CIK: 0001666741
Total reported value
$94.0B
Reporting period: 2026-03-31 · Number of holdings: 4790
Cetera Investment Advisers disclosed 4790 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $94.0B and a quarterly turnover rate of 13.2%.
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Cetera Investment Advisers's disclosed holdings carry a Herfindahl concentration index of 0.005 — mathematically equivalent to about 204 equally-sized positions, well below its 4790 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 4.68), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 29% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Trim MSFT
+4.5% -$266.3M
Trim OEF
-85.0% -$238.2M
Trim SCHD
-30.1% -$207.3M
Trim VONG
-7.0% -$202.0M
Trim NVDA
+0.2% -$111.9M
Trim AAPL
+1.6% -$96.9M
Cetera is rotating capital out of domestic momentum-heavy ETFs (OEF, VONG, SCHD) into fixed income insurance (GOVT, BIL), international growth (EFG), and energy (XOM). This is a tactical defensive shift, not an alpha-seeking expedition — they are hedging against a US exceptionalism unwind while selectively picking value in beaten-down names.
Cetera is pricing in a US growth deceleration and a peak in rates, betting that Treasuries will serve as a refuge and international equities will catch up as the dollar weakens. The opposing thesis is that the economy reaccelerates, making this fixed-income rotation a drag and leaving the domestic large-cap growth trade they trimmed as the primary source of returns.
The extreme diversification across 4,675 holdings and heavy 30% Information Technology allocation means the active defensive tilts are too dilute to materially change the portfolio's beta profile. The true vulnerability is a 'zero-alpha' structure: the small trades create the illusion of positioning while the portfolio remains effectively a cap-weighted index exposed to every market drawdown.
Generated by AI based on public SEC filings. Reflects past holdings only and should not be treated as investment advice.
Showing top 200 holdings (of 4790 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 2.96% | — | +5.30% | |
| 2 | AAPL | Apple INC | Stock-Tech | 1.90% | -0.16% | +1.62% | |
| 3 | NVDA | Nvidia CORP | Stock-Tech | 1.78% | -0.18% | +0.25% | |
| 4 | VTV | Vanguard Value ETF | ETF-Other | 1.62% | +0.07% | +3.99% | |
| 5 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 1.61% | — | -1.14% | |
| 6 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 1.39% | -0.11% | +4.03% | |
| 7 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 1.27% | — | +3.21% | |
| 8 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 1.25% | -0.11% | -0.95% | |
| 9 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 1.15% | — | +3.45% | |
| 10 | MSFT | Microsoft CORP | Stock-Tech | 1.13% | -0.33% | +4.51% | |
| 11 | VONG | Vanguard Russell 1000 Growth | ETF-Other | 1.11% | -0.25% | -7.04% | |
| 12 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 1.11% | +0.06% | +6.70% | |
| 13 | VUG | Vanguard Growth ETF | ETF-Other | 1.07% | — | +8.17% | |
| 14 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.99% | -0.10% | +3.28% | |
| 15 | CGDV | Cap Group Dividend Value | ETF-Other | 0.83% | +0.05% | +11.95% | |
| 16 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.79% | -0.25% | -30.11% | |
| 17 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 0.74% | — | -3.37% | |
| 18 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.71% | -0.10% | +0.41% | |
| 19 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.66% | -0.08% | +0.45% | |
| 20 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.65% | — | -6.34% | |
| 21 | BND | Vanguard Total Bond Market | ETF-Other | 0.60% | — | -0.85% | |
| 22 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.57% | — | +5.44% | |
| 23 | QQQM | Invesco Nasdaq 100 ETF | ETF-Tech | 0.56% | — | +5.73% | |
| 24 | SCHG | Schwab US Large-cap Growth | ETF-Other | 0.56% | — | +5.87% | |
| 25 | VXUS | Vanguard Total Intl Stock | ETF-Other | 0.54% | — | +1.09% | |
| 26 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 0.53% | — | +1.01% | |
| 27 | AVGO | Broadcom INC | Stock-Tech | 0.52% | — | +5.13% | |
| 28 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.50% | — | +3.77% | |
| 29 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | ETF-Other | 0.49% | — | +5.46% | |
| 30 | BUFR | Ft Vest Lad Buffervetf-usd I | ETF-Other | 0.48% | — | +4.66% | |
| 31 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.47% | — | +3.63% | |
| 32 | IWM | Ishares Russell 2000 ETF | ETF-Small Cap | 0.46% | — | +1.70% | |
| 33 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.46% | -0.08% | +2.40% | |
| 34 | DYNF | Ishrs US E F R A Etf-usd INC | ETF-Other | 0.46% | -0.06% | -4.65% | |
| 35 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.44% | — | +1.80% | |
| 36 | XOM | Exxon Mobil CORP | Stock-Energy | 0.43% | +0.12% | +0.88% | |
| 37 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 0.43% | — | +2.07% | |
| 38 | BIL | Ss Spdr Bb 1-3m T-bill ETF | ETF-Gov Bonds | 0.42% | +0.13% | +51.99% | |
| 39 | VO | Vanguard Mid-cap ETF | ETF-Other | 0.42% | — | +8.26% | |
| 40 | CGGR | Cap Group Growth Equity | ETF-Other | 0.42% | — | +19.41% | |
| 41 | PVAL | Putnam Focused Lrg Cap Value | ETF-Other | 0.41% | +0.07% | +21.64% | |
| 42 | SPYM | Ste Str Spdr Pt S&p 500 ETF | ETF-Large Cap & Growth | 0.40% | — | +9.74% | |
| 43 | GLD | Spdr Gold Shares | ETF-Commodities | 0.39% | — | -4.21% | |
| 44 | IJR | Ishares Core S&p Small-cap E | ETF-Small Cap | 0.38% | — | +1.46% | |
| 45 | TSLA | Tesla INC | Stock-Consumer Disc | 0.38% | -0.07% | +3.51% | |
| 46 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 0.37% | — | -2.53% | |
| 47 | WMT | Walmart INC | Stock-Consumer Staples | 0.37% | — | +1.00% | |
| 48 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 0.37% | — | +10.00% | |
| 49 | MUB | Ishares National Muni Bond E | ETF-Other | 0.36% | +0.03% | +14.90% | |
| 50 | VB | Vanguard Small-cap ETF | ETF-Other | 0.34% | — | +5.36% |
Performance for Q3 2026
+2.6%
Performance Last 4 Quarters
+18.7%
Based on 76% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 4790 | $94.0B | 13 | |
| 2025-12-31 | 4685 | $91.5B | 11 | |
| 2025-09-30 | 4566 | $86.0B | 50 | |
| 2025-06-30 | 4085 | $59.3B | 0 | |
| 2025-03-31 | 3975 | $51.6B | 100 | |
| 2024-12-31 | 3762 | $47.8B | 0 | |
| 2024-09-30 | 3714 | $45.7B | 0 | |
| 2024-06-30 | 3724 | $43.4B | 0 | |
| 2024-03-31 | 3696 | $42.4B | 0 | |
| 2023-12-31 | 2235 | $12.3B | 0 | |
| 2023-09-30 | 2201 | $11.6B | 0 | |
| 2023-06-30 | 2192 | $11.9B | 0 | |
| 2023-03-31 | 2164 | $11.4B | 0 | |
| 2022-12-31 | 2109 | $10.8B | 0 | |
| 2022-09-30 | 1753 | $5.0B | 0 | |
| 2022-06-30 | 1821 | $6.3B | 0 | |
| 2022-03-31 | 1878 | $7.0B | 0 | |
| 2021-12-31 | 1870 | $7.0B | 0 | |
| 2021-09-30 | 1794 | $6.3B | 0 | |
| 2021-06-30 | 1773 | $6.2B | 100 | |
| 2021-03-31 | 1614 | $5.1B | 24 | |
| 2020-12-31 | 1568 | $5.1B | 100 | |
| 2020-09-30 | 642 | $1.2B | 21 | |
| 2020-06-30 | 612 | $1.1B | 36 | |
| 2020-03-31 | 541 | $816.8M | 32 | |
| 2019-12-31 | 587 | $995.5M | 22 | |
| 2019-09-30 | 536 | $822.9M | 17 | |
| 2019-06-30 | 522 | $775.6M | 18 | |
| 2019-03-31 | 487 | $708.2M | 20 | |
| 2018-12-31 | 455 | $612.7M | 27 | |
| 2018-09-30 | 480 | $695.1M | 25 | |
| 2018-06-30 | 422 | $568.9M | 32 | |
| 2018-03-31 | 394 | $534.0M | 23 | |
| 2017-12-31 | 410 | $544.6M | 25 | |
| 2017-09-30 | 394 | $451.5M | 22 | |
| 2017-06-30 | 385 | $407.9M | 18 | |
| 2017-03-31 | 360 | $362.2M | 28 | |
| 2016-12-31 | 327 | $300.0M | 40 | |
| 2016-09-30 | 279 | $232.8M | 39 | |
| 2016-06-30 | 297 | $255.3M | 20 | |
| 2016-03-31 | 279 | $230.9M | 23 | |
| 2015-12-31 | 258 | $217.7M | — |
Cetera Investment Advisers's most significant position changes for 2026-03-31: New buy: Ishares Def Industrials Act (IDEF); New buy: Ishares Lrg Cp Cr Act Etf-ui (BLCR); New buy: Mfs Br Intl Equity ETF (BRIE); New buy: Ishares Lt National Muni Bd (LMUB); New buy: AstraZeneca PLC (AZN).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | GOVT | Ishares US Treasury Bond ETF | +0.2% | +144.81% | Add |
| 2 | EFG | Ishares Msci Eafe Growth ETF | +0.1% | +125.19% | Add |
| 3 | BIL | Ss Spdr Bb 1-3m T-bill ETF | +0.1% | +51.99% | Add |
| 4 | XOM | Exxon Mobil CORP | +0.1% | +0.88% | Add |
| 5 | PULS | Pgim Ultra Short Bond ETF | +0.1% | +56.73% | Add |
| 6 | VTV | Vanguard Value ETF | +0.1% | +3.99% | Add |
| 7 | PVAL | Putnam Focused Lrg Cap Value | +0.1% | +21.64% | Add |
| 8 | CVX | Chevron CORP | +0.1% | +2.86% | Add |
| 9 | IEFA | Ishares Core Msci Eafe ETF | +0.1% | +6.70% | Add |
| 10 | GSIE | Goldman Sachs Activebeta Int | +0.1% | +231.47% | Add |
| 11 | GRID | First Trst Nasd Cl Edg Sgiif | +0.1% | +160.47% | Add |
| 12 | JGRO | Jpmorgan Active Growth ETF | +0.1% | +123.16% | Add |
| 13 | CGDV | Cap Group Dividend Value | +0.1% | +11.95% | Add |
| 14 | DFSV | Dimensional US Small Cap Val | +0.1% | +61.33% | Add |
| 15 | DFLV | Dim US Large Cap Value ETF | +0.1% | +57.99% | Add |
| 16 | FENI | Fidelity Enhanced Intl ETF | +0.1% | +43.87% | Add |
| 17 | RAAX | Vaneck Real Assets ETF | +0.1% | +2052.32% | Add |
| 18 | CAT | Caterpillar INC | 0% | +2.74% | Add |
| 19 | JBND | Jpmorgan Active Bond ETF | 0% | +27.23% | Add |
| 20 | JNJ | Johnson & Johnson | 0% | +1.43% | Add |
| 21 | GEV | GE Vernova INC | 0% | +7.74% | Add |
| 22 | MUB | Ishares National Muni Bond E | 0% | +14.90% | Add |
| 23 | FBND | Fidelity Total Bond ETF | 0% | +15.86% | Add |
| 24 | EMB | Ishares Jp Morgan Usd Emergi | -0.1% | -49.56% | Trim |
| 25 | TLH | Ishares 10-20 Year Treasury | -0.1% | -15.06% | Trim |
| 26 | ITA | Ishares U.s. Aerospace & Def | -0.1% | -39.76% | Trim |
| 27 | V | Visa Inc-class A Shares | -0.1% | -1.66% | Trim |
| 28 | PLTR | Palantir Technologies Inc-a | -0.1% | +2.82% | Add |
| 29 | DYNF | Ishrs US E F R A Etf-usd INC | -0.1% | -4.65% | Trim |
| 30 | TSLA | Tesla INC | -0.1% | +3.51% | Add |
| 31 | IAU | Ishares Gold Trust | -0.1% | -40.79% | Trim |
| 32 | META | Meta Platforms Inc-class A | -0.1% | +2.40% | Add |
| 33 | GOOGL | Alphabet Inc-cl A | -0.1% | +0.45% | Add |
| 34 | SPTL | Ss Spdr Pf Lng Trm Tsy E-usd | -0.1% | -42.64% | Trim |
| 35 | IWF | Ishares Russell 1000 Growth | -0.1% | +0.41% | Add |
| 36 | AMZN | Amazon.com INC | -0.1% | +3.28% | Add |
| 37 | SPY | Ss Spdr S&p 500 ETF Trust-us | -0.1% | -0.95% | Trim |
| 38 | QQQ | Invesco Qqq Trust Series 1 | -0.1% | +4.03% | Add |
| 39 | CWB | Ss Spdr Bb Conv Sec ETF | -0.1% | -91.54% | Trim |
| 40 | AAPL | Apple INC | -0.2% | +1.62% | Add |
| 41 | NVDA | Nvidia CORP | -0.2% | +0.25% | Add |
| 42 | SCHD | Schwab US Dvd Equity ETF | -0.3% | -30.11% | Trim |
| 43 | VONG | Vanguard Russell 1000 Growth | -0.3% | -7.04% | Trim |
| 44 | OEF | Ishares S&p 100 ETF | -0.3% | -85.02% | Trim |
| 45 | MSFT | Microsoft CORP | -0.3% | +4.51% | Add |
| 46 | IDEF | Ishares Def Industrials Act | — | NEW | New buy |
| 47 | BLCR | Ishares Lrg Cp Cr Act Etf-ui | — | NEW | New buy |
| 48 | BRIE | Mfs Br Intl Equity ETF | — | NEW | New buy |
| 49 | LMUB | Ishares Lt National Muni Bd | — | NEW | New buy |
| 50 | AZN | AstraZeneca PLC | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-13 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-17 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-14 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-08 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-06 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-02-14 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-11-13 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-08-22 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-24 | Amendment | View on EDGAR |
| 2024-03-31 | 2024-05-15 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-13 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-14 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-10 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-15 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-14 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-14 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-11 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-13 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-14 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-16 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-08-13 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-17 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-17 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-13 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-13 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-08 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-10 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-06 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-12 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-05-06 | 13F-HR | View on EDGAR |
| 2018-12-31 | 2019-02-15 | 13F-HR | View on EDGAR |
| 2018-09-30 | 2018-11-14 | 13F-HR | View on EDGAR |
| 2018-06-30 | 2018-08-14 | 13F-HR | View on EDGAR |
| 2018-03-31 | 2018-05-09 | 13F-HR | View on EDGAR |
| 2017-12-31 | 2018-02-08 | 13F-HR | View on EDGAR |
| 2017-09-30 | 2017-11-16 | 13F-HR | View on EDGAR |
| 2017-06-30 | 2017-08-17 | Amendment | View on EDGAR |
| 2017-06-30 | 2017-08-14 | 13F-HR | View on EDGAR |
| 2017-03-31 | 2017-05-15 | 13F-HR | View on EDGAR |
| 2016-12-31 | 2017-02-15 | 13F-HR | View on EDGAR |
| 2016-09-30 | 2016-11-15 | 13F-HR | View on EDGAR |
| 2016-06-30 | 2016-08-10 | 13F-HR | View on EDGAR |
| 2016-03-31 | 2016-05-13 | 13F-HR | View on EDGAR |
| 2015-12-31 | 2016-02-16 | 13F-HR | View on EDGAR |
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