CIK: 0001785498
Total reported value
$489.0M
Reporting period: 2026-03-31 · Number of holdings: 245
Keudell/Morrison Wealth Management disclosed 245 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $489.0M and a quarterly turnover rate of 20.6%.
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Keudell/Morrison Wealth Management's disclosed holdings carry a Herfindahl concentration index of 0.032 — mathematically equivalent to about 32 equally-sized positions, well below its 245 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 2.60), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 30% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add DFAC
+54.4% $9.2M
Trim FLXR
-7.1% -$3.7M
Add VWOB
+23.6% $4.0M
Trim MSFT
+0.8% -$2.2M
Add SCHD
-4.1% $3.2M
Add XOM
-4.0% $1.6M
Showing top 200 holdings (of 245 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 9.60% | +0.40% | -4.08% | |
| 2 | FLXR | Tcw Flexible Income ETF | ETF-Other | 8.84% | -1.02% | -7.14% | |
| 3 | DFAC | Dimensional US Core Equity 2 | ETF-Other | 5.55% | +1.79% | +54.44% | |
| 4 | VWOB | Vanguard Emerg Mkts Gov Bnd | ETF-Other | 4.87% | +0.71% | +23.63% | |
| 5 | FNDF | Schwab Fndmn Intl Lrg Co ETF | ETF-Other | 4.37% | +0.25% | +0.71% | |
| 6 | AAPL | Apple INC | Stock-Tech | 3.46% | -0.29% | +1.78% | |
| 7 | DEXC | Dimensional Em Ex Cce ETF | ETF-Other | 2.80% | +0.05% | -2.12% | |
| 8 | TPYP | Tortoise North American Pipe | ETF-Other | 2.31% | +0.02% | -13.65% | |
| 9 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 2.21% | — | -1.91% | |
| 10 | JMUB | Jpmorgan Municipal ETF | ETF-Other | 2.03% | +0.20% | +15.27% | |
| 11 | LVHI | Franklin International Low V | ETF-Other | 2.02% | +0.16% | +1.33% | |
| 12 | VNQ | Vanguard Real Estate ETF | ETF-Other | 1.84% | — | +1.41% | |
| 13 | EDIV | State Street Spdr S&p Emergi | ETF-Other | 1.71% | +1.71% | NEW | |
| 14 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 1.70% | -0.23% | -0.86% | |
| 15 | MSFT | Microsoft CORP | Stock-Tech | 1.51% | -0.50% | +0.78% | |
| 16 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.49% | -0.16% | +2.76% | |
| 17 | XOM | Exxon Mobil CORP | Stock-Energy | 1.28% | +0.31% | -4.02% | |
| 18 | MOO | Vaneck Agribusiness ETF | ETF-Other | 1.19% | +1.19% | NEW | |
| 19 | SCHG | Schwab US Large-cap Growth | ETF-Other | 1.14% | -0.11% | +4.88% | |
| 20 | CGHM | Cap Group Muni High-income | ETF-Other | 1.03% | -0.15% | -9.73% | |
| 21 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.93% | -0.23% | -3.73% | |
| 22 | LRCX | Lam Research CORP | Stock-Tech | 0.91% | +0.16% | +0.87% | |
| 23 | VDE | Vanguard Energy ETF | ETF-Other | 0.91% | — | -27.54% | |
| 24 | ABBV | Abbvie INC | Stock-Healthcare | 0.89% | — | +0.27% | |
| 25 | XLK | Ss Technology Select Sector | ETF-Tech | 0.82% | -0.09% | +0.34% | |
| 26 | CVX | Chevron CORP | Stock-Energy | 0.79% | +0.22% | +5.20% | |
| 27 | NVDA | Nvidia CORP | Stock-Tech | 0.76% | — | +0.51% | |
| 28 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.75% | — | +2.95% | |
| 29 | V | Visa Inc-class A Shares | Stock-Financials | 0.69% | -0.15% | -1.67% | |
| 30 | QQQ | Invesco Qqq Trust Series 1 | ETF-Tech | 0.67% | -0.14% | -8.88% | |
| 31 | RTX | Rtx CORP | Stock-Industrials | 0.67% | — | -1.03% | |
| 32 | PM | Philip Morris International | Stock-Consumer Staples | 0.63% | — | +1.43% | |
| 33 | HD | Home Depot INC | Stock-Consumer Disc | 0.62% | — | -0.08% | |
| 34 | SPYG | Ss Spdr P S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.60% | — | +1.02% | |
| 35 | CAT | Caterpillar INC | Stock-Industrials | 0.59% | -0.13% | -32.06% | |
| 36 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.57% | — | +6.64% | |
| 37 | USB | US Bancorp | Stock-Financials | 0.55% | — | -2.97% | |
| 38 | VZ | Verizon Communications INC | Stock-Comm Services | 0.53% | +0.07% | -2.25% | |
| 39 | DGRO | Ishares Core Dividend Growth | ETF-Other | 0.43% | +0.05% | +15.86% | |
| 40 | GILD | Gilead Sciences INC | Stock-Healthcare | 0.43% | — | -6.28% | |
| 41 | SYK | Stryker CORP | Stock-Healthcare | 0.41% | — | — | |
| 42 | T | At&t INC | Stock-Comm Services | 0.41% | +0.07% | +6.87% | |
| 43 | MO | Altria Group INC | Stock-Consumer Staples | 0.41% | — | -0.60% | |
| 44 | VIG | Vanguard Dividend Apprec ETF | ETF-Other | 0.38% | — | +0.48% | |
| 45 | QCOM | Qualcomm INC | Stock-Tech | 0.37% | -0.14% | +0.14% | |
| 46 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.37% | — | -16.03% | |
| 47 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.36% | — | +1.48% | |
| 48 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.36% | -0.08% | -1.66% | |
| 49 | ASML | ASML Holding N.V. | Stock-Tech | 0.35% | +0.06% | +0.31% | |
| 50 | AMGN | Amgen INC | Stock-Healthcare | 0.35% | — | -8.51% |
Performance for Q3 2026
+3.1%
Performance Last 4 Quarters
+21.5%
Based on 70% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 245 | $489.0M | 21 | |
| 2025-12-31 | 232 | $475.9M | 67 | |
| 2025-06-30 | 228 | $450.7M | 0 | |
| 2025-03-31 | 218 | $424.0M | 100 | |
| 2024-12-31 | 220 | $383.7M | 0 | |
| 2024-09-30 | 219 | $368.4M | 0 | |
| 2024-06-30 | 206 | $341.8M | 0 | |
| 2024-03-31 | 204 | $330.4M | 0 | |
| 2023-12-31 | 191 | $303.1M | 0 | |
| 2023-09-30 | 179 | $328.1M | 0 | |
| 2023-06-30 | 186 | $347.0M | 0 | |
| 2023-03-31 | 183 | $339.5M | 0 | |
| 2022-12-31 | 184 | $311.6M | 0 | |
| 2022-09-30 | 174 | $267.3M | 0 | |
| 2022-06-30 | 171 | $275.2M | 0 | |
| 2022-03-31 | 175 | $239.2M | 0 | |
| 2021-12-31 | 188 | $253.3M | 0 | |
| 2021-09-30 | 179 | $233.2M | 0 | |
| 2021-06-30 | 167 | $182.7M | 97 | |
| 2021-03-31 | 168 | $172.3M | 16 | |
| 2020-12-31 | 156 | $157.5M | 29 | |
| 2020-09-30 | 148 | $155.6M | 37 | |
| 2020-06-30 | 141 | $120.9M | 32 | |
| 2020-03-31 | 136 | $102.2M | 46 | |
| 2019-12-31 | 154 | $144.6M | 25 | |
| 2019-09-30 | 151 | $121.2M | 12 | |
| 2019-06-30 | 142 | $114.2M | 16 | |
| 2019-03-31 | 139 | $113.7M | 0 |
Keudell/Morrison Wealth Management's most significant position changes for 2026-03-31: Sold out: Simplify Hedged Equity ETF (HEQT); New buy: State Street Spdr S&p Emergi (EDIV); New buy: Vaneck Agribusiness ETF (MOO); New buy: Cap Group Short Duration (CGSD); New buy: Amcor plc (AMCR).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | DFAC | Dimensional US Core Equity 2 | +1.8% | +54.44% | Add |
| 2 | VWOB | Vanguard Emerg Mkts Gov Bnd | +0.7% | +23.63% | Add |
| 3 | SCHD | Schwab US Dvd Equity ETF | +0.4% | -4.08% | Trim |
| 4 | XOM | Exxon Mobil CORP | +0.3% | -4.02% | Trim |
| 5 | FNDF | Schwab Fndmn Intl Lrg Co ETF | +0.3% | +0.71% | Add |
| 6 | CVX | Chevron CORP | +0.2% | +5.20% | Add |
| 7 | JMUB | Jpmorgan Municipal ETF | +0.2% | +15.27% | Add |
| 8 | LVHI | Franklin International Low V | +0.2% | +1.33% | Add |
| 9 | LRCX | Lam Research CORP | +0.2% | +0.87% | Add |
| 10 | TTE | Totalenergies Se | +0.1% | +2.34% | Add |
| 11 | VLO | Valero Energy CORP | +0.1% | +5.27% | Add |
| 12 | UPS | United Parcel Service-cl B | +0.1% | +71.50% | Add |
| 13 | VZ | Verizon Communications INC | +0.1% | -2.25% | Trim |
| 14 | T | At&t INC | +0.1% | +6.87% | Add |
| 15 | ASML | ASML Holding N.V. | +0.1% | +0.31% | Add |
| 16 | DEXC | Dimensional Em Ex Cce ETF | +0.1% | -2.12% | Trim |
| 17 | DGRO | Ishares Core Dividend Growth | +0.1% | +15.86% | Add |
| 18 | TPYP | Tortoise North American Pipe | 0% | -13.65% | Trim |
| 19 | META | Meta Platforms Inc-class A | -0.1% | -1.66% | Trim |
| 20 | FLTR | Vaneck Ig Floating Rate ETF | -0.1% | -34.34% | Trim |
| 21 | XLK | Ss Technology Select Sector | -0.1% | +0.34% | Add |
| 22 | ORCL | Oracle CORP | -0.1% | -1.56% | Trim |
| 23 | SCHG | Schwab US Large-cap Growth | -0.1% | +4.88% | Add |
| 24 | CRM | Salesforce INC | -0.1% | -9.93% | Trim |
| 25 | CAT | Caterpillar INC | -0.1% | -32.06% | Trim |
| 26 | QCOM | Qualcomm INC | -0.1% | +0.14% | Add |
| 27 | QQQ | Invesco Qqq Trust Series 1 | -0.1% | -8.88% | Trim |
| 28 | V | Visa Inc-class A Shares | -0.2% | -1.67% | Trim |
| 29 | CGHM | Cap Group Muni High-income | -0.2% | -9.73% | Trim |
| 30 | AMZN | Amazon.com INC | -0.2% | +2.76% | Add |
| 31 | LLY | Eli Lilly & Co | -0.2% | -3.73% | Trim |
| 32 | GOOG | Alphabet Inc-cl C | -0.2% | -0.86% | Trim |
| 33 | JMST | JPM Ultra-short Muni Income | -0.3% | -84.60% | Trim |
| 34 | AAPL | Apple INC | -0.3% | +1.78% | Add |
| 35 | MSFT | Microsoft CORP | -0.5% | +0.78% | Add |
| 36 | FLXR | Tcw Flexible Income ETF | -1% | -7.14% | Trim |
| 37 | HEQT | Simplify Hedged Equity ETF | — | EXIT | Sold out |
| 38 | EDIV | State Street Spdr S&p Emergi | — | NEW | New buy |
| 39 | MOO | Vaneck Agribusiness ETF | — | NEW | New buy |
| 40 | CGSD | Cap Group Short Duration | — | NEW | New buy |
| 41 | AMCR | Amcor plc | — | NEW | New buy |
| 42 | IWF | Ishares Russell 1000 Growth | — | EXIT | Sold out |
| 43 | AMT | American Tower CORP | — | NEW | New buy |
| 44 | AZN | AstraZeneca PLC | — | NEW | New buy |
| 45 | AZNN | Astrazeneca Plc-spons Adr | — | EXIT | Sold out |
| 46 | WEC | Wec Energy Group INC | — | NEW | New buy |
| 47 | AMCR | Amcor plc | — | EXIT | Sold out |
| 48 | IWD | Ishares Russell 1000 Value E | — | EXIT | Sold out |
| 49 | RRC | Range Resources CORP | — | NEW | New buy |
| 50 | XLE | Ss Energy Select Sector | — | NEW | New buy |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2026-03-31 | 2026-04-20 | 13F-HR | View on EDGAR |
| 2025-12-31 | 2026-02-06 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-22 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-04-23 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-23 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-31 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-16 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-07 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-14 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-18 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-20 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-04-18 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-20 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-10-12 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-07-18 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-04-18 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-02-08 | 13F-HR | View on EDGAR |
| 2021-09-30 | 2021-12-08 | Amendment | View on EDGAR |
| 2021-09-30 | 2021-10-20 | 13F-HR | View on EDGAR |
| 2021-06-30 | 2021-07-13 | 13F-HR | View on EDGAR |
| 2021-03-31 | 2021-04-13 | 13F-HR | View on EDGAR |
| 2020-12-31 | 2021-02-12 | 13F-HR | View on EDGAR |
| 2020-09-30 | 2020-10-20 | 13F-HR | View on EDGAR |
| 2020-06-30 | 2020-07-14 | 13F-HR | View on EDGAR |
| 2020-03-31 | 2020-04-20 | 13F-HR | View on EDGAR |
| 2019-12-31 | 2020-01-29 | 13F-HR | View on EDGAR |
| 2019-09-30 | 2019-11-13 | 13F-HR | View on EDGAR |
| 2019-06-30 | 2019-08-23 | Amendment | View on EDGAR |
| 2019-06-30 | 2019-08-21 | 13F-HR | View on EDGAR |
| 2019-03-31 | 2019-08-21 | 13F-HR | View on EDGAR |
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