AI
Armor Investment Advisors, LLC
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$277.5M
Reporting period: 2026-03-31 · Number of holdings: 160
Armor Investment Advisors, LLC disclosed 160 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $277.5M and a quarterly turnover rate of 24.9%.
Personality snowflake
- Concentration
- 20.81
- Portfolio Stability
- 24.91
- Momentum/Contrarian
- 100
- Sector conviction
- 45.87
- Diversification
- 100
- Sizing Uniformity
- 72.85
Recent moves
Trim FMDE
-48.4% -$9.4M
Add JPIE
+55.7% $8.9M
Trim CAPE
-84.9% -$6.1M
Trim HYDB
-86.9% -$5.2M
Add CGDV
+108.2% $4.6M
Add FBND
+224.1% $2.6M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 16.39% | +0.31% | +9.07% | |
| 2 | JPIE | Jpmorgan Income ETF | ETF-Other | 9.02% | +3.08% | +55.66% | |
| 3 | FENI | Fidelity Enhanced Intl ETF | ETF-Other | 5.85% | +0.87% | +17.72% | |
| 4 | FTEC | Fidelity Msci Info Tech Indx | ETF-Tech | 4.28% | -0.35% | +1.80% | |
| 5 | IUSB | Ishr Cr Unvrse Usd Bd Etf-ui | ETF-Other | 4.27% | — | -0.14% | |
| 6 | BND | Vanguard Total Bond Market | ETF-Other | 4.05% | -0.77% | -13.62% | |
| 7 | CGGR | Cap Group Growth Equity | ETF-Other | 4.05% | — | +9.70% | |
| 8 | FMDE | Fidelity Enhanced Mid Cap Co | ETF-Other | 3.53% | -3.53% | -48.35% | |
| 9 | CGDV | Cap Group Dividend Value | ETF-Other | 3.30% | +1.64% | +108.16% | |
| 10 | CGNG | Cap Group New Geography Eq | ETF-Other | 2.48% | +0.19% | +11.68% | |
| 11 | SCHF | Schwab Intl Equity ETF | ETF-Other | 2.04% | -0.17% | -8.78% | |
| 12 | MUB | Ishares National Muni Bond E | ETF-Other | 1.90% | — | +1.54% | |
| 13 | IJH | Ishares Core S&p Midcap ETF | ETF-Other | 1.87% | -0.19% | -9.40% | |
| 14 | FESM | Fidelity Enhanced Small Cap | ETF-Small Cap | 1.52% | +1.52% | NEW | |
| 15 | SAMT | Strategas Macro Them Opps | ETF-Other | 1.50% | — | -0.63% | |
| 16 | DYNF | Ishrs US E F R A Etf-usd INC | ETF-Other | 1.43% | +1.43% | NEW | |
| 17 | META | Meta Platforms Inc-class A | Stock-Comm Services | 1.41% | -0.16% | +5.15% | |
| 18 | FBND | Fidelity Total Bond ETF | ETF-Other | 1.37% | +0.93% | +224.07% | |
| 19 | DFAS | Dimensional US Small Cap ETF | ETF-Small Cap | 1.27% | -0.14% | -9.61% | |
| 20 | SOXX | Ishares Semiconductor ETF | ETF-Other | 0.96% | — | -6.89% | |
| 21 | MSFT | Microsoft CORP | Stock-Tech | 0.93% | -0.15% | +15.62% | |
| 22 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 0.86% | -0.25% | -14.17% | |
| 23 | FHLC | Fidelity Msci Health Care | ETF-Other | 0.79% | -0.09% | -3.24% | |
| 24 | V | Visa Inc-class A Shares | Stock-Financials | 0.78% | -0.20% | -5.51% | |
| 25 | JPM | Jpmorgan Chase & Co | Stock-Financials | 0.78% | -0.09% | +0.01% | |
| 26 | DLR | Digital Realty Trust INC | Stock-Real Estate | 0.76% | — | -9.40% | |
| 27 | SCHD | Schwab US Dvd Equity ETF | ETF-Other | 0.74% | — | -14.70% | |
| 28 | IEMG | Ishares Core Msci Emerging | ETF-Emerging Markets | 0.74% | +0.74% | NEW | |
| 29 | LOW | Lowe's Cos INC | Stock-Consumer Disc | 0.72% | — | -0.73% | |
| 30 | SO | Southern Co/the | Stock-Utilities | 0.70% | — | -2.96% | |
| 31 | WMT | Walmart INC | Stock-Consumer Staples | 0.70% | +0.06% | +0.05% | |
| 32 | TBUX | T Rowe Price Ultra Short-ter | ETF-Other | 0.68% | -0.17% | -18.06% | |
| 33 | VYM | Vanguard High Dvd Yield ETF | ETF-Other | 0.65% | — | -0.82% | |
| 34 | DUK | Duke Energy CORP | Stock-Utilities | 0.64% | +0.05% | -0.71% | |
| 35 | NVDA | Nvidia CORP | Stock-Tech | 0.58% | — | +0.60% | |
| 36 | XLK | Ss Technology Select Sector | ETF-Tech | 0.57% | — | +0.07% | |
| 37 | JEPI | Jpmorgan Equity Premium Inco | ETF-Other | 0.55% | -0.10% | -12.45% | |
| 38 | DE | Deere & Co | Stock-Industrials | 0.54% | +0.04% | -8.85% | |
| 39 | SPY | Ss Spdr S&p 500 ETF Trust-us | ETF-Large Cap & Growth | 0.52% | — | +0.23% | |
| 40 | LLY | Eli Lilly & Co | Stock-Healthcare | 0.52% | -0.10% | — | |
| 41 | PTRB | Pgim Total Return Bond ETF | ETF-Other | 0.51% | -0.14% | -17.96% | |
| 42 | SCHE | Schwab Emrg Mrkts Eqty ETF | ETF-Other | 0.51% | -0.06% | -9.30% | |
| 43 | BAI | Ishrs Ai In And Tech Act ETF | ETF-Tech | 0.48% | +0.48% | NEW | |
| 44 | VOOG | Vanguard S&p 500 Growth ETF | ETF-Large Cap & Growth | 0.42% | — | -1.96% | |
| 45 | XOM | Exxon Mobil CORP | Stock-Energy | 0.41% | +0.11% | -1.77% | |
| 46 | ICVT | Ishares Convertible Bond ETF | ETF-Other | 0.40% | — | -1.23% | |
| 47 | PGR | Progressive CORP | Stock-Financials | 0.39% | -0.07% | -0.02% | |
| 48 | ASML | ASML Holding N.V. | Stock-Tech | 0.39% | +0.07% | — | |
| 49 | CAPE | Doubleline Shiller Cape US | ETF-Other | 0.37% | -2.27% | -84.95% | |
| 50 | SCHA | Schwab US Small-cap ETF | ETF-Other | 0.36% | — | -5.36% |
1–50 of 160
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 160 | $277.5M | 25 | |
| 2025-12-31 | 151 | $271.9M | 19 | |
| 2025-09-30 | 149 | $315.6M | 68 | |
| 2025-06-30 | 153 | $265.2M | 0 | |
| 2025-03-31 | 154 | $241.6M | 100 | |
| 2024-12-31 | 159 | $243.3M | 0 | |
| 2024-09-30 | 156 | $241.4M | 0 | |
| 2024-06-30 | 156 | $216.8M | 0 | |
| 2024-03-31 | 166 | $208.0M | 0 | |
| 2023-12-31 | 161 | $189.3M | 0 | |
| 2023-09-30 | 154 | $168.6M | 0 | |
| 2023-06-30 | 160 | $165.1M | 0 | |
| 2023-03-31 | 174 | $175.0M | 0 | |
| 2022-12-31 | 171 | $164.5M | 0 | |
| 2022-09-30 | 163 | $146.8M | 0 | |
| 2022-06-30 | 163 | $154.3M | 0 | |
| 2022-03-31 | 172 | $176.7M | 0 | |
| 2021-12-31 | 159 | $177.4M | 0 | |
| 2021-09-30 | 160 | $159.4M | 0 | |
| 2021-06-30 | 163 | $165.5M | 96 | |
| 2021-03-31 | 159 | $154.0M | 11 | |
| 2020-12-31 | 163 | $141.6M | 21 | |
| 2020-09-30 | 137 | $116.6M | 13 | |
| 2020-06-30 | 135 | $115.4M | 21 | |
| 2020-03-31 | 137 | $98.0M | 32 | |
| 2019-12-31 | 155 | $128.7M | 14 | |
| 2019-09-30 | 147 | $122.1M | 9 | |
| 2019-06-30 | 148 | $118.5M | 10 | |
| 2019-03-31 | 155 | $115.4M | 25 | |
| 2018-12-31 | 133 | $98.5M | 16 | |
| 2018-09-30 | 142 | $112.5M | 10 | |
| 2018-06-30 | 147 | $111.3M | 8 | |
| 2018-03-31 | 153 | $109.8M | 9 | |
| 2017-12-31 | 148 | $110.6M | 13 | |
| 2017-09-30 | 145 | $105.1M | 9 | |
| 2017-06-30 | 133 | $100.6M | 7 | |
| 2017-03-31 | 138 | $100.3M | 10 | |
| 2016-12-31 | 141 | $96.9M | 0 |
Holding changes this quarter
Armor Investment Advisors, LLC's most significant position changes for 2026-03-31: New buy: Fidelity Enhanced Small Cap (FESM); New buy: Ishrs US E F R A Etf-usd INC (DYNF); New buy: Ishares Core Msci Emerging (IEMG); New buy: Ishrs Ai In And Tech Act ETF (BAI); Sold out: Becton Dickinson And Co (BDX).
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | JPIE | Jpmorgan Income ETF | +3.1% | +55.66% | Add |
| 2 | CGDV | Cap Group Dividend Value | +1.6% | +108.16% | Add |
| 3 | FBND | Fidelity Total Bond ETF | +0.9% | +224.07% | Add |
| 4 | FENI | Fidelity Enhanced Intl ETF | +0.9% | +17.72% | Add |
| 5 | IVV | Ishares Core S&p 500 ETF | +0.3% | +9.07% | Add |
| 6 | CGNG | Cap Group New Geography Eq | +0.2% | +11.68% | Add |
| 7 | XOM | Exxon Mobil CORP | +0.1% | -1.77% | Trim |
| 8 | PSX | Phillips 66 | +0.1% | -1.64% | Trim |
| 9 | ASML | ASML Holding N.V. | +0.1% | — | Unchanged |
| 10 | VLO | Valero Energy CORP | +0.1% | — | Unchanged |
| 11 | WMT | Walmart INC | +0.1% | +0.05% | Add |
| 12 | DUK | Duke Energy CORP | +0.1% | -0.71% | Trim |
| 13 | DE | Deere & Co | 0% | -8.85% | Trim |
| 14 | SCHE | Schwab Emrg Mrkts Eqty ETF | -0.1% | -9.30% | Trim |
| 15 | JEPQ | JPM Nasdaq Equity Premium | -0.1% | -14.37% | Trim |
| 16 | PGR | Progressive CORP | -0.1% | -0.02% | Trim |
| 17 | IHI | Ishares U.s. Medical Devices | -0.1% | -8.68% | Trim |
| 18 | JPM | Jpmorgan Chase & Co | -0.1% | +0.01% | Add |
| 19 | FHLC | Fidelity Msci Health Care | -0.1% | -3.24% | Trim |
| 20 | LLY | Eli Lilly & Co | -0.1% | — | Unchanged |
| 21 | JEPI | Jpmorgan Equity Premium Inco | -0.1% | -12.45% | Trim |
| 22 | BSX | Boston Scientific CORP | -0.1% | — | Unchanged |
| 23 | PTRB | Pgim Total Return Bond ETF | -0.1% | -17.96% | Trim |
| 24 | DFAS | Dimensional US Small Cap ETF | -0.1% | -9.61% | Trim |
| 25 | MSFT | Microsoft CORP | -0.2% | +15.62% | Add |
| 26 | META | Meta Platforms Inc-class A | -0.2% | +5.15% | Add |
| 27 | TBUX | T Rowe Price Ultra Short-ter | -0.2% | -18.06% | Trim |
| 28 | SCHF | Schwab Intl Equity ETF | -0.2% | -8.78% | Trim |
| 29 | IJH | Ishares Core S&p Midcap ETF | -0.2% | -9.40% | Trim |
| 30 | V | Visa Inc-class A Shares | -0.2% | -5.51% | Trim |
| 31 | GOOGL | Alphabet Inc-cl A | -0.3% | -14.17% | Trim |
| 32 | FTEC | Fidelity Msci Info Tech Indx | -0.4% | +1.80% | Add |
| 33 | BND | Vanguard Total Bond Market | -0.8% | -13.62% | Trim |
| 34 | HYDB | Ishares High Yield Systemati | -1.9% | -86.90% | Trim |
| 35 | CAPE | Doubleline Shiller Cape US | -2.3% | -84.95% | Trim |
| 36 | FMDE | Fidelity Enhanced Mid Cap Co | -3.5% | -48.35% | Trim |
| 37 | FESM | Fidelity Enhanced Small Cap | — | NEW | New buy |
| 38 | DYNF | Ishrs US E F R A Etf-usd INC | — | NEW | New buy |
| 39 | IEMG | Ishares Core Msci Emerging | — | NEW | New buy |
| 40 | BAI | Ishrs Ai In And Tech Act ETF | — | NEW | New buy |
| 41 | BDX | Becton Dickinson And Co | — | EXIT | Sold out |
| 42 | XBXMX | Nuveen S&p 500 Buy-wr INC | — | EXIT | Sold out |
| 43 | XSSPX | Nuveen S&p 500 Dynam Overwr | — | NEW | New buy |
| 44 | MRK | Merck & Co. INC. | — | NEW | New buy |
| 45 | ED | Consolidated Edison INC | — | NEW | New buy |
| 46 | T | At&t INC | — | NEW | New buy |
| 47 | COP | Conocophillips | — | NEW | New buy |
| 48 | AAAU | Goldman Sachs Physical Gold | — | NEW | New buy |
| 49 | YUM | Yum! Brands INC | — | NEW | New buy |
| 50 | WELL | Welltower INC | — | NEW | New buy |
FAQ
What is Armor Investment Advisors, LLC and what type of investor is it?
Armor Investment Advisors, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $277.5M, spread across 160 disclosed positions.
What are Armor Investment Advisors, LLC's largest equity positions?
Based on the latest 13F filing, Armor Investment Advisors, LLC's top holdings by market value are:
1. Ishares Core S&p 500 ETF (IVV) — $45.5M (16.4%)
2. Jpmorgan Income ETF (JPIE) — $25.0M (9.0%)
3. Fidelity Enhanced Intl ETF (FENI) — $16.2M (5.8%)
4. Fidelity Msci Info Tech Indx (FTEC) — $11.9M (4.3%)
5. Ishr Cr Unvrse Usd Bd Etf-ui (IUSB) — $11.8M (4.3%)
What changes did Armor Investment Advisors, LLC make in its most recent portfolio filing?
In the latest reported quarter, Armor Investment Advisors, LLC made 46 notable position adjustments: 12 new positions were initiated, 11 existing holdings were added to, 21 positions were partially reduced, and 2 were completely exited. The largest of these moves: New buy: Fidelity Enhanced Small Cap (FESM); New buy: Ishrs US E F R A Etf-usd INC (DYNF); New buy: Ishares Core Msci Emerging (IEMG); New buy: Ishrs Ai In And Tech Act ETF (BAI); Sold out: Becton Dickinson And Co (BDX)
What sectors does Armor Investment Advisors, LLC focus on?
Armor Investment Advisors, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Communication Services: 22.9%
• Information Technology: 18.1%
• Financials: 17.9%
• Consumer Discretionary: 10.6%
• Consumer Staples: 9.3%
• Health Care: 9.2%