CP

Creative Planning

Diversified strategyMomentum followerLong-term holder

Total reported value

$147.4B

Reporting period: 2026-03-31 · Number of holdings: 4753

Creative Planning disclosed 4753 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $147.4B and a quarterly turnover rate of 9.8%.

Browse other institutions with over $100B AUMBrowse other institutions starting with "C"

Personality snowflake

Concentration
11.06
Portfolio Stability
9.77
Momentum/Contrarian
77.31
Sector conviction
52.78
Diversification
100
Sizing Uniformity
0

Recent moves

  • Trim IVV

    +4.5%　-$59.7M

  • Add BSV

    +43.2%　$873.9M

  • Trim VV

    +0.4%　-$181.2M

  • Trim MSFT

    +10.0%　-$268.5M

  • Add VONV

    +3944.8%　$273.4M

  • Add AGG

    +31.8%　$329.2M

Holdings Map

New buyAddUnchangedTrim

Institutional Game-State Analysis

Core Intent

Creative Planning runs a compounding momentum engine this quarter, scaling core equity and fixed-income ETFs (SPDW, AVUV, BSV) while letting MSFT’s price appreciation dictate weight drift. Turnover sits at a disciplined ~9.7%, proving the portfolio harvests trend persistence rather than chasing tactical pivots.

Macro & Fundamentals

The explicit bet is on sustained US equity risk premium supported by deep liquidity and unwavering institutional demand for mega-cap tech, offset by a tactical sleeve in investment-grade credit (AGG, BSV). The opposing thesis faces a positioning squeeze: as rate normalization stalls and value rotation accelerates, this momentum-heavy, IT-concentrated basket loses air if liquidity dries up or bond yields spike.

Blind Spots / Risks

The zero position-sizing discipline metric exposes severe dispersion risk within the 4,078-name basket. When volatility expands, the long tail of micro-positions generates negative carry and transaction drag, while the oversized IT sleeve becomes highly sensitive to single-stock factor blows without meaningful hedge allocation.

The above is AI-generated from public regulatory filings and summarizes historical data only. It is not investment advice.

Top 10 holdings by weight

Full holdings list this quarter

Showing top 4078 holdings (of 4753 total)

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1IVVIshares Core S&p 500 ETFETF-Large Cap & Growth10.64%-0.63%+4.46%
2BNDVanguard Total Bond MarketETF-Other6.06%-0.18%+3.06%
3VEAVanguard Ftse Developed ETFETF-Other5.23%—-3.03%
4SPDWSte Str Spdr Pt Dw EU ETFETF-Other4.14%+0.16%+6.94%
5SPMDSs Spdr P S&p 400 Midcap ETFETF-Other3.88%+0.04%+4.29%
6IEMGIshares Core Msci EmergingETF-Emerging Markets3.67%—+1.81%
7VVVanguard Large-cap ETFETF-Other2.49%-0.26%+0.37%
8AAPLApple INCStock-Tech2.09%—+7.08%
9BSVVanguard Short-term Bond ETFETF-Other1.99%+0.52%+43.20%
10SPYMSte Str Spdr Pt S&p 500 ETFETF-Large Cap & Growth1.75%-0.13%+2.62%
11VOVanguard Mid-cap ETFETF-Other1.62%-0.13%-1.24%
12AVDVAvantis Intl S/c Value ETFETF-Other1.61%+0.09%+5.26%
13NVDANvidia CORPStock-Tech1.60%—+6.91%
14VCITVanguard Int-term CorporateETF-Corp Bonds1.52%—+1.71%
15AVUVAvantis US Small Cap ValueETF-Small Cap1.51%+0.13%+7.17%
16SCHXSchwab US Large-cap ETFETF-Other1.43%-0.18%-1.84%
17VTIVanguard Total Stock Mkt ETFETF-Other1.33%-0.13%+0.89%
18XLRESs Real Estate Select SectorETF-Other1.33%+0.04%+7.80%
19SPYSs Spdr S&p 500 ETF Trust-usETF-Large Cap & Growth1.30%-0.17%-1.95%
20DFASDimensional US Small Cap ETFETF-Small Cap1.27%+0.03%+5.62%
21SPSBSs Spdr P St C CORP ETFETF-Other1.08%-0.02%+4.25%
22IDEVIshares Core Msci Dev MktsETF-Other1.08%+0.04%+8.76%
23MUBIshares National Muni Bond EETF-Other1.03%-0.01%+5.99%
24MSFTMicrosoft CORPStock-Tech0.97%-0.25%+10.03%
25AGGIshares Core U.s. AggregateETF-Other0.94%+0.18%+31.77%
26VTEBVanguard Tax-exempt Bond ETFETF-Other0.93%+0.03%+9.99%
27BRK-BBerkshire Hathaway Inc-cl BStock-Other0.92%-0.11%-0.60%
28SCHFSchwab Intl Equity ETFETF-Other0.79%+0.07%+12.61%
29VGITVanguard Intermediate-term TETF-Other0.78%+0.01%+7.52%
30VNQVanguard Real Estate ETFETF-Other0.76%—-2.41%
31SPEMState Street Sp Ptf Em ETFETF-Other0.69%—-1.22%
32VWOVanguard Ftse Emerging MarkeETF-Emerging Markets0.67%—-0.87%
33VOOVanguard S&p 500 ETFETF-Large Cap & Growth0.66%—+6.93%
34SCHMSchwab US Mid Cap ETFETF-Other0.62%—-3.30%
35AMZNAmazon.com INCStock-Consumer Disc0.61%—+6.12%
36GOOGLAlphabet Inc-cl AStock-Comm Services0.58%—+8.80%
37DFATDimensional US Target ValueETF-Other0.57%—-1.36%
38SCHESchwab Emrg Mrkts Eqty ETFETF-Other0.49%+0.05%+15.08%
39VYMVanguard High Dvd Yield ETFETF-Other0.39%+0.02%+6.09%
40AVGOBroadcom INCStock-Tech0.38%—+5.92%
41METAMeta Platforms Inc-class AStock-Comm Services0.37%-0.05%+6.45%
42VBVanguard Small-cap ETFETF-Other0.36%—-4.24%
43GOOGAlphabet Inc-cl CStock-Comm Services0.36%—+2.88%
44JPMJpmorgan Chase & CoStock-Financials0.31%—+2.95%
45SCHHSchwab US Reit ETFETF-Other0.30%—-3.54%
46QQQInvesco Qqq Trust Series 1ETF-Tech0.28%—+1.60%
47TSLATesla INCStock-Consumer Disc0.27%-0.05%+6.71%
48LLYEli Lilly & CoStock-Healthcare0.26%—+9.87%
49XOMExxon Mobil CORPStock-Energy0.26%+0.09%+10.42%
50JNJJohnson & JohnsonStock-Healthcare0.22%+0.04%+7.59%
1–50 of 4,078

Holding changes this quarter

Creative Planning's most significant position changes for 2026-03-31: New buy: AstraZeneca PLC (AZN); Add: Ishares Core S&p 500 ETF (IVV) — shares +4.46%; Add: Vanguard Short-term Bond ETF (BSV) — shares +43.20%; Add: Vanguard Large-cap ETF (VV) — shares +0.37%; Add: Microsoft CORP (MSFT) — shares +10.03%.

Position changes disclosed by Creative Planning for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1BSVVanguard Short-term Bond ETF+0.5%+43.20%Add
2VONVVanguard Russell 1000 Value+0.2%+3944.76%Add
3AGGIshares Core U.s. Aggregate+0.2%+31.77%Add
4SPDWSte Str Spdr Pt Dw EU ETF+0.2%+6.94%Add
5VONGVanguard Russell 1000 Growth+0.2%+1668.18%Add
6AVUVAvantis US Small Cap Value+0.1%+7.17%Add
7AVDVAvantis Intl S/c Value ETF+0.1%+5.26%Add
8XOMExxon Mobil CORP+0.1%+10.42%Add
9VXFVanguard Extended Market ETF+0.1%+129.29%Add
10REETIshares Global Reit ETF+0.1%+2074.52%Add
11VWOBVanguard Emerg Mkts Gov Bnd+0.1%+21044.59%Add
12SPHYSs Spdr P High Yield ETF+0.1%+5139.15%Add
13SCHFSchwab Intl Equity ETF+0.1%+12.61%Add
14IAGGIshares Intl Aggregate Bond+0.1%+1008.77%Add
15SCHESchwab Emrg Mrkts Eqty ETF+0.1%+15.08%Add
16SCHCSchwab Intl Small-cap Equity+0.1%+134.19%Add
17CVXChevron CORP+0.1%+22.78%Add
18SPMDSs Spdr P S&p 400 Midcap ETF0%+4.29%Add
19XLRESs Real Estate Select Sector0%+7.80%Add
20IDEVIshares Core Msci Dev Mkts0%+8.76%Add
21COSTCostco Wholesale CORP0%+13.16%Add
22JNJJohnson & Johnson0%+7.59%Add
23AMATApplied Materials INC0%+4.70%Add
24TCAFT Rowe Prc Cap Appreciation0%+6538.36%Add
25DFASDimensional US Small Cap ETF0%+5.62%Add
26VTEBVanguard Tax-exempt Bond ETF0%+9.99%Add
27SPTMSs Spdr P S&p 1500 Comp ETF0%+28.67%Add
28CATCaterpillar INC0%+2.74%Add
29MUMicron Technology INC0%+29.38%Add
30WMTWalmart INC0%+5.15%Add
31VYMVanguard High Dvd Yield ETF0%+6.09%Add
32VGITVanguard Intermediate-term T0%+7.52%Add
33IEMGIshares Core Msci Emerging—+1.81%Add
34MUBIshares National Muni Bond E0%+5.99%Add
35SPSBSs Spdr P St C CORP ETF0%+4.25%Add
36ORCLOracle CORP0%-1.99%Trim
37SCHGSchwab US Large-cap Growth0%-22.00%Trim
38TSLATesla INC-0.1%+6.71%Add
39METAMeta Platforms Inc-class A-0.1%+6.45%Add
40BRK-BBerkshire Hathaway Inc-cl B-0.1%-0.60%Trim
41VTIVanguard Total Stock Mkt ETF-0.1%+0.89%Add
42VOVanguard Mid-cap ETF-0.1%-1.24%Trim
43SPYMSte Str Spdr Pt S&p 500 ETF-0.1%+2.62%Add
44SPYSs Spdr S&p 500 ETF Trust-us-0.2%-1.95%Trim
45BNDVanguard Total Bond Market-0.2%+3.06%Add
46SCHXSchwab US Large-cap ETF-0.2%-1.84%Trim
47MSFTMicrosoft CORP-0.3%+10.03%Add
48VVVanguard Large-cap ETF-0.3%+0.37%Add
49IVVIshares Core S&p 500 ETF-0.6%+4.46%Add
50AZNAstraZeneca PLC—NEWNew buy

FAQ

What is Creative Planning and what type of investor is it?
Creative Planning is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $147.4B, spread across 4753 disclosed positions.
What are Creative Planning's largest equity positions?
Based on the latest 13F filing, Creative Planning's top holdings by market value are: 1. Ishares Core S&p 500 ETF (IVV) — $15.7B (10.6%) 2. Vanguard Total Bond Market (BND) — $8.9B (6.1%) 3. Vanguard Ftse Developed ETF (VEA) — $7.7B (5.2%) 4. Ste Str Spdr Pt Dw EU ETF (SPDW) — $6.1B (4.1%) 5. Ss Spdr P S&p 400 Midcap ETF (SPMD) — $5.7B (3.9%)
What changes did Creative Planning make in its most recent portfolio filing?
In the latest reported quarter, Creative Planning made 50 notable position adjustments: 1 new positions were initiated, 43 existing holdings were added to, 6 positions were partially reduced, and 0 were completely exited. The largest of these moves: New buy: AstraZeneca PLC (AZN); Add: Ishares Core S&p 500 ETF (IVV) — shares +4.46%; Add: Vanguard Short-term Bond ETF (BSV) — shares +43.20%; Add: Vanguard Large-cap ETF (VV) — shares +0.37%; Add: Microsoft CORP (MSFT) — shares +10.03%
What sectors does Creative Planning focus on?
Creative Planning is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 34.4% • Financials: 14.4% • Industrials: 9.2% • Consumer Discretionary: 9.0% • Health Care: 8.8% • Communication Services: 7.8%

Peer Institutions

Institutions with a similar AUM

MU

Mitsubishi UFJ Asset Management Co., Ltd.

Total reported value

$149.0B

1,618 stks

2026-03-31

Concentration6.7
Portfolio Stability14.4
Sector conviction48.4

AUM within 1.0% of this institution

View detail
ST

Simplex Trading, LLC

Total reported value

$149.1B

10,161 stks

2026-03-31

Concentration20.9
Portfolio Stability31.4
Sector conviction70.0

AUM within 1.1% of this institution

View detail
JA

Jennison Associates LLC

Total reported value

$145.4B

780 stks

2026-03-31

Concentration11.6
Portfolio Stability28.8
Sector conviction67.3

AUM within 1.4% of this institution

View detail

Similar Holdings Style

Institutions with overlapping top holdings

VC

Vicus Capital

Total reported value

$1.4B

250 stks

2026-03-31

Concentration15.5
Portfolio Stability27.8
Sector conviction90.5

3 of the top 5 holdings overlap, including Ste Str Spdr Pt Dw EU ETF

View detail
FF

Family Firm, Inc.

Total reported value

$414.9M

87 stks

2025-06-30

Concentration18.9
Portfolio Stability0.0
Sector conviction100.0

3 of the top 5 holdings overlap, including Vanguard Ftse Developed ETF

View detail
CA

Chandler Asset Management, Inc.

Total reported value

$659.4M

23 stks

2026-03-31

Concentration41.8
Portfolio Stability34.9
Sector conviction0.0

3 of the top 5 holdings overlap, including Ishares Core S&p 500 ETF

View detail