II
Ironwood Investment Counsel, LLC
Diversified strategyMomentum followerQuality / disciplined sizing
Total reported value
$694.2M
Reporting period: 2026-03-31 · Number of holdings: 264
Ironwood Investment Counsel, LLC disclosed 264 holdings in its latest 13F filing for the period ending 2026-03-31, with total reported value of $694.2M and a quarterly turnover rate of 15.1%.
Personality snowflake
- Concentration
- 5.73
- Portfolio Stability
- 15.06
- Momentum/Contrarian
- 100
- Sector conviction
- 48.82
- Diversification
- 100
- Sizing Uniformity
- 83.33
Recent moves
Trim MSFT
-1.8% -$10.0M
Add JPST
+61.5% $4.3M
Trim AKRE
+1.3% -$4.1M
Add INTU
+348.8% $3.0M
Add CRM
+372.7% $3.0M
Add JNJ
-1.6% $2.2M
Holdings Map
New buyAddUnchangedTrim
Top 10 holdings by weight
Full holdings list this quarter
Showing top 263 holdings (of 264 total)
| # | Ticker | Issuer | Asset Subclass | Weight | Weight Change | Shares Change | 4Q Trend |
|---|---|---|---|---|---|---|---|
| 1 | AAPL | Apple INC | Stock-Tech | 4.45% | -0.21% | -0.88% | |
| 2 | FNDA | Schwab Fndmntl US Sm Co ETF | ETF-Other | 4.39% | +0.04% | -4.86% | |
| 3 | MSFT | Microsoft CORP | Stock-Tech | 4.37% | -1.27% | -1.85% | |
| 4 | GOOGL | Alphabet Inc-cl A | Stock-Comm Services | 2.68% | -0.28% | -4.61% | |
| 5 | AKRE | Akre Focus ETF | ETF-Other | 2.66% | -0.49% | +1.33% | |
| 6 | JNJ | Johnson & Johnson | Stock-Healthcare | 2.22% | +0.37% | -1.56% | |
| 7 | AMZN | Amazon.com INC | Stock-Consumer Disc | 2.18% | -0.12% | +2.00% | |
| 8 | FNDX | Schwab Fndmntl US Lrg Co ETF | ETF-Other | 2.09% | +0.22% | +6.22% | |
| 9 | BRK-B | Berkshire Hathaway Inc. | Stock-Other | 1.74% | — | +1.58% | |
| 10 | SCHW | Schwab (charles) CORP | Stock-Financials | 1.71% | -0.07% | -0.88% | |
| 11 | AXP | American Express Co | Stock-Financials | 1.62% | -0.29% | +0.96% | |
| 12 | JPST | Jpmorgan Ultra-short Income | ETF-Other | 1.62% | +0.65% | +61.54% | |
| 13 | LMT | Lockheed Martin CORP | Stock-Industrials | 1.51% | +0.35% | +1.21% | |
| 14 | MA | Mastercard INC - A | Stock-Financials | 1.37% | -0.10% | +3.80% | |
| 15 | ACN | Accenture plc | Stock-Tech | 1.33% | -0.16% | +17.07% | |
| 16 | IVV | Ishares Core S&p 500 ETF | ETF-Large Cap & Growth | 1.26% | -0.05% | -2.24% | |
| 17 | SYY | Sysco CORP | Stock-Consumer Staples | 1.23% | — | +1.97% | |
| 18 | JPM | Jpmorgan Chase & Co | Stock-Financials | 1.22% | -0.09% | -1.70% | |
| 19 | USB | US Bancorp | Stock-Financials | 1.16% | — | +3.26% | |
| 20 | IWD | Ishares Russell 1000 Value E | ETF-Other | 1.10% | — | -0.13% | |
| 21 | PEP | Pepsico INC | Stock-Consumer Staples | 1.09% | +0.19% | +9.21% | |
| 22 | MDT | Medtronic plc | Stock-Healthcare | 1.09% | — | +4.68% | |
| 23 | TER | Teradyne INC | Stock-Tech | 1.08% | +0.12% | -28.37% | |
| 24 | KLAC | Kla CORP | Stock-Tech | 1.04% | -0.23% | -34.42% | |
| 25 | AVGO | Broadcom INC | Stock-Tech | 1.04% | -0.11% | -2.65% | |
| 26 | CTVA | Corteva INC | Stock-Materials | 1.01% | +0.27% | +5.36% | |
| 27 | CMI | Cummins INC | Stock-Industrials | 0.99% | -0.34% | -31.91% | |
| 28 | AMGN | Amgen INC | Stock-Healthcare | 0.99% | +0.15% | +5.79% | |
| 29 | LOW | Lowe's Cos INC | Stock-Consumer Disc | 0.98% | — | +8.30% | |
| 30 | QCOM | Qualcomm INC | Stock-Tech | 0.98% | -0.19% | +8.06% | |
| 31 | CMCSA | Comcast Corp-class A | Stock-Comm Services | 0.94% | +0.10% | +13.22% | |
| 32 | ✓ | Laboratory CORP Amer Hldgs | Stock-Other | 0.94% | +0.11% | +2.84% | |
| 33 | UPS | United Parcel Service-cl B | Stock-Industrials | 0.94% | — | +7.86% | |
| 34 | BUD | Anheuser-busch Inbev-spn Adr | Stock-Consumer Staples | 0.93% | +0.13% | +3.67% | |
| 35 | NVDA | Nvidia CORP | Stock-Tech | 0.92% | — | +2.12% | |
| 36 | ADBE | Adobe INC | Stock-Tech | 0.89% | -0.21% | +13.35% | |
| 37 | FPE | Ft-preferred Secur & INC ETF | ETF-Other | 0.89% | +0.26% | +40.26% | |
| 38 | DIS | Walt Disney Co/the | Stock-Comm Services | 0.84% | -0.07% | +5.57% | |
| 39 | XOM | Exxon Mobil CORP | Stock-Energy | 0.82% | +0.28% | +4.50% | |
| 40 | MRK | Merck & Co., Inc. | Stock-Healthcare | 0.82% | — | -5.86% | |
| 41 | IBM | Intl Business Machines CORP | Stock-Tech | 0.78% | -0.16% | -1.74% | |
| 42 | MCK | Mckesson CORP | Stock-Healthcare | 0.75% | — | -1.73% | |
| 43 | DG | Dollar General CORP | Stock-Consumer Staples | 0.73% | — | +6.02% | |
| 44 | HD | Home Depot INC | Stock-Consumer Disc | 0.72% | -0.06% | -6.69% | |
| 45 | OGE | Oge Energy CORP | Stock-Utilities | 0.69% | +0.09% | — | |
| 46 | HSY | Hershey Co/the | Stock-Consumer Staples | 0.68% | +0.13% | +3.56% | |
| 47 | GOOG | Alphabet Inc-cl C | Stock-Comm Services | 0.67% | -0.06% | -2.78% | |
| 48 | CAH | Cardinal Health INC | Stock-Healthcare | 0.66% | — | -3.44% | |
| 49 | META | Meta Platforms Inc-class A | Stock-Comm Services | 0.66% | -0.16% | -10.03% | |
| 50 | WDAY | Workday Inc-class A | Stock-Tech | 0.65% | -0.23% | +19.59% |
1–50 of 263
Reported value over time
Sector allocation
Sector allocation over time
Quarterly history
| Period | Holdings | Total value | Stability | Top holdings |
|---|---|---|---|---|
| 2026-03-31 | 264 | $694.2M | 15 | |
| 2025-12-31 | 267 | $716.1M | 15 | |
| 2025-09-30 | 263 | $685.9M | 23 | |
| 2025-06-30 | 267 | $647.2M | 0 | |
| 2025-03-31 | 240 | $578.9M | 100 | |
| 2024-12-31 | 246 | $584.4M | 0 | |
| 2024-09-30 | 256 | $600.6M | 0 | |
| 2024-06-30 | 257 | $559.9M | 0 | |
| 2024-03-31 | 257 | $573.3M | 0 | |
| 2023-12-31 | 253 | $534.9M | 0 | |
| 2023-09-30 | 244 | $475.1M | 0 | |
| 2023-06-30 | 217 | $444.5M | 0 | |
| 2023-03-31 | 209 | $419.9M | 0 | |
| 2022-12-31 | 206 | $412.3M | 0 | |
| 2022-09-30 | 182 | $350.1M | 0 | |
| 2022-06-30 | 190 | $355.8M | 0 | |
| 2022-03-31 | 212 | $407.2M | 0 | |
| 2021-12-31 | 214 | $437.9M | 0 | |
| 2021-09-30 | 199 | $390.3M | 0 | |
| 2021-06-30 | 201 | $376.4M | 100 | |
| 2021-03-31 | 200 | $348.3M | 33 | |
| 2020-12-31 | 213 | $440.2M | 18 | |
| 2020-09-30 | 192 | $369.6M | 18 | |
| 2020-06-30 | 190 | $327.6M | 29 | |
| 2020-03-31 | 168 | $254.1M | 24 | |
| 2019-12-31 | 172 | $292.2M | 12 | |
| 2019-09-30 | 168 | $271.3M | 10 | |
| 2019-06-30 | 161 | $262.4M | 11 | |
| 2019-03-31 | 154 | $254.4M | 21 | |
| 2018-12-31 | 150 | $227.7M | 21 | |
| 2018-09-30 | 151 | $258.7M | 19 | |
| 2018-06-30 | 140 | $229.6M | 16 | |
| 2018-03-31 | 136 | $224.7M | 25 | |
| 2017-12-31 | 147 | $271.0M | 12 | |
| 2017-09-30 | 144 | $247.1M | 22 | |
| 2017-06-30 | 155 | $265.0M | 17 | |
| 2017-03-31 | 157 | $238.5M | 13 | |
| 2016-12-31 | 157 | $224.5M | 17 | |
| 2016-09-30 | 146 | $213.9M | 29 | |
| 2016-06-30 | 124 | $171.1M | 22 | |
| 2016-03-31 | 138 | $191.1M | 16 | |
| 2015-12-31 | 129 | $174.4M | 24 | |
| 2015-09-30 | 133 | $184.7M | 12 | |
| 2015-06-30 | 138 | $196.8M | 15 | |
| 2015-03-31 | 141 | $196.4M | 13 | |
| 2014-12-31 | 142 | $198.0M | 28 | |
| 2014-09-30 | 135 | $188.4M | 22 | |
| 2014-06-30 | 142 | $193.4M | 14 | |
| 2014-03-31 | 135 | $183.2M | 20 | |
| 2013-12-31 | 130 | $176.4M | 21 | |
| 2013-09-30 | 104 | $151.5M | 8 | |
| 2013-06-30 | 106 | $154.5M | — |
Holding changes this quarter
Ironwood Investment Counsel, LLC's most significant position changes for 2026-03-31: New buy: Servicenow INC (NOW); Sold out: Colgate-palmolive Co (CL); Trim: Microsoft CORP (MSFT) — shares -1.85%; Add: Jpmorgan Ultra-short Income (JPST) — shares +61.54%; Add: Akre Focus ETF (AKRE) — shares +1.33%.
| # | Ticker | Issuer | Weight Change | Shares Change | Action |
|---|---|---|---|---|---|
| 1 | JPST | Jpmorgan Ultra-short Income | +0.7% | +61.54% | Add |
| 2 | INTU | Intuit INC | +0.4% | +348.78% | Add |
| 3 | CRM | Salesforce INC | +0.4% | +372.69% | Add |
| 4 | JNJ | Johnson & Johnson | +0.4% | -1.56% | Trim |
| 5 | LMT | Lockheed Martin CORP | +0.4% | +1.21% | Add |
| 6 | XOM | Exxon Mobil CORP | +0.3% | +4.50% | Add |
| 7 | CTVA | Corteva INC | +0.3% | +5.36% | Add |
| 8 | FPE | Ft-preferred Secur & INC ETF | +0.3% | +40.26% | Add |
| 9 | FNDX | Schwab Fndmntl US Lrg Co ETF | +0.2% | +6.22% | Add |
| 10 | PEP | Pepsico INC | +0.2% | +9.21% | Add |
| 11 | AMGN | Amgen INC | +0.2% | +5.79% | Add |
| 12 | GLW | Corning INC | +0.1% | -10.23% | Trim |
| 13 | HSY | Hershey Co/the | +0.1% | +3.56% | Add |
| 14 | BUD | Anheuser-busch Inbev-spn Adr | +0.1% | +3.67% | Add |
| 15 | TER | Teradyne INC | +0.1% | -28.37% | Trim |
| 16 | ✓ | Laboratory CORP Amer Hldgs | +0.1% | +2.84% | Add |
| 17 | CMCSA | Comcast Corp-class A | +0.1% | +13.22% | Add |
| 18 | CVX | Chevron CORP | +0.1% | -7.45% | Trim |
| 19 | OGE | Oge Energy CORP | +0.1% | — | Unchanged |
| 20 | FNDA | Schwab Fndmntl US Sm Co ETF | 0% | -4.86% | Trim |
| 21 | IVV | Ishares Core S&p 500 ETF | -0.1% | -2.24% | Trim |
| 22 | HD | Home Depot INC | -0.1% | -6.69% | Trim |
| 23 | GOOG | Alphabet Inc-cl C | -0.1% | -2.78% | Trim |
| 24 | SCHW | Schwab (charles) CORP | -0.1% | -0.88% | Trim |
| 25 | DIS | Walt Disney Co/the | -0.1% | +5.57% | Add |
| 26 | LLY | Eli Lilly & Co | -0.1% | -0.47% | Trim |
| 27 | GIS | General Mills INC | -0.1% | -22.91% | Trim |
| 28 | JPM | Jpmorgan Chase & Co | -0.1% | -1.70% | Trim |
| 29 | ADP | Automatic Data Processing | -0.1% | -24.44% | Trim |
| 30 | MA | Mastercard INC - A | -0.1% | +3.80% | Add |
| 31 | TSLA | Tesla INC | -0.1% | +2.14% | Add |
| 32 | AVGO | Broadcom INC | -0.1% | -2.65% | Trim |
| 33 | AMZN | Amazon.com INC | -0.1% | +2.00% | Add |
| 34 | DOX | Amdocs Limited | -0.1% | -12.87% | Trim |
| 35 | ACN | Accenture plc | -0.2% | +17.07% | Add |
| 36 | IBM | Intl Business Machines CORP | -0.2% | -1.74% | Trim |
| 37 | META | Meta Platforms Inc-class A | -0.2% | -10.03% | Trim |
| 38 | QCOM | Qualcomm INC | -0.2% | +8.06% | Add |
| 39 | AAPL | Apple INC | -0.2% | -0.88% | Trim |
| 40 | ADBE | Adobe INC | -0.2% | +13.35% | Add |
| 41 | KLAC | Kla CORP | -0.2% | -34.42% | Trim |
| 42 | WDAY | Workday Inc-class A | -0.2% | +19.59% | Add |
| 43 | JMST | JPM Ultra-short Muni Income | -0.3% | -50.29% | Trim |
| 44 | GOOGL | Alphabet Inc-cl A | -0.3% | -4.61% | Trim |
| 45 | AXP | American Express Co | -0.3% | +0.96% | Add |
| 46 | CMI | Cummins INC | -0.3% | -31.91% | Trim |
| 47 | AKRE | Akre Focus ETF | -0.5% | +1.33% | Add |
| 48 | MSFT | Microsoft CORP | -1.3% | -1.85% | Trim |
| 49 | NOW | Servicenow INC | — | NEW | New buy |
| 50 | CL | Colgate-palmolive Co | — | EXIT | Sold out |
FAQ
What is Ironwood Investment Counsel, LLC and what type of investor is it?
Ironwood Investment Counsel, LLC is a investment manager that files SEC Form 13F quarterly, disclosing its U.S. public equity holdings to regulators. As of the most recent reporting period (2026-03-31), the firm manages a tracked equity portfolio valued at approximately $694.2M, spread across 264 disclosed positions.
What are Ironwood Investment Counsel, LLC's largest equity positions?
Based on the latest 13F filing, Ironwood Investment Counsel, LLC's top holdings by market value are:
1. Apple INC (AAPL) — $30.9M (4.5%)
2. Schwab Fndmntl US Sm Co ETF (FNDA) — $30.5M (4.4%)
3. Microsoft CORP (MSFT) — $30.3M (4.4%)
4. Alphabet Inc-cl A (GOOGL) — $18.6M (2.7%)
5. Akre Focus ETF (AKRE) — $18.4M (2.7%)
What changes did Ironwood Investment Counsel, LLC make in its most recent portfolio filing?
In the latest reported quarter, Ironwood Investment Counsel, LLC made 49 notable position adjustments: 1 new positions were initiated, 24 existing holdings were added to, 23 positions were partially reduced, and 1 were completely exited. The largest of these moves: New buy: Servicenow INC (NOW); Sold out: Colgate-palmolive Co (CL); Trim: Microsoft CORP (MSFT) — shares -1.85%; Add: Jpmorgan Ultra-short Income (JPST) — shares +61.54%; Add: Akre Focus ETF (AKRE) — shares +1.33%
What sectors does Ironwood Investment Counsel, LLC focus on?
Ironwood Investment Counsel, LLC is concentrated in the following sectors based on its current disclosed equity portfolio:
• Information Technology: 30.8%
• Financials: 13.3%
• Health Care: 12.1%
• Consumer Staples: 10.0%
• Communication Services: 9.9%
• Industrials: 9.3%