CIK: 0001803557
Total reported value
$958.0M
Reporting period: 2026-03-31 · Number of holdings: 663
Center for Financial Planning, Inc. disclosed 663 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $958.0M and a quarterly turnover rate of 18.6%.
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Center for Financial Planning, Inc.'s disclosed holdings carry a Herfindahl concentration index of 0.145 — mathematically equivalent to about 7 equally-sized positions, well below its 663 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 9.71), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 16% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add SPDW
+1299466.1% $73.6M
Trim IEFA
-60.4% -$59.0M
Trim VOO
+0.5% -$14.3M
Add AGG
+2.2% $1.6M
Trim MSFT
+10.8% -$1.8M
Add VB
+0.1% $1.1M
Showing top 200 holdings (of 663 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 33.95% | -1.37% | +0.53% | |
| 2 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 10.92% | +0.21% | +2.21% | |
| 3 | SPDW | Ste Str Spdr Pt Dw EU ETF | ETF-Other | 7.68% | +7.68% | +1299466.13% | |
| 4 | VB | Vanguard Small-cap ETF | ETF-Other | 6.98% | +0.13% | +0.08% | |
| 5 | VO | Vanguard Mid-cap ETF | ETF-Other | 5.03% | +0.05% | +1.67% | |
| 6 | IEFA | Ishares Core Msci Eafe ETF | ETF-Other | 4.12% | -6.13% | -60.43% | |
| 7 | VWO | Vanguard Ftse Emerging Marke | ETF-Emerging Markets | 3.26% | +0.05% | +0.65% | |
| 8 | QUAL | Ishares Msci USA Quality Fac | ETF-Other | 1.81% | -0.09% | -1.42% | |
| 9 | BRK-A | Berkshire Hathaway Inc-cl A | Stock-Other | 1.42% | -0.07% | — | |
| 10 | VBR | Vanguard Small-cap Value ETF | ETF-Other | 1.26% | — | -2.68% | |
| 11 | VXUS | Vanguard Total Intl Stock | ETF-Other | 1.06% | — | -1.62% | |
| 12 | MSFT | Microsoft CORP | Stock-Tech | 1.02% | -0.18% | +10.79% | |
| 13 | AAPL | Apple INC | Stock-Tech | 0.84% | -0.07% | -0.54% | |
| 14 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.76% | -0.04% | -1.23% | |
| 15 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.59% | -0.05% | — | |
| 16 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.54% | -0.06% | +0.06% | |
| 17 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.53% | -0.05% | +0.06% | |
| 18 | VSS | Vanguard Ftse All Wo X-us Sc | ETF-Other | 0.43% | — | +0.37% | |
| 19 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.41% | +0.07% | -0.59% | |
| 20 | VUG | Vanguard Growth ETF | ETF-Other | 0.41% | -0.04% | — | |
| 21 | ABBV | Abbvie INC | Stock-Healthcare | 0.40% | -0.01% | -0.19% | |
| 22 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 0.35% | — | -0.85% | |
| 23 | LMBS | First Trust Low Duration Opp | ETF-Other | 0.35% | — | +0.82% | |
| 24 | NEE | Nextera Energy INC | Stock-Utilities | 0.34% | +0.04% | -0.96% | |
| 25 | VBK | Vanguard Small-cap Grwth ETF | ETF-Other | 0.33% | — | -3.15% | |
| 26 | AVGO | Broadcom INC | Stock-Tech | 0.32% | -0.02% | +3.40% | |
| 27 | MCK | Mckesson CORP | Stock-Healthcare | 0.30% | — | — | |
| 28 | VGT | Vanguard Info Tech ETF | ETF-Tech | 0.30% | -0.02% | -0.22% | |
| 29 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.30% | -0.02% | -2.49% | |
| 30 | RJF | Raymond James Financial INC | Stock-Financials | 0.29% | -0.03% | -0.81% | |
| 31 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.28% | — | -5.39% | |
| 32 | XOM | Exxon Mobil CORP | Stock-Energy | 0.28% | +0.08% | -0.54% | |
| 33 | CVX | Chevron CORP | Stock-Energy | 0.27% | +0.07% | -0.44% | |
| 34 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.27% | — | -0.43% | |
| 35 | BUFR | Ft Vest Lad Buffervetf-usd I | ETF-Other | 0.26% | — | -4.17% | |
| 36 | FSIG | Ft LTD Duration Inv Grade | ETF-Other | 0.26% | -0.05% | -14.97% | |
| 37 | MSI | Motorola Solutions INC | Stock-Tech | 0.23% | +0.03% | +2.78% | |
| 38 | VTV | Vanguard Value ETF | ETF-Other | 0.23% | — | -1.26% | |
| 39 | PEP | Pepsico INC | Stock-Consumer Staples | 0.22% | +0.02% | — | |
| 40 | EAGG | Ishares Esg Aware US Aggrega | ETF-Other | 0.22% | — | -4.05% | |
| 41 | TMO | Thermo Fisher Scientific INC | Stock-Healthcare | 0.20% | -0.04% | — | |
| 42 | AXP | American Express Co | Stock-Financials | 0.20% | -0.05% | -3.02% | |
| 43 | NVDA | Nvidia CORP | Stock-Tech | 0.20% | +0.03% | +22.44% | |
| 44 | CL | Colgate-palmolive Co | Stock-Consumer Staples | 0.19% | — | — | |
| 45 | ABT | Abbott Laboratories | Stock-Healthcare | 0.19% | -0.04% | — | |
| 46 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.19% | +0.02% | +0.65% | |
| 47 | CRM | Salesforce INC | Stock-Tech | 0.18% | -0.03% | +21.94% | |
| 48 | VV | Vanguard Large-cap ETF | ETF-Other | 0.18% | — | +0.03% | |
| 49 | SYK | Stryker CORP | Stock-Healthcare | 0.17% | — | +2.57% | |
| 50 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.17% | — | -1.43% |
Performance for Q3 2026
+2.8%
Performance Last 4 Quarters
+17.8%
Based on 82% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 663 | $958.0M | 19 | |
| 2025-12-31 | 712 | $961.1M | 5 | |
| 2025-09-30 | 662 | $935.6M | 26 | |
| 2025-06-30 | 647 | $871.9M | 0 | |
| 2025-03-31 | 700 | $782.6M | 100 | |
| 2024-12-31 | 675 | $749.3M | 0 | |
| 2024-09-30 | 580 | $737.0M | 0 | |
| 2024-06-30 | 585 | $691.7M | 0 | |
| 2024-03-31 | 608 | $669.0M | 0 | |
| 2023-12-31 | 524 | $544.2M | 0 | |
| 2023-09-30 | 518 | $462.9M | 0 | |
| 2023-06-30 | 572 | $476.4M | 0 | |
| 2023-03-31 | 543 | $433.6M | 0 | |
| 2022-12-31 | 543 | $411.4M | 0 | |
| 2022-09-30 | 665 | $374.6M | 0 | |
| 2022-06-30 | 557 | $393.6M | 0 | |
| 2022-03-31 | 555 | $487.8M | 0 | |
| 2021-12-31 | 548 | $488.3M | 0 | |
| 2021-09-30 | 511 | $411.3M | 0 | |
| 2021-06-30 | 508 | $406.3M | 100 | |
| 2021-03-31 | 531 | $383.1M | 9 | |
| 2020-12-31 | 476 | $353.0M | 14 | |
| 2020-09-30 | 457 | $310.9M | 12 | |
| 2020-06-30 | 464 | $286.2M | 40 | |
| 2020-03-31 | 591 | $295.6M | 37 | |
| 2019-12-31 | 472 | $399.1M | — |
Center for Financial Planning, Inc.'s most significant position changes for 2026-03-31: Add: Ste Str Spdr Pt Dw EU ETF (SPDW) — shares +1299466.13%; Trim: Ishares Core Msci Eafe ETF (IEFA) — shares -60.43%; Add: Vanguard S&p 500 ETF (VOO) — shares +0.53%; Add: Ishares Core U.s. Aggregate (AGG) — shares +2.21%; Add: Microsoft CORP (MSFT) — shares +10.79%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | SPDW | Ste Str Spdr Pt Dw EU ETF | +7.7% | +1299466.13% | Add |
| 2 | AGG | Ishares Core U.s. Aggregate | +0.2% | +2.21% | Add |
| 3 | VB | Vanguard Small-cap ETF | +0.1% | +0.08% | Add |
| 4 | XOM | Exxon Mobil CORP | +0.1% | -0.54% | Trim |
| 5 | CVX | Chevron CORP | +0.1% | -0.44% | Trim |
| 6 | JNJ | Johnson & Johnson | +0.1% | -0.59% | Trim |
| 7 | MPC | Marathon Petroleum CORP | +0.1% | -0.96% | Trim |
| 8 | VWO | Vanguard Ftse Emerging Marke | +0.1% | +0.65% | Add |
| 9 | VO | Vanguard Mid-cap ETF | +0.1% | +1.67% | Add |
| 10 | NEE | Nextera Energy INC | 0% | -0.96% | Trim |
| 11 | ZTS | Zoetis INC | 0% | +1692.02% | Add |
| 12 | MSI | Motorola Solutions INC | 0% | +2.78% | Add |
| 13 | VDE | Vanguard Energy ETF | 0% | — | Unchanged |
| 14 | NVDA | Nvidia CORP | 0% | +22.44% | Add |
| 15 | AMAT | Applied Materials INC | 0% | +51.92% | Add |
| 16 | ADBE | Adobe INC | 0% | +180.56% | Add |
| 17 | DAN | Dana INC | 0% | — | Unchanged |
| 18 | GEV | GE Vernova INC | 0% | -0.11% | Trim |
| 19 | NEM | Newmont CORP | 0% | +1700.00% | Add |
| 20 | ETN | Eaton Corporation plc | 0% | -0.46% | Trim |
| 21 | PEP | Pepsico INC | 0% | — | Unchanged |
| 22 | KO | Coca-cola Co/the | 0% | +0.65% | Add |
| 23 | ABBV | Abbvie INC | 0% | -0.19% | Trim |
| 24 | AVGO | Broadcom INC | 0% | +3.40% | Add |
| 25 | VGT | Vanguard Info Tech ETF | 0% | -0.22% | Trim |
| 26 | SPY | Ss Spdr S&p 500 ETF Trust-us | 0% | -2.49% | Trim |
| 27 | UNH | Unitedhealth Group INC | 0% | -35.35% | Trim |
| 28 | IBM | Intl Business Machines CORP | 0% | -0.57% | Trim |
| 29 | LUV | Southwest Airlines Co | 0% | -88.24% | Trim |
| 30 | RJF | Raymond James Financial INC | 0% | -0.81% | Trim |
| 31 | GOOGL | Alphabet Inc-cl A | 0% | -11.25% | Trim |
| 32 | USB | US Bancorp | 0% | -54.34% | Trim |
| 33 | CRM | Salesforce INC | 0% | +21.94% | Add |
| 34 | TSLA | Tesla INC | 0% | +0.07% | Add |
| 35 | VUG | Vanguard Growth ETF | 0% | — | Unchanged |
| 36 | BRK-B | Berkshire Hathaway Inc-cl B | 0% | -1.23% | Trim |
| 37 | ABT | Abbott Laboratories | 0% | — | Unchanged |
| 38 | MDT | Medtronic plc | 0% | -68.78% | Trim |
| 39 | TMO | Thermo Fisher Scientific INC | 0% | — | Unchanged |
| 40 | GOOG | Alphabet Inc-cl C | -0.1% | — | Unchanged |
| 41 | AXP | American Express Co | -0.1% | -3.02% | Trim |
| 42 | JPM | Jpmorgan Chase & Co | -0.1% | +0.06% | Add |
| 43 | FSIG | Ft LTD Duration Inv Grade | -0.1% | -14.97% | Trim |
| 44 | AMZN | Amazon.com INC | -0.1% | +0.06% | Add |
| 45 | BRK-A | Berkshire Hathaway Inc-cl A | -0.1% | — | Unchanged |
| 46 | AAPL | Apple INC | -0.1% | -0.54% | Trim |
| 47 | QUAL | Ishares Msci USA Quality Fac | -0.1% | -1.42% | Trim |
| 48 | MSFT | Microsoft CORP | -0.2% | +10.79% | Add |
| 49 | VOO | Vanguard S&p 500 ETF | -1.4% | +0.53% | Add |
| 50 | IEFA | Ishares Core Msci Eafe ETF | -6.1% | -60.43% | Trim |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-04 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-05 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-06 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-04 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-22 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-30 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-16 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-18 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-04-25 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-01-29 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-24 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-09 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-02 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-27 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-14 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-12 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-03 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-08 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-11-17 | Amendment | View on EDGAR |
| 2021-09-30 | 2021-10-27 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-07-29 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-05-10 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-09 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-11-12 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-08-06 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-05-11 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-02-14 | 13F-HR | View on EDGAR |
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