CIK: 0002059579
Total reported value
$265.3M
Reporting period: 2026-03-31 · Number of holdings: 75
Wills Financial Group LLC disclosed 75 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $265.3M and a quarterly turnover rate of 19.8%.
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Wills Financial Group LLC's disclosed holdings carry a Herfindahl concentration index of 0.033 — mathematically equivalent to about 30 equally-sized positions, well below its 75 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 1.23), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Trim DHR
-15.3% -$3.3M
Trim MSFT
-0.5% -$2.9M
Add PANW
+2.1% $2.3M
Trim BRK-B
-2.0% -$1.2M
Add AAPL
-0.7% $1.4M
Add CVX
-1.3% $1.3M
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 8.06% | -0.58% | -2.00% | |
| 2 | AAPL | Apple INC | Stock-Tech | 6.33% | +0.45% | -0.68% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 5.38% | -1.17% | -0.55% | |
| 4 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 5.20% | +0.31% | -16.10% | |
| 5 | IAU | Ishares Gold Trust | ETF-Commodities | 4.86% | +0.30% | -0.59% | |
| 6 | PANW | Palo Alto Networks INC | Stock-Tech | 4.25% | +0.84% | +2.11% | |
| 7 | LMT | Lockheed Martin CORP | Stock-Industrials | 4.04% | +0.12% | -2.82% | |
| 8 | AMZN | Amazon.com INC | Stock-Consumer Disc | 3.83% | +0.44% | -1.89% | |
| 9 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 3.27% | — | +1.28% | |
| 10 | CVX | Chevron CORP | Stock-Energy | 2.89% | +0.45% | -1.34% | |
| 11 | PEP | Pepsico INC | Stock-Consumer Staples | 2.81% | — | -2.02% | |
| 12 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 2.67% | -0.13% | -2.68% | |
| 13 | AVGO | Broadcom INC | Stock-Tech | 2.60% | — | -16.85% | |
| 14 | UNP | Union Pacific CORP | Stock-Industrials | 2.54% | +0.29% | -0.30% | |
| 15 | WTRG | Essential Utilities INC | Stock-Utilities | 2.18% | -0.13% | -2.81% | |
| 16 | JPM | Jpmorgan Chase & Co | Stock-Financials | 2.06% | — | +8.99% | |
| 17 | DHR | Danaher CORP | Stock-Healthcare | 1.97% | -1.28% | -15.31% | |
| 18 | MOG-A | Moog Inc-class A | Stock-Other | 1.88% | +0.32% | -3.15% | |
| 19 | D | Dominion Energy INC | Stock-Utilities | 1.74% | +0.08% | -0.61% | |
| 20 | SHW | Sherwin-williams Co/the | Stock-Materials | 1.71% | -0.15% | -1.64% | |
| 21 | KMB | Kimberly-clark CORP | Stock-Consumer Staples | 1.69% | -0.17% | -4.16% | |
| 22 | CF | Cf Industries Holdings INC | Stock-Materials | 1.58% | +0.38% | -17.18% | |
| 23 | SO | Southern Co/the | Stock-Utilities | 1.57% | +0.07% | -0.68% | |
| 24 | AMLP | Alerian Mlp ETF | ETF-Other | 1.52% | +0.22% | +4.72% | |
| 25 | PFE | Pfizer INC | Stock-Healthcare | 1.49% | +0.45% | +39.69% | |
| 26 | MPC | Marathon Petroleum CORP | Stock-Energy | 1.29% | +0.42% | -1.60% | |
| 27 | NEE | Nextera Energy INC | Stock-Utilities | 1.23% | +0.17% | -0.47% | |
| 28 | JMST | JPM Ultra-short Muni Income | ETF-Other | 1.15% | — | -0.66% | |
| 29 | VZ | Verizon Communications INC | Stock-Comm Services | 1.11% | +0.14% | +0.10% | |
| 30 | AUB | Atlantic Union Bankshares Co | Stock-Financials | 1.09% | +0.22% | +22.48% | |
| 31 | ICSH | Ishares Ultra Short Duration | ETF-Other | 0.97% | +0.97% | NEW | |
| 32 | GSST | Goldman Sachs Ultra Short Bo | ETF-Commodities | 0.96% | +0.96% | NEW | |
| 33 | V | Visa Inc-class A Shares | Stock-Financials | 0.87% | -0.40% | -23.78% | |
| 34 | BRC | Brady Corporation - Cl A | Stock-Other | 0.78% | — | +4.81% | |
| 35 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.75% | +0.09% | +0.82% | |
| 36 | HON | Honeywell International INC | Stock-Industrials | 0.75% | +0.20% | +23.03% | |
| 37 | NTAP | Netapp INC | Stock-Tech | 0.72% | +0.20% | +27.52% | |
| 38 | MRK | Merck & Co. INC. | Stock-Healthcare | 0.71% | — | -2.00% | |
| 39 | NSC | Norfolk Southern CORP | Stock-Industrials | 0.70% | — | -4.42% | |
| 40 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.66% | +0.12% | -1.90% | |
| 41 | XOM | Exxon Mobil CORP | Stock-Energy | 0.63% | +0.11% | -2.22% | |
| 42 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.63% | +0.04% | +0.22% | |
| 43 | DUK | Duke Energy CORP | Stock-Utilities | 0.45% | +0.07% | +13.03% | |
| 44 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.44% | +0.06% | +5.41% | |
| 45 | RDVY | First Trust Rising Dividend | ETF-Other | 0.44% | — | +1.42% | |
| 46 | TSCO | Tractor Supply Company | Stock-Consumer Disc | 0.42% | -0.06% | +47.18% | |
| 47 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.39% | — | +21.60% | |
| 48 | TGT | Target CORP | Stock-Consumer Disc | 0.37% | +0.37% | NEW | |
| 49 | NVDA | Nvidia CORP | Stock-Tech | 0.34% | +0.06% | +2.40% | |
| 50 | CME | Cme Group INC | Stock-Financials | 0.32% | — | -1.46% |
Performance for Q3 2026
+1.4%
Performance Last 4 Quarters
+21.6%
Based on 67% of reported portfolio value with available pricing
Wills Financial Group LLC's most significant position changes for 2026-03-31: Sold out: S&p Global INC (SPGI); Sold out: GE Healthcare Technology (GEHC); Sold out: Oaktree Specialty Lending Co (OCSL); New buy: Ishares Ultra Short Duration (ICSH); New buy: Goldman Sachs Ultra Short Bo (GSST).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | PANW | Palo Alto Networks INC | +0.8% | +2.11% | Add |
| 2 | AAPL | Apple INC | +0.5% | -0.68% | Trim |
| 3 | CVX | Chevron CORP | +0.5% | -1.34% | Trim |
| 4 | PFE | Pfizer INC | +0.5% | +39.69% | Add |
| 5 | AMZN | Amazon.com INC | +0.4% | -1.89% | Trim |
| 6 | MPC | Marathon Petroleum CORP | +0.4% | -1.60% | Trim |
| 7 | CF | Cf Industries Holdings INC | +0.4% | -17.18% | Trim |
| 8 | MOG-A | Moog Inc-class A | +0.3% | -3.15% | Trim |
| 9 | GOOGL | Alphabet Inc-cl A | +0.3% | -16.10% | Trim |
| 10 | IAU | Ishares Gold Trust | +0.3% | -0.59% | Trim |
| 11 | UNP | Union Pacific CORP | +0.3% | -0.30% | Trim |
| 12 | AMLP | Alerian Mlp ETF | +0.2% | +4.72% | Add |
| 13 | AUB | Atlantic Union Bankshares Co | +0.2% | +22.48% | Add |
| 14 | NTAP | Netapp INC | +0.2% | +27.52% | Add |
| 15 | HON | Honeywell International INC | +0.2% | +23.03% | Add |
| 16 | NEE | Nextera Energy INC | +0.2% | -0.47% | Trim |
| 17 | VZ | Verizon Communications INC | +0.1% | +0.10% | Add |
| 18 | LMT | Lockheed Martin CORP | +0.1% | -2.82% | Trim |
| 19 | GOOG | Alphabet Inc-cl C | +0.1% | -1.90% | Trim |
| 20 | XOM | Exxon Mobil CORP | +0.1% | -2.22% | Trim |
| 21 | SCHD | Schwab US Dvd Equity ETF | +0.1% | +0.82% | Add |
| 22 | D | Dominion Energy INC | +0.1% | -0.61% | Trim |
| 23 | SO | Southern Co/the | +0.1% | -0.68% | Trim |
| 24 | DUK | Duke Energy CORP | +0.1% | +13.03% | Add |
| 25 | NVDA | Nvidia CORP | +0.1% | +2.40% | Add |
| 26 | JNJ | Johnson & Johnson | +0.1% | +5.41% | Add |
| 27 | ASML | ASML Holding N.V. | +0.1% | -16.52% | Trim |
| 28 | IVV | Ishares Core S&p 500 ETF | 0% | +0.22% | Add |
| 29 | TSCO | Tractor Supply Company | -0.1% | +47.18% | Add |
| 30 | TMO | Thermo Fisher Scientific INC | -0.1% | — | Unchanged |
| 31 | PG | Procter & Gamble Co/the | -0.1% | -2.68% | Trim |
| 32 | WTRG | Essential Utilities INC | -0.1% | -2.81% | Trim |
| 33 | SHW | Sherwin-williams Co/the | -0.2% | -1.64% | Trim |
| 34 | KMB | Kimberly-clark CORP | -0.2% | -4.16% | Trim |
| 35 | V | Visa Inc-class A Shares | -0.4% | -23.78% | Trim |
| 36 | BRK-B | Berkshire Hathaway Inc-cl B | -0.6% | -2.00% | Trim |
| 37 | MSFT | Microsoft CORP | -1.2% | -0.55% | Trim |
| 38 | DHR | Danaher CORP | -1.3% | -15.31% | Trim |
| 39 | SPGI | S&p Global INC | — | EXIT | Sold out |
| 40 | GEHC | GE Healthcare Technology | — | EXIT | Sold out |
| 41 | OCSL | Oaktree Specialty Lending Co | — | EXIT | Sold out |
| 42 | ICSH | Ishares Ultra Short Duration | — | NEW | New buy |
| 43 | GSST | Goldman Sachs Ultra Short Bo | — | NEW | New buy |
| 44 | TGT | Target CORP | — | NEW | New buy |
| 45 | BX | Blackstone INC | — | EXIT | Sold out |
| 46 | LULU | Lululemon Athletica INC | — | EXIT | Sold out |
| 47 | COST | Costco Wholesale CORP | — | NEW | New buy |
| 48 | VOO | Vanguard S&p 500 ETF | — | NEW | New buy |
| 49 | CSX | Csx CORP | — | NEW | New buy |
| 50 | C | Citigroup INC | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-05-14 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-11 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-11-14 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-08-13 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-09 | 13F-HR | View on EDGAR |
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