SI

Sonora Investment Management Group, LLC

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$1.4B

Reporting period: 2025-09-30 · Number of holdings: 304

Sonora Investment Management Group, LLC disclosed 304 holdings in its latest 13F filing for the period ending 2025-09-30, with total reported value of $1.4B and a quarterly turnover rate of 29.5%.

Personality snowflake

Concentration
6.91
Portfolio Stability
29.45
Momentum/Contrarian
100
Sector conviction
69.6
Diversification
100
Sizing Uniformity
79.35

Recent moves

  • Add ORCL

    -1.8%　$25.9M

  • Add AVGO

    -1.6%　$20.1M

  • Trim MRK

    -7.5%　-$15.3M

  • Add ABBV

    +0.6%　$14.9M

  • Add GOOG

    -1.7%　$17.4M

  • Add MSFT

    -2.5%　$17.8M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1MSFTMicrosoft CORPStock-Tech4.76%+0.84%-2.52%
2AAPLApple INCStock-Tech4.70%-0.09%-2.69%
3ORCLOracle CORPStock-Tech3.63%+1.62%-1.78%
4GOOGAlphabet Inc-cl CStock-Comm Services3.55%+0.96%-1.71%
5AVGOBroadcom INCStock-Tech2.91%+1.25%-1.60%
6JPMJpmorgan Chase & CoStock-Financials2.50%+0.28%-3.48%
7KLACKla CORPStock-Tech2.40%+0.66%-1.53%
8WMTWalmart INCStock-Consumer Staples2.21%+0.04%-1.73%
9METAMeta Platforms Inc-class AStock-Comm Services2.18%+0.27%-1.27%
10COSTCostco Wholesale CORPStock-Consumer Staples2.14%-0.45%-4.69%
11IBMIntl Business Machines CORPStock-Tech2.07%+2.07%NEW
12AJGArthur J Gallagher & CoStock-Financials2.01%-0.75%-1.04%
13RSGRepublic Services INCStock-Industrials2.00%-0.43%-1.41%
14VLOValero Energy CORPStock-Energy1.94%+0.20%-1.28%
15AMZNAmazon.com INCStock-Consumer Disc1.83%+0.08%-0.18%
16QCOMQualcomm INCStock-Tech1.78%—-0.28%
17CSCOCisco Systems INCStock-Tech1.73%+0.01%-0.44%
18BXBlackstone INCStock-Financials1.72%+0.15%-4.91%
19HDHome Depot INCStock-Consumer Disc1.56%-0.01%-1.23%
20LMTLockheed Martin CORPStock-Industrials1.42%—-0.33%
21JNJJohnson & JohnsonStock-Healthcare1.42%—-0.21%
22NVDANvidia CORPStock-Tech1.33%+0.37%-4.45%
23VVisa Inc-class A SharesStock-Financials1.29%—-0.95%
24TXNTexas Instruments INCStock-Tech1.22%—-0.85%
25EVRGEvergy INCStock-Utilities1.21%-0.01%-0.88%
26ABBVAbbvie INCStock-Healthcare1.20%+1.05%+0.55%
27UNPUnion Pacific CORPStock-Industrials1.16%—-0.42%
28TFCTruist Financial CORPStock-Financials1.15%+0.04%-0.76%
29PNCPnc Financial Services GroupStock-Financials1.14%+0.05%-0.32%
30RTXRtx CORPStock-Industrials1.10%+0.07%-2.86%
31MCDMcdonald's CORPStock-Consumer Disc1.05%—-1.98%
32CVXChevron CORPStock-Energy1.02%—+1.97%
33PEPPepsico INCStock-Consumer Staples0.98%—+0.49%
34MDTMedtronic plcStock-Healthcare0.98%—+0.11%
35INN 1.5 02-15-26Summit Hotel PropertiesStock-Other0.96%—-3.73%
36PAYXPaychex INCStock-Tech0.89%-0.28%+0.85%
37WPCWp Carey INCStock-Real Estate0.87%—-0.30%
38GOOGLAlphabet Inc-cl AStock-Comm Services0.85%+0.23%-0.25%
39PGProcter & Gamble Co/theStock-Consumer Staples0.84%-0.23%-2.55%
40VICIVici Properties INCStock-Real Estate0.82%—-4.66%
41ACNAccenture plcStock-Tech0.80%—-0.46%
42PFEPfizer INCStock-Healthcare0.79%—-2.38%
43IONSIonis Pharmaceuticals INCStock-Healthcare0.79%+0.42%+4.07%
44CATCaterpillar INCStock-Industrials0.78%+0.30%+4.17%
45DISWalt Disney Co/theStock-Comm Services0.74%+0.04%+0.71%
46USBUS BancorpStock-Financials0.73%—-3.57%
47CRMSalesforce INCStock-Tech0.66%—+0.53%
48EMREmerson Electric CoStock-Industrials0.66%—-2.60%
49IRMIron Mountain INCStock-Real Estate0.63%+0.11%-2.51%
50VZVerizon Communications INCStock-Comm Services0.56%—-8.62%
1–50 of 304

Holding changes this quarter

Sonora Investment Management Group, LLC's most significant position changes for 2025-09-30: New buy: Intl Business Machines CORP (IBM); Sold out: Nextera Energy INC (NEE 6.926 09-01-25); Sold out: Unitedhealth Group INC (UNH); Sold out: Vishay Intertechnology (VSH 2.25 06-15-25); Sold out: Intra-cellular Therapies INC (ITCIEUR).

Position changes disclosed by Sonora Investment Management Group, LLC for the quarter ending 2025-09-30, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1ORCLOracle CORP+1.6%-1.78%Add
2AVGOBroadcom INC+1.3%-1.60%Trim
3ABBVAbbvie INC+1.1%+0.55%Add
4GOOGAlphabet Inc-cl C+1%-1.71%Trim
5MSFTMicrosoft CORP+0.8%-2.52%Trim
6KLACKla CORP+0.7%-1.53%Trim
7IONSIonis Pharmaceuticals INC+0.4%+4.07%Add
8NVDANvidia CORP+0.4%-4.45%Trim
9CATCaterpillar INC+0.3%+4.17%Add
10JPMJpmorgan Chase & Co+0.3%-3.48%Trim
11METAMeta Platforms Inc-class A+0.3%-1.27%Add
12GOOGLAlphabet Inc-cl A+0.2%-0.25%Trim
13VLOValero Energy CORP+0.2%-1.28%Trim
14BXBlackstone INC+0.2%-4.91%Trim
15GLWCorning INC+0.1%-1.67%Trim
16ENVXEnovix CORP+0.1%+11.05%Add
17IRMIron Mountain INC+0.1%-2.51%Add
18IONS 1.75 06-15-28Ionis Pharmaceuticals In+0.1%-0.04%Trim
19CLFCleveland-cliffs INC+0.1%-4.65%Trim
20AMZNAmazon.com INC+0.1%-0.18%Add
21LITE 0.5 12-15-26Lumentum Holdings INC+0.1%-7.38%Trim
22RTXRtx CORP+0.1%-2.86%Trim
23PNCPnc Financial Services Group+0.1%-0.32%Add
24WMTWalmart INC0%-1.73%Trim
25TFCTruist Financial CORP0%-0.76%Add
26DISWalt Disney Co/the0%+0.71%Add
27CSCOCisco Systems INC0%-0.44%Add
28JNJJohnson & Johnson—-0.21%Add
29LMTLockheed Martin CORP—-0.33%Trim
30HDHome Depot INC0%-1.23%Add
31EVRGEvergy INC0%-0.88%Add
32AAPLApple INC-0.1%-2.69%Trim
33CENX 2.75 05-01-28Century Aluminum Company-0.1%-97.53%Trim
34CBRL 0.625 06-15-26Cracker Barrel Old Count-0.2%-97.47%Trim
35EVH 1.5 10-15-25Evolent Health INC-0.2%-39.13%Trim
36RPMRpm International INC-0.2%-3.23%Trim
37PGProcter & Gamble Co/the-0.2%-2.55%Trim
38LYBLyondellBasell Industries N.V.-0.3%-3.00%Add
39PAYXPaychex INC-0.3%+0.85%Add
40RSGRepublic Services INC-0.4%-1.41%Trim
41COSTCostco Wholesale CORP-0.5%-4.69%Trim
42AJGArthur J Gallagher & Co-0.8%-1.04%Trim
43MRKMerck & Co. INC.-1.2%-7.49%Trim
44IBMIntl Business Machines CORP—NEWNew buy
45NEE 6.926 09-01-25Nextera Energy INC—EXITSold out
46UNHUnitedhealth Group INC—EXITSold out
47VSH 2.25 06-15-25Vishay Intertechnology—EXITSold out
48ITCIEURIntra-cellular Therapies INC—EXITSold out
49AREAlexandria Real Estate Equit—NEWNew buy
50STXSeagate Technology Holdings plc—NEWNew buy

FAQ

What is Sonora Investment Management Group, LLC and what type of investor is it?
Sonora Investment Management Group, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2025-09-30), the firm manages a tracked equity portfolio valued at approximately $1.4B, spread across 304 disclosed positions.
What are Sonora Investment Management Group, LLC's largest equity positions?
Based on the latest 13F filing, Sonora Investment Management Group, LLC's top holdings by market value are: 1. Microsoft CORP (MSFT) — $67.3M (4.8%) 2. Apple INC (AAPL) — $66.3M (4.7%) 3. Oracle CORP (ORCL) — $51.2M (3.6%) 4. Alphabet Inc-cl C (GOOG) — $50.2M (3.5%) 5. Broadcom INC (AVGO) — $41.1M (2.9%)
What changes did Sonora Investment Management Group, LLC make in its most recent portfolio filing?
In the latest reported quarter, Sonora Investment Management Group, LLC made 50 notable position adjustments: 3 new positions were initiated, 17 existing holdings were added to, 26 positions were partially reduced, and 4 were completely exited. The largest of these moves: New buy: Intl Business Machines CORP (IBM); Sold out: Nextera Energy INC (NEE 6.926 09-01-25); Sold out: Unitedhealth Group INC (UNH); Sold out: Vishay Intertechnology (VSH 2.25 06-15-25); Sold out: Intra-cellular Therapies INC (ITCIEUR)
What sectors does Sonora Investment Management Group, LLC focus on?
Sonora Investment Management Group, LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 42.2% • Communication Services: 13.5% • Consumer Staples: 10.9% • Industrials: 8.2% • Consumer Discretionary: 8.1% • Financials: 7.1%