HM

HS Management Partners, LLC

ContrarianQuality / disciplined sizingSector-focused

Total reported value

$285.8M

Reporting period: 2026-03-31 · Number of holdings: 24

HS Management Partners, LLC disclosed 24 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $285.8M and a quarterly turnover rate of 60.7%.

Personality snowflake

Concentration
19.39
Portfolio Stability
60.73
Momentum/Contrarian
0
Sector conviction
82.84
Diversification
48
Sizing Uniformity
95.87

Recent moves

  • Add NFLX

    -15.5%　-$3.0M

  • Trim MCD

    -56.4%　-$13.9M

  • Trim GAP

    -54.2%　-$12.9M

  • Trim HD

    -71.9%　-$8.4M

  • Trim SBUX

    -58.4%　-$8.5M

  • Add DPZ

    -8.7%　-$3.0M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1GOOGAlphabet Inc-cl CStock-Comm Services7.23%+0.28%-30.63%
2AMZNAmazon.com INCStock-Consumer Disc7.12%+0.75%-24.48%
3NFLXNetflix INCStock-Comm Services6.84%+2.03%-15.46%
4DKSDick's Sporting Goods INCStock-Consumer Disc6.08%+0.74%-30.63%
5METAMeta Platforms Inc-class AStock-Comm Services5.89%+0.23%-26.71%
6MSFTMicrosoft CORPStock-Tech5.76%+0.15%-18.19%
7DISWalt Disney Co/theStock-Comm Services5.56%-0.61%-35.14%
8UBERUber Technologies INCStock-Industrials5.52%+0.71%-20.51%
9BKNGBooking Holdings INCStock-Consumer Disc4.52%-0.23%-26.11%
10NKENike INC -cl BStock-Consumer Disc4.17%-0.29%-31.22%
11KOCoca-cola Co/theStock-Consumer Staples3.98%-0.56%-50.91%
12MCDMcdonald's CORPStock-Consumer Disc3.88%-1.45%-56.38%
13DPZDomino's Pizza INCStock-Consumer Disc3.80%+0.85%-8.74%
14AXPAmerican Express CoStock-Financials3.61%+3.61%NEW
15GAPGap Inc/theStock-Consumer Disc3.45%-1.42%-54.20%
16WSMWilliams-sonoma INCStock-Consumer Disc3.39%+0.28%-34.92%
17VVisa Inc-class A SharesStock-Financials3.34%+0.62%-12.97%
18RLRalph Lauren CORPStock-Consumer Disc3.08%+0.08%-35.67%
19CARTMaplebear INCStock-Consumer Disc2.43%-0.82%-45.12%
20ABNBAirbnb Inc-class AStock-Consumer Disc2.41%-0.40%-43.75%
21SBUXStarbucks CORPStock-Consumer Disc2.37%-0.90%-58.45%
22SPOTSpotify Technology S.A.Stock-Comm Services2.26%+2.26%NEW
23KMBKimberly-clark CORPStock-Consumer Staples2.23%+2.23%NEW
24HDHome Depot INCStock-Consumer Disc1.07%-1.37%-71.94%

Holding changes this quarter

HS Management Partners, LLC's most significant position changes for 2026-03-31: Sold out: Mattel INC (MAT); New buy: American Express Co (AXP); Sold out: Paypal Holdings INC (PYPL); Sold out: Pepsico INC (PEP); New buy: Spotify Technology S.A. (SPOT).

Position changes disclosed by HS Management Partners, LLC for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1NFLXNetflix INC+2%-15.46%Trim
2DPZDomino's Pizza INC+0.9%-8.74%Trim
3AMZNAmazon.com INC+0.8%-24.48%Trim
4DKSDick's Sporting Goods INC+0.7%-30.63%Trim
5UBERUber Technologies INC+0.7%-20.51%Trim
6VVisa Inc-class A Shares+0.6%-12.97%Trim
7GOOGAlphabet Inc-cl C+0.3%-30.63%Trim
8WSMWilliams-sonoma INC+0.3%-34.92%Trim
9METAMeta Platforms Inc-class A+0.2%-26.71%Trim
10MSFTMicrosoft CORP+0.2%-18.19%Trim
11RLRalph Lauren CORP+0.1%-35.67%Trim
12BKNGBooking Holdings INC-0.2%-26.11%Trim
13NKENike INC -cl B-0.3%-31.22%Trim
14ABNBAirbnb Inc-class A-0.4%-43.75%Trim
15KOCoca-cola Co/the-0.6%-50.91%Trim
16DISWalt Disney Co/the-0.6%-35.14%Trim
17CARTMaplebear INC-0.8%-45.12%Trim
18SBUXStarbucks CORP-0.9%-58.45%Trim
19HDHome Depot INC-1.4%-71.94%Trim
20GAPGap Inc/the-1.4%-54.20%Trim
21MCDMcdonald's CORP-1.5%-56.38%Trim
22MATMattel INC—EXITSold out
23AXPAmerican Express Co—NEWNew buy
24PYPLPaypal Holdings INC—EXITSold out
25PEPPepsico INC—EXITSold out
26SPOTSpotify Technology S.A.—NEWNew buy
27KMBKimberly-clark CORP—NEWNew buy

FAQ

What is HS Management Partners, LLC and what type of investor is it?
HS Management Partners, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $285.8M, spread across 24 disclosed positions.
What are HS Management Partners, LLC's largest equity positions?
Based on the latest 13F filing, HS Management Partners, LLC's top holdings by market value are: 1. Alphabet Inc-cl C (GOOG) — $20.7M (7.2%) 2. Amazon.com INC (AMZN) — $20.4M (7.1%) 3. Netflix INC (NFLX) — $19.5M (6.8%) 4. Dick's Sporting Goods INC (DKS) — $17.4M (6.1%) 5. Meta Platforms Inc-class A (META) — $16.8M (5.9%)
What changes did HS Management Partners, LLC make in its most recent portfolio filing?
In the latest reported quarter, HS Management Partners, LLC made 27 notable position adjustments: 3 new positions were initiated, 0 existing holdings were added to, 21 positions were partially reduced, and 3 were completely exited. The largest of these moves: Sold out: Mattel INC (MAT); New buy: American Express Co (AXP); Sold out: Paypal Holdings INC (PYPL); Sold out: Pepsico INC (PEP); New buy: Spotify Technology S.A. (SPOT)
What sectors does HS Management Partners, LLC focus on?
HS Management Partners, LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Consumer Discretionary: 38.1% • Communication Services: 33.1% • Financials: 9.0% • Information Technology: 7.5% • Industrials: 7.2% • Consumer Staples: 5.2%