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Herold Advisors, Inc.

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$455.3M

Reporting period: 2026-03-31 · Number of holdings: 263

Herold Advisors, Inc. disclosed 263 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $455.3M and a quarterly turnover rate of 15.1%.

Personality snowflake

Concentration
5.1
Portfolio Stability
15.09
Momentum/Contrarian
100
Sector conviction
43.58
Diversification
100
Sizing Uniformity
84.63

Recent moves

  • Trim MSFT

    +0.9%　-$4.0M

  • Add XOM

    -0.4%　$3.2M

  • Trim LLY

    -2.4%　-$1.8M

  • Trim NVDA

    -0.2%　-$1.4M

  • Add CVX

    -1.8%　$1.4M

  • Trim AAPL

    +2.5%　-$959.3K

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1AAPLApple INCStock-Tech4.68%-0.30%+2.50%
2NVDANvidia CORPStock-Tech4.36%-0.39%-0.18%
3MSFTMicrosoft CORPStock-Tech2.98%-0.94%+0.93%
4XOMExxon Mobil CORPStock-Energy2.43%+0.67%-0.39%
5LLYEli Lilly & CoStock-Healthcare2.06%-0.45%-2.40%
6AVUSAvantis U.s. Equity ETFETF-Other2.06%—+5.11%
7DFUSDimensional US Eq Mkt ETFETF-Other2.06%+0.14%+13.99%
8WMTWalmart INCStock-Consumer Staples1.92%+0.16%-0.47%
9JPMJpmorgan Chase & CoStock-Financials1.87%-0.21%+0.29%
10MAMastercard INC - AStock-Financials1.73%-0.23%+2.77%
11ABBVAbbvie INCStock-Healthcare1.68%——
12DFCFDimensional Core Fixed INCETF-Other1.61%+0.12%+10.78%
13AVIGAvantis Core Fixed IncomeETF-Other1.59%—+6.78%
14GOOGLAlphabet Inc-cl AStock-Comm Services1.57%-0.25%-4.03%
15AVLCAvantis US Lg Cap Eq ETFETF-Other1.54%+0.18%+17.12%
16VVisa Inc-class A SharesStock-Financials1.50%-0.24%+1.84%
17CVXChevron CORPStock-Energy1.25%+0.30%-1.76%
18APHAmphenol Corp-cl AStock-Tech1.13%—+7.06%
19IGIBIshares 5-10y Inv Grade CORPETF-Corp Bonds1.13%+0.14%+17.65%
20SKORFlexshares Credit-scored USETF-Other1.05%+0.13%+17.45%
21IBMIntl Business Machines CORPStock-Tech1.04%-0.24%+1.73%
22AMZNAmazon.com INCStock-Consumer Disc0.99%—+2.14%
23QLCFlexshares US Quality Lg CapETF-Other0.97%—+11.80%
24VZVerizon Communications INCStock-Comm Services0.95%+0.18%+2.52%
25IQDYFlexshares Int Qual Dvd DynETF-Other0.94%+0.10%+10.98%
26DFIVDimensional International VaETF-Other0.93%+0.15%+14.15%
27HDHome Depot INCStock-Consumer Disc0.93%—+1.23%
28METAMeta Platforms Inc-class AStock-Comm Services0.88%-0.16%-0.71%
29DSTLDistillate US Fundamental StETF-Other0.88%—-3.52%
30AVDEAvantis International EquityETF-Other0.87%—+5.88%
31MRKMerck & Co. INC.Stock-Healthcare0.84%+0.13%+5.00%
32JPSTJpmorgan Ultra-short IncomeETF-Other0.83%-0.11%-10.34%
33JNJJohnson & JohnsonStock-Healthcare0.83%+0.13%+1.79%
34TSLATesla INCStock-Consumer Disc0.83%-0.13%+6.03%
35XLESs Energy Select SectorETF-Other0.80%+0.18%-3.94%
36BIPBrookfield Infrastructure Partners L.P.Stock-Utilities0.75%—+1.84%
37JEPIJpmorgan Equity Premium IncoETF-Other0.75%—+2.48%
38PGProcter & Gamble Co/theStock-Consumer Staples0.74%—-5.66%
39AVUVAvantis US Small Cap ValueETF-Small Cap0.73%+0.13%+13.56%
40QGRWWisdomtree US Quality GrowthETF-Other0.71%—+9.87%
41ISRGIntuitive Surgical INCStock-Healthcare0.65%-0.17%—
42TAt&t INCStock-Comm Services0.65%+0.09%+1.43%
43BRK-BBerkshire Hathaway Inc-cl BStock-Other0.65%—+5.87%
44CBChubb LimitedStock-Financials0.65%+0.12%+18.20%
45PSXPhillips 66Stock-Energy0.64%+0.17%-0.64%
46AVLVAvantis US Large Cap ValueETF-Large Cap & Growth0.63%—+9.72%
47ETNEaton Corporation plcStock-Industrials0.62%—+1.83%
48GLDSpdr Gold SharesETF-Commodities0.59%——
49DGRWWisdomtree U.s. Quality DiviETF-Other0.56%—-7.34%
50COSTCostco Wholesale CORPStock-Consumer Staples0.56%—-4.47%
1–50 of 263

Holding changes this quarter

Herold Advisors, Inc.'s most significant position changes for 2026-03-31: New buy: Bblx Bbb 5-10y Corpbond ETF (BBBI); New buy: Ishares 0-3 Month Treasury B (SGOV); New buy: Bwx Technologies INC (BWXT); New buy: Emcor Group INC (EME); New buy: Blackrock Muniyield Ny Qlty (MYN).

Position changes disclosed by Herold Advisors, Inc. for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1XOMExxon Mobil CORP+0.7%-0.39%Trim
2CVXChevron CORP+0.3%-1.76%Trim
3AVLCAvantis US Lg Cap Eq ETF+0.2%+17.12%Add
4VZVerizon Communications INC+0.2%+2.52%Add
5XLESs Energy Select Sector+0.2%-3.94%Trim
6PSXPhillips 66+0.2%-0.64%Trim
7WMTWalmart INC+0.2%-0.47%Trim
8DFIVDimensional International Va+0.2%+14.15%Add
9DFUSDimensional US Eq Mkt ETF+0.1%+13.99%Add
10IGIBIshares 5-10y Inv Grade CORP+0.1%+17.65%Add
11SKORFlexshares Credit-scored US+0.1%+17.45%Add
12MRKMerck & Co. INC.+0.1%+5.00%Add
13JNJJohnson & Johnson+0.1%+1.79%Add
14AVUVAvantis US Small Cap Value+0.1%+13.56%Add
15GLWCorning INC+0.1%+3.00%Add
16LMTLockheed Martin CORP+0.1%+10.97%Add
17DFCFDimensional Core Fixed INC+0.1%+10.78%Add
18NEENextera Energy INC+0.1%+13.87%Add
19CBChubb Limited+0.1%+18.20%Add
20IQDYFlexshares Int Qual Dvd Dyn+0.1%+10.98%Add
21TAt&t INC+0.1%+1.43%Add
22SHELShell Plc-adr+0.1%+0.03%Add
23AVGBAvantis Credit ETF+0.1%+62.11%Add
24DISWalt Disney Co/the-0.1%-22.52%Trim
25UNHUnitedhealth Group INC-0.1%-32.53%Trim
26SPGIS&p Global INC-0.1%—Unchanged
27JPSTJpmorgan Ultra-short Income-0.1%-10.34%Trim
28BLKBlackrock INC-0.1%-41.43%Trim
29QCOMQualcomm INC-0.1%+0.02%Add
30TSLATesla INC-0.1%+6.03%Add
31METAMeta Platforms Inc-class A-0.2%-0.71%Trim
32ISRGIntuitive Surgical INC-0.2%—Unchanged
33JPMJpmorgan Chase & Co-0.2%+0.29%Add
34INTUIntuit INC-0.2%-0.23%Trim
35MAMastercard INC - A-0.2%+2.77%Add
36IBMIntl Business Machines CORP-0.2%+1.73%Add
37VVisa Inc-class A Shares-0.2%+1.84%Add
38GOOGLAlphabet Inc-cl A-0.3%-4.03%Trim
39AAPLApple INC-0.3%+2.50%Add
40NVDANvidia CORP-0.4%-0.18%Trim
41LLYEli Lilly & Co-0.5%-2.40%Trim
42MSFTMicrosoft CORP-0.9%+0.93%Add
43BBBIBblx Bbb 5-10y Corpbond ETF—NEWNew buy
44SGOVIshares 0-3 Month Treasury B—NEWNew buy
45BWXTBwx Technologies INC—NEWNew buy
46EMEEmcor Group INC—NEWNew buy
47MYNBlackrock Muniyield Ny Qlty—NEWNew buy
48IVVIshares Core S&p 500 ETF—NEWNew buy
49CRMSalesforce INC—EXITSold out
50RCLRoyal Caribbean Cruises Ltd.—NEWNew buy

FAQ

What is Herold Advisors, Inc. and what type of investor is it?
Herold Advisors, Inc. is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $455.3M, spread across 263 disclosed positions.
What are Herold Advisors, Inc.'s largest equity positions?
Based on the latest 13F filing, Herold Advisors, Inc.'s top holdings by market value are: 1. Apple INC (AAPL) — $21.3M (4.7%) 2. Nvidia CORP (NVDA) — $19.8M (4.4%) 3. Microsoft CORP (MSFT) — $13.6M (3.0%) 4. Exxon Mobil CORP (XOM) — $11.1M (2.4%) 5. Eli Lilly & Co (LLY) — $9.4M (2.1%)
What changes did Herold Advisors, Inc. make in its most recent portfolio filing?
In the latest reported quarter, Herold Advisors, Inc. made 48 notable position adjustments: 7 new positions were initiated, 26 existing holdings were added to, 14 positions were partially reduced, and 1 were completely exited. The largest of these moves: New buy: Bblx Bbb 5-10y Corpbond ETF (BBBI); New buy: Ishares 0-3 Month Treasury B (SGOV); New buy: Bwx Technologies INC (BWXT); New buy: Emcor Group INC (EME); New buy: Blackrock Muniyield Ny Qlty (MYN)
What sectors does Herold Advisors, Inc. focus on?
Herold Advisors, Inc. is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 27.2% • Financials: 15.0% • Health Care: 13.0% • Energy: 9.4% • Industrials: 8.3% • Communication Services: 8.0%