HF

Hl Financial Services LLC

Diversified strategyMomentum followerLong-term holder

Total reported value

$6.5B

Reporting period: 2019-03-31 · Number of holdings: 728

HL FINANCIAL SERVICES LLC disclosed 728 holdings in its latest 13F filing for the period ending 2019-03-31, with total reported value of $6.5B and a quarterly turnover rate of 18.2%.

Personality snowflake

Concentration
7.14
Portfolio Stability
18.24
Momentum/Contrarian
100
Sector conviction
50.3
Diversification
100
Sizing Uniformity
65.35

Recent moves

  • Add KMX

    +20731.6%　$77.8M

  • Trim CVS

    +2.9%　-$16.4M

  • Trim ORLY

    -19.7%　-$12.3M

  • Add AAPL

    +2.8%　$57.3M

  • Trim IBM

    -52.4%　-$17.2M

  • Trim DIS

    +2.0%　$6.4M

Holdings Map

New buyAddUnchangedTrim

Top 10 holdings by weight

Full holdings list this quarter

#TickerIssuerAsset SubclassWeightWeight ChangeShares Change4Q Trend
1MSFTMicrosoft CORPStock-Tech4.84%+0.14%+0.85%
2AAPLApple INCStock-Tech4.59%+0.38%+2.81%
3JPMJpmorgan Chase & CoStock-Financials4.42%+0.13%+13.03%
4HDHome Depot INCStock-Consumer Disc4.05%+0.02%+2.32%
5JNJJohnson & JohnsonStock-Healthcare3.52%-0.14%+1.03%
6DISWalt Disney Co/theStock-Comm Services3.10%-0.31%+1.98%
7PGRProgressive CORPStock-Financials2.65%+0.23%+4.53%
8GOOGAlphabet Inc-cl CStock-Comm Services2.33%+0.05%+2.38%
9BRK-BBerkshire Hathaway Inc-cl BStock-Other2.18%—+2.46%
10PFEPfizer INCStock-Healthcare2.12%—+2.21%
11TJXTjx Companies INCStock-Consumer Disc2.07%+0.12%+1.48%
12USBUS BancorpStock-Financials2.06%-0.10%+2.95%
13UNPUnion Pacific CORPStock-Industrials1.98%+0.16%+2.11%
14CSCOCisco Systems INCStock-Tech1.95%+0.20%+1.90%
15FASTFastenal CoStock-Industrials1.87%+0.18%+2.40%
16TELTE Connectivity plcStock-Tech1.87%-0.05%+3.59%
17ORLYO'reilly Automotive INCStock-Consumer Disc1.80%-0.46%-19.75%
18WFCWells Fargo & CoStock-Financials1.62%-0.11%+1.35%
19VEAVanguard Ftse Developed ETFETF-Other1.42%+0.13%+13.68%
20CVSCvs Health CORPStock-Healthcare1.40%-0.47%+2.88%
21BF-BBrown-forman Corp-class BStock-Other1.38%+0.20%+19.61%
22EXPDExpeditors Intl Wash INCStock-Industrials1.37%—+2.49%
23OMCOmnicom GroupStock-Comm Services1.35%—+3.14%
24✓ Stock-Other1.26%—+4.11%
25KMXCarmax INCStock-Consumer Disc1.20%+1.19%+20731.58%
26NTRSNorthern Trust CORPStock-Financials1.03%-0.01%+3.43%
27PGProcter & Gamble Co/theStock-Consumer Staples0.98%—-10.16%
28XOMExxon Mobil CORPStock-Energy0.92%+0.02%-1.81%
29IJRIshares Core S&p Small-cap EETF-Small Cap0.90%+0.21%+33.86%
30IVVIshares Core S&p 500 ETFETF-Large Cap & Growth0.84%—+0.83%
31VWOVanguard Ftse Emerging MarkeETF-Emerging Markets0.77%+0.10%+17.47%
32CVXChevron CORPStock-Energy0.70%+0.02%+2.42%
33PEPPepsico INCStock-Consumer Staples0.67%—+1.83%
34MMM3m CoStock-Industrials0.60%—-0.53%
35VNQVanguard Real Estate ETFETF-Other0.59%+0.03%+2.62%
36USMVIshares Msci USA Min Vol FacETF-Other0.55%+0.02%+6.41%
37ABBVAbbvie INCStock-Healthcare0.52%-0.16%-0.27%
38AEPAmerican Electric Power Company, Inc.Stock-Utilities0.49%+0.07%+0.43%
39KOCoca-cola Co/theStock-Consumer Staples0.49%—+0.71%
40IWRIshares Russell Mid-cap ETFETF-Other0.44%—-0.17%
41VZVerizon Communications INCStock-Comm Services0.43%—+3.79%
42INTCIntel CORPStock-Tech0.42%—-3.15%
43IBMIntl Business Machines CORPStock-Tech0.38%-0.36%-52.38%
44COSTCostco Wholesale CORPStock-Consumer Staples0.38%—-6.99%
45EFAIshares Msci Eafe ETFETF-Other0.37%—+0.45%
46HOGHarley-davidson INCStock-Consumer Disc0.37%—-14.68%
47VCITVanguard Int-term CorporateETF-Corp Bonds0.36%+0.08%+40.07%
48ABTAbbott LaboratoriesStock-Healthcare0.35%—+1.24%
49VEUVanguard Ftse All-world Ex-uETF-Other0.33%—-8.46%
50MCDMcdonald's CORPStock-Consumer Disc0.33%—+10.78%
1–50 of 728

Holding changes this quarter

Hl Financial Services LLC's most significant position changes for 2019-03-31: Sold out: Hologic INC (HO1); New buy: Verisk Analytics INC (VRSK); New buy: Concho Resources INC (CXOEUR); Add: Carmax INC (KMX) — shares +20731.58%; Add: Cvs Health CORP (CVS) — shares +2.88%.

Position changes disclosed by Hl Financial Services LLC for the quarter ending 2019-03-31, including ticker, issuer, weight change, shares change, and action
#TickerIssuerWeight ChangeShares ChangeAction
1KMXCarmax INC+1.2%+20731.58%Add
2AAPLApple INC+0.4%+2.81%Add
3PGRProgressive CORP+0.2%+4.53%Add
4IJRIshares Core S&p Small-cap E+0.2%+33.86%Add
5CSCOCisco Systems INC+0.2%+1.90%Add
6BF-BBrown-forman Corp-class B+0.2%+19.61%Add
7FASTFastenal Co+0.2%+2.40%Add
8UNPUnion Pacific CORP+0.2%+2.11%Add
9MSFTMicrosoft CORP+0.1%+0.85%Add
10JPMJpmorgan Chase & Co+0.1%+13.03%Add
11VEAVanguard Ftse Developed ETF+0.1%+13.68%Add
12VGSHVanguard Short-term Treasury+0.1%+124.65%Add
13TJXTjx Companies INC+0.1%+1.48%Add
14VWOVanguard Ftse Emerging Marke+0.1%+17.47%Add
15VCITVanguard Int-term Corporate+0.1%+40.07%Add
16AEPAmerican Electric Power Company, Inc.+0.1%+0.43%Add
17FTCSFirst Trust Capital Strength+0.1%+54.62%Add
18PWRQuanta Services INC+0.1%+83.26%Add
19GOOGLAlphabet Inc-cl A+0.1%+63.99%Add
20EBAYEbay INC+0.1%+946.33%Add
21NEENextera Energy INC+0.1%+39.82%Add
22MDLZMondelez International Inc-a+0.1%+51.73%Add
23LMBSFirst Trust Low Duration Opp+0.1%+1101.31%Add
24GOOGAlphabet Inc-cl C+0.1%+2.38%Add
25BF-ABrown-forman Corp-class A0%+22.02%Add
26VNQVanguard Real Estate ETF0%+2.62%Add
27IJHIshares Core S&p Midcap ETF0%+15.14%Add
28HDHome Depot INC0%+2.32%Add
29XOMExxon Mobil CORP0%-1.81%Trim
30CVXChevron CORP0%+2.42%Add
31USMVIshares Msci USA Min Vol Fac0%+6.41%Add
32EXPDExpeditors Intl Wash INC—+2.49%Add
33✓ —+4.11%Add
34IVVIshares Core S&p 500 ETF—+0.83%Add
35PEPPepsico INC—+1.83%Add
36NTRSNorthern Trust CORP0%+3.43%Add
37TELTE Connectivity plc-0.1%+3.59%Add
38USBUS Bancorp-0.1%+2.95%Add
39WFCWells Fargo & Co-0.1%+1.35%Add
40WBAWalgreens Boots Alliance INC-0.1%-17.32%Trim
41JNJJohnson & Johnson-0.1%+1.03%Add
42ABBVAbbvie INC-0.2%-0.27%Trim
43AGGIshares Core U.s. Aggregate-0.2%-40.68%Trim
44DISWalt Disney Co/the-0.3%+1.98%Add
45IBMIntl Business Machines CORP-0.4%-52.38%Trim
46ORLYO'reilly Automotive INC-0.5%-19.75%Trim
47CVSCvs Health CORP-0.5%+2.88%Add
48HO1Hologic INC—EXITSold out
49VRSKVerisk Analytics INC—NEWNew buy
50CXOEURConcho Resources INC—NEWNew buy

FAQ

What is Hl Financial Services LLC and what type of investor is it?
Hl Financial Services LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2019-03-31), the firm manages a tracked equity portfolio valued at approximately $6.5B, spread across 728 disclosed positions.
What are Hl Financial Services LLC's largest equity positions?
Based on the latest 13F filing, Hl Financial Services LLC's top holdings by market value are: 1. Microsoft CORP (MSFT) — $314.4M (4.8%) 2. Apple INC (AAPL) — $298.3M (4.6%) 3. Jpmorgan Chase & Co (JPM) — $287.6M (4.4%) 4. Home Depot INC (HD) — $263.0M (4.0%) 5. Johnson & Johnson (JNJ) — $229.0M (3.5%)
What changes did Hl Financial Services LLC make in its most recent portfolio filing?
In the latest reported quarter, Hl Financial Services LLC made 50 notable position adjustments: 2 new positions were initiated, 41 existing holdings were added to, 6 positions were partially reduced, and 1 were completely exited. The largest of these moves: Sold out: Hologic INC (HO1); New buy: Verisk Analytics INC (VRSK); New buy: Concho Resources INC (CXOEUR); Add: Carmax INC (KMX) — shares +20731.58%; Add: Cvs Health CORP (CVS) — shares +2.88%
What sectors does Hl Financial Services LLC focus on?
Hl Financial Services LLC is concentrated in the following sectors based on its current disclosed equity portfolio: • Information Technology: 24.4% • Financials: 21.7% • Health Care: 17.0% • Communication Services: 12.6% • Consumer Discretionary: 9.5% • Consumer Staples: 5.8%