CIK: 0001752035
Total reported value
$1.2B
Reporting period: 2025-12-31 · Number of holdings: 126
Heritage Financial Services, LLC disclosed 126 holdings in its latest 13F filing for the period ending 2025-12-31, with total reported value of $1.2B and a quarterly turnover rate of 9.9%.
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Heritage Financial Services, LLC's disclosed holdings carry a Herfindahl concentration index of 0.158 — mathematically equivalent to about 6 equally-sized positions, well below its 126 actual disclosed holdings. That gap points to a strategy built around a small core of high-conviction bets rather than broad diversification.
Position sizes vary widely across the portfolio (a coefficient of variation of 4.37), with a handful of outsized bets alongside many smaller positions.
No strong tilt toward either adding to existing winners or initiating outsized new positions was observed in the latest reported quarter.
Sector classification currently covers about 4% of this portfolio's disclosed value; the remainder includes holdings (e.g. unmapped tickers, options, or other security types) not yet covered by our sector mapping.
Add VGIT
+18.0% $47.1M
Add JPIE
+23.6% $24.9M
Trim DFAC
-2.2% $729.9K
Trim IDEV
+1.7% $12.1M
Trim NVDA
-41.3% -$3.1M
Trim ITOT
-7.0% -$970.1K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | VGIT | Vanguard Intermediate-term T | ETF-Other | 26.03% | +2.24% | +17.99% | |
| 2 | IDEV | Ishares Core Msci Dev Mkts | ETF-Other | 22.57% | -0.65% | +1.75% | |
| 3 | DFAC | Dimensional US Core Equity 2 | ETF-Other | 14.94% | -1.08% | -2.18% | |
| 4 | JPIE | Jpmorgan Income ETF | ETF-Other | 11.01% | +1.39% | +23.56% | |
| 5 | DFEM | Dimensional Emrg Mrkt Core | ETF-Other | 4.81% | — | -2.75% | |
| 6 | USRT | Ishares Core US Reit ETF | ETF-Other | 4.13% | +0.02% | +11.48% | |
| 7 | AVUV | Avantis US Small Cap Value | ETF-Small Cap | 1.67% | +0.06% | +8.89% | |
| 8 | ITOT | Ishares Core S&p Total U.s. | ETF-Other | 1.52% | -0.20% | -7.01% | |
| 9 | DFSU | Dimensional US Sus Core1 ETF | ETF-Other | 1.32% | +0.03% | +7.71% | |
| 10 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 1.08% | -0.10% | -1.35% | |
| 11 | AAPL | Apple INC | Stock-Tech | 0.89% | — | -6.88% | |
| 12 | AGG | Ishares Core U.s. Aggregate | ETF-Other | 0.70% | -0.01% | +6.29% | |
| 13 | DFSI | Dimensional Int Sus Cor1 ETF | ETF-Other | 0.64% | +0.01% | +3.85% | |
| 14 | DFAI | Dimensional International Co | ETF-Other | 0.42% | +0.01% | +5.73% | |
| 15 | NVDA | Nvidia CORP | Stock-Tech | 0.37% | -0.32% | -41.27% | |
| 16 | MSFT | Microsoft CORP | Stock-Tech | 0.33% | -0.10% | -9.59% | |
| 17 | VTI | Vanguard Total Stock Mkt ETF | ETF-Other | 0.32% | +0.01% | +7.58% | |
| 18 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.28% | -0.05% | -10.80% | |
| 19 | DFAE | Dimensional Emerging Core Eq | ETF-Emerging Markets | 0.27% | — | +3.56% | |
| 20 | DFEV | Dimensional Emrg Mrkt Val | ETF-Other | 0.23% | — | -2.07% | |
| 21 | DFSE | Dimensional Em Sus Core1 ETF | ETF-Other | 0.21% | — | +1.49% | |
| 22 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.20% | -0.04% | -11.49% | |
| 23 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 0.20% | — | -3.96% | |
| 24 | VUG | Vanguard Growth ETF | ETF-Other | 0.19% | — | — | |
| 25 | IVW | Ishares S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.18% | — | -7.37% | |
| 26 | AVGO | Broadcom INC | Stock-Tech | 0.17% | -0.07% | -26.64% | |
| 27 | PG | Procter & Gamble Co/the | Stock-Consumer Staples | 0.17% | — | -1.05% | |
| 28 | IWV | Ishares Russell 3000 ETF | ETF-Other | 0.17% | — | -3.02% | |
| 29 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.17% | -0.06% | -22.72% | |
| 30 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.16% | +0.03% | -1.48% | |
| 31 | IWF | Ishares Russell 1000 Growth | ETF-Other | 0.15% | — | -5.95% | |
| 32 | JNJ | Johnson & Johnson | Stock-Healthcare | 0.15% | — | +0.08% | |
| 33 | IVE | Ishares S&p 500 Value ETF | ETF-Large Cap & Growth | 0.15% | — | — | |
| 34 | IBM | Intl Business Machines CORP | Stock-Tech | 0.14% | +0.02% | +16.90% | |
| 35 | XOM | Exxon Mobil CORP | Stock-Energy | 0.12% | — | +3.87% | |
| 36 | KO | Coca-cola Co/the | Stock-Consumer Staples | 0.12% | — | +2.23% | |
| 37 | BRK-B | Berkshire Hathaway Inc-cl B | Stock-Other | 0.12% | -0.04% | -19.79% | |
| 38 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.12% | +0.02% | -6.76% | |
| 39 | AMZN | Amazon.com INC | Stock-Consumer Disc | 0.11% | — | -2.53% | |
| 40 | COST | Costco Wholesale CORP | Stock-Consumer Staples | 0.10% | — | +0.62% | |
| 41 | VEA | Vanguard Ftse Developed ETF | ETF-Other | 0.10% | — | +2.43% | |
| 42 | MCD | Mcdonald's CORP | Stock-Consumer Disc | 0.10% | -0.06% | -31.96% | |
| 43 | AMAT | Applied Materials INC | Stock-Tech | 0.10% | +0.02% | -0.55% | |
| 44 | AVUS | Avantis U.s. Equity ETF | ETF-Other | 0.09% | +0.04% | +69.73% | |
| 45 | TJX | Tjx Companies INC | Stock-Consumer Disc | 0.09% | — | +0.30% | |
| 46 | BND | Vanguard Total Bond Market | ETF-Other | 0.08% | — | +0.77% | |
| 47 | VTEB | Vanguard Tax-exempt Bond ETF | ETF-Other | 0.08% | — | +0.24% | |
| 48 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.08% | — | -8.19% | |
| 49 | NEE | Nextera Energy INC | Stock-Utilities | 0.08% | — | +4.40% | |
| 50 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.07% | — | -6.53% |
Performance for Q3 2026
+1.8%
Performance Last 4 Quarters
+13.9%
Based on 77% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2025-12-31 | 126 | $1.2B | 10 | |
| 2025-09-30 | 134 | $1.1B | 12 | |
| 2025-06-30 | 125 | $1.0B | 0 | |
| 2025-03-31 | 120 | $1.0B | 0 | |
| 2024-12-31 | 117 | $753.0M | 0 | |
| 2024-09-30 | 110 | $752.1M | 0 | |
| 2024-06-30 | 105 | $697.1M | 0 | |
| 2024-03-31 | 104 | $672.1M | 0 | |
| 2023-12-31 | 99 | $587.8M | 0 | |
| 2023-09-30 | 79 | $512.2M | 0 | |
| 2023-06-30 | 81 | $499.7M | 0 | |
| 2023-03-31 | 78 | $458.8M | 0 | |
| 2022-12-31 | 74 | $395.0M | 0 | |
| 2022-09-30 | 62 | $164.8M | 0 | |
| 2022-06-30 | 544 | $179.4M | 0 | |
| 2022-03-31 | 79 | $153.0M | 0 | |
| 2021-12-31 | 81 | $127.7M | 0 |
Heritage Financial Services, LLC's most significant position changes for 2025-12-31: Sold out: Paychex INC (PAYX); Sold out: Tesla INC (TSLA); Sold out: Sherwin-williams Co/the (SHW); New buy: Avantis International Equity (AVDE); Sold out: Quicklogic CORP (QUIK).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | VGIT | Vanguard Intermediate-term T | +2.2% | +17.99% | Add |
| 2 | JPIE | Jpmorgan Income ETF | +1.4% | +23.56% | Add |
| 3 | AVUV | Avantis US Small Cap Value | +0.1% | +8.89% | Add |
| 4 | AVUS | Avantis U.s. Equity ETF | 0% | +69.73% | Add |
| 5 | DFSU | Dimensional US Sus Core1 ETF | 0% | +7.71% | Add |
| 6 | LLY | Eli Lilly & Co | 0% | -1.48% | Trim |
| 7 | USRT | Ishares Core US Reit ETF | 0% | +11.48% | Add |
| 8 | AIRJ | Airjoule Technologies CORP | 0% | +690.35% | Add |
| 9 | IBM | Intl Business Machines CORP | 0% | +16.90% | Add |
| 10 | GOOG | Alphabet Inc-cl C | 0% | -6.76% | Trim |
| 11 | AMAT | Applied Materials INC | 0% | -0.55% | Trim |
| 12 | DFSI | Dimensional Int Sus Cor1 ETF | 0% | +3.85% | Add |
| 13 | DFAI | Dimensional International Co | 0% | +5.73% | Add |
| 14 | VTI | Vanguard Total Stock Mkt ETF | 0% | +7.58% | Add |
| 15 | DFAE | Dimensional Emerging Core Eq | — | +3.56% | Add |
| 16 | AGG | Ishares Core U.s. Aggregate | 0% | +6.29% | Add |
| 17 | ADI | Analog Devices INC | 0% | -46.96% | Trim |
| 18 | IAU | Ishares Gold Trust | 0% | -44.46% | Trim |
| 19 | BRK-B | Berkshire Hathaway Inc-cl B | 0% | -19.79% | Trim |
| 20 | VYM | Vanguard High Dvd Yield ETF | 0% | -55.31% | Trim |
| 21 | VOO | Vanguard S&p 500 ETF | 0% | -11.49% | Trim |
| 22 | IEMG | Ishares Core Msci Emerging | -0.1% | -10.80% | Trim |
| 23 | MCD | Mcdonald's CORP | -0.1% | -31.96% | Trim |
| 24 | SPY | Ss Spdr S&p 500 ETF Trust-us | -0.1% | -22.72% | Trim |
| 25 | AVGO | Broadcom INC | -0.1% | -26.64% | Trim |
| 26 | MSFT | Microsoft CORP | -0.1% | -9.59% | Trim |
| 27 | JPST | Jpmorgan Ultra-short Income | -0.1% | -1.35% | Trim |
| 28 | ITOT | Ishares Core S&p Total U.s. | -0.2% | -7.01% | Trim |
| 29 | NVDA | Nvidia CORP | -0.3% | -41.27% | Trim |
| 30 | IDEV | Ishares Core Msci Dev Mkts | -0.7% | +1.75% | Add |
| 31 | DFAC | Dimensional US Core Equity 2 | -1.1% | -2.18% | Trim |
| 32 | PAYX | Paychex INC | — | EXIT | Sold out |
| 33 | TSLA | Tesla INC | — | EXIT | Sold out |
| 34 | SHW | Sherwin-williams Co/the | — | EXIT | Sold out |
| 35 | AVDE | Avantis International Equity | — | NEW | New buy |
| 36 | QUIK | Quicklogic CORP | — | EXIT | Sold out |
| 37 | BA | Boeing Co/the | — | EXIT | Sold out |
| 38 | OEF | Ishares S&p 100 ETF | — | NEW | New buy |
| 39 | XLK | Ss Technology Select Sector | — | NEW | New buy |
| 40 | HON | Honeywell International INC | — | EXIT | Sold out |
| 41 | GLW | Corning INC | — | EXIT | Sold out |
| 42 | SYK | Stryker CORP | — | EXIT | Sold out |
| 43 | ETN | Eaton Corporation plc | — | EXIT | Sold out |
| 44 | TRV | Travelers Cos Inc/the | — | EXIT | Sold out |
| 45 | TMO | Thermo Fisher Scientific INC | — | NEW | New buy |
| 46 | PEP | Pepsico INC | — | EXIT | Sold out |
| 47 | CBT | Cabot CORP | — | EXIT | Sold out |
| 48 | TXN | Texas Instruments INC | — | NEW | New buy |
| 49 | VOOG | Vanguard S&p 500 Growth ETF | — | EXIT | Sold out |
| 50 | PHYS | Sprott Physical Gold Trust | — | EXIT | Sold out |
| Period | Filed | Type | EDGAR |
|---|---|---|---|
| 2025-12-31 | 2026-02-02 | 13F-HR | View on EDGAR |
| 2025-09-30 | 2025-10-30 | 13F-HR | View on EDGAR |
| 2025-06-30 | 2025-07-18 | 13F-HR | View on EDGAR |
| 2025-03-31 | 2025-05-14 | 13F-HR | View on EDGAR |
| 2024-12-31 | 2025-01-23 | 13F-HR | View on EDGAR |
| 2024-09-30 | 2024-10-23 | 13F-HR | View on EDGAR |
| 2024-06-30 | 2024-07-23 | 13F-HR | View on EDGAR |
| 2024-03-31 | 2024-05-14 | 13F-HR | View on EDGAR |
| 2023-12-31 | 2024-02-02 | 13F-HR | View on EDGAR |
| 2023-09-30 | 2023-10-19 | 13F-HR | View on EDGAR |
| 2023-06-30 | 2023-07-31 | 13F-HR | View on EDGAR |
| 2023-03-31 | 2023-05-10 | 13F-HR | View on EDGAR |
| 2022-12-31 | 2023-01-27 | 13F-HR | View on EDGAR |
| 2022-09-30 | 2022-11-03 | 13F-HR | View on EDGAR |
| 2022-06-30 | 2022-07-19 | 13F-HR | View on EDGAR |
| 2022-03-31 | 2022-08-30 | 13F-HR | View on EDGAR |
| 2021-12-31 | 2022-08-26 | 13F-HR | View on EDGAR |
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