M

  • Trim IVV

    -15.2% -$10.8M

  • Trim VOO

    -16.6% -$4.8M

  • Trim MSFT

    -3.8% -$2.8M

  • Trim XLF

    +0.7% -$2.2M

  • Add SCHD

    -0.6% $1.2M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1IVVIshares Core S&p 500 ETFETF-Large Cap & Growth16.62%-3.63%-15.18%
2PULSPgim Ultra Short Bond ETFETF-Other13.80%+0.38%+1.53%
3DFLVDim US Large Cap Value ETFETF-Large Cap & Growth12.06%+5.75%+80.41%
4XLFSs Financial Select SectorETF-Other7.73%-0.66%+0.71%
5VOOVanguard S&p 500 ETFETF-Large Cap & Growth6.67%-1.61%-16.61%
6VHTVanguard Health Care ETFETF-Other5.59%-0.18%+0.82%
7SCHDSchwab US Dvd Equity ETFETF-Other4.22%+0.48%-0.59%
8AAPLApple INCStock-Tech3.51%-0.20%-0.21%
9DFATDimensional US Target ValueETF-Other2.94%+0.32%+5.52%
10MSFTMicrosoft CORPStock-Tech2.79%-0.94%-3.77%
11RSPInvesco S&p 500 Equal WeightETF-Large Cap & Growth2.64%+0.04%
12IJRIshares Core S&p Small-cap EETF-Small Cap1.82%+0.20%+6.92%
13QQQInvesco Qqq Trust Series 1ETF-Tech1.59%-0.04%+2.25%
14DFIVDimensional International VaETF-Other1.28%+0.09%+0.43%
15IYWIshares Ustechnology ETFETF-Tech1.21%-0.13%-1.79%
16IWVIshares Russell 3000 ETFETF-Other1.20%-0.06%-2.30%
17IVWIshares S&p 500 Growth ETFETF-Large Cap & Growth0.91%-0.09%-2.75%
18JPMJpmorgan Chase & CoStock-Financials0.90%-0.07%+0.67%
19IJHIshares Core S&p Midcap ETFETF-Other0.88%
20IWMIshares Russell 2000 ETFETF-Small Cap0.75%+2.14%
21DFUSDimensional US Eq Mkt ETFETF-Other0.68%+3.20%
22SOFISofi Technologies INCStock-Financials0.53%+0.14%+122.54%
23PAAAPgim Aaa Clo ETFETF-Other0.40%+0.04%+9.61%
24GOOGAlphabet Inc-cl CStock-Comm Services0.38%-0.14%-20.33%
25PSHPgim Short Duration High YldETF-Other0.36%+0.11%+42.08%
26FITBFifth Third BancorpStock-Financials0.33%+0.20%+160.44%
27DTEDte Energy CompanyStock-Utilities0.31%+0.04%+2.28%
28KOCoca-cola Co/theStock-Consumer Staples0.29%+0.02%-0.03%
29SOSouthern Co/theStock-Utilities0.29%+0.03%+0.58%
30XOMExxon Mobil CORPStock-Energy0.29%+0.19%+92.74%
31NVDANvidia CORPStock-Tech0.27%-0.11%-23.71%
32MCDMcdonald's CORPStock-Consumer Disc0.26%-0.04%
33AMZNAmazon.com INCStock-Consumer Disc0.26%+5.60%
34NOCNorthrop Grumman CORPStock-Industrials0.25%+0.05%
35MGKVanguard Mega Cap Growth ETFETF-Other0.22%+8.09%
36EFAIshares Msci Eafe ETFETF-Other0.21%
37COSTCostco Wholesale CORPStock-Consumer Staples0.20%+0.03%
38HDHome Depot INCStock-Consumer Disc0.20%
39JNJJohnson & JohnsonStock-Healthcare0.18%+0.03%-0.96%
40WMWaste Management INCStock-Industrials0.17%-0.05%
41SPYSs Spdr S&p 500 ETF Trust-usETF-Large Cap & Growth0.16%-0.07%-27.16%
42PGProcter & Gamble Co/theStock-Consumer Staples0.16%+0.37%
43HOODRobinhood Markets INC - AStock-Financials0.15%+0.15%NEW
44BRK-BBerkshire Hathaway Inc-cl BStock-Other0.15%
45IFRAIshares US InfrastructureETF-Other0.15%+0.15%NEW
46DTMDt Midstream INCStock-Energy0.14%+1.96%
47WMTWalmart INCStock-Consumer Staples0.14%
48NFLXNetflix INCStock-Comm Services0.14%-7.51%
49SRESempraStock-Utilities0.13%-3.95%
50CINFCincinnati Financial CORPStock-Financials0.13%
150 of 85

Holding changes this quarter

Lakeshore Financial Planning, Inc.'s most significant position changes for 2026-03-31: Sold out: Comerica INC (CMA); Sold out: Rocket Cos Inc-class A (RKT); New buy: Robinhood Markets INC - A (HOOD); New buy: Ishares US Infrastructure (IFRA); New buy: Vanguard High Dvd Yield ETF (VYM).

Position changes disclosed by Lakeshore Financial Planning, Inc. for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1DFLVDim US Large Cap Value ETF+5.8%+80.41%Add
2SCHDSchwab US Dvd Equity ETF+0.5%-0.59%Trim
3PULSPgim Ultra Short Bond ETF+0.4%+1.53%Add
4DFATDimensional US Target Value+0.3%+5.52%Add
5FITBFifth Third Bancorp+0.2%+160.44%Add
6IJRIshares Core S&p Small-cap E+0.2%+6.92%Add
7XOMExxon Mobil CORP+0.2%+92.74%Add
8SOFISofi Technologies INC+0.1%+122.54%Add
9PSHPgim Short Duration High Yld+0.1%+42.08%Add
10DFIVDimensional International Va+0.1%+0.43%Add
11NOCNorthrop Grumman CORP+0.1%Unchanged
12DTEDte Energy Company0%+2.28%Add
13PAAAPgim Aaa Clo ETF0%+9.61%Add
14VIGVanguard Dividend Apprec ETF0%+36.25%Add
15SOSouthern Co/the0%+0.58%Add
16COSTCostco Wholesale CORP0%Unchanged
17JNJJohnson & Johnson0%-0.96%Trim
18KOCoca-cola Co/the0%-0.03%Trim
19VVisa Inc-class A Shares0%-12.34%Trim
20QQQInvesco Qqq Trust Series 10%+2.25%Add
21CCCCcc Intelligent Solutions Ho0%Unchanged
22IWVIshares Russell 3000 ETF-0.1%-2.30%Trim
23JPMJpmorgan Chase & Co-0.1%+0.67%Add
24SPYSs Spdr S&p 500 ETF Trust-us-0.1%-27.16%Trim
25IVWIshares S&p 500 Growth ETF-0.1%-2.75%Trim
26ORCLOracle CORP-0.1%-31.36%Trim
27BACBank Of America CORP-0.1%-41.82%Trim
28NVDANvidia CORP-0.1%-23.71%Trim
29IYWIshares Ustechnology ETF-0.1%-1.79%Trim
30GOOGAlphabet Inc-cl C-0.1%-20.33%Trim
31VHTVanguard Health Care ETF-0.2%+0.82%Add
32AAPLApple INC-0.2%-0.21%Trim
33XLFSs Financial Select Sector-0.7%+0.71%Add
34MSFTMicrosoft CORP-0.9%-3.77%Trim
35VOOVanguard S&p 500 ETF-1.6%-16.61%Trim
36IVVIshares Core S&p 500 ETF-3.6%-15.18%Trim
37CMAComerica INCEXITSold out
38RKTRocket Cos Inc-class AEXITSold out
39HOODRobinhood Markets INC - ANEWNew buy
40IFRAIshares US InfrastructureNEWNew buy
41VYMVanguard High Dvd Yield ETFNEWNew buy
42KRKroger CoNEWNew buy
43AXPAmerican Express CoEXITSold out
44KLACKla CORPNEWNew buy
45IUSGIshares Core S&p U.s. GrowthEXITSold out
46MAMastercard INC - AEXITSold out
47SBUXStarbucks CORPNEWNew buy
48TGTTarget CORPNEWNew buy
49UNHUnitedhealth Group INCEXITSold out
50MUBIshares National Muni Bond EEXITSold out

FAQ

What is Lakeshore Financial Planning, Inc. and what type of investor is it?
Lakeshore Financial Planning, Inc. is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $275.8M, spread across 85 disclosed positions.
What are Lakeshore Financial Planning, Inc.'s largest equity positions?
Based on the latest 13F filing, Lakeshore Financial Planning, Inc.'s top holdings by market value are: 1. Ishares Core S&p 500 ETF (IVV) — $45.8M (16.6%) 2. Pgim Ultra Short Bond ETF (PULS) — $38.1M (13.8%) 3. Dim US Large Cap Value ETF (DFLV) — $33.3M (12.1%) 4. Ss Financial Select Sector (XLF) — $21.3M (7.7%) 5. Vanguard S&p 500 ETF (VOO) — $18.4M (6.7%)
What changes did Lakeshore Financial Planning, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Lakeshore Financial Planning, Inc. made 47 notable position adjustments: 7 new positions were initiated, 17 existing holdings were added to, 16 positions were partially reduced, and 7 were completely exited. The largest of these moves: Sold out: Comerica INC (CMA); Sold out: Rocket Cos Inc-class A (RKT); New buy: Robinhood Markets INC - A (HOOD); New buy: Ishares US Infrastructure (IFRA); New buy: Vanguard High Dvd Yield ETF (VYM)
What sectors does Lakeshore Financial Planning, Inc. focus on?
Lakeshore Financial Planning, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 46.2% • Financials: 17.7% • Consumer Staples: 8.0% • Consumer Discretionary: 7.4% • Utilities: 5.5% • Communication Services: 4.8%