Hoffman, Alan N Investment Management

Concentrated strategySector-focusedMomentum follower

Total reported value

$169.3M

Reporting period: 2026-06-30 · Number of holdings: 14

Hoffman, Alan N Investment Management disclosed 14 holdings in its latest 13F filing for the period ending 2026-06-30, with total reported value of $169.3M and a quarterly turnover rate of 13.0%.

Personality snowflake

Concentration: 100
Portfolio Stability: 13.02
Momentum/Contrarian: 100
Sector conviction: 100
Diversification: 28
Sizing Uniformity: 80.67

Recent moves

Trim MSFT
-6.4%　-$1.0M
Trim COST
-0.9%　-$585.5K
Add GOOGL
-0.1%　$2.7M
Add AAPL
-0.7%　$10.4M
Add MGK
+420.9%　$1.2M
Add AMZN
-0.4%　$3.0M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#	Ticker	Issuer	Asset Subclass	Weight	Weight Change	Shares Change
1	AAPL	Apple INC	Stock-Tech	52.57%	+0.75%	-0.65%
2	AMZN	Amazon.com INC	Stock-Consumer Disc	14.66%	+0.30%	-0.39%
3	MSFT	Microsoft CORP	Stock-Tech	10.17%	-1.86%	-6.36%
4	GOOGL	Alphabet Inc-cl A	Stock-Comm Services	8.08%	+0.81%	-0.12%
5	COST	Costco Wholesale CORP	Stock-Consumer Staples	4.61%	-0.93%	-0.91%
6	MGK	Vanguard Mega Cap Growth ETF	ETF-Other	3.50%	+0.37%	+420.87%
7	GOOG	Alphabet Inc-cl C	Stock-Comm Services	3.08%	+0.29%	—
8	NVDA	Nvidia CORP	Stock-Tech	1.57%	+0.06%	+1.49%
9	QQQ	Invesco Qqq Trust Series 1	ETF-Tech	0.57%	+0.07%	-0.23%
10	NIO	Nio INC - Adr	Stock-Consumer Disc	0.33%	+0.03%	+43.97%
11	SPY	Ss Spdr S&p 500 ETF Trust-us	ETF-Large Cap & Growth	0.31%	—	-0.70%
12	SDY	Ss Spdr S&p Dividend ETF	ETF-Other	0.22%	-0.02%	—
13	DVY	Ishares Select Dividend ETF	ETF-Other	0.20%	-0.01%	—
14	VRTX	Vertex Pharmaceuticals INC	Stock-Healthcare	0.13%	+0.13%	NEW

Reported value over time

Sector allocation

Sector allocation over time

Quarterly history

Period	Holdings	Total value	Stability	Top holdings
2026-06-30	14	$169.3M	13	1AAPL 2AMZN 3MSFT Top holdings2026-06-30 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.MGK 7.GOOG 8.NVDA 9.QQQ 10.NIO
2026-03-31	13	$151.6M	17	1AAPL 2AMZN 3MSFT Top holdings2026-03-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.MGK 7.GOOG 8.NVDA 9.QQQ 10.SPY
2025-12-31	15	$177.3M	30	1AAPL 2AMZN 3MSFT Top holdings2025-12-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.MGK 7.GOOG 8.NVDA 9.QQQ 10.SPY
2025-09-30	15	$229.1M	17	1AAPL 2AMZN 3MSFT Top holdings2025-09-30 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.NVDA 8.MGK 9.QQQ 10.SPY
2025-06-30	14	$202.8M	0	1AAPL 2AMZN 3MSFT Top holdings2025-06-30 1.AAPL 2.AMZN 3.MSFT 4.COST 5.GOOGL 6.GOOG 7.NVDA 8.MGK 9.QQQ 10.SPY
2025-03-31	14	$193.9M	100	1AAPL 2AMZN 3MSFT Top holdings2025-03-31 1.AAPL 2.AMZN 3.MSFT 4.COST 5.GOOGL 6.GOOG 7.NVDA 8.MGK 9.QQQ 10.SPY
2024-12-31	13	$221.5M	0	1AAPL 2AMZN 3MSFT Top holdings2024-12-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.NVDA 8.MGK 9.QQQ 10.SPY
2024-09-30	14	$207.7M	0	1AAPL 2AMZN 3MSFT Top holdings2024-09-30 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.NVDA 8.MGK 9.QQQ 10.SPY
2024-06-30	14	$202.7M	0	1AAPL 2AMZN 3MSFT Top holdings2024-06-30 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.NVDA 8.MGK 9.QQQ 10.ADBE
2024-03-31	14	$178.2M	0	1AAPL 2AMZN 3MSFT Top holdings2024-03-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.MGK 8.NVDA 9.TQQQ 10.QQQ
2023-12-31	14	$178.6M	0	1AAPL 2AMZN 3MSFT Top holdings2023-12-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.MGK 8.QQQ 9.TQQQ 10.ADBE
2023-09-30	13	$155.1M	0	1AAPL 2AMZN 3MSFT Top holdings2023-09-30 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.MGK 8.QQQ 9.ADBE 10.TQQQ
2023-06-30	13	$168.6M	0	1AAPL 2AMZN 3MSFT Top holdings2023-06-30 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.MGK 8.TQQQ 9.ADBE 10.QQQ
2023-03-31	12	$141.2M	0	1AAPL 2AMZN 3MSFT Top holdings2023-03-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.MGK 8.DVY 9.SDY 10.ADBE
2022-12-31	10	$131.5M	0	1AAPL 2AMZN 3MSFT Top holdings2022-12-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.MGK 8.DVY 9.SDY 10.ADBE
2022-09-30	10	$147.2M	0	1AAPL 2AMZN 3MSFT Top holdings2022-09-30 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.MGK 8.DVY 9.SDY 10.ADBE
2022-06-30	12	$147.6M	0	1AAPL 2AMZN 3MSFT Top holdings2022-06-30 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.MGK 8.NVDA 9.DVY 10.TSLA
2022-03-31	12	$193.6M	0	1AAPL 2AMZN 3MSFT Top holdings2022-03-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.NVDA 8.MGK 9.TSLA 10.DVY
2021-12-31	12	$198.0M	0	1AAPL 2AMZN 3MSFT Top holdings2021-12-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.NVDA 8.MGK 9.SHOP 10.ADBE
2021-09-30	12	$170.6M	0	1AAPL 2AMZN 3MSFT Top holdings2021-09-30 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.V 8.PYPL 9.MGK 10.ADBE
2021-06-30	12	$169.0M	100	1AAPL 2AMZN 3MSFT Top holdings2021-06-30 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.V 8.PYPL 9.MGK 10.ADBE
2021-03-31	12	$149.5M	10	1AAPL 2AMZN 3MSFT Top holdings2021-03-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.V 8.PYPL 9.MGK 10.ADBE
2020-12-31	11	$157.0M	—	1AAPL 2AMZN 3MSFT Top holdings2020-12-31 1.AAPL 2.AMZN 3.MSFT 4.GOOGL 5.COST 6.GOOG 7.V 8.MA 9.MGK 10.ADBE

Holding changes this quarter

Hoffman, Alan N Investment Management's most significant position changes for 2026-06-30: New buy: Vertex Pharmaceuticals INC (VRTX); Trim: Microsoft CORP (MSFT) — shares -6.36%; Trim: Costco Wholesale CORP (COST) — shares -0.91%; Trim: Alphabet Inc-cl A (GOOGL) — shares -0.12%; Trim: Apple INC (AAPL) — shares -0.65%.

Position changes disclosed by Hoffman, Alan N Investment Management for the quarter ending 2026-06-30, including ticker, issuer, weight change, shares change, and action
#	Ticker	Issuer	Weight Change	Shares Change	Action
1	GOOGL	Alphabet Inc-cl A	+0.8%	-0.12%	Trim
2	AAPL	Apple INC	+0.8%	-0.65%	Trim
3	MGK	Vanguard Mega Cap Growth ETF	+0.4%	+420.87%	Add
4	AMZN	Amazon.com INC	+0.3%	-0.39%	Trim
5	GOOG	Alphabet Inc-cl C	+0.3%	—	Unchanged
6	VRTX	Vertex Pharmaceuticals INC	+0.1%	NEW	New buy
7	QQQ	Invesco Qqq Trust Series 1	+0.1%	-0.23%	Trim
8	NVDA	Nvidia CORP	+0.1%	+1.49%	Add
9	NIO	Nio INC - Adr	0%	+43.97%	Add
10	SPY	Ss Spdr S&p 500 ETF Trust-us	—	-0.70%	Trim
11	DVY	Ishares Select Dividend ETF	0%	—	Unchanged
12	SDY	Ss Spdr S&p Dividend ETF	0%	—	Unchanged
13	COST	Costco Wholesale CORP	-0.9%	-0.91%	Trim
14	MSFT	Microsoft CORP	-1.9%	-6.36%	Trim

FAQ

What is Hoffman, Alan N Investment Management and what type of investor is it?

Hoffman, Alan N Investment Management is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-06-30), the firm manages a tracked equity portfolio valued at approximately $169.3M, spread across 14 disclosed positions.

What are Hoffman, Alan N Investment Management's largest equity positions?

Based on the latest 13F filing, Hoffman, Alan N Investment Management's top holdings by market value are: 1. Apple INC (AAPL) — $89.0M (52.6%) 2. Amazon.com INC (AMZN) — $24.8M (14.7%) 3. Microsoft CORP (MSFT) — $17.2M (10.2%) 4. Alphabet Inc-cl A (GOOGL) — $13.7M (8.1%) 5. Costco Wholesale CORP (COST) — $7.8M (4.6%)

What changes did Hoffman, Alan N Investment Management make in its most recent portfolio filing?

In the latest reported quarter, Hoffman, Alan N Investment Management made 11 notable position adjustments: 1 new positions were initiated, 3 existing holdings were added to, 7 positions were partially reduced, and 0 were completely exited. The largest of these moves: New buy: Vertex Pharmaceuticals INC (VRTX); Trim: Microsoft CORP (MSFT) — shares -6.36%; Trim: Costco Wholesale CORP (COST) — shares -0.91%; Trim: Alphabet Inc-cl A (GOOGL) — shares -0.12%; Trim: Apple INC (AAPL) — shares -0.65%

What sectors does Hoffman, Alan N Investment Management focus on?

Hoffman, Alan N Investment Management is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 67.5% • Consumer Discretionary: 15.7% • Communication Services: 11.7% • Consumer Staples: 4.8% • Health Care: 0.1%