SI
Sonora Investment Management Group, LLC SEC 13F Disclosure Analysis
Sonora Investment Management Group, LLCCIK: 0001907552
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$1.4B
Reporting period: 2025-09-30 · Number of holdings: 304
Sonora Investment Management Group, LLC disclosed 304 holdings in its latest 13F filing for the period ending 2025-09-30, with total reported value of $1.4B and a quarterly turnover rate of 29.5%.
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Personality snowflake
- Concentration
- 6.91
- Portfolio Stability
- 29.45
- Momentum/Contrarian
- 100
- Sector conviction
- 69.6
- Diversification
- 100
- Sizing Uniformity
- 79.35
Sonora Investment Management Group, LLC's disclosed holdings carry a Herfindahl concentration index of 0.017 — mathematically equivalent to about 58 equally-sized positions, well below its 304 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.07), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 62% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Recent moves
Add ORCL
-1.8% $25.9M
Add AVGO
-1.6% $20.1M
Trim MRK
-7.5% -$15.3M
Add ABBV
+0.6% $14.9M
Add GOOG
-1.7% $17.4M
Add MSFT
-2.5% $17.8M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 200 holdings (of 304 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | MSFT | Microsoft CORP | Stock-Tech | 4.76% | +0.84% | -2.52% | |
| 2 | AAPL | Apple INC | Stock-Tech | 4.70% | -0.09% | -2.69% | |
| 3 | ORCL | Oracle CORP | Stock-Tech | 3.63% | +1.62% | -1.78% | |
| 4 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 3.55% | +0.96% | -1.71% | |
| 5 | AVGO | Broadcom INC | Stock-Tech | 2.91% | +1.25% | -1.60% | |
| 6 | JPM | Jpmorgan Chase & Co | Stock-Financials | 2.50% | +0.28% | -3.48% | |
| 7 | KLAC | Kla CORP | Stock-Tech | 2.40% | +0.66% | -1.53% | |
| 8 | WMT | Walmart INC | Stock-Consumer Staples | 2.21% | +0.04% | -1.73% | |
| 9 | META | Meta Platforms Inc-class A | Stock-Comm Services | 2.18% | +0.27% | -1.27% | |
| 10 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 2.14% | -0.45% | -4.69% | |
| 11 | IBM | Intl Business Machines CORP | Stock-Tech | 2.07% | +2.07% | NEW | |
| 12 | AJG | Arthur J Gallagher & Co | Stock-Financials | 2.01% | -0.75% | -1.04% | |
| 13 | RSG | Republic Services INC | Stock-Industrials | 2.00% | -0.43% | -1.41% | |
| 14 | VLO | Valero Energy CORP | Stock-Energy | 1.94% | +0.20% | -1.28% | |
| 15 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.83% | +0.08% | -0.18% | |
| 16 | QCOM | Qualcomm INC | Stock-Tech | 1.78% | — | -0.28% | |
| 17 | CSCO | Cisco Systems INC | Stock-Tech | 1.73% | +0.01% | -0.44% | |
| 18 | BX | Blackstone INC | Stock-Financials | 1.72% | +0.15% | -4.91% | |
| 19 | HD | Home Depot INC | Stock-Consumer Disc | 1.56% | -0.01% | -1.23% | |
| 20 | LMT | Lockheed Martin CORP | Stock-Industrials | 1.42% | — | -0.33% | |
| 21 | JNJ | Johnson & Johnson | Stock-Healthcare | 1.42% | — | -0.21% | |
| 22 | NVDA | Nvidia CORP | Stock-Tech | 1.33% | +0.37% | -4.45% | |
| 23 | V | Visa Inc-class A Shares | Stock-Financials | 1.29% | — | -0.95% | |
| 24 | TXN | Texas Instruments INC | Stock-Tech | 1.22% | — | -0.85% | |
| 25 | EVRG | Evergy INC | Stock-Utilities | 1.21% | -0.01% | -0.88% | |
| 26 | ABBV | Abbvie INC | Stock-Healthcare | 1.20% | +1.05% | +0.55% | |
| 27 | UNP | Union Pacific CORP | Stock-Industrials | 1.16% | — | -0.42% | |
| 28 | TFC | Truist Financial CORP | Stock-Financials | 1.15% | +0.04% | -0.76% | |
| 29 | PNC | Pnc Financial Services Group | Stock-Financials | 1.14% | +0.05% | -0.32% | |
| 30 | RTX | Rtx CORP | Stock-Industrials | 1.10% | +0.07% | -2.86% | |
| 31 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 1.05% | — | -1.98% | |
| 32 | CVX | Chevron CORP | Stock-Energy | 1.02% | — | +1.97% | |
| 33 | PEP | Pepsico INC | Stock-Consumer Staples | 0.98% | — | +0.49% | |
| 34 | MDT | Medtronic plc | Stock-Healthcare | 0.98% | — | +0.11% | |
| 35 | INN 1.5 02-15-26 | Summit Hotel Properties | Stock-Other | 0.96% | — | -3.73% | |
| 36 | PAYX | Paychex INC | Stock-Tech | 0.89% | -0.28% | +0.85% | |
| 37 | WPC | Wp Carey INC | Stock-Real Estate | 0.87% | — | -0.30% | |
| 38 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.85% | +0.23% | -0.25% | |
| 39 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.84% | -0.23% | -2.55% | |
| 40 | VICI | Vici Properties INC | Stock-Real Estate | 0.82% | — | -4.66% | |
| 41 | ACN | Accenture plc | Stock-Tech | 0.80% | — | -0.46% | |
| 42 | PFE | Pfizer INC | Stock-Healthcare | 0.79% | — | -2.38% | |
| 43 | IONS | Ionis Pharmaceuticals INC | Stock-Healthcare | 0.79% | +0.42% | +4.07% | |
| 44 | CAT | Caterpillar INC | Stock-Industrials | 0.78% | +0.30% | +4.17% | |
| 45 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.74% | +0.04% | +0.71% | |
| 46 | USB | US Bancorp | Stock-Financials | 0.73% | — | -3.57% | |
| 47 | CRM | Salesforce INC | Stock-Tech | 0.66% | — | +0.53% | |
| 48 | EMR | Emerson Electric Co | Stock-Industrials | 0.66% | — | -2.60% | |
| 49 | IRM | Iron Mountain INC | Stock-Real Estate | 0.63% | +0.11% | -2.51% | |
| 50 | VZ | Verizon Communications INC | Stock-Comm Services | 0.56% | — | -8.62% |
1–50 of 200
Portfolio Performance
Performance for Q3 2026
+1.8%
Performance Last 4 Quarters
+17.8%
Based on 76% of reported portfolio value with available pricing
- Stdev
- +12.2%
- Beta
- +0.89
- Alpha
- -0.9%
- Max Drawdown
- -8.5%
- Annualized Perf
- +15.8%
- Batting Avg vs S&P
- +41.7%
- Sortino
- +2.48
- Stutzer
- +0.37
- Treynor
- +0.17
- Sterling
- +0.98
- Calmar
- +1.86
- Information Ratio
- -0.77
- Tracking Error
- +3.9%
- Stdev Down
- +6.2%
- Winning Months %
- +63.9%
- Losing Months %
- +36.1%
- Best 12 Months
- +31.3%
- Worst 12 Months
- +9.1%
- Efficiency Ratio
- +0.49
- Sharpe
- +1.27
- Stdev Sectors
- +11.5%
- Skewness
- -0.05
- Kurtosis
- -0.67
- Upside Potential
- +4.27
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2025-09-30 | 304 | $1.4B | 29 | |
| 2025-06-30 | 304 | $1.3B | 0 | |
| 2025-03-31 | 302 | $1.3B | 0 | |
| 2024-12-31 | 298 | $1.3B | 0 | |
| 2024-09-30 | 288 | $1.3B | 0 | |
| 2024-06-30 | 283 | $1.3B | 0 | |
| 2024-03-31 | 284 | $1.3B | 0 | |
| 2023-12-31 | 277 | $1.2B | 0 | |
| 2023-09-30 | 265 | $1.2B | 0 | |
| 2023-06-30 | 264 | $1.2B | 0 | |
| 2023-03-31 | 274 | $1.1B | 0 | |
| 2022-12-31 | 268 | $1.1B | 0 | |
| 2022-09-30 | 209 | $778.1M | 0 | |
| 2022-06-30 | 246 | $1.1B | 0 | |
| 2022-03-31 | 226 | $883.8M | 0 | |
| 2021-12-31 | 213 | $861.0M | 0 |
Holding changes this quarter
Sonora Investment Management Group, LLC's most significant position changes for 2025-09-30: New buy: Intl Business Machines CORP (IBM); Sold out: Nextera Energy INC (NEE 6.926 09-01-25); Sold out: Unitedhealth Group INC (UNH); Sold out: Vishay Intertechnology (VSH 2.25 06-15-25); Sold out: Intra-cellular Therapies INC (ITCIEUR).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | ORCL | Oracle CORP | +1.6% | -1.78% | Add |
| 2 | AVGO | Broadcom INC | +1.3% | -1.60% | Trim |
| 3 | ABBV | Abbvie INC | +1.1% | +0.55% | Add |
| 4 | GOOG | Alphabet Inc-cl C | +1% | -1.71% | Trim |
| 5 | MSFT | Microsoft CORP | +0.8% | -2.52% | Trim |
| 6 | KLAC | Kla CORP | +0.7% | -1.53% | Trim |
| 7 | IONS | Ionis Pharmaceuticals INC | +0.4% | +4.07% | Add |
| 8 | NVDA | Nvidia CORP | +0.4% | -4.45% | Trim |
| 9 | CAT | Caterpillar INC | +0.3% | +4.17% | Add |
| 10 | JPM | Jpmorgan Chase & Co | +0.3% | -3.48% | Trim |
| 11 | META | Meta Platforms Inc-class A | +0.3% | -1.27% | Add |
| 12 | GOOGL | Alphabet Inc-cl A | +0.2% | -0.25% | Trim |
| 13 | VLO | Valero Energy CORP | +0.2% | -1.28% | Trim |
| 14 | BX | Blackstone INC | +0.2% | -4.91% | Trim |
| 15 | GLW | Corning INC | +0.1% | -1.67% | Trim |
| 16 | ENVX | Enovix CORP | +0.1% | +11.05% | Add |
| 17 | IRM | Iron Mountain INC | +0.1% | -2.51% | Add |
| 18 | IONS 1.75 06-15-28 | Ionis Pharmaceuticals In | +0.1% | -0.04% | Trim |
| 19 | CLF | Cleveland-cliffs INC | +0.1% | -4.65% | Trim |
| 20 | AMZN | Amazon.com INC | +0.1% | -0.18% | Add |
| 21 | LITE 0.5 12-15-26 | Lumentum Holdings INC | +0.1% | -7.38% | Trim |
| 22 | RTX | Rtx CORP | +0.1% | -2.86% | Trim |
| 23 | PNC | Pnc Financial Services Group | +0.1% | -0.32% | Add |
| 24 | WMT | Walmart INC | 0% | -1.73% | Trim |
| 25 | TFC | Truist Financial CORP | 0% | -0.76% | Add |
| 26 | DIS | Walt Disney Co/the | 0% | +0.71% | Add |
| 27 | CSCO | Cisco Systems INC | 0% | -0.44% | Add |
| 28 | JNJ | Johnson & Johnson | — | -0.21% | Add |
| 29 | LMT | Lockheed Martin CORP | — | -0.33% | Trim |
| 30 | HD | Home Depot INC | 0% | -1.23% | Add |
| 31 | EVRG | Evergy INC | 0% | -0.88% | Add |
| 32 | AAPL | Apple INC | -0.1% | -2.69% | Trim |
| 33 | CENX 2.75 05-01-28 | Century Aluminum Company | -0.1% | -97.53% | Trim |
| 34 | CBRL 0.625 06-15-26 | Cracker Barrel Old Count | -0.2% | -97.47% | Trim |
| 35 | EVH 1.5 10-15-25 | Evolent Health INC | -0.2% | -39.13% | Trim |
| 36 | RPM | Rpm International INC | -0.2% | -3.23% | Trim |
| 37 | PG | Procter & Gamble Co/the | -0.2% | -2.55% | Trim |
| 38 | LYB | LyondellBasell Industries N.V. | -0.3% | -3.00% | Add |
| 39 | PAYX | Paychex INC | -0.3% | +0.85% | Add |
| 40 | RSG | Republic Services INC | -0.4% | -1.41% | Trim |
| 41 | COST | Costco Wholesale CORP | -0.5% | -4.69% | Trim |
| 42 | AJG | Arthur J Gallagher & Co | -0.8% | -1.04% | Trim |
| 43 | MRK | Merck & Co. INC. | -1.2% | -7.49% | Trim |
| 44 | IBM | Intl Business Machines CORP | — | NEW | New buy |
| 45 | NEE 6.926 09-01-25 | Nextera Energy INC | — | EXIT | Sold out |
| 46 | UNH | Unitedhealth Group INC | — | EXIT | Sold out |
| 47 | VSH 2.25 06-15-25 | Vishay Intertechnology | — | EXIT | Sold out |
| 48 | ITCIEUR | Intra-cellular Therapies INC | — | EXIT | Sold out |
| 49 | ARE | Alexandria Real Estate Equit | — | NEW | New buy |
| 50 | STX | Seagate Technology Holdings plc | — | NEW | New buy |
Filing History
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2025-09-30 | 2025-10-07 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-17 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-15 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-23 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-15 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-12 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-14 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-14 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-11-02 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-08-10 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-12 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-02-13 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-03 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-08-15 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-05-12 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-11 | 13F-HR | View on EDGAR |
FAQ
What is Sonora Investment Management Group, LLC and what type of investor is it?
Sonora Investment Management Group, LLC is an investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2025-09-30), the firm manages a tracked equity portfolio valued at approximately $1.4B, spread across 304 disclosed positions.
What are Sonora Investment Management Group, LLC's largest equity positions?
Based on the latest 13F filing, Sonora Investment Management Group, LLC's top holdings by market value are:
1. Microsoft CORP (MSFT) — $67.3M (4.8%)
2. Apple INC (AAPL) — $66.3M (4.7%)
3. Oracle CORP (ORCL) — $51.2M (3.6%)
4. Alphabet Inc-cl C (GOOG) — $50.2M (3.5%)
5. Broadcom INC (AVGO) — $41.1M (2.9%)
What changes did Sonora Investment Management Group, LLC make in its most recent portfolio filing?
In the latest reported quarter, Sonora Investment Management Group, LLC made 50 notable position adjustments: 3 new positions were initiated, 17 existing holdings were added to, 26 positions were partially reduced, and 4 were completely exited. The largest of these moves: New buy: Intl Business Machines CORP (IBM); Sold out: Nextera Energy INC (NEE 6.926 09-01-25); Sold out: Unitedhealth Group INC (UNH); Sold out: Vishay Intertechnology (VSH 2.25 06-15-25); Sold out: Intra-cellular Therapies INC (ITCIEUR)
What sectors does Sonora Investment Management Group, LLC focus on?
Sonora Investment Management Group, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 42.2%
• Communication Services: 13.5%
• Consumer Staples: 10.9%
• Industrials: 8.2%
• Consumer Discretionary: 8.1%
• Financials: 7.1%
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