Total reported value
$185.6M
Reporting period: 2023-06-30 · Number of holdings: 142
HERON FINANCIAL GROUP, LLC disclosed 142 holdings in its latest 13F filing for the period ending 2023-06-30, with total reported value of $185.6M and a quarterly turnover rate of 0.0%.
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No holding changes this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VUG | Vanguard Growth ETF | ETF-Other | 5.53% | — | -3.02% | |
| 2 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 5.35% | — | -1.75% | |
| 3 | EFAV | Ishares Msci Eafe Min Vol Fa | ETF-Other | 4.64% | — | -5.40% | |
| 4 | IWR | Ishares Russell Mid-cap ETF | ETF-Other | 4.47% | — | -4.51% | |
| 5 | IWP | Ishares Russell Mid-cap Grow | ETF-Other | 4.42% | — | -5.04% | |
| 6 | IJJ | Ishares S&p Mid-cap 400 Valu | ETF-Other | 4.29% | — | -4.43% | |
| 7 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 3.81% | — | +0.20% | |
| 8 | IWO | Ishares Russell 2000 Growth | ETF-Small Cap | 3.75% | — | -2.14% | |
| 9 | VB | Vanguard Small-cap ETF | ETF-Other | 3.61% | — | -4.20% | |
| 10 | IWN | Ishares Russell 2000 Value E | ETF-Small Cap | 3.38% | — | -2.89% | |
| 11 | AAPL | Apple INC | Stock-Tech | 2.72% | — | -1.77% | |
| 12 | IWV | Ishares Russell 3000 ETF | ETF-Other | 2.26% | — | -1.33% | |
| 13 | MSFT | Microsoft CORP | Stock-Tech | 1.56% | — | -3.18% | |
| 14 | JPEM | JPM Diversified Ret Em Equit | ETF-Other | 1.41% | — | +2.23% | |
| 15 | TMO | Thermo Fisher Scientific INC | Stock-Healthcare | 1.41% | — | — | |
| 16 | PGX | Invesco Preferred ETF | ETF-Other | 1.20% | — | -0.55% | |
| 17 | MS | Morgan Stanley | Stock-Financials | 1.17% | — | +0.40% | |
| 18 | COWZ | Pacer US Cash Cows 100 ETF | ETF-Other | 1.10% | — | -14.30% | |
| 19 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 1.08% | — | -0.30% | |
| 20 | LYB | LyondellBasell Industries N.V. | Stock-Materials | 1.07% | — | +1.65% | |
| 21 | ITW | Illinois Tool Works | Stock-Industrials | 1.07% | — | — | |
| 22 | TMUS | T-mobile US INC | Stock-Comm Services | 1.06% | — | +5.44% | |
| 23 | AON | Aon plc | Stock-Financials | 1.04% | — | +1.64% | |
| 24 | XOM | Exxon Mobil CORP | Stock-Energy | 0.97% | — | -0.14% | |
| 25 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.91% | — | -1.52% | |
| 26 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.90% | — | +1.37% | |
| 27 | TFX | Teleflex INC | Stock-Healthcare | 0.84% | — | +0.31% | |
| 28 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.83% | — | +3.26% | |
| 29 | NEE | Nextera Energy INC | Stock-Utilities | 0.82% | — | +0.54% | |
| 30 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.78% | — | +0.72% | |
| 31 | FICO | Fair Isaac CORP | Stock-Tech | 0.78% | — | +1.71% | |
| 32 | MA | Mastercard INC - A | Stock-Financials | 0.71% | — | +0.91% | |
| 33 | UNH | Unitedhealth Group INC | Stock-Healthcare | 0.69% | — | -0.04% | |
| 34 | DTE | Dte Energy Company | Stock-Utilities | 0.68% | — | +0.80% | |
| 35 | PFF | Ishares Preferred & Income S | ETF-Other | 0.64% | — | -0.05% | |
| 36 | VLO | Valero Energy CORP | Stock-Energy | 0.61% | — | -3.77% | |
| 37 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.61% | — | -2.46% | |
| 38 | ADBE | Adobe INC | Stock-Tech | 0.60% | — | -0.04% | |
| 39 | CSCO | Cisco Systems INC | Stock-Tech | 0.58% | — | -2.26% | |
| 40 | DUK | Duke Energy CORP | Stock-Utilities | 0.57% | — | +0.39% | |
| 41 | VZ | Verizon Communications INC | Stock-Comm Services | 0.55% | — | +4.03% | |
| 42 | BIV | Vanguard Intermediate-term B | ETF-Other | 0.53% | — | -0.15% | |
| 43 | PIE | Invesco Dorsey Wright Emergi | ETF-Other | 0.53% | — | -0.82% | |
| 44 | ADI | Analog Devices INC | Stock-Tech | 0.52% | — | +0.75% | |
| 45 | EW | Edwards Lifesciences CORP | Stock-Healthcare | 0.50% | — | +2.30% | |
| 46 | MRK | Merck & Co. INC. | Stock-Healthcare | 0.49% | — | +4.05% | |
| 47 | SJM | Jm Smucker Co/the | Stock-Consumer Staples | 0.45% | — | +1.24% | |
| 48 | HD | Home Depot INC | Stock-Consumer Disc | 0.45% | — | +1.50% | |
| 49 | CMC | Commercial Metals Co | Stock-Industrials | 0.44% | — | — | |
| 50 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.44% | — | -2.23% |
Performance for Q3 2026
+4.4%
Performance Last 4 Quarters
+21.1%
Based on 65% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2023-06-30 | 142 | $185.6M | 0 | |
| 2023-03-31 | 144 | $181.4M | 0 | |
| 2022-12-31 | 128 | $149.7M | 0 | |
| 2022-09-30 | 132 | $161.8M | 0 | |
| 2022-06-30 | 138 | $164.8M | 0 | |
| 2022-03-31 | 152 | $192.3M | 0 | |
| 2021-12-31 | 149 | $185.8M | 0 | |
| 2021-09-30 | 145 | $179.5M | 0 | |
| 2021-06-30 | 143 | $175.1M | 10 | |
| 2021-03-31 | 142 | $164.8M | 16 | |
| 2020-12-31 | 135 | $144.7M | 17 | |
| 2020-09-30 | 126 | $124.9M | 18 | |
| 2020-06-30 | 120 | $111.7M | 20 | |
| 2020-03-31 | 109 | $97.3M | 23 | |
| 2019-12-31 | 133 | $120.8M | 0 |
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|
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