RW
Rooted Wealth Advisors, Inc.
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$379.2M
Reporting period: 2026-03-31 · Number of holdings: 144
Rooted Wealth Advisors, Inc. disclosed 144 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $379.2M and a quarterly turnover rate of 14.0%.
Personality snowflake
- Concentration
- 15.68
- Portfolio Stability
- 14.03
- Momentum/Contrarian
- 100
- Sector conviction
- 68.17
- Diversification
- 100
- Sizing Uniformity
- 78.37
Recent moves
Trim JEPI
-19.9% -$2.8M
Trim DGRO
-9.4% -$1.8M
Add MLPX
+113.8% $2.8M
Add ADIV
+72.3% $2.2M
Trim VO
+244.5% -$1.2M
Trim VOO
-0.1% $1.6M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 14.02% | -0.49% | -0.13% | |
| 2 | IDMO | Invesco S&p International De | ETF-Other | 5.97% | +0.45% | +12.61% | |
| 3 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 5.60% | +0.22% | +4.36% | |
| 4 | DGRO | Ishares Core Dividend Growth | ETF-Other | 4.59% | -0.81% | -9.42% | |
| 5 | GTO | Invesco Total Return Bond Et | ETF-Other | 3.63% | +0.01% | +7.43% | |
| 6 | FDVV | Fidelity High Dividend ETF | ETF-Other | 3.50% | +0.07% | +8.45% | |
| 7 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 3.11% | +0.07% | +2.16% | |
| 8 | FBND | Fidelity Total Bond ETF | ETF-Other | 3.09% | — | -0.21% | |
| 9 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 2.76% | -0.97% | -19.87% | |
| 10 | VO | Vanguard Mid-cap ETF | ETF-Other | 2.55% | -0.51% | +244.48% | |
| 11 | HYGH | Ishares Int Rate Hedg Hy ETF | ETF-Other | 2.22% | — | +0.08% | |
| 12 | VFMF | Vanguard US Multifactor ETF | ETF-Other | 2.06% | +0.41% | +28.82% | |
| 13 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 1.90% | — | -1.01% | |
| 14 | CIBR | First Trust Nasdaq Cybersecu | ETF-Tech | 1.64% | — | +5.87% | |
| 15 | ICLO | Invesco Aaa Clo F/r Note ETF | ETF-Other | 1.62% | — | +0.11% | |
| 16 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 1.50% | +0.04% | +2.48% | |
| 17 | AAPL | Apple INC | Stock-Tech | 1.41% | +0.13% | +18.96% | |
| 18 | ADIV | Guins Atk Asia Pac Db Etf-ui | ETF-Other | 1.40% | +0.54% | +72.32% | |
| 19 | NVDA | Nvidia CORP | Stock-Tech | 1.34% | +0.40% | +31.81% | |
| 20 | VCIT | Vanguard Int-term Corporate | ETF-Corp Bonds | 1.34% | — | +2.19% | |
| 21 | MLPX | Global X Mlp & Energy Infras | ETF-Other | 1.32% | +0.70% | +113.76% | |
| 22 | XLP | Ss Consumer Staples Sel Sect | ETF-Other | 1.23% | -0.21% | -3.28% | |
| 23 | MSFT | Microsoft CORP | Stock-Tech | 1.22% | +0.11% | +16.86% | |
| 24 | FELC | Fidelity Enh Lrg Cap Cor ETF | ETF-Other | 1.11% | — | +2.03% | |
| 25 | DFAT | Dimensional US Target Value | ETF-Other | 1.10% | +0.37% | +59.21% | |
| 26 | AIRR | First Trust Rba American Ind | ETF-Other | 1.00% | +0.06% | +4.90% | |
| 27 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.99% | +0.11% | +13.24% | |
| 28 | SCHH | Schwab US Reit ETF | ETF-Other | 0.96% | +0.07% | +7.04% | |
| 29 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.95% | — | +6.84% | |
| 30 | USTB | Victoryshares Short-term Bon | ETF-Other | 0.95% | +0.27% | +50.86% | |
| 31 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 0.80% | +0.02% | +4.87% | |
| 32 | JEPQ | JPM Nasdaq Equity Premium | ETF-Tech | 0.80% | -0.32% | -25.15% | |
| 33 | SHY | Ishares 1-3 Year Treasury Bo | ETF-Gov Bonds | 0.78% | +0.09% | +20.72% | |
| 34 | FDN | First Trust Dj Internet Ind | ETF-Other | 0.69% | — | -11.57% | |
| 35 | CAT | Caterpillar INC | Stock-Industrials | 0.68% | +0.05% | -0.22% | |
| 36 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.67% | +0.14% | +33.51% | |
| 37 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 0.55% | — | -1.60% | |
| 38 | VHT | Vanguard Health Care ETF | ETF-Other | 0.55% | -0.19% | -17.48% | |
| 39 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 0.53% | — | -4.69% | |
| 40 | AVGO | Broadcom INC | Stock-Tech | 0.51% | +0.19% | +29.59% | |
| 41 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 0.49% | +0.06% | +21.14% | |
| 42 | SLV | Ishares Silver Trust | ETF-Commodities | 0.48% | — | +15.65% | |
| 43 | FLBL | Franklin Senior Loan ETF | ETF-Other | 0.45% | — | -2.36% | |
| 44 | NFLX | Netflix INC | Stock-Comm Services | 0.45% | +0.12% | +22.47% | |
| 45 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.44% | -0.12% | -16.28% | |
| 46 | TSLA | Tesla INC | Stock-Consumer Disc | 0.44% | — | +10.49% | |
| 47 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.41% | — | -8.35% | |
| 48 | JMEE | JPM Sma & Mid Cap En Eq Et-u | ETF-Other | 0.38% | — | +2.84% | |
| 49 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 0.37% | — | -1.14% | |
| 50 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.37% | +0.25% | +276.56% |
1–50 of 144
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 144 | $379.2M | 14 | |
| 2025-12-31 | 138 | $355.5M | 24 | |
| 2025-09-30 | 128 | $327.9M | 40 | |
| 2025-06-30 | 107 | $289.3M | 0 | |
| 2025-03-31 | 93 | $232.1M | 0 | |
| 2024-12-31 | 93 | $255.7M | 0 | |
| 2024-09-30 | 95 | $224.1M | 0 | |
| 2024-06-30 | 86 | $226.5M | 0 | |
| 2024-03-31 | 82 | $202.9M | 0 | |
| 2023-12-31 | 74 | $191.2M | 0 | |
| 2023-09-30 | 74 | $162.4M | 0 | |
| 2023-06-30 | 82 | $148.3M | 0 | |
| 2023-03-31 | 86 | $134.8M | 0 | |
| 2022-12-31 | 69 | $119.2M | 0 |
Holding changes this quarter
Rooted Wealth Advisors, Inc.'s most significant position changes for 2026-03-31: Sold out: Parsons CORP (PSN); New buy: Servicenow INC (NOW); New buy: Robinhood Markets INC - A (HOOD); New buy: Casey's General Stores INC (CASY); New buy: Intuit INC (INTU).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | MLPX | Global X Mlp & Energy Infras | +0.7% | +113.76% | Add |
| 2 | ADIV | Guins Atk Asia Pac Db Etf-ui | +0.5% | +72.32% | Add |
| 3 | IDMO | Invesco S&p International De | +0.5% | +12.61% | Add |
| 4 | VFMF | Vanguard US Multifactor ETF | +0.4% | +28.82% | Add |
| 5 | NVDA | Nvidia CORP | +0.4% | +31.81% | Add |
| 6 | DFAT | Dimensional US Target Value | +0.4% | +59.21% | Add |
| 7 | USTB | Victoryshares Short-term Bon | +0.3% | +50.86% | Add |
| 8 | LLY | Eli Lilly & Co | +0.3% | +276.56% | Add |
| 9 | SPYG | Ss Spdr P S&p 500 Growth ETF | +0.2% | +4.36% | Add |
| 10 | AVGO | Broadcom INC | +0.2% | +29.59% | Add |
| 11 | GOOGL | Alphabet Inc-cl A | +0.1% | +33.51% | Add |
| 12 | AAPL | Apple INC | +0.1% | +18.96% | Add |
| 13 | NFLX | Netflix INC | +0.1% | +22.47% | Add |
| 14 | MSFT | Microsoft CORP | +0.1% | +16.86% | Add |
| 15 | AMZN | Amazon.com INC | +0.1% | +13.24% | Add |
| 16 | GE | General Electric | +0.1% | +172.54% | Add |
| 17 | SHY | Ishares 1-3 Year Treasury Bo | +0.1% | +20.72% | Add |
| 18 | LIN | Linde plc | +0.1% | +122.90% | Add |
| 19 | FDVV | Fidelity High Dividend ETF | +0.1% | +8.45% | Add |
| 20 | QQQM | Invesco Nasdaq 100 ETF | +0.1% | +2.16% | Add |
| 21 | SCHH | Schwab US Reit ETF | +0.1% | +7.04% | Add |
| 22 | AMAT | Applied Materials INC | +0.1% | +23.19% | Add |
| 23 | RTX | Rtx CORP | +0.1% | +112.80% | Add |
| 24 | AIRR | First Trust Rba American Ind | +0.1% | +4.90% | Add |
| 25 | RSP | Invesco S&p 500 Equal Weight | +0.1% | +21.14% | Add |
| 26 | CAT | Caterpillar INC | +0.1% | -0.22% | Trim |
| 27 | COM | Direxion Auspice Brd Cmdty | +0.1% | +14.29% | Add |
| 28 | IUSG | Ishares Core S&p U.s. Growth | 0% | +2.48% | Add |
| 29 | VWO | Vanguard Ftse Emerging Marke | 0% | +4.87% | Add |
| 30 | GTO | Invesco Total Return Bond Et | 0% | +7.43% | Add |
| 31 | CIBR | First Trust Nasdaq Cybersecu | — | +5.87% | Add |
| 32 | VIG | Vanguard Dividend Apprec ETF | — | +6.84% | Add |
| 33 | META | Meta Platforms Inc-class A | -0.1% | -16.28% | Trim |
| 34 | V | Visa Inc-class A Shares | -0.1% | -52.49% | Trim |
| 35 | MUB | Ishares National Muni Bond E | -0.1% | -29.93% | Trim |
| 36 | OMFL | Invesco Russell 1000 Dyn M/f | -0.2% | -35.66% | Trim |
| 37 | VHT | Vanguard Health Care ETF | -0.2% | -17.48% | Trim |
| 38 | XLP | Ss Consumer Staples Sel Sect | -0.2% | -3.28% | Trim |
| 39 | JEPQ | JPM Nasdaq Equity Premium | -0.3% | -25.15% | Trim |
| 40 | ISTB | Ishares Core 1-5 Year Usd Bo | -0.4% | -59.59% | Trim |
| 41 | VOO | Vanguard S&p 500 ETF | -0.5% | -0.13% | Trim |
| 42 | VO | Vanguard Mid-cap ETF | -0.5% | +244.48% | Add |
| 43 | DGRO | Ishares Core Dividend Growth | -0.8% | -9.42% | Trim |
| 44 | JEPI | Jpmorgan Equity Premium Inco | -1% | -19.87% | Trim |
| 45 | PSN | Parsons CORP | — | EXIT | Sold out |
| 46 | NOW | Servicenow INC | — | NEW | New buy |
| 47 | HOOD | Robinhood Markets INC - A | — | NEW | New buy |
| 48 | CASY | Casey's General Stores INC | — | NEW | New buy |
| 49 | INTU | Intuit INC | — | NEW | New buy |
| 50 | COF | Capital One Financial CORP | — | NEW | New buy |
FAQ
What is Rooted Wealth Advisors, Inc. and what type of investor is it?
Rooted Wealth Advisors, Inc. is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $379.2M, spread across 144 disclosed positions.
What are Rooted Wealth Advisors, Inc.'s largest equity positions?
Based on the latest 13F filing, Rooted Wealth Advisors, Inc.'s top holdings by market value are:
1. Vanguard S&p 500 ETF (VOO) — $53.2M (14.0%)
2. Invesco S&p International De (IDMO) — $22.6M (6.0%)
3. Ss Spdr P S&p 500 Growth ETF (SPYG) — $21.2M (5.6%)
4. Ishares Core Dividend Growth (DGRO) — $17.4M (4.6%)
5. Invesco Total Return Bond Et (GTO) — $13.8M (3.6%)
What changes did Rooted Wealth Advisors, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Rooted Wealth Advisors, Inc. made 50 notable position adjustments: 5 new positions were initiated, 32 existing holdings were added to, 12 positions were partially reduced, and 1 were completely exited. The largest of these moves: Sold out: Parsons CORP (PSN); New buy: Servicenow INC (NOW); New buy: Robinhood Markets INC - A (HOOD); New buy: Casey's General Stores INC (CASY); New buy: Intuit INC (INTU)
What sectors does Rooted Wealth Advisors, Inc. focus on?
Rooted Wealth Advisors, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 40.8%
• Communication Services: 13.5%
• Consumer Discretionary: 13.5%
• Industrials: 10.5%
• Financials: 8.3%
• Health Care: 5.9%