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Nicolet Advisory Services, LLC

Diversified strategyMomentum follower

Total reported value

$1.5B

Reporting period: 2025-12-31 · Number of holdings: 421

NICOLET ADVISORY SERVICES, LLC disclosed 421 holdings in its latest 13F filing for the period ending 2025-12-31, with total reported value of $1.5B and a quarterly turnover rate of 52.4%.

Personality snowflake

Concentration
21.33
Portfolio Stability
52.44
Momentum/Contrarian
100
Sector conviction
60.08
Diversification
100
Sizing Uniformity
53.63

Recent moves

  • Add SPYM

    +10918.7%　$292.8M

  • Trim SPYV

    -61.9%　-$106.3M

  • Trim SPYG

    -62.0%　-$97.8M

  • Add AVEM

    +54.5%　$24.1M

  • Trim AMJB

    -57.0%　-$7.7M

  • Add VEA

    +27.8%　$12.6M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1SPYMSte Str Spdr Pt S&p 500 ETFETF-Large Cap & Growth19.90%+19.70%+10918.69%
2SPYVSs Spdr P S&p 500 Value ETFETF-Large Cap & Growth4.74%-9.00%-61.86%
3SPYGSs Spdr P S&p 500 Growth ETFETF-Large Cap & Growth4.27%-8.27%-61.97%
4AVEMAvantis Emerging Markets EqETF-Emerging Markets4.12%+1.24%+54.49%
5AAPLApple INCStock-Tech3.53%-0.26%+5.87%
6ITOTIshares Core S&p Total U.s.ETF-Other3.15%+0.08%+14.28%
7VEAVanguard Ftse Developed ETFETF-Other3.15%+0.49%+27.83%
8VTEBVanguard Tax-exempt Bond ETFETF-Other2.37%+0.18%+23.86%
9VOVanguard Mid-cap ETFETF-Other2.17%+0.05%+16.07%
10BRK-BBerkshire Hathaway Inc-cl BStock-Other1.95%—+0.04%
11FBNDFidelity Total Bond ETFETF-Other1.84%-0.18%+5.78%
12MSFTMicrosoft CORPStock-Tech1.77%—+8.76%
13VOOVanguard S&p 500 ETFETF-Large Cap & Growth1.63%+0.33%+39.10%
14JPMJpmorgan Chase & CoStock-Financials1.53%-0.06%+5.59%
15NVDANvidia CORPStock-Tech1.46%+0.05%+19.75%
16BNDVanguard Total Bond MarketETF-Other1.30%—+2.67%
17UITBVictoryshares Core IntermediETF-Other1.24%-0.06%+9.93%
18PGProcter & Gamble Co/theStock-Consumer Staples1.20%-0.32%-3.10%
19AVREAvantis Real Estate ETFETF-Other1.15%-0.49%-18.77%
20AMZNAmazon.com INCStock-Consumer Disc1.08%+0.14%+19.05%
21GOOGLAlphabet Inc-cl AStock-Comm Services1.07%+0.16%+0.22%
22WECWec Energy Group INCStock-Utilities0.98%-0.23%+2.74%
23VBVanguard Small-cap ETFETF-Other0.92%+0.11%+23.19%
24IVVIshares Core S&p 500 ETFETF-Large Cap & Growth0.85%—+0.92%
25VTVVanguard Value ETFETF-Other0.83%+0.02%+12.67%
26VGSHVanguard Short-term TreasuryETF-Gov Bonds0.77%—-5.72%
27GOOGAlphabet Inc-cl CStock-Comm Services0.76%+0.31%+43.13%
28MUBIshares National Muni Bond EETF-Other0.72%—+3.06%
29SPYSs Spdr S&p 500 ETF Trust-usETF-Large Cap & Growth0.68%—+2.81%
30SUBIshares Short-term NationalETF-Other0.56%—+14.19%
31YLDPrincipal Act Hi Yld ETFETF-Other0.56%-0.25%-19.69%
32VUGVanguard Growth ETFETF-Other0.56%—-8.02%
33HDHome Depot INCStock-Consumer Disc0.55%—+2.88%
34KOCoca-cola Co/theStock-Consumer Staples0.54%+0.04%+19.21%
35AMLPAlerian Mlp ETFETF-Other0.52%-0.25%-24.94%
36METAMeta Platforms Inc-class AStock-Comm Services0.49%—+17.00%
37AMJBAlerian Mlp Etn2044ETF-Other0.44%-0.67%-57.00%
38OSKOshkosh CORPStock-Industrials0.43%—-0.30%
39WMTWalmart INCStock-Consumer Staples0.40%+0.02%+4.36%
40AVGOBroadcom INCStock-Tech0.38%+0.03%+21.27%
41VONEVanguard Russell 1000ETF-Other0.34%+0.34%NEW
42MDYState Street Spdr S&p MidcapETF-Other0.34%—+13.61%
43BFCBank First CORPStock-Other0.34%-0.12%-9.86%
44PEPPepsico INCStock-Consumer Staples0.33%-0.14%-17.74%
45BABoeing Co/theStock-Industrials0.33%—+9.98%
46ABTAbbott LaboratoriesStock-Healthcare0.31%—-7.56%
47XOMExxon Mobil CORPStock-Energy0.31%—+6.22%
48TSLATesla INCStock-Consumer Disc0.31%—+5.08%
49ETNEaton Corporation plcStock-Industrials0.30%—+11.70%
50VGITVanguard Intermediate-term TETF-Other0.30%—+5.06%
1–50 of 421

Holding changes this quarter

Nicolet Advisory Services, LLC's most significant position changes for 2025-12-31: New buy: Vanguard Russell 1000 (VONE); New buy: Rtx CORP (RTX); New buy: State Street Spdr Msci Acwi (CWI); Sold out: Raytheon Technologies CORP; New buy: Lazard Listed Infrastructure (GLIX).

Position changes disclosed by Nicolet Advisory Services, LLC for the quarter ending 2025-12-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1SPYMSte Str Spdr Pt S&p 500 ETF+19.7%+10918.69%Add
2AVEMAvantis Emerging Markets Eq+1.2%+54.49%Add
3VEAVanguard Ftse Developed ETF+0.5%+27.83%Add
4VOOVanguard S&p 500 ETF+0.3%+39.10%Add
5GOOGAlphabet Inc-cl C+0.3%+43.13%Add
6VTEBVanguard Tax-exempt Bond ETF+0.2%+23.86%Add
7GOOGLAlphabet Inc-cl A+0.2%+0.22%Add
8AMZNAmazon.com INC+0.1%+19.05%Add
9VBVanguard Small-cap ETF+0.1%+23.19%Add
10MUMicron Technology INC+0.1%+5.67%Add
11ITOTIshares Core S&p Total U.s.+0.1%+14.28%Add
12IWPIshares Russell Mid-cap Grow+0.1%+149.15%Add
13LLYEli Lilly & Co+0.1%+13.27%Add
14ADIAnalog Devices INC+0.1%+63.73%Add
15VOVanguard Mid-cap ETF+0.1%+16.07%Add
16NVDANvidia CORP+0.1%+19.75%Add
17CATCaterpillar INC+0.1%+15.27%Add
18KOCoca-cola Co/the0%+19.21%Add
19AVGOBroadcom INC0%+21.27%Add
20VTVVanguard Value ETF0%+12.67%Add
21WMTWalmart INC0%+4.36%Add
22SUBIshares Short-term National—+14.19%Add
23JPMJpmorgan Chase & Co-0.1%+5.59%Add
24UITBVictoryshares Core Intermedi-0.1%+9.93%Add
25IEFAIshares Core Msci Eafe ETF-0.1%-55.63%Trim
26BFCBank First CORP-0.1%-9.86%Trim
27ORCLOracle CORP-0.1%+6.90%Add
28PEPPepsico INC-0.1%-17.74%Trim
29FBNDFidelity Total Bond ETF-0.2%+5.78%Add
30WECWec Energy Group INC-0.2%+2.74%Add
31AMLPAlerian Mlp ETF-0.3%-24.94%Trim
32YLDPrincipal Act Hi Yld ETF-0.3%-19.69%Trim
33AAPLApple INC-0.3%+5.87%Add
34IGFIshares Global Infrastructur-0.3%-86.03%Trim
35PGProcter & Gamble Co/the-0.3%-3.10%Trim
36AVREAvantis Real Estate ETF-0.5%-18.77%Trim
37AMJBAlerian Mlp Etn2044-0.7%-57.00%Trim
38SPYGSs Spdr P S&p 500 Growth ETF-8.3%-61.97%Trim
39SPYVSs Spdr P S&p 500 Value ETF-9%-61.86%Trim
40VONEVanguard Russell 1000—NEWNew buy
41RTXRtx CORP—NEWNew buy
42CWIState Street Spdr Msci Acwi—NEWNew buy
43✓ Raytheon Technologies CORP—EXITSold out
44GLIXLazard Listed Infrastructure—NEWNew buy
45✓ Travelers Companies INC—EXITSold out
46TRVTravelers Cos Inc/the—NEWNew buy
47IWOIshares Russell 2000 Growth—NEWNew buy
48AVDEAvantis International Equity—NEWNew buy
49GIIState Street Spdr S&p Global—EXITSold out
50VXFVanguard Extended Market ETF—NEWNew buy

FAQ

What is Nicolet Advisory Services, LLC and what type of investor is it?
Nicolet Advisory Services, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2025-12-31), the firm manages a tracked equity portfolio valued at approximately $1.5B, spread across 421 disclosed positions.
What are Nicolet Advisory Services, LLC's largest equity positions?
Based on the latest 13F filing, Nicolet Advisory Services, LLC's top holdings by market value are: 1. Ste Str Spdr Pt S&p 500 ETF (SPYM) — $295.3M (19.9%) 2. Ss Spdr P S&p 500 Value ETF (SPYV) — $70.3M (4.7%) 3. Ss Spdr P S&p 500 Growth ETF (SPYG) — $63.4M (4.3%) 4. Avantis Emerging Markets Eq (AVEM) — $61.1M (4.1%) 5. Apple INC (AAPL) — $52.5M (3.5%)
What changes did Nicolet Advisory Services, LLC make in its most recent portfolio filing?
In the latest reported quarter, Nicolet Advisory Services, LLC made 50 notable position adjustments: 8 new positions were initiated, 28 existing holdings were added to, 11 positions were partially reduced, and 3 were completely exited. The largest of these moves: New buy: Vanguard Russell 1000 (VONE); New buy: Rtx CORP (RTX); New buy: State Street Spdr Msci Acwi (CWI); Sold out: Raytheon Technologies CORP; New buy: Lazard Listed Infrastructure (GLIX)
What sectors does Nicolet Advisory Services, LLC focus on?
Nicolet Advisory Services, LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 35.3% • Financials: 19.0% • Consumer Staples: 11.6% • Communication Services: 10.3% • Consumer Discretionary: 9.2% • Health Care: 6.7%