CIK: 0001963352
Total reported value
$122.0M
Reporting period: 2026-03-31 · Number of holdings: 39
Kennon-Green & Company, LLC disclosed 39 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $122.0M and a quarterly turnover rate of 11.3%.
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Kennon-Green & Company, LLC's disclosed holdings carry a Herfindahl concentration index of 0.045 — mathematically equivalent to about 22 equally-sized positions, well below its 39 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes are fairly uniform across the portfolio (a coefficient of variation of 0.89), suggesting a disciplined, rules-based approach to how much capital goes into each idea.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 57% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add HSY
-1.0% $1.1M
Trim SSNC
-0.2% -$1.4M
Add MO
-1.0% $903.4K
Trim META
-0.2% -$1.2M
Trim ADBE
+12.8% -$870.9K
Add PEP
+1.8% $529.8K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | HSY | Hershey Co/the | Stock-Consumer Staples | 7.45% | +1.07% | -0.99% | |
| 2 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 7.23% | -0.41% | -0.22% | |
| 3 | BTI | British American Tob-sp Adr | Stock-Consumer Staples | 6.63% | +0.31% | -1.65% | |
| 4 | META | Meta Platforms Inc-class A | Stock-Comm Services | 6.49% | -0.78% | -0.21% | |
| 5 | PM | Philip Morris International | Stock-Consumer Staples | 6.33% | +0.34% | -0.75% | |
| 6 | MO | Altria Group INC | Stock-Consumer Staples | 6.30% | +0.91% | -0.99% | |
| 7 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 6.03% | -0.08% | +0.19% | |
| 8 | PEP | Pepsico INC | Stock-Consumer Staples | 4.74% | +0.57% | +1.75% | |
| 9 | MDLZ | Mondelez International Inc-a | Stock-Consumer Staples | 4.35% | +0.47% | +1.60% | |
| 10 | KO | Coca-cola Co/the | Stock-Consumer Staples | 4.14% | +0.41% | -1.15% | |
| 11 | SSNC | Ss&c Technologies Holdings | Stock-Tech | 3.88% | -0.99% | -0.15% | |
| 12 | KVUE | Kenvue INC | Stock-Consumer Staples | 3.00% | -0.07% | -5.12% | |
| 13 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 2.98% | -0.18% | -0.06% | |
| 14 | ADBE | Adobe INC | Stock-Tech | 2.58% | -0.61% | +12.77% | |
| 15 | BRK-A | Berkshire Hathaway Inc-cl A | Stock-Other | 2.35% | -0.05% | — | |
| 16 | V | Visa Inc-class A Shares | Stock-Financials | 2.34% | -0.38% | -3.19% | |
| 17 | JNJ | Johnson & Johnson | Stock-Healthcare | 2.34% | +0.30% | -6.17% | |
| 18 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 2.28% | +0.10% | -0.07% | |
| 19 | DIS | Walt Disney Co/the | Stock-Comm Services | 2.04% | -0.35% | -2.46% | |
| 20 | MSFT | Microsoft CORP | Stock-Tech | 2.03% | -0.52% | +1.10% | |
| 21 | UL | Unilever Plc-sponsored Adr | Stock-Consumer Staples | 1.70% | -0.31% | -5.98% | |
| 22 | KMB | Kimberly-clark CORP | Stock-Consumer Staples | 1.49% | -0.12% | -6.01% | |
| 23 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.03% | -0.07% | +0.10% | |
| 24 | CLX | Clorox Company | Stock-Consumer Staples | 1.02% | +0.09% | +3.49% | |
| 25 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 1.01% | +0.04% | +0.29% | |
| 26 | DPZ | Domino's Pizza INC | Stock-Consumer Disc | 0.96% | +0.04% | +17.83% | |
| 27 | NVS | Novartis Ag-sponsored Adr | Stock-Healthcare | 0.93% | +0.11% | -0.67% | |
| 28 | GPC | Genuine Parts Co | Stock-Consumer Disc | 0.86% | -0.14% | -3.11% | |
| 29 | AZO | Autozone INC | Stock-Consumer Disc | 0.85% | — | -2.22% | |
| 30 | CL | Colgate-palmolive Co | Stock-Consumer Staples | 0.84% | +0.10% | +2.02% | |
| 31 | MKC | Mccormick & Co-non Vtg Shrs | Stock-Consumer Staples | 0.71% | -0.15% | +8.89% | |
| 32 | AAPL | Apple INC | Stock-Tech | 0.70% | -0.02% | — | |
| 33 | INTU | Intuit INC | Stock-Tech | 0.61% | +0.19% | +115.04% | |
| 34 | MICC | The Magnum Ice Cream Company N. | Stock-Consumer Staples | 0.56% | +0.02% | +6.45% | |
| 35 | SGOV | Ishares 0-3 Month Treasury B | ETF-Gov Bonds | 0.35% | +0.09% | +29.41% | |
| 36 | BF-A | Brown-forman Corp-class A | Stock-Other | 0.27% | +0.11% | +55.93% | |
| 37 | ABBV | Abbvie INC | Stock-Healthcare | 0.24% | -0.01% | -1.80% | |
| 38 | MKC-V | Mccormick & Co INC Vtg Com | Stock-Other | 0.18% | +0.18% | NEW | |
| 39 | CHRW | C.h. Robinson Worldwide INC | Stock-Industrials | 0.16% | +0.16% | NEW |
Performance for Q3 2026
+0.3%
Performance Last 4 Quarters
+7.4%
Based on 68% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 39 | $122.0M | 11 | |
| 2025-12-31 | 39 | $125.9M | 20 | |
| 2025-09-30 | 40 | $128.8M | 17 | |
| 2025-06-30 | 41 | $125.0M | 0 | |
| 2025-03-31 | 42 | $122.5M | 0 | |
| 2024-12-31 | 41 | $115.7M | 0 | |
| 2024-09-30 | 42 | $120.4M | 0 | |
| 2024-06-30 | 43 | $108.8M | 0 | |
| 2024-03-31 | 44 | $107.2M | 0 | |
| 2023-12-31 | 43 | $98.4M | 0 | |
| 2023-09-30 | 44 | $100.8M | 0 | |
| 2023-06-30 | 44 | $107.5M | 0 | |
| 2023-03-31 | 44 | $105.6M | 0 | |
| 2022-12-31 | 45 | $100.3M | 0 |
Kennon-Green & Company, LLC's most significant position changes for 2026-03-31: Sold out: Shopify INC - Class A (SHOP); New buy: Mccormick & Co INC Vtg Com (MKC-V); Sold out: Broadcom INC (AVGO); New buy: C.h. Robinson Worldwide INC (CHRW); Trim: Hershey Co/the (HSY) — shares -0.99%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | HSY | Hershey Co/the | +1.1% | -0.99% | Trim |
| 2 | MO | Altria Group INC | +0.9% | -0.99% | Trim |
| 3 | PEP | Pepsico INC | +0.6% | +1.75% | Add |
| 4 | MDLZ | Mondelez International Inc-a | +0.5% | +1.60% | Add |
| 5 | KO | Coca-cola Co/the | +0.4% | -1.15% | Trim |
| 6 | PM | Philip Morris International | +0.3% | -0.75% | Trim |
| 7 | BTI | British American Tob-sp Adr | +0.3% | -1.65% | Trim |
| 8 | JNJ | Johnson & Johnson | +0.3% | -6.17% | Trim |
| 9 | INTU | Intuit INC | +0.2% | +115.04% | Add |
| 10 | BF-A | Brown-forman Corp-class A | +0.1% | +55.93% | Add |
| 11 | NVS | Novartis Ag-sponsored Adr | +0.1% | -0.67% | Trim |
| 12 | CL | Colgate-palmolive Co | +0.1% | +2.02% | Add |
| 13 | MCD | Mcdonald's CORP | +0.1% | -0.07% | Trim |
| 14 | SGOV | Ishares 0-3 Month Treasury B | +0.1% | +29.41% | Add |
| 15 | CLX | Clorox Company | +0.1% | +3.49% | Add |
| 16 | DPZ | Domino's Pizza INC | 0% | +17.83% | Add |
| 17 | PG | Procter & Gamble Co/the | 0% | +0.29% | Add |
| 18 | MICC | The Magnum Ice Cream Company N. | 0% | +6.45% | Add |
| 19 | AZO | Autozone INC | — | -2.22% | Trim |
| 20 | ABBV | Abbvie INC | 0% | -1.80% | Trim |
| 21 | AAPL | Apple INC | 0% | — | Unchanged |
| 22 | BRK-A | Berkshire Hathaway Inc-cl A | -0.1% | — | Unchanged |
| 23 | KVUE | Kenvue INC | -0.1% | -5.12% | Trim |
| 24 | AMZN | Amazon.com INC | -0.1% | +0.10% | Add |
| 25 | BRK-B | Berkshire Hathaway Inc-cl B | -0.1% | +0.19% | Add |
| 26 | KMB | Kimberly-clark CORP | -0.1% | -6.01% | Trim |
| 27 | GPC | Genuine Parts Co | -0.1% | -3.11% | Trim |
| 28 | MKC | Mccormick & Co-non Vtg Shrs | -0.2% | +8.89% | Add |
| 29 | GOOG | Alphabet Inc-cl C | -0.2% | -0.06% | Trim |
| 30 | UL | Unilever Plc-sponsored Adr | -0.3% | -5.98% | Trim |
| 31 | DIS | Walt Disney Co/the | -0.4% | -2.46% | Trim |
| 32 | V | Visa Inc-class A Shares | -0.4% | -3.19% | Trim |
| 33 | GOOGL | Alphabet Inc-cl A | -0.4% | -0.22% | Trim |
| 34 | MSFT | Microsoft CORP | -0.5% | +1.10% | Add |
| 35 | ADBE | Adobe INC | -0.6% | +12.77% | Add |
| 36 | META | Meta Platforms Inc-class A | -0.8% | -0.21% | Trim |
| 37 | SSNC | Ss&c Technologies Holdings | -1% | -0.15% | Trim |
| 38 | SHOP | Shopify INC - Class A | — | EXIT | Sold out |
| 39 | MKC-V | Mccormick & Co INC Vtg Com | — | NEW | New buy |
| 40 | AVGO | Broadcom INC | — | EXIT | Sold out |
| 41 | CHRW | C.h. Robinson Worldwide INC | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-27 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-10 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-23 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-28 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-25 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-03 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-31 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-09 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-14 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-05 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-08 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-14 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-24 | Amendment | View on EDGAR |
| 2023-03-31 | 2023-04-19 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-25 | 13F-HR | View on EDGAR |
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