CIK: 0001731713
Total reported value
$546.1M
Reporting period: 2023-09-30 · Number of holdings: 157
Windsor Wealth Management, Inc. disclosed 157 holdings in its latest 13F filing for the period ending 2023-09-30, with total reported value of $546.1M and a quarterly turnover rate of 0.0%.
Browse other institutions with $100M to $1B AUMBrowse other institutions starting with "W"
Windsor Wealth Management, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.031 — mathematically equivalent to about 32 equally-sized positions, well below its 157 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.96), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 13% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
No holding changes this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IUSV | Ishares Core S&p U.s. Value | ETF-Other | 8.24% | — | -0.95% | |
| 2 | IUSG | Ishares Core S&p U.s. Growth | ETF-Other | 7.05% | — | +1.64% | |
| 3 | IWS | Ishares Russell Mid-cap Valu | ETF-Other | 5.71% | — | -4.02% | |
| 4 | LLY | Eli Lilly & Co | Stock-Healthcare | 5.22% | — | -12.31% | |
| 5 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 4.61% | — | +15.83% | |
| 6 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 3.97% | — | +5.48% | |
| 7 | VTEB | Vanguard Tax-exempt Bond ETF | ETF-Other | 3.63% | — | -1.79% | |
| 8 | BSV | Vanguard Short-term Bond ETF | ETF-Other | 3.08% | — | +9.64% | |
| 9 | JCPB | Jpmorgan Core Plus Bond ETF | ETF-Other | 2.86% | — | +23.00% | |
| 10 | FBND | Fidelity Total Bond ETF | ETF-Other | 2.66% | — | +16.45% | |
| 11 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 2.25% | — | -4.21% | |
| 12 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 2.17% | — | -2.75% | |
| 13 | MUB | Ishares National Muni Bond E | ETF-Other | 1.91% | — | +1.87% | |
| 14 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 1.87% | — | -2.31% | |
| 15 | SUB | Ishares Short-term National | ETF-Other | 1.85% | — | +1.88% | |
| 16 | ICSH | Ishares Ultra Short Duration | ETF-Other | 1.56% | — | +1.10% | |
| 17 | DGRO | Ishares Core Dividend Growth | ETF-Other | 1.51% | — | +1.94% | |
| 18 | CLMTUSD | Calumet Specialty Products | Stock-Other | 1.47% | — | — | |
| 19 | IXUS | Ishares Core Intl Stock ETF | ETF-Other | 1.46% | — | -1.11% | |
| 20 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 1.44% | — | +4.07% | |
| 21 | CLH | Clean Harbors INC | Stock-Industrials | 1.42% | — | — | |
| 22 | VIGI | Vanguard Int Div App Indx Fd | ETF-Other | 1.35% | — | +5.54% | |
| 23 | VONG | Vanguard Russell 1000 Growth | ETF-Other | 1.34% | — | -42.18% | |
| 24 | GSIE | Goldman Sachs Activebeta Int | ETF-Commodities | 1.28% | — | +15.92% | |
| 25 | ISTB | Ishares Core 1-5 Year Usd Bo | ETF-Other | 1.24% | — | -2.54% | |
| 26 | NEAR | Ishares Sh Dba ETF Usd INC | ETF-Other | 1.16% | — | +7.05% | |
| 27 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 1.14% | — | -7.90% | |
| 28 | SRLN | Ss Blackstone Sr Loan ETF | ETF-Other | 1.12% | — | +4.36% | |
| 29 | SHYG | Ishares 0-5 Yr Hy CORP Bond | ETF-Corp Bonds | 1.04% | — | +7.89% | |
| 30 | AAPL | Apple INC | Stock-Tech | 0.98% | — | -0.08% | |
| 31 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 0.91% | — | +3.75% | |
| 32 | PFF | Ishares Preferred & Income S | ETF-Other | 0.84% | — | +13.78% | |
| 33 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.74% | — | -0.34% | |
| 34 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.67% | — | +10.63% | |
| 35 | SLYV | Ss Spdr S&p 600 Sc Val ETF | ETF-Other | 0.66% | — | -6.90% | |
| 36 | IWN | Ishares Russell 2000 Value E | ETF-Small Cap | 0.65% | — | -24.64% | |
| 37 | MSFT | Microsoft CORP | Stock-Tech | 0.65% | — | -7.18% | |
| 38 | VXUS | Vanguard Total Intl Stock | ETF-Other | 0.61% | — | -2.00% | |
| 39 | VB | Vanguard Small-cap ETF | ETF-Other | 0.61% | — | +13.57% | |
| 40 | MEAR | Ishrs Short Mat Muni Act ETF | ETF-Other | 0.60% | — | +11.78% | |
| 41 | MDYV | Ss Spdr S&p 400 Mc Val ETF | ETF-Other | 0.57% | — | -3.74% | |
| 42 | IJJ | Ishares S&p Mid-cap 400 Valu | ETF-Other | 0.55% | — | -0.85% | |
| 43 | SLYG | Ss Spdr S&p 600 Sc Gr ETF | ETF-Other | 0.52% | — | +0.17% | |
| 44 | IWP | Ishares Russell Mid-cap Grow | ETF-Other | 0.50% | — | -4.72% | |
| 45 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | ETF-Other | 0.50% | — | -1.98% | |
| 46 | MDYG | Ss Spdr S&p 400 Mc Gr ETF | ETF-Other | 0.50% | — | +4.89% | |
| 47 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 0.50% | — | +0.69% | |
| 48 | HCCIUSD | Heritage-crystal Clean INC | Stock-Other | 0.48% | — | -3.34% | |
| 49 | VOE | Vanguard Mid-cap Value ETF | ETF-Other | 0.48% | — | +15.49% | |
| 50 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 0.43% | — | -1.50% |
Performance for Q3 2026
+3.2%
Performance Last 4 Quarters
+18.7%
Based on 75% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2023-09-30 | 157 | $546.1M | 0 | |
| 2023-06-30 | 165 | $557.1M | 0 | |
| 2023-03-31 | 162 | $515.7M | 0 | |
| 2022-12-31 | 161 | $483.9M | 0 | |
| 2022-09-30 | 150 | $401.5M | 0 | |
| 2022-06-30 | 153 | $391.4M | 0 | |
| 2022-03-31 | 235 | $540.6M | 0 | |
| 2021-12-31 | 235 | $545.3M | 0 | |
| 2021-09-30 | 224 | $477.9M | 0 | |
| 2021-06-30 | 213 | $462.7M | 95 | |
| 2021-03-31 | 198 | $419.6M | 22 | |
| 2020-12-31 | 190 | $392.5M | 16 | |
| 2020-09-30 | 186 | $344.0M | 19 | |
| 2020-06-30 | 186 | $314.5M | 29 | |
| 2020-03-31 | 176 | $248.2M | 34 | |
| 2019-12-31 | 185 | $271.7M | 26 | |
| 2019-09-30 | 175 | $229.4M | 24 | |
| 2019-06-30 | 175 | $227.9M | 26 | |
| 2019-03-31 | 152 | $178.2M | 22 | |
| 2018-12-31 | 130 | $146.2M | 25 | |
| 2018-09-30 | 133 | $154.0M | 25 | |
| 2018-06-30 | 123 | $127.9M | 17 | |
| 2018-03-31 | 118 | $118.3M | 17 | |
| 2017-12-31 | 119 | $116.2M | 0 |
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2023-09-30 | 2023-10-24 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-12 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-19 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-02 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-07 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-08 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-04 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-01-21 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-10-12 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-07-26 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-12 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-09 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-06 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-07-06 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-04-13 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-01-07 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-10-21 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-07-15 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-04-09 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-01-15 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-10-05 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-07-31 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-09 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-03-01 | 13F-HR | View on EDGAR |
Institutions with a similar AUM
CIK 0001800379
Total reported value
$546.1M
255 stks
2026-03-31
AUM within 0.0% of this institution
CIK 0001478215
Total reported value
$546.0M
134 stks
2025-03-31
Stale — no recent filing
AUM within 0.0% of this institution
CIK 0001766883
Total reported value
$546.2M
259 stks
2026-06-30
AUM within 0.0% of this institution
Institutions with overlapping top holdings
CIK 0001471384
Total reported value
$124.5M
108 stks
2026-03-31
2 of the top 5 holdings overlap, including Eli Lilly & Co
CIK 0001621225
Total reported value
$13.5B
7,348 stks
2026-03-31
2 of the top 5 holdings overlap, including Ishares Core S&p U.s. Growth
CIK 0001758163
Total reported value
$21.9M
35 stks
2023-09-30
Stale — no recent filing
2 of the top 5 holdings overlap, including Ishares Core S&p U.s. Value