IA

Investment Advisory Group, LLC

Diversified strategyMomentum followerLong-term holder

Total reported value

$393.4M

Reporting period: 2026-03-31 · Number of holdings: 194

Investment Advisory Group, LLC disclosed 194 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $393.4M and a quarterly turnover rate of 7.6%.

Personality snowflake

Concentration
9.54
Portfolio Stability
7.56
Momentum/Contrarian
100
Sector conviction
61.47
Diversification
100
Sizing Uniformity
80.91

Recent moves

  • Trim VUG

    +2.8%　-$2.3M

  • Trim MSFT

    +2.6%　-$1.2M

  • Add FBND

    +38.4%　$1.2M

  • Add CGDV

    +69.5%　$1.0M

  • Add VYM

    +1.0%　$1.1M

  • Add AVLV

    +11.4%　$855.6K

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1VYMVanguard High Dvd Yield ETFETF-Other7.07%+0.20%+1.00%
2VUGVanguard Growth ETFETF-Other6.77%-0.67%+2.78%
3DFACDimensional US Core Equity 2ETF-Other5.96%-0.13%+1.01%
4IVVIshares Core S&p 500 ETFETF-Large Cap & Growth4.02%-0.15%+2.30%
5DFUSDimensional US Eq Mkt ETFETF-Other3.62%+0.09%+8.81%
6IJRIshares Core S&p Small-cap EETF-Small Cap3.62%—-3.77%
7IVWIshares S&p 500 Growth ETFETF-Large Cap & Growth2.57%-0.15%+3.88%
8VTVVanguard Value ETFETF-Other2.07%+0.02%-0.28%
9AAPLApple INCStock-Tech1.98%-0.19%-1.10%
10AOMIshares Core 40/60 ModerateETF-Other1.80%—+2.83%
11ITOTIshares Core S&p Total U.s.ETF-Other1.79%+0.16%+16.01%
12USMVIshares Msci USA Min Vol FacETF-Other1.56%—-0.60%
13DFAXDimensional World Ex US CoreETF-Other1.52%—-0.94%
14IJHIshares Core S&p Midcap ETFETF-Other1.51%—-1.67%
15AOKIshares Core 30/70 ConservatETF-Other1.49%—+2.00%
16VIGVanguard Dividend Apprec ETFETF-Other1.46%—-0.10%
17VYMIVanguard Int High Dvd Yld InETF-Other1.42%+0.12%+5.33%
18AVLVAvantis US Large Cap ValueETF-Large Cap & Growth1.39%+0.20%+11.42%
19AMZNAmazon.com INCStock-Consumer Disc1.29%-0.14%+1.20%
20DFUVDimensional US Marketwide VaETF-Other1.21%+0.03%—
21VTIVanguard Total Stock Mkt ETFETF-Other1.18%—+6.62%
22FBNDFidelity Total Bond ETFETF-Other1.14%+0.30%+38.40%
23MSFTMicrosoft CORPStock-Tech1.12%-0.33%+2.60%
24DCORDimensional US Core Eq 1 ETFETF-Other1.08%+0.10%+13.84%
25VOOVanguard S&p 500 ETFETF-Large Cap & Growth1.05%—+3.28%
26ISTBIshares Core 1-5 Year Usd BoETF-Other1.03%+0.12%+15.36%
27IGSBIshares 1-5y Inv Grade CORPETF-Other0.98%+0.04%+5.88%
28IVEIshares S&p 500 Value ETFETF-Large Cap & Growth0.97%—+0.46%
29QQQInvesco Qqq Trust Series 1ETF-Tech0.94%—+3.86%
30VPLSVanguard Core-plus Bond ETFETF-Other0.93%+0.14%+19.41%
31DFASDimensional US Small Cap ETFETF-Small Cap0.90%—-3.02%
32SHYIshares 1-3 Year Treasury BoETF-Gov Bonds0.80%—+1.49%
33VBVanguard Small-cap ETFETF-Other0.79%—-0.63%
34SCHDSchwab US Dvd Equity ETFETF-Other0.77%+0.05%-3.88%
35IUSBIshr Cr Unvrse Usd Bd Etf-uiETF-Other0.74%—+1.64%
36PGProcter & Gamble Co/theStock-Consumer Staples0.71%—-1.52%
37CGDVCap Group Dividend ValueETF-Other0.65%+0.25%+69.46%
38IEFAIshares Core Msci Eafe ETFETF-Other0.64%—+0.82%
39VGSHVanguard Short-term TreasuryETF-Gov Bonds0.63%—-3.09%
40BNDVanguard Total Bond MarketETF-Other0.62%—+6.46%
41NVDANvidia CORPStock-Tech0.61%—+1.03%
42HDVIshares Core High Dividend EETF-Other0.61%+0.06%-0.30%
43DFIVDimensional International VaETF-Other0.60%+0.06%+7.40%
44IWFIshares Russell 1000 GrowthETF-Other0.59%-0.07%+0.06%
45GOOGAlphabet Inc-cl CStock-Comm Services0.57%—+4.17%
46MDYState Street Spdr S&p MidcapETF-Other0.57%—-2.99%
47TSLATesla INCStock-Consumer Disc0.53%-0.14%-2.75%
48VCSHVanguard S/t CORP Bond ETFETF-Corp Bonds0.51%—+1.95%
49VNQVanguard Real Estate ETFETF-Other0.51%—-2.19%
50XOMExxon Mobil CORPStock-Energy0.50%+0.10%-11.04%
1–50 of 194

Holding changes this quarter

Investment Advisory Group, LLC's most significant position changes for 2026-03-31: Sold out: Ametek INC (AME); New buy: Avantis U.s. Equity ETF (AVUS); New buy: Lam Research CORP (LRCX); New buy: Caterpillar INC (CAT); New buy: Coca-cola Co/the (KO).

Position changes disclosed by Investment Advisory Group, LLC for the quarter ending 2026-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1FBNDFidelity Total Bond ETF+0.3%+38.40%Add
2CGDVCap Group Dividend Value+0.3%+69.46%Add
3VYMVanguard High Dvd Yield ETF+0.2%+1.00%Add
4AVLVAvantis US Large Cap Value+0.2%+11.42%Add
5ITOTIshares Core S&p Total U.s.+0.2%+16.01%Add
6SDSIAmer Cent Sh Dur Strat INC+0.2%+75.76%Add
7TPLTexas Pacific Land CORP+0.2%+4.89%Add
8VPLSVanguard Core-plus Bond ETF+0.1%+19.41%Add
9SCHFSchwab Intl Equity ETF+0.1%+57.04%Add
10VYMIVanguard Int High Dvd Yld In+0.1%+5.33%Add
11ISTBIshares Core 1-5 Year Usd Bo+0.1%+15.36%Add
12DCORDimensional US Core Eq 1 ETF+0.1%+13.84%Add
13XOMExxon Mobil CORP+0.1%-11.04%Trim
14DFUSDimensional US Eq Mkt ETF+0.1%+8.81%Add
15DFIVDimensional International Va+0.1%+7.40%Add
16VGITVanguard Intermediate-term T+0.1%+20.81%Add
17HDVIshares Core High Dividend E+0.1%-0.30%Trim
18SCHDSchwab US Dvd Equity ETF+0.1%-3.88%Trim
19DFAIDimensional International Co+0.1%+40.17%Add
20EEMIshares Msci Emerging Market+0.1%+61.19%Add
21IGSBIshares 1-5y Inv Grade CORP0%+5.88%Add
22JNJJohnson & Johnson0%+1.10%Add
23DFICDimensional International Co0%+8.54%Add
24DFUVDimensional US Marketwide Va0%—Unchanged
25VTVVanguard Value ETF0%-0.28%Trim
26XLFSs Financial Select Sector-0.1%-8.56%Trim
27IWFIshares Russell 1000 Growth-0.1%+0.06%Add
28METAMeta Platforms Inc-class A-0.1%-0.29%Trim
29DFACDimensional US Core Equity 2-0.1%+1.01%Add
30TSLATesla INC-0.1%-2.75%Trim
31AMZNAmazon.com INC-0.1%+1.20%Add
32IVWIshares S&p 500 Growth ETF-0.2%+3.88%Add
33IVVIshares Core S&p 500 ETF-0.2%+2.30%Add
34AAPLApple INC-0.2%-1.10%Trim
35MSFTMicrosoft CORP-0.3%+2.60%Add
36VUGVanguard Growth ETF-0.7%+2.78%Add
37AMEAmetek INC—EXITSold out
38AVUSAvantis U.s. Equity ETF—NEWNew buy
39LRCXLam Research CORP—NEWNew buy
40CATCaterpillar INC—NEWNew buy
41KOCoca-cola Co/the—NEWNew buy
42DISWalt Disney Co/the—EXITSold out
43ADIAnalog Devices INC—NEWNew buy
44SCHGSchwab US Large-cap Growth—EXITSold out
45VRTXVertex Pharmaceuticals INC—EXITSold out
46BSXBoston Scientific CORP—EXITSold out
47QINTAmerican Century Qlty Diver—NEWNew buy
48IBITIshares Bitcoin Trust ETF—EXITSold out
49VMCVulcan Materials Co—EXITSold out
50PMPhilip Morris International—NEWNew buy

FAQ

What is Investment Advisory Group, LLC and what type of investor is it?
Investment Advisory Group, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $393.4M, spread across 194 disclosed positions.
What are Investment Advisory Group, LLC's largest equity positions?
Based on the latest 13F filing, Investment Advisory Group, LLC's top holdings by market value are: 1. Vanguard High Dvd Yield ETF (VYM) — $27.8M (7.1%) 2. Vanguard Growth ETF (VUG) — $26.6M (6.8%) 3. Dimensional US Core Equity 2 (DFAC) — $23.5M (6.0%) 4. Ishares Core S&p 500 ETF (IVV) — $15.8M (4.0%) 5. Dimensional US Eq Mkt ETF (DFUS) — $14.3M (3.6%)
What changes did Investment Advisory Group, LLC make in its most recent portfolio filing?
In the latest reported quarter, Investment Advisory Group, LLC made 49 notable position adjustments: 7 new positions were initiated, 27 existing holdings were added to, 8 positions were partially reduced, and 7 were completely exited. The largest of these moves: Sold out: Ametek INC (AME); New buy: Avantis U.s. Equity ETF (AVUS); New buy: Lam Research CORP (LRCX); New buy: Caterpillar INC (CAT); New buy: Coca-cola Co/the (KO)
What sectors does Investment Advisory Group, LLC focus on?
Investment Advisory Group, LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 36.9% • Consumer Discretionary: 14.7% • Communication Services: 13.9% • Financials: 9.2% • Health Care: 9.0% • Consumer Staples: 9.0%