Total reported value
$196.2M
Reporting period: 2026-03-31 · Number of holdings: 148
Fortune Financial Advisors, LLC disclosed 148 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $196.2M and a quarterly turnover rate of 36.9%.
Add NVDA
+1293.5% $6.4M
Trim GOOGL
-1.0% -$594.2K
Trim GRMN
-0.1% $1.9M
Trim MOAT
-1.7% -$474.5K
Add AVGO
+286.0% $2.7M
Trim MA
+1.9% -$405.1K
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | GRMN | Garmin Ltd. | Stock-Tech | 7.76% | -1.23% | -0.07% | |
| 2 | USMV | Ishares Msci USA Min Vol Fac | ETF-Other | 6.01% | — | +1.34% | |
| 3 | NVDA | Nvidia CORP | Stock-Tech | 3.53% | +3.17% | +1293.51% | |
| 4 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 3.03% | -1.38% | -1.04% | |
| 5 | VGSH | Vanguard Short-term Treasury | ETF-Gov Bonds | 2.75% | — | +5.16% | |
| 6 | MOAT | Vaneck Morningstar Wide Moat | ETF-Other | 2.69% | -1.19% | -1.73% | |
| 7 | AAPL | Apple INC | Stock-Tech | 2.59% | -0.04% | +39.50% | |
| 8 | AMAT | Applied Materials INC | Stock-Tech | 2.22% | -0.03% | -1.78% | |
| 9 | MSFT | Microsoft CORP | Stock-Tech | 1.92% | — | +39.83% | |
| 10 | AVGO | Broadcom INC | Stock-Tech | 1.91% | +1.18% | +286.02% | |
| 11 | ORLY | O'reilly Automotive INC | Stock-Consumer Disc | 1.84% | — | +1.41% | |
| 12 | VTIP | Vanguard Short-term Tips | ETF-Other | 1.78% | — | +4.54% | |
| 13 | NOC | Northrop Grumman CORP | Stock-Industrials | 1.77% | -0.15% | +1.86% | |
| 14 | MA | Mastercard INC - A | Stock-Financials | 1.71% | -0.82% | +1.93% | |
| 15 | APH | Amphenol Corp-cl A | Stock-Tech | 1.68% | — | +1.45% | |
| 16 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.62% | — | -2.26% | |
| 17 | IEI | Ishares 3-7 Year Treasury Bo | ETF-Gov Bonds | 1.59% | — | -0.42% | |
| 18 | MO | Altria Group INC | Stock-Consumer Staples | 1.53% | -0.18% | +3.49% | |
| 19 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.37% | +0.36% | +107.51% | |
| 20 | PM | Philip Morris International | Stock-Consumer Staples | 1.30% | — | +2.85% | |
| 21 | AMZN | Amazon.com INC | Stock-Consumer Disc | 1.25% | -0.73% | -7.10% | |
| 22 | STX | Seagate Technology Holdings plc | Stock-Tech | 1.22% | +1.22% | NEW | |
| 23 | EFAV | Ishares Msci Eafe Min Vol Fa | ETF-Other | 1.20% | — | +10.39% | |
| 24 | RSP | Invesco S&p 500 Equal Weight | ETF-Large Cap & Growth | 1.18% | — | -3.33% | |
| 25 | LMT | Lockheed Martin CORP | Stock-Industrials | 1.08% | -0.04% | +2.25% | |
| 26 | MNST | Monster Beverage CORP | Stock-Consumer Staples | 1.03% | — | +1.81% | |
| 27 | TIP | Ishares Tips Bond ETF | ETF-Other | 1.02% | — | -0.11% | |
| 28 | V | Visa Inc-class A Shares | Stock-Financials | 1.02% | — | +2.89% | |
| 29 | CVX | Chevron CORP | Stock-Energy | 1.00% | +0.25% | +29.93% | |
| 30 | STE | STERIS plc | Stock-Healthcare | 0.96% | — | +3.91% | |
| 31 | TJX | Tjx Companies INC | Stock-Consumer Disc | 0.94% | — | +2.04% | |
| 32 | PJUL | Innovator U.s. Equity Power | ETF-Other | 0.93% | +0.93% | NEW | |
| 33 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.92% | +0.22% | +89.72% | |
| 34 | ASR | Grupo Aeroportuario Sur-adr | Stock-Other | 0.90% | — | +1.83% | |
| 35 | FNV | Franco-nevada CORP | Stock-Materials | 0.85% | — | +1.59% | |
| 36 | POWL | Powell Industries INC | Stock-Industrials | 0.79% | +0.79% | NEW | |
| 37 | ABT | Abbott Laboratories | Stock-Healthcare | 0.78% | — | +19.39% | |
| 38 | MTUM | Ishares Msci USA Momentum Fa | ETF-Other | 0.77% | +0.03% | +44.13% | |
| 39 | TPL | Texas Pacific Land CORP | Stock-Energy | 0.71% | +0.15% | +2.04% | |
| 40 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.68% | — | -2.62% | |
| 41 | BIL | Ss Spdr Bb 1-3m T-bill ETF | ETF-Gov Bonds | 0.67% | — | +21.17% | |
| 42 | TSCO | Tractor Supply Company | Stock-Consumer Disc | 0.66% | — | +6.17% | |
| 43 | UNP | Union Pacific CORP | Stock-Industrials | 0.63% | +0.10% | +51.57% | |
| 44 | DIA | Ss Spdr Dow Jones Indus Avg | ETF-Large Cap & Growth | 0.63% | — | +0.15% | |
| 45 | RTX | Rtx CORP | Stock-Industrials | 0.60% | +0.25% | +118.02% | |
| 46 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.60% | +0.41% | +381.20% | |
| 47 | VOO | Vanguard S&p 500 ETF | ETF-Large Cap & Growth | 0.60% | — | -11.38% | |
| 48 | MUSA | Murphy USA INC | Stock-Consumer Disc | 0.57% | — | +7.65% | |
| 49 | ETN | Eaton Corporation plc | Stock-Industrials | 0.57% | +0.31% | +160.39% | |
| 50 | CP | Canadian Pacific Kansas City | Stock-Industrials | 0.55% | — | +0.94% |
Performance for Q3 2026
+1.8%
Performance Last 4 Quarters
+18.3%
Based on 63% of reported portfolio value with available pricing
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 148 | $196.2M | 37 | |
| 2025-12-31 | 99 | $148.3M | 16 | |
| 2025-09-30 | 94 | $132.9M | 20 | |
| 2025-06-30 | 95 | $124.3M | 0 | |
| 2025-03-31 | 95 | $116.0M | 0 | |
| 2024-12-31 | 88 | $110.0M | 0 | |
| 2024-09-30 | 88 | $110.4M | 0 | |
| 2024-06-30 | 122 | $163.3M | 0 | |
| 2024-03-31 | 130 | $157.9M | 0 | |
| 2023-12-31 | 127 | $143.2M | 0 | |
| 2023-09-30 | 118 | $130.7M | 0 | |
| 2023-06-30 | 121 | $133.2M | 0 |
Fortune Financial Advisors, LLC's most significant position changes for 2026-03-31: New buy: Seagate Technology Holdings plc (STX); New buy: Innovator U.s. Equity Power (PJUL); New buy: Powell Industries INC (POWL); Sold out: Novo-nordisk A/s-spons Adr (NVO); New buy: Goldman Sachs Group INC (GS).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | NVDA | Nvidia CORP | +3.2% | +1293.51% | Add |
| 2 | AVGO | Broadcom INC | +1.2% | +286.02% | Add |
| 3 | LLY | Eli Lilly & Co | +0.4% | +381.20% | Add |
| 4 | META | Meta Platforms Inc-class A | +0.4% | +107.51% | Add |
| 5 | ETN | Eaton Corporation plc | +0.3% | +160.39% | Add |
| 6 | CVX | Chevron CORP | +0.3% | +29.93% | Add |
| 7 | RTX | Rtx CORP | +0.3% | +118.02% | Add |
| 8 | GOOG | Alphabet Inc-cl C | +0.2% | +89.72% | Add |
| 9 | AMGN | Amgen INC | +0.2% | +144.88% | Add |
| 10 | HON | Honeywell International INC | +0.2% | +136.98% | Add |
| 11 | TPL | Texas Pacific Land CORP | +0.2% | +2.04% | Add |
| 12 | UNP | Union Pacific CORP | +0.1% | +51.57% | Add |
| 13 | MTUM | Ishares Msci USA Momentum Fa | 0% | +44.13% | Add |
| 14 | AMAT | Applied Materials INC | 0% | -1.78% | Trim |
| 15 | AAPL | Apple INC | 0% | +39.50% | Add |
| 16 | LMT | Lockheed Martin CORP | 0% | +2.25% | Add |
| 17 | NOC | Northrop Grumman CORP | -0.2% | +1.86% | Add |
| 18 | MO | Altria Group INC | -0.2% | +3.49% | Add |
| 19 | AMZN | Amazon.com INC | -0.7% | -7.10% | Trim |
| 20 | MA | Mastercard INC - A | -0.8% | +1.93% | Add |
| 21 | MOAT | Vaneck Morningstar Wide Moat | -1.2% | -1.73% | Trim |
| 22 | GRMN | Garmin Ltd. | -1.2% | -0.07% | Trim |
| 23 | GOOGL | Alphabet Inc-cl A | -1.4% | -1.04% | Trim |
| 24 | STX | Seagate Technology Holdings plc | — | NEW | New buy |
| 25 | PJUL | Innovator U.s. Equity Power | — | NEW | New buy |
| 26 | POWL | Powell Industries INC | — | NEW | New buy |
| 27 | NVO | Novo-nordisk A/s-spons Adr | — | EXIT | Sold out |
| 28 | GS | Goldman Sachs Group INC | — | NEW | New buy |
| 29 | HWKN | Hawkins INC | — | NEW | New buy |
| 30 | KLAC | Kla CORP | — | NEW | New buy |
| 31 | AFRM | Affirm Holdings INC | — | NEW | New buy |
| 32 | AMD | Advanced Micro Devices | — | NEW | New buy |
| 33 | STLD | Steel Dynamics INC | — | NEW | New buy |
| 34 | GLW | Corning INC | — | NEW | New buy |
| 35 | EAT | Brinker International INC | — | NEW | New buy |
| 36 | TMO | Thermo Fisher Scientific INC | — | NEW | New buy |
| 37 | BEPC | Brookfield Renewable CORP | — | NEW | New buy |
| 38 | ENS | Enersys | — | NEW | New buy |
| 39 | AXON | Axon Enterprise INC | — | NEW | New buy |
| 40 | RY | Royal Bank Of Canada | — | NEW | New buy |
| 41 | ABBV | Abbvie INC | — | NEW | New buy |
| 42 | TOL | Toll Brothers INC | — | NEW | New buy |
| 43 | FDX | Fedex CORP | — | NEW | New buy |
| 44 | TKR | Timken Co | — | NEW | New buy |
| 45 | BALT | Inn Defined Wealth Shield | — | NEW | New buy |
| 46 | FSLR | First Solar INC | — | NEW | New buy |
| 47 | FITB | Fifth Third Bancorp | — | NEW | New buy |
| 48 | NRG | Nrg Energy INC | — | NEW | New buy |
| 49 | GM | General Motors Co | — | NEW | New buy |
| 50 | STM | Stmicroelectronics Nv-ny Shs | — | NEW | New buy |