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Founders Financial Alliance, LLC

Diversified strategyMomentum followerQuality / disciplined sizing

Total reported value

$554.9M

Reporting period: 2026-03-31 · Number of holdings: 735

Founders Financial Alliance, LLC disclosed 735 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $554.9M and a quarterly turnover rate of 17.7%.

Personality snowflake

Concentration
4.48
Portfolio Stability
17.75
Momentum/Contrarian
100
Sector conviction
50.32
Diversification
100
Sizing Uniformity
73.07

Recent moves

  • Trim AAPL

    -2.6%　-$3.3M

  • Trim MSFT

    +0.4%　-$3.8M

  • Add LQDH

    +914.8%　$4.4M

  • Trim NVDA

    +0.0%　-$1.7M

  • Trim JPST

    -34.9%　-$2.1M

  • Trim AMZN

    -1.1%　-$1.2M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1AAPLApple INCStock-Tech5.88%-0.90%-2.61%
2NVDANvidia CORPStock-Tech4.31%-0.52%+0.01%
3MSFTMicrosoft CORPStock-Tech2.29%-0.83%+0.40%
4AMZNAmazon.com INCStock-Consumer Disc1.86%-0.32%-1.09%
5PULSPgim Ultra Short Bond ETFETF-Other1.73%—+4.79%
6JPMJpmorgan Chase & CoStock-Financials1.64%-0.24%+0.03%
7IVVIshares Core S&p 500 ETFETF-Large Cap & Growth1.58%-0.20%-2.43%
8DGRWWisdomtree U.s. Quality DiviETF-Other1.53%—+3.51%
9GOOGLAlphabet Inc-cl AStock-Comm Services1.48%-0.21%-0.17%
10DUKDuke Energy CORPStock-Utilities1.42%+0.13%+3.20%
11AVGOBroadcom INCStock-Tech1.31%-0.25%-1.37%
12SPYSs Spdr S&p 500 ETF Trust-usETF-Large Cap & Growth1.26%—+2.96%
13FBNCFirst Bancorp/ncStock-Other1.22%+0.06%-0.03%
14BILSs Spdr Bb 1-3m T-bill ETFETF-Gov Bonds1.21%—+3.20%
15CGDGCap Group Dividend GrowersETF-Other1.16%+0.04%+7.93%
16XOMExxon Mobil CORPStock-Energy1.14%+0.29%+0.03%
17TCAFT Rowe Prc Cap AppreciationETF-Other1.09%—+6.16%
18JGROJpmorgan Active Growth ETFETF-Other1.03%—+4.72%
19CGGRCap Group Growth EquityETF-Other0.99%—+7.02%
20EVLNEaton Vance Floating-rateETF-Other0.99%-0.19%-9.35%
21QQQInvesco Qqq Trust Series 1ETF-Tech0.98%—+3.47%
22TBILF/m US Treasury 3 Month BillETF-Gov Bonds0.91%—+2.60%
23DGRSWisdomtree U.s. Smallcap QuaETF-Other0.91%+0.04%+2.57%
24SPMDSs Spdr P S&p 400 Midcap ETFETF-Other0.90%+0.04%+6.74%
25LQDHIshares Int Hedg CORP Bd ETFETF-Other0.88%+0.79%+914.85%
26DIASs Spdr Dow Jones Indus AvgETF-Large Cap & Growth0.87%—+1.49%
27MOAltria Group INCStock-Consumer Staples0.86%+0.09%+1.77%
28CVXChevron CORPStock-Energy0.83%+0.21%+2.85%
29JNJJohnson & JohnsonStock-Healthcare0.82%+0.09%-0.02%
30BRK-BBerkshire Hathaway Inc-cl BStock-Other0.73%—+2.40%
31FESMFidelity Enhanced Small CapETF-Small Cap0.72%—+3.13%
32JPSTJpmorgan Ultra-short IncomeETF-Other0.72%-0.43%-34.90%
33ABBVAbbvie INCStock-Healthcare0.71%—-1.64%
34FMDEFidelity Enhanced Mid Cap CoETF-Other0.67%—+3.14%
35IWFIshares Russell 1000 GrowthETF-Other0.66%-0.11%-0.75%
36WMTWalmart INCStock-Consumer Staples0.62%—-0.73%
37VYMVanguard High Dvd Yield ETFETF-Other0.62%—-0.39%
38PMPhilip Morris InternationalStock-Consumer Staples0.60%—-4.42%
39VOOVanguard S&p 500 ETFETF-Large Cap & Growth0.54%—+6.49%
40LOWLowe's Cos INCStock-Consumer Disc0.54%—+0.45%
41DONWisdomtree US Midcap DividenETF-Other0.52%—+0.77%
42DIVOAmplify Cwp Enhan Divid ETFETF-Other0.51%+0.11%+34.30%
43SPTMSs Spdr P S&p 1500 Comp ETFETF-Other0.49%—+2.55%
44SPYVSs Spdr P S&p 500 Value ETFETF-Large Cap & Growth0.49%—+10.12%
45MCDMcdonald's CORPStock-Consumer Disc0.47%—+2.01%
46LVHIFranklin International Low VETF-Other0.47%+0.07%+12.31%
47IWDIshares Russell 1000 Value EETF-Other0.44%—+4.46%
48ETNEaton Corporation plcStock-Industrials0.44%—+2.57%
49FCNCAFirst Citizens Bcshs -cl AStock-Financials0.44%——
50TSMTaiwan Semiconductor-sp AdrStock-Tech0.43%—+2.93%
1–50 of 735

Holding changes this quarter

Founders Financial Alliance, LLC's most significant position changes for 2026-03-31: Sold out: Fidelity Total Bond ETF (FBND); Sold out: Constellation Energy (CEG); New buy: Investcorp Credit Management (ICMB); Sold out: Servicenow INC (NOW); Sold out: Pinterest Inc- Class A (PINS).

Position changes disclosed by Founders Financial Alliance, LLC for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1LQDHIshares Int Hedg CORP Bd ETF+0.8%+914.85%Add
2XOMExxon Mobil CORP+0.3%+0.03%Add
3BALIIs US Lrg Cp Pre INC Act-usd+0.3%+464.77%Add
4CVXChevron CORP+0.2%+2.85%Add
5CLMTCalumet INC+0.2%—Unchanged
6TCALT Rowe Pre Cpt Apr Pr In ETF+0.1%+102.83%Add
7GPIQGs Nasdaq-100 Pr INC Etf-usd+0.1%+301.71%Add
8DUKDuke Energy CORP+0.1%+3.20%Add
9PYLDPimco Multisector Bond Actv+0.1%+256.57%Add
10GRNYFundstr Gran Sh US Lrg Cap+0.1%+202.26%Add
11GOVTIshares US Treasury Bond ETF+0.1%+1156.29%Add
12DIVOAmplify Cwp Enhan Divid ETF+0.1%+34.30%Add
13UNHUnitedhealth Group INC+0.1%+242.11%Add
14JNJJohnson & Johnson+0.1%-0.02%Trim
15MOAltria Group INC+0.1%+1.77%Add
16CATCaterpillar INC+0.1%+7.26%Add
17LVHIFranklin International Low V+0.1%+12.31%Add
18AVUVAvantis US Small Cap Value+0.1%+17.26%Add
19BBAGJpmorgan Betabuilders US Agg+0.1%+239.96%Add
20IUSGIshares Core S&p U.s. Growth+0.1%+3694.20%Add
21IEFAIshares Core Msci Eafe ETF+0.1%+49.34%Add
22FBNCFirst Bancorp/nc+0.1%-0.03%Trim
23CGDGCap Group Dividend Growers0%+7.93%Add
24DGRSWisdomtree U.s. Smallcap Qua0%+2.57%Add
25SPMDSs Spdr P S&p 400 Midcap ETF0%+6.74%Add
26PULSPgim Ultra Short Bond ETF—+4.79%Add
27CRMSalesforce INC-0.1%-47.10%Trim
28BCICBcp Investment CORP-0.1%-1.32%Trim
29AGNCAgnc Investment CORP-0.1%-18.05%Trim
30IBMIntl Business Machines CORP-0.1%-0.13%Trim
31IWFIshares Russell 1000 Growth-0.1%-0.75%Trim
32METAMeta Platforms Inc-class A-0.1%-6.24%Trim
33EVLNEaton Vance Floating-rate-0.2%-9.35%Trim
34IVVIshares Core S&p 500 ETF-0.2%-2.43%Trim
35GOOGLAlphabet Inc-cl A-0.2%-0.17%Trim
36JPMJpmorgan Chase & Co-0.2%+0.03%Add
37AVGOBroadcom INC-0.3%-1.37%Trim
38AMZNAmazon.com INC-0.3%-1.09%Trim
39JPSTJpmorgan Ultra-short Income-0.4%-34.90%Trim
40NVDANvidia CORP-0.5%+0.01%Add
41MSFTMicrosoft CORP-0.8%+0.40%Add
42AAPLApple INC-0.9%-2.61%Trim
43FBNDFidelity Total Bond ETF—EXITSold out
44CEGConstellation Energy—EXITSold out
45ICMBInvestcorp Credit Management—NEWNew buy
46NOWServicenow INC—EXITSold out
47PINSPinterest Inc- Class A—EXITSold out
48VONVVanguard Russell 1000 Value—NEWNew buy
49PSXPhillips 66—NEWNew buy
50ADBEAdobe INC—EXITSold out

FAQ

What is Founders Financial Alliance, LLC and what type of investor is it?
Founders Financial Alliance, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $554.9M, spread across 735 disclosed positions.
What are Founders Financial Alliance, LLC's largest equity positions?
Based on the latest 13F filing, Founders Financial Alliance, LLC's top holdings by market value are: 1. Apple INC (AAPL) — $32.6M (5.9%) 2. Nvidia CORP (NVDA) — $23.9M (4.3%) 3. Microsoft CORP (MSFT) — $12.7M (2.3%) 4. Amazon.com INC (AMZN) — $10.3M (1.9%) 5. Pgim Ultra Short Bond ETF (PULS) — $9.6M (1.7%)
What changes did Founders Financial Alliance, LLC make in its most recent portfolio filing?
In the latest reported quarter, Founders Financial Alliance, LLC made 49 notable position adjustments: 3 new positions were initiated, 26 existing holdings were added to, 15 positions were partially reduced, and 5 were completely exited. The largest of these moves: Sold out: Fidelity Total Bond ETF (FBND); Sold out: Constellation Energy (CEG); New buy: Investcorp Credit Management (ICMB); Sold out: Servicenow INC (NOW); Sold out: Pinterest Inc- Class A (PINS)
What sectors does Founders Financial Alliance, LLC focus on?
Founders Financial Alliance, LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 33.7% • Financials: 12.3% • Consumer Discretionary: 9.4% • Industrials: 9.1% • Health Care: 7.0% • Consumer Staples: 7.0%